A Research Report

On
Sales Superstore
In relation to
Introduction to Business Analytics

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF PGPM

PROGRAM OF

SUBMITTED TO: SUBMITTED BY:

Dr. Gauri Jain Harshil Panchal (18BSP1623)

Garima Agarwal (18BSP1603)

Manish Gupta (18BSP1705)

Kiran Bora (18BSP71)

 ABOUT THE DATASET

The data provided to us is of superstore providing sales report. It is representing all

the information regarding the products purchased by customer. Following are the
attributes contained in the data:

 Order id
 Date of order
 Ship Date
 Ship Mode
 Customer id
 Customer name
 City
 State
 Sales
 Product details, etc
Formulas and Functions used :

 Sum, Sumif, Sumifs

These 3 functions can be used to calculate sum of the given no. of values with
or without a criteria. When there are no criteria we use sum function. When
there is one criteria to be considered we use the Sumif function and when there
are more than one criteria we use Sumifs function.

 Counta, Countif, Countifs

The count function counts the no. of cell. Counta function counts
the no of cell containing alphabets, Countif function counts the no.
of cell meeting one criteria and countifs function counts the no. of
cell meeting more than one criteria.

 Text
It contains various functions like Join Text , string length, etc. In the given
dataset we have joined the country name and the city name. Also we have
determined the length of the string.
  Logical
These are used to show and print the result on the given conditions. In the
given dataset, we have printed the profit if the revenue is more than zero and
loss if the revenue is less than zero.

Sorting and Filtering

Sorting data in MS Excel rearranges the rows based on the contents of a particular
column. You may want to sort a table to put names in alphabetical order. Or, maybe
you want to sort data by Amount from smallest to largest or largest to smallest.
Filtering allows you to extract data that meets the defined criteria from a given Range
or table. This is a quick way to display only the information that is needed by you.
Vlookup and Hlookup

The HLOOKUP function searches for a value in the top row of a table or an array
of values, and then returns a value in the same column from a row you specify in
the table or array.
You can use HLOOKUP when your comparison values are located in a row across
the top of a table of data, and you want to look down a specified number of rows.
The H in HLOOKUP stands for "Horizontal". You can use VLOOKUP when your
comparison values are located in a column to the left of the data you want to find.
Goal Seek
Goal Seek is a What-If Analysis tool that helps you to find the input value that results
in a target value that you want. Goal Seek requires a formula that uses the input value
to give result in the target value. Then, by varying the input value in the formula,
Goal Seek tries to arrive at a solution for the input value.

Scenario Manager
Scenario Manager is useful in the cases where you have more than two variables in
sensitivity analysis. Scenario Manager creates scenarios for each set of the input
values for the variables under consideration.
Pivot Table
PivotTable is an extremely powerful tool that you can use to slice and dice data. In
this tutorial, you will learn these PivotTable features in detail along with examples.
By the time you complete this tutorial, you will have sufficient knowledge on
PivotTable features that can get you started with exploring, analyzing, and reporting
data based on the requirements.
Conditional Formatting

MS Excel 2010 Conditional Formatting feature enables you to format a range of

values so that the values outside certain limits, are automatically formatted.
Choose Home Tab » Style group » Conditional Formatting dropdown.
 DASHBOARD

Dashboards are popular visual displays of data, mostly comprising of charts /

graphs with striking attention seeking components. There are various tools
available in the market to create dashboards. If you are a Microsoft Office user
with reasonably good mastery on Excel, then creating dashboards in Excel is a
wise decision. This is because Microsoft has introduced several powerful features
in Excel, making your job of handling large datasets from various data sources
simple and less tiresome. In this tutorial, you will learn how to use Excel features
effectively in dashboards. They include features that can make a dashboard
dynamic and interactive.

In the given dashboard, it is showing the following:

 Total sales by individual customers in different regions according to category.

 Total profit or loss earned by different sub-categories according to regions and
categories.