1 Final Chapters 1 5

1
Archdiocese of Lingayen – Dagupan Catholic Schools

ST. JOHN’S CATHEDRAL SCHOOL
SENIOR HIGH SCHOOL DEPARTMENT
Dagupan City, Philippines
CHAPTER I
INTRODUCTION
Background of the Study
“Making the best use of the time, because the days are evil.”
Ephesians 5:16, ESV. This is a verse in which one can reflect his own self
that he must use his time properly. Avoiding unnecessary things and being
productive everyday is something that everyone must always keep in their
minds.
The advanced technology we are having right now has brought a lot
of changes to our lives. It became helpful to everyone especially to the
students. Everything became easy as 1-2-3 and almost everything today
is an instant. Technology had also brought us social media which is being
used by a lot of people in our current generation.
According to Investopedia, social media facilitates partaking various
information and ideas, and is a computer-based technology which builds
virtual networks. It is also internet-based by design and it offers easy
electronic communication for users and it can also contain some of their
personal information as well as videos and photos of them. Users become
involve in social media via computer, tablet or smartphone via web-based
software or web application, often utilizing it for messaging.

2
Originally, social media was just a tool that people used to keep in
touch with their friends and family but was later adopted by businesses
that wanted to take advantage of a popular new communication method
to reach out to customers. Social media has the power and ability to share
information and connect with anyone in every part of the world. As long
as there is social media, unending communication is surely always
available. Individuals who has social media often use it to communicate
with their loved ones especially when they are afar them or when they
aren’t with them. It also helps them in having new friends as well as
looking for people having the same interests with them. These people who
engage in these activities are a part of the virtual social network. According
to Smart Insights, people desire to reveal valuable and entertaining
content to others, to define themselves and to grow and nourish
relationships.
Students nowadays find social media as a necessity. Almost all of
them can’t live without having their own social media accounts. A study
shows that an average student now spends more time each day on their
phone and computer than they do in sleeping.
Access the globe, mobile devices dominate total minutes spent
online, passing 90% in Indonesia. The percentage of mobile share of total
digital minutes in USA is 71%, 62% in Canada, 61% in UK, 67% in Spain,
3
64% in Italy, 72% in Brazil, 75% in Mexico, and 71% in China. (Smart
Insights)
People share information on social media to support a cause or
issues they feel strongly about, to pass valuable information, to build
image and demonstrate who they are and what they stand for, to interact,
grow and get a sense of fulfillment, nurture relationships and stay in touch
with other and to participate and feel involved in things happening in the
world.
According to Rita Njoroge, the speed of Internet has changed the way
people receive the information. It combines the immediacy of broadcast
with the in-depth coverage of newspapers making it perfect sources for
news and weather information. Even with the multimedia excitement of
the web, Electronic mail (email) is the most frequently used application of
the Internet. Many people, who have access to the Internet at school, home
and at work place use the Internet for no other purpose than to send and
to receive the mail. It’s not just friends and co-workers that are receiving
email. Wherever you look, the web is providing email addresses. This has
made communication between the strangers easier than ever. Chatting is
one of the more popular activities on the Internet- people can talk to
anyone across the world.

4
In a study done at Stanford University, people who are prone to
various distractions and feel differences in their style of information are
those people who use social media frequently, as opposed to those who
don't frequently multi-task with social media. According to the results, the
latter were able allocate their attention more effectively despite many
distractions. This evidence shows how much frequent social media use can
alter our modes of thinking and attention span. It's no wonder we see
students popping Adderall in the library to get through a night's worth of
studying. They may not be frequent users of social media, but nonetheless,
they are still involved in a community of people whose habits shift to this
mindset, which affects the people around them.
Researchers at two German universities also found a highly negative
influence of Facebook on users' moods, ravaged by intermixed feelings of
envy and isolation. Amongst the 600 participants in the study, it was
found that photos of social interaction and vacationing were the second
most common cause of resentment and envy. It is not abnormal to feel so
disenfranchised when you see a bunch of your friends out and about, and
maybe you're just missing it.
Roselyn Santos, a clerk at National Commission on Indigenous
Peoples (NCIP), said to one of her studies that Filipinos are very social by
nature. Socialization has become internet based and highly technological

5
because of the current advances in technology. Along with the other less
favored social networking sites and applications like Twitter, commonly.
Aside from socialization, all sorts of organizations also utilize social media
in the Philippines. Government, non-government, educational and
business organizations now have their own Facebook and twitter
accounts. Politicians and celebrities also have accounts that Filipino
people now follow closely more than the local news. Stores and
independent
The study of Karpinski (2009) shows that users who spend more
time on SNSs like Facebook spend less time in studying. Hence, school
authorities are one of the primary people who oppose it’s use particularly
in schools, which is the reason why they usually ban it during class hours.
The teachers and administrators are likewise affected because of these
negative implications. Many schools have opted for strict restrictions on
SNSs usage in campuses amid concerns about safety, privacy and
confidentiality, and lack of knowledge about how best to ensure its
appropriate use. sellers create Facebook accounts to sell and advertise
their merchandise.
According to Domini Torrevillas of Philippine Star, one of the
negative effects of social media or network is it leads to addiction.
Spending countless hours on the social sites can divert the focus and
6
attention from a particular task. It lowers the motivational level of the
people, especially of the teenagers and students. They mainly rely on
technology and the internet instead of learning the practical knowledge
and expertise of the everyday life. Kids can be greatly affected by these
social networking sites if they are allowed to use them. The reason is that
sometimes people share photos on social media that contains violence and
sex, which can damage the behavior of kids and teenagers. It puts the
negative impact on overall society as these kids and teenagers involve
themselves in crime -related activities.
A lot of people nowadays, especially students have their own social
media accounts which are used by them in order to communicate with
other people, freely share and be updated on different information, find
new friends, etc. Having social media account have different pro’s as well
as con’s which affects the behavior of the students inside the classroom,
specifically, in the St. John’s Cathedral School.
Students of SJCS are really now into social media. This is evident
because a lot of them use phone during classes to check their accounts
and socialize with their friends outside the campus or even friends inside.
Students are considered as post-millennials and are most exposed on the
internet, especially on social media. Being said. Social media has affected
them, both psychologically and emotionally. Some posts often persuade

7
them do such things and break the rules and regulations of the school.
Particularly, their focus becomes out of hand because most students use
their phones during class just to surf the social media. The way that they
see the school and the faculty has been also influenced by social media.
The researchers had been motivated to conduct this study because
almost all the students inside the St. John’s Cathedral School have their
social media accounts on various sites including Facebook, Twitter,
Instagram, Tumblr, etc. This study would help in assessing the impact of
social media to the behavior of the students inside or outside their
classrooms. This could also help in decreasing the number of negative
effects of social media to the students but rather make them realize how
to properly use social media and making their everyday life in school
productive. The researchers would conduct an interview for some selected
students and their answers would be assessed by the researchers for them
to be aware of the impacts of social media to the way how students of SJCS
behave in the campus.
Importance of the Study
Students. This research will enlighten the students to become
aware of themselves as millennials who use social media. This will also
8
guide them with the proper usage of social media and how can it affect
their behavior.
Parents. This research can give reassurance to parents who care
greatly of their children’s welfare and to raise awareness for them to guide
their children in their usage of social media both inside and outside the
school.
Teachers. This research would help the teacher in becoming aware
of the behavioral changes in their students due to the effects of social
media. This would also help the teachers on how they would give their full
attention in managing their students in using social media.
School Administration. This research would help the
administration in coping with the effects of social media to students. This
would help them in having ideas to lessen negative effects of social media
to the students.
St. John’s Cathedral School. This research can inform the school
of possible adjustments and be aware of the impact of social media on
student behavior.
Researchers. This research can help us gain deeper understanding
and comprehension on how social media affect student behavior.

9
Future Researchers. This research can serve as additional source
information for people and to have a basis on the impact of social media
on student behavior.
Researchers’ Backgrounds
Consisting of six members, we, the researchers’ ages are 17-18 years
old are Grade 12 students of St. John’s Cathedral School Senior High
School. All of us are taking up the General Academic Strand (GAS). We
cannot deny that all of the students, including us have our own social
media accounts. We are using it to communicate faster because having
social media accounts is like almost having an instant to everything. We
are aware that social media have different pros and cons especially to us
students. But we would like to know more about its deeper effects to our
behavior because nowadays students can survive without spending their
time on social media. We were elementary pupils when social media
flourished in our generation and now, it became more popular affecting
many factors in a student’s life.
One of us had even became lazy because instead of using his spare
time on studying or other recreational activities outdoors, he prefers using
his phone and just click and click on his account. This is one of the cons
of social media to the behavior of the student. Being the millennials that
we are, embracing our generation, we are inclined with social media, our
10
newsfeed is our newspaper, we get updates with clicks and taps. Applying
posts in real life, specifically in school, is one of many problems we are
facing today. Posts that tell you to become rebellious, go against the rules,
saying that “it’s your life” is one thing why most students got an attitude
that is contrary to what the school administration wants us to act like.
Statement of the Problem
This study aimed to know the impact of social media on student
behavior. Specifically, it aimed to know the following:
1. How does social media affect the connections of students to
everyone?
2. How do the students cope with effects of social media?
3. How does social media affect students behaviorally?

11
CHAPTER II
METHODOLOGY
The methodology and research procedures that were used in this
study are introduced in this chapter. This includes the research design,
sources of data, population, instrumentation, data analysis and ethical
considerations. The study aimed to focus on the impact of social media on
student behavior. The following sections were included in this chapter. a)
Research Design, b) Sources of Data: Research Setting, Sampling, c)
Research Instrument: Instrumentation and Data Collection, Data
Gathering Procedure, d) Trustworthiness, and e) Data Management and
Analysis.
Research Design
Research design refers to the overall strategy that you choose to
integrate the different components of the study in a coherent and logical
way, thereby, ensuring you will effectively address the research problem,
we have chosen qualitative research as our research design.
Whenever research has to be done in order to measure a quality or
extent of something, qualitative research design is preferred. It is most
commonly used when traits like human behavior, preferences and
thoughts have to be analyzed. Whenever trend towards a particular
element has to be analyzed, qualitative research design is used. This is

12
important because not everything can be measured by putting them in
pre-decided mathematical formulas. For examples, a product is designed
based on preferences and requirements of people, this is obtained through
qualitative research. Questionnaires, surveys, case studies and interviews
are the examples of this type of research design. Qualitative research is a
type of social science research that collects and works with non-numerical
data and that seeks to interpret meaning from these data that help us
understand social life through the study of targeted populations or places.
(Abdulwahaab Alsaif, 2016)
According to Pale J. Husserl (2008), Phenomenology is a school of
thought that emphasizes a focus on people’s subjective experiences and
interpretations of the world. That is, the phenomenologist wants to
understand how the world appears to others. This will help us identify the
phenomena through how they are perceived by our informants.
In this study, we employed the phenomenological approach which
describes life experiences and meaning or the “subjective reality” of an
event. We have developed an understanding of the informants’ “reality”.
This approach also helped us in having a deeper understanding on the
positive and negative effects of social media of student behavior.
Research Setting
St. John’s Cathedral School, was named after the Patron Saint of
Dagupan City St. John the Apostle and Evangelist, is owned by the
13
Archdiocese of Lingayen Dagupan. Rising to meet the demand for a
Catholic education in this area, the school is founded in 1957 by Rev. Fr.
Jesus J. Sison (former Bishop of Tarlac). It started to operate in the month
of June of the same year offering Kindergarten, Elementary and Secondary
courses as well. It was originally a Catholic School for the boys only. In
1962, due to the decreasing demand for pre-school courses, the
Kindergarten was phased out. For the same reason, the elementary level
was abolished in 1964. All human as well as material resources available
to the school became concentrated in the evolution and development of the
secondary level.
The year 1965 saw a new development in history of the school, after
serious considerations, it opened its portals to the girl students. Influxes
of girls immediately applied for admission and were consequently enrolled
during that school year. However, with the desire
of Fr. Raymund Bulosan Jr., the Director, to have a good foundation for
secondary education and due to the renewed demand of parents around
the area, the Kindergarten course had been re-opened in 1979-1980
followed by the opening of the Elementary Department (Grades 1 to 6 in
the S.Y 1980-1982). To this date, the school has maintained its co-
educational status providing Christian education to both boys and girls.
(Johannine, 2015)
14
The St. John’s Cathedral School in Spanish; Escuela de la Cathedral
de San Juan; also referred to call as SJ is a Catholic private school
teaching run by the Archdiocese of Lingayen-Dagupan in the Philippines.
It is the one of the oldest Catholic School in Dagupan, tracing its roots to
1957 when the school was founded. It remained a Catholic institution
through various generations, offering primary and secondary education.
Figure 1 shows the vicinity map of St. John’s Cathedral School.
(Johannine, 2015)
15
Figure 1. Vicinity Map of St. John’s Cathedral School

16
Sampling
This study focused on the positive and negative effects of social
media among the students of St. John’s Cathedral School. We made use
of purposive sampling which involves choosing according to presented
criteria in relation with the particular research questions. It is useful in
these instances because it provides a wide range of non-probability
sampling techniques for us to draw on. Purposive sampling is a non-
probability sampling method and it occurs when “elements selected for the
sample are chosen by the judgment of the researcher. Researchers often
believe that they can obtain a representative sample by using a sound
judgment, which will result in saving time and money”. Purposive
sampling, also known as judgment, selective or subjective sampling, is a
sampling technique in which researcher relies on his or her own judgment
when choosing members of population to participate in the study. (Black,
K, 2010)
Data for the study were collected through means of interview with the
individuals having the following criteria:
1. The informant must be a student of Saint John’s Cathedral School
2. Male or female; and
3. Must have social media accounts

17
Originally, we had 9 informants but we were already able to get to a
saturation point and a conclusion on the first 7 informants. The interview
was conducted during the month April. Our informants were selected
through purposive sampling following the criteria stated above. They were
given social networking site names as pseudonyms, such as Facebook,
Twitter, Instagram, Tumbler, Flicker, CuriousCat and Snapchat.
Facebook is a resident of Caranglaan District, Dagupan City. She
has social media accounts such as Facebook, Messenger, Twitter and
Instagram. She is a Grade 12 Senior High School student at St. John’s
Cathedral School and she is 18 years old.
Twitter is 16 years of age and a resident of Tambac District,
Dagupan City. She is a Grade 10 Junior High School student at St. John’s
Cathedral School. She has Twitter, Instagram, Facebook and Youtube
accounts.
Instagram is 18 years of age and is a Grade 12 Senior High School
student at St. John’s Cathedral School. She has social media accounts
such as Facebook, Youtube, Twitter and Instagram. She is a resident of
357 Paras Street, Bonuan Gueset, Dagupan City.

18
Tumblr is a resident of 141 Lucao District, Dagupan City and is a
Grade 7 Junior High School student at St. John’s Cathedral School. She
is 12 years of age. She has a Facebook account.
Flicker is 14 years of age and is a Grade 7 student at St. John’s
Cathedral School. He is a resident of 123 Bolosan District, Dagupan City.
He has social media account such as Facebook, Twitter and Instagram
and Youtube.
CuriousCat is a resident of Tambac District, Dagupan City. She is
16 years old and is a Grade 10 Junior High Schools student at St. John’s
Cathedral School. She has Facebook, Twitter, Instagram and Youtube
accounts.
Snapchat is 17 years of age and is a Grade 11 Senior High School
student at St. John’s Cathedral School. He has social media accounts such
as Facebook, Twitter, Instagram and Youtube. He is a resident of Careenan
Street, Dagupan City
Research Instrument
Instrumentation and Data Collection
Interview was the method used to gather required information from
the subjects. The interview used a semi-structured interview guide
questions. Gathering and exploring the different points of view and

19
observation of the informants was the aim of the semi-structured guide
questions, obtaining some important information that cannot be obtained
somewhere else.
An interview questionnaire, composing of open ended questions was
used for this type of interview regarding the impact of social media to the
informants’ behaviors. The questions were presented to the adviser and
other experts in order to be strengthened and confirmed. The improved
questions will be made before its final instruction.
The discomforts of participation, all of the questions coming from
the informants were answered; we explained their right to withdraw or to
avoid answering questions that did not fit them or made them
uncomfortable. We assured the informants that their identity will be kept
confidential. Only with their consent properly asked by signing consent
form prior to the interview by both parties. Conduction of the interview
took place in the available time of the informants and was done twice, first
was to initially gather information and second is for the validation of
remaining questions. Audiotape recordings were used to ensure the
credibility and authenticity of the information gathered.
Trustworthiness
Trustworthiness between the informants and the researchers in the
gathered data as well as analysis and interpretation, the elements of

20
trustworthiness namely dependability, credibility, transferability,
confirmability and authenticity were astutely deliberated by the
researchers.
Dependability was achieved by setting 3 contact times to our
informants. The first contact was done to establish trust and to provide
the feeling of security and ease during the interview and ensure that the
informants’ statements and the statements provided to them will follow
honesty. Second contact was the gathering of data process through open-
ended and comfortable questions that encouraged the informants to
answer fully and meaningfully using their own knowledge and emotions.
The third-time contact was the clarification of the informants’ statements
in case that they are not understandable or not clear. We only established
one contact with our informants because we have already gained sufficient
information to come up to an answer and we didn’t face any problems
during the contact time.
Credibility. We had engaged in one-on-one interviews with our
informants, while giving them enough time to reflect on their minds and
experiences and to build their own answers and giving them hints about
the question to be asked and rephrased the rights that is specified in the
inform consent we signed during the recruitment. We gave our own
insights, beliefs and opinions towards the effects of social media on

21
student behavior. We repeated presentations of the data that was collected
to emphasize the categories, subthemes and themes that rose on the data
analysis and interpretation.
Transferability. The phenomenon was showed by the participant
and will be described based on their experience and how such factors affect
their behavior as students. Through purposive sampling, we were able to
obtain informants by seeking recommendations from the help of the
researchers’ adviser and acquaintances which is the ideal means of
attaining transferability.
Authenticity. By presenting multiple realities and portraying the
different effects of social media, authenticity will be ensured. We will be
able to present multiple realities by observing their facial expressions and
other non-verbal hints shown by the informants in the midst of gathering
data.
Conformability. For the confirmability of the study, we will use our
knowledge gathered through our own experience as to how social media
can affect our behavior as students. Furthermore, the restraints we are
going to encounter will be encoded for the future researchers to be aware
and be able to avoid the same shortcomings. Figure 2 shows the diagram
that will reveal the subsequent research steps that will be taken from the
start until the end of this study.

22
Determining appropriate subject or topic for the study.
Formulation of the Guide Questionnaire in the format of

Standardized Open-ended interview format.
Self- Translation of the Guide Questionnaire to Filipino.
Back- Translation of the Guide Questionnaire by a Filipino Expert.
Development of Research Methodology
Dry run of interview with Thesis adviser.
Selection of informants through purposive sampling.
Social Integration
Signing of Informed Consent Form.
Interview proper
Transcription and Analysis of Statements
Archiving of Recorded Data.
Review of literature and studies, and synthesis.
Summary of Methodology and Findings; Formulation of conclusions

and Recommendations
Figure 2. Audit Trail of the Study

23
Ethical Considerations
Ethical considerations were observed for the informants’ well-being.
Instead of using the informants’ real names, different brands of footwear
were used as their pseudonyms. Furthermore, the gathered data was
presented and confirmed by our research adviser and all of the members
of the panel. To ensure the autonomy of the informants, they signed an
agreement, the identity of the informants are to remain private.
Data Management and Analysis
The audiotaped facts gathered from the informants were
transcribed, compared from other informant’s responses and were shown
in narrative form. The gathered responses of the informants were
compared to distinguish resemblances and differences between their
rejoinders. The non-verbal responses of the informants were noted and
were associated to the transcribed statements of the informants during the
data analysis and interpretation.
The summary of findings was arranged according to themes,
subthemes and drew out key issues that were discussed by the
informants. The themes and subthemes of the study were taken from the
careful analysis of statements by the researchers. No software(s) or any
digital application was used. The themes and subthemes were subjective,
24
because the researchers’ perception depends on the essence and answers
of the informants.
The recorded voices and notes during the interview has been
surrendered to the office of the Guidance Counselor of St. John’s
Cathedral School for archiving.

25
ST. JOHN’S CATHEDRAL SCHOOL 21
CHAPTER III
RESULTS AND DISCUSSION
In this chapter the findings and results of the study are presented.
The researchers identified themes and subthemes and has correlated them
according to the answer of the informants regarding the teachers’
strategies in facing students’ diversity.
1. The Modern Trend to Connection
Social Media as one of the new ways for connection is really one of the
innovations of our advanced technology. It makes people feel connected to
other people afar them or even people near them. Social Media today serves
as strings to every people. It makes everything easy as 1,2,3. These
connections engage and grow communities via desktop, phone or any
electronic gadgets.
a. Affiliation with Family and Friends
We cannot deny that almost all of the millennials nowadays have
social media account. Though there are irresponsible users of social media
where they often forget the people around them. Still, there are more
millennials who are disciplined enough to balance and manage their time
properly for their family, relatives and friends who are near and afar them.
They assure that the connection and relationship with their family stays
26
the same before and after social networking sites had flourished. They even
find social media helpful to interconnect with their relatives and be aware
of their other relatives whom they do not usually talk to.
Facebook: Saakin hindi, kasi, yung social media lang naman,

parang ginagamit ko lang siya pag may kailangan akong sabihin or
importanteng sabihin. Mas gusto ko parin na personal kong
nakakausap yung tao. (No, because I only use social media when it
is urgent. I still prefer talking to people in person.)
Snapchat: Hindi naman kasi, sakin minamanage ko naman yung

time ko, sa time ko para sa study, time ko para sa social media, at
time ko sa family. (No, because I manage my time for studies, time
for social media and time for my family.)
Curious Cat: Oo, kasi small family lang naman kami, di kami
exposed sa malaking relatives, sa malaking family, yung sa social
media, nakikilala naman na, ay relative pala namin si ganito,
relative pala namin si ganyan. (Yes, we are just a small family, we
are not exposed in our bigger relatives, in the bigger family, in the
social media, we recognize that, they’re our relatives.)
Facebook stated during the interview that social media does not
affect his relationship with her family because she just uses it if she needs
to say something urgent and that she prefers talking to them personally.
Snapchat knows how to use his time properly so he has a time for studies,
family and for social media. For Curious Cat, social media helps her to
know more about their family members because of the help of social media.
According to Andrew Webb, Counsel within the Corporate
department in the Isle of Man, social media can enhance and advance good
27
family relationships. The opportunity to communicate to their families that
are a thousand miles apart in shared experiences is just one of the
examples of the positive effects of social media.
An article written by Teens participating in the Summer Wellness
Program stated that by making a few simple changes in the way we look
at the world and deal with other people, it is possible to create happier,
more stable relationships. Families need to be units of mutual caring and
support; they can be sources of lifelong strength for all individuals. It is
never too late to begin the process of improving family relationships, even
if they are already of good quality. By developing some simple skills.
Whereas in other situations you can step back and assess the relationship,
it is often hard to do this with your family. Your family may be a constant
presence in your life, so when an argument or issue arises, it may seem
impossible to handle. Remember that communication is key to resolving
conflict. While it may seem that your siblings are constantly present to
annoy you or boss you around, they are also there to communicate.
b. World of Social Media
The connections we have in the world today because of social media
made the youth of today expressive in their own different ways. They
become less controllable because they feel strong in their social media
28
worlds connected with their fellow youth. These connections in their
worlds gave them alliances which allows them to be communicative in
positive and negative ways.
CuriousCat: In my own perspective, lalo na sa mga teens ngayon,

they’ve become more bolder, mas free sila sa pag-express nila ng
opinions nila and ideas nila through social media. At some point
nakikita ko na mas nakaka-empower sa mga kabataan ngayon pero
syempre dapat alam din ng mga teens ngayon yung limitations nila
sa pageexpress ng feelings nila, opinions nila, ideas nila sa social
media. Yung world natin ngayon, is napakalaki ng plineplay na role
ng social media sa mundo. (In my own perspective, especially with
the teens nowadays, they’ve become more bolder, they’re more free
to express their opinions and ideas through social media. At some
point you will see that it can empower the youth but of course they
should know their limitations in expressing their feelings, opinions,
ideas in social media. Social media plays a very big role in our world
today.)
Instagram: Kasi, ngayon, yung world ngayon, masyado na silang

advanced, masyado na silang, kumbaga, matatalino. Minsan di na
nila alam bumaba sa fundamentals ng buhay, kaya minsan,
nawawalan na sila ng common sense or what, kasi feeling nila, kung
ano yung nasa social media, yun na yun, pero sa totoo lang kulang
sila, akala lang nila nabubuo sila dahil sa social media. (Because,
right now, the world right now, they are too advanced, they’re too, as
if to say, smart. Sometimes they cannot go down to the fundamentals
of life, that they lack common sense sometimes, because they think
that everything in social media is everything in the world right now,
but the truth is that they lack something, they just think that they are
complete because of social media.)
Alejandra Guzman, a Senior Manager and Global Leadership Fellow,
tells that our growing love of social media is not just changing the way we
communicate. It’s changing the way we do business, the way we are

29
governed, and the way we live in society. And it’s doing so at breakneck
speed. So as what the two of our informants told. Youth of yesterday have
so many changes from the youth of today. They feel stronger than before
because social media empowers them. They feel much more superiority
than what the youth of yesterday felt because of social media.
In 2015, it is now easier to access the internet than ever before. We
have become so immune to being able to contact someone with just the
tap of a screen, that we can have an entire conversation with someone in
the same room as us without saying one word. This easily leads to the
misuse of the technology that we are provided with but not everybody
misusing it. Studies show that the age group of 12-21 access social media
more than any other. Being that I fall into this age group I know that social
media such as Twitter, Instagram and Snapchat are used to keep up with
the latest trends, our favorite artists and an easy way to stay up to date
with what our peers are doing. This is according to Nia Crawford, McKinley
Technology H.S and Loebig Ink Summer Intern.
The table below present the overview of the first them which is The
Modern Trend to Connection.

30
Table 1A – The Modern Trend to Connection
2. Outcomes of Social Media
As social media paved its way all throughout the world, different effects
of it started to be recognized one by one. We all know that social media
really became essential to everybody because of its helpful uses to all the
people who use it. However, social media being vital to everyone has pros
as well as cons.
a. Positive Edges of Social Media
One of the positive edges of social media is having an easy access for
everything and being able to communicate instantly to the people you love.
It also helps people to be updated on latest news as well as gathering
information from it. Being inclined to social media also gives student
beneficiaries for their study purposes because of the information being
comprehended.
31
Flicker: sa positibo, siguro dun kami nagkikita-kita or naguusap for

runtime, o kaya dun po kami natututo ng mga ibang pag-aaralan. (In
the positive effects, maybe we can meet or talk on runtime or we can
gather some new things about our studies.)
Snapchat: Gaya nga ng sabi ko kanina, yung positive side ng social

media, nakikita yung updates, mga latest news. (Just like what I've said
earlier, the positive side of social media, we can see latest updates.)
Tumblr: Yung positibo po nakakakuha po kami ng information sa mga

social networking sites po. (The positive one is that we get information
from social networking sites.)
Facebook: I think yung positive effect niya sa student behavior is

parang, nagiging updated yung student, kasi, parang nowadays parang
lahat tayo inclined sa social media, tapos lahat din tayo mas nagiging
inclined kasi ginagamit na siya for study purpose, parang pag may
updates ganon. (I think the positive effect to the student behavior is,
they're updated, because, nowadays it seems that we’re all inclined on
social media, then we’re all becoming more inclined because we use it
for study purpose, for updates.)
Twitter: Siguro po sa positive, in terms of studies, pwede kaming

makapagsearch ng mga kailangan naming isearch sa school, yung mga
kailangan naming gawin, para mas mapadali yung mga pinapagawa
samin ng mga teachers. (I guess in the positive, in terms of studies, we
can research what we need to search for in school, the things we need
to do, so that we can do our job easier.)
The informants clearly stated that one of the main positive effects of
social media is for them to be able to gather information and being updated
to the news. They also told that being into social media give them benefits
for them to be able to study easily.
The first and main advantage of the social media is connectivity.
People from anywhere can connect with anyone. Regardless of the location
32
and religion. The beauty of social media is that you can connect with
anyone to learn and share your thoughts. You can share your issues with
the community to get help and giddiness. Whether it is helping in term of
money or in term of advice, you can get it from the community you are
connected with. The main advantage of the social media is that you update
yourself from the latest happenings around in the world. Most of the time,
Television and print media these days are biased and does not convey the
true message. With the help of social media you can get the facts and true
information by doing some research. (Bilal Ahmad, writer at
techmaish.com)
According Charlie R. Claywell, a web designer, no matter if you are
searching for a former college roommate, your first grade teacher, or an
international friend, no easier or faster way to make a connection exists
than social media. Although Facebook, Twitter, LinkedIn and Pinterest are
probably the most well-known social networking communities, new
websites are popping up regularly that let people connect and interact over
the Web. With each of these sites, individuals can make new friends, build
business connections or simply extend their personal base by connecting
and interacting with friends of friends, which can have a multiplying effect.
b. Pessimisms of Social Media
Though there are a lot of positive effects of social media, there are also
negative counterparts of it. Students nowadays frequently prioritize

33
checking updates on their social media accounts rather than doing their
school works or studying. They often forget time management which is
essential for being a student.
Snapchat: Yung mga negatibong epekto, ay kung ang mga kabataan

ngayon ay di na nakakatuon sa kanilang pag-aaral gaya ng tweet ng
tweet, post ng post, share ng share. Yun na lamang ginagawa nila sa
kanilang pangaraw-araw na buhay. (The negative effect is that the
students can't focus on their studies they just keep on tweeting,
posting, sharing posts. It becomes their everyday hobby.)
Facebook: Ang negative effect nun kasi, parang di na alam ng bata kung
ano yung priority nya madalas. Madalas pag may exam nakikita mo
naka online, parang ginagawa nila na excuse na “kasi tumitingin ako
ng reviewers” ganun. (The negative effect is, it seems that the children
don’t know their priority. Like in every exam you often see them online,
but they're using it as an excuse like getting a reviewer etc.)
Twitter: Tapos yung negative naman kasi, kapag kunwari exams, mas
inaaalala namin yung mga social media instead of pagrereview. (The
negative is, when in exams, we think of our social networking rather than
reviewing.)
The informants assessed that habitual usage of social media makes
the student lessen their remorse when it comes to the time used for their
social media than their time for studies. This is a common case to every
student nowadays.
According to Maretha Swanepoel, a journalist, “One of the reasons why
students don’t perform optimally in today’s world, is their presence and
constant interaction on social media. Luckily, there are ways to limit your
child in this regard.” She explains that there are applications or apps
34
available to assist you in limiting your child’s social media activities.
“Research have shown that more than 50% of learners have said that
online distractions such as social media are the reason they are distracted
while studying. These studies were done in the United States, and
unfortunately, no reliable statistics are available for South African
learners.”
Empirical studies showed mixed results with regard to the impact of
social networks on academic performance. Studies have found that the
participation of students on social networks may have both positive and
negative impacts on their academic performance. Mehmood and Taswir,
2013 noted that “the use of social media networks and the Internet is one
of the most important factors that can influence educational performance
of students positively or adversely.”
Presented in the table below is the overview of the second theme.
Table 1B – Outcomes of Social Media

35
3. Impact to Social Behavior
Social Media might affect how the student behave inside the
classroom and towards their studies. Usage of cellphone inside the
classroom in order to check updates on each account is inevitable. It will
always depend on the student how will he handle the usage of social media
inside the classroom and how will he cope up with his studies.
a. Demeanor inside the Room
Still, there are students who are responsible enough and able to
handle the correct usage of social media. These students use social
media inside the classroom but does not let their behaviors towards
their classmates and teachers be affected. They assure that proper and
respectful socialization of them to others is still managed.
Facebook: Feeling ko ano, saakin ha, hindi siya nakaka-affect sa

behavior ko sa school, dahil para kasing, sakin, chinecheck check
ko lang yung social media ko, di ako ganung nakikisocialize dun sa
social media, kaya yung behavior ko towards sa mga tao sa school
parang walang pinagkaiba. (I think, for me, it doesn't affect my
behavior at school, because it's like, for me, I just check my social
media, I’m not socializing that much in my social media accounts, so
my behavior towards people in school seems to have no difference.)
Instagram: Para sa akin hindi naman kasi it depends na dun sa tao

kung paano nya iaano yung mga nakukuha niya sa social media,
kung paano nga niya itetake. (For me not really because it depends
on the person on how he/she receives the infos he/gets in social
media, how he/she takes it.)
Our two informants stated that Social Media usage inside the room
does not affect how they behave towards others. They told that it depends
36
on how someone will apply everything that he sees on social media. That
statement shows that their behavior towards others does not change with
or without Social Media usage.
b. Demeanor towards Studies
Even though the behavior of students inside the classroom towards
other people is not affected, it opposes their behavior towards their
studies and how do they get along with it. Almost all of our informants
told that Social Media affects the way they get along with their studies
because they are being tempted to check every update rather than
completely studying and just focus on their school works.
Facebook: Oo, medyo. Kasi may mga nights din na dapat gumagawa
ako ng requirements or nagrereview pero tinatamad na ako, kasi
parang, pag binuksan ko na yung app, dire-diretso na, nagi-scroll
scroll lang ako kahit boring ganun, parang nakakatamad ng gawin
yung studies mo, ganun. (Yes, somehow. There are nights that I have
to make a requirement or review but I'm too lazy, because it seems
like when I open the app, I won’t stop, just keep on scrolling even if
it’s become boring, it makes me lazy in doing my requirements.)
Twitter: kapag kunwari exams, mas inaaalala namin yung mga

social media instead of pagrereview. (During examinations, we think
of our social networking rather than reviewing.)
Instagram: Oo, kasi wala akong time management, kaya, mostly dun
ko inaano yung time ko, di na ako nakakapagaral ng maayos. (Yes,
because I do not have time management, so, mostly I spend my time
there, I don’t study well anymore.)
CuriousCat: Oo, kasi at some point, di na nawawala sa sistema ko

yung paggamit sa social media. I still have to study, pero parang
binibigyan ko ng leisure yung sarili ko na gumamit ng social media
and at the same time hatiin ko sarili ko para mag-study. (Yes
because at some point, using social media cannot be removed from
37
my system. I still have to study, but I give myself some leisure to use
social media and at the same time divide myself to study.)
Here, four of our informants stated that their demeanor towards
their study is affected in a way where instead of just focusing on their
studies, their attentions is being pulled by their Social Media account
where they find leisure most of the time. They happen to lack proper time
management on getting along with their studies.
Just like what Maretha Swanepoel, a journalist, “One of the reasons
why students don’t perform optimally in today’s world, is their presence
and constant interaction on social media. Luckily, there are ways to limit
your child in this regard.” She explains that there are applications or apps
available to assist you in limiting your child’s social media activities.
“Research have shown that more than 50% of learners have said that
online distractions such as social media are the reason they are distracted
while studying. These studies were done in the United States, and
unfortunately, no reliable statistics are available for South African
learners.” Students often disregard studying because checking of the
updates on their social media accounts comes first in their minds.
In the table below lies the overview of the whole third theme.
38
Table 1C – Impact to Social Behavior
LIMITATIONS AND IMPLICATIONS
This study adopted the semi-structured qualitative research
interview as an appropriate means to obtain the data and the descriptive
phenomenology as our research design. We established three contact
times with the informants: The first one is to ensure trust and rapport
between us and the informants, the second contact time is the actual
interview and a third contact time that is used for clarifications with some
unclear statements by the informants. We only had one contact time with
the informants because we were able to get all the needed information from
them and that we didn’t face any problems in interviewing them.

39
Having informants within the minimal number of suggested
members of the study, may implicate feebler findings in accordance to
their statements and sentiments.
However, to deal with this problem, we dug in further into their
responses and formed stable results by painstakingly analyzing them until
concrete themes and subthemes were formulated.

40
a. source of
information
b. communication
a. poor time
management
a. lack of focus
Figure 3 – Conceptual Map of the Study

41
38
CHAPTER IV
REVIEW OF LITERATURE AND STUDIES
This chapter presents related literature and studies on the
effects of social media on student behavior socially, scholastically, and
personally. The Literature presented here helps the researcher to have a
deep insight, clear perspective and a better understanding of the chosen
problem and various factors connected with the study.
Foreign
The impact of social media on families has been researched to see
what negative and positive effects are happening. Psychologists are
increasingly concerned that technology is breaking down family
communication. It can rob families of attention, communication, and a
feeling of safety within the family unit. A book by Sherry Turkle, Alone
Together, talks about a study conducted where parents and children were
asked their opinion about technology. AddictionHope stated that:
“According to a study on media influence, conducted by the Kaiser Family
Foundation, found that kids ages 8-18 years old spent over 7 hours a day
using electronic media. That equals up to 50 hours per week in front of a
screen. Numerous research studies show that when children are on their
screens they are losing our on interpersonal relationship skills. Many

42
children reported that they felt their parents were addicted to their phone
or computer. Children stated a desire for their parents to spend quality
time and interact with them. This study shows the need for family social
interaction and the lines are blurred on when is enough with social media
use. Alternatively, technology can be used to keep families connected. It
can help members keep track of schedules, location, and a sense of
security between members that parents and/or children can be reached
immediately if needed. Technology is also helpful for families of divorce or
separation through more immediate voice or face contact. In a 2008 study
published by Pew Research Center’s Internet & American Life Project,
reported that cell phones, email, and texting helped families compensate
for the increased stress of modern life by allowing them to communicate
with family members when apart.”
According to Liveabout, Social networking has changed the way we
keep in touch and communicate with our friends, but not all of it is
positive. When it comes to social media and friendships, we can get burned
out from hearing about how others feel and what they do. Time on social
media means that we can also fail to get the face-to-face time that can be
vital to keep a friendship strong. As much as we adore our friends, hearing
frequently about the details of their life (like what they ate, when they are
having a bad day, or how wonderful their spouse is), may just give you
43
information overload. “We care about the goings on in our friends' lives,
but too many updates can add an overwhelming element to our already
packed days. Besides that, sometimes hearing repeatedly about how good
or rotten your friend's life is can turn you off the idea of hanging out with
them more frequently. Too much and too frequent communication takes
away that "getting caught up" feeling when you see a friend in person. One
of the great things about friendship is seeing the world from a friend's
viewpoint. It offers a wonderful chance for conversation and expanding
your knowledge and opinions of the world. Differing opinions are good in
a friendship, but only if the two of you are able to discuss things in a
reasonable manner. If your friend is constantly posting links about a hot-
button subject for you, you'll find yourself having an online argument or
you'll begin avoiding them all together. Either way, it doesn't help your
friendship.”
Maryanne Gaitho said: “Information and communication technology
has changed rapidly over the past 20 years with a key development being
the emergence of social media. The pace of change is accelerating. For
example, the development of mobile technology has played an important
role in shaping the impact of social media. Across the globe, mobile devices
dominate in terms of total minutes spent online. This puts the means to
connect anywhere, at any time on any device in everyone’s hands.”

44
According to simplilearn, a fascinating study by New York Times
Consumer Insight Group revealed the motivations that participants cited
for sharing information on social media. There are several ways the impact
of social media is felt by individuals and social groups Almost a quarter of
the world’s population is now on Facebook. In the USA nearly 80% of all
internet users are on this platform. Because social networks feed off
interactions among people, they become more powerful as they grow.
Thanks to the internet, each person with marginal views can see that he’s
not alone. Increased visibility of issues has shifted the balance of power
from the hands of a few to the masses. This is a very human reaction when
people are given options that absolve them from responsibility to act. A
2013 study by the University of British Columbia’s Sauder School of
Business found that when people are presented with the option of ‘liking’
a social cause, they use this to opt out of actually committing time and
money to a charitable cause. On the other hand, when people are allowed
to show support in private, they are more likely to show meaningful
support in terms of making a financial contribution. The researchers found
that a public endorsement is an action meant to satisfy others’ opinions,
whereas people who give in private do so because the cause is aligned to
their values.
45
According to LCIBS (London College of International Business
Studies), Social media has gained credibility over the years as a trusted
source of information and platform where organizations can interact with
audiences. We are seeing education institutions adapting these
developments into their systems and relying on group resources and
mechanisms to improve the student life. The use of social media in
education provides students with the ability to get more useful
information, to connect with learning groups and other educational
systems that make education convenient. Social network tools afford
students and institutions with multiple opportunities to improve learning
methods. Through these networks, you can incorporate social media
plugins that enable sharing and interaction. Students can benefit from
online tutorials and resources that are shared through social networks
and. There is valuable knowledge to be gained through social media such
as analytics and insights on various topics or issues for study purposes.
Social media is also a medium where students can establish beneficial
connections for their careers. As an educational institution, it is crucial to
be active in many social platforms possible, this helps create better
student training strategies and shapes student culture. Social media offers
audience and subject monitoring tools that are useful and it is one of the
best platforms to extract data. You can find out how the majority people
feel about a particular topic or how experts perceive and advice on specific
46
issues. This can help students compile and produce useful content for
research. Whether students are working on an assignment, working on a
project or trying to gain more insight on a subject, some of the best
information and results can be extracted from social media.
According to a study conducted by Trisha Dowerah Baruah, social
media offers a variety of avenues through which we can communicate with
people. In fact, social media is known to have been used widely in
educational field also. Over the last 30 years the nature of communication
has undergone a substantial change and it is still changing. Email has
had a profound effect on the way people keep in touch. Communications
are shorter and more frequent than when letters were the norm and
response time has greatly diminished. Instant messaging has created
another method of interaction, one where the length of messages is shorter
and the style of the interaction is more conversational. Broadcast
technologies like Twitter transform these short bursts of communication
from one-on-one conversations to little news (or trivia) programs Online
communication tools also have the potential to increase our awareness of
the movements of our professional or social contacts. Social proprioception
tells us where the nodes of our community are and provides a sense of
connectedness to and awareness of others without direct communication.
Internet is the third place where people connect with friends, build a sense
47
of togetherness. Increasingly, a computer with an Internet connection is
the locus of a range of interactions in a variety of media and a gateway to
an array of social spaces for work and play. Social networking sites like
Facebook and MySpace and virtual environments like Second Life and
World of Warcraft have become online meeting spaces where users—
members, residents, or players—can interact and express themselves.
They offer a way to keep in touch with existing communities that users
belong to offline, such as social and professional groups. They also make
it possible for people who would not normally communicate more than a
few times a year to keep in touch— colleagues met at conferences, for
instance, or friends met through the online community itself. Sites like
YouTube and Flickr represent another forum for online communication
that is centered on sharing, preference, and popular culture. Visitors can
browse movies (in the case of YouTube) or photos (in the case of Flickr),
express personal preferences, add commentary, and upload their own
creative work. The kinds of interaction that occur on these sites center
around shared interests and include not only verbal commentary, but
commentary in the form of original or derivative works based on popular
pieces. One of the reasons people prefer such form of media is because of
the interactions they can have there, both social and professional. Whether
it is as simple as checking back to see what other comments have been
added to yours or as involved as attending a workshop or presentation in

48
a virtual world, the nature of the attraction lies in the connections between
people that these online spaces afford.
The age of social media has taught users the art of multitasking,
something our generation has started to pick up on very frequently.
Opening that Facebook icon and seeing the list of comments on the photo
you posted the night prior fills you with a sudden shock of euphoria--the
delights of being known and seen amongst your whole network of friends,
or acquaintances. For some, this is the consequence of a social networking
era, and it can, in many cases, replace the main modes of personal
communication. But not to worry. At least now you can still catch up with
your group's daily exploits while balancing your office or school work, or
while you're still with other friends who value your physical presence. We
can become so drowned in the sea of networking, we may forget about our
present environment or the tasks at hand. In a study done at Stanford
University, researchers suggested that frequent media multi-taskers were
prone to many distractions and experience a difference in their style of
information-processing, as opposed to those who don't frequently multi-
task with social media. According to the results, the latter were able
allocate their attention more effectively despite many distractions. This
evidence shows how much frequent social media use can alter our modes
of thinking and attention span. It's no wonder we see students popping

49
Adderall in the library to get through a night's worth of studying. They may
not be frequent users of social media, but nonetheless, they are still
involved in a community of people whose habits shift to this mindset,
which affects the people around them. (Yoram Ebrahimi, 2015)
The effects social media has on a student could be instrumental or
detrimental to their education as well as future employment depending on
how the user utilizes the social media sites. Social networking can help
students interact if they are working in a group on a project. This makes
it more convenient for students who may commute and are unable to meet
at particular group meetings. Approximately two-thirds of teachers,
however, believe that social media is more of a distraction towards their
education than a convenience. A study showed that students who do not
use social media sites end up with a higher grade point average and higher
test scores than a social media user. This is due to the time spent on social
media sites like Facebook and the distractions that may occur while a
student should be studying or doing homework. (Cody Scott, 2015)
Local
Nowadays, even children and young people own a cellular phone or
gadgets that make communication and access to a wide range of
information faster and easier. The Philippines is experiencing along with

50
other countries, the so-called Social-media explosion. (Melanie Reyes,
2016)
According to Philstar, one in four of the parents surveyed say that
their kids now prefer to go online rather than talk to them, with one in
three parents believing the internet isolates them from their children. All
in all, a fifth of parents and children say that the internet can cause family
tension. "It is only natural that using—and misusing—each other’s
connected devices can become a cause of conflict for families. However, as
we spend more and more time online, family dynamics are also changing.
It is important that families maintain an ongoing dialogue about how to
spot and respond to potential dangers, with parents and children together
agreeing on the basic rules on how they can best navigate the digital
world,” said Andrei Mochola, head of consumer business at Kaspersky
Lab. Janice Richardson, senior advisor at European Schoolnet, said that
although the internet becomes a source of conflict in some families,
siblings and extended family members take on a much bigger role in
children's online activities. "Children are instinctively turning to the
person they perceive to be able to fix technical issues, advise on sites and
security tools and provide more objective responses to delicate queries,”
Richardson said, citing a recent study by the Joint Research Center of the
European Commission. She said that given the emerging trend, the
51
importance of parents and guardians developing their own technical
competence and building trusting relationship with their kids grow. "At
the same time, software and social media providers, too, should seek to
develop more ‘family-friendly’ tools,” Richardson added. (Alixandra Caole
Vila, 2016)
According to Wikipedia, social networking is one of the most active
web-based activities in the Philippines, with Filipinos being declared as
the most active users on a number of web-based social network sites such
as Facebook, Instagram, Snapchat and Twitter. The use of social
networking website has become so extensive in the Philippines that the
country has been tagged as "The Social Networking Capital of the World,"
and has also become part of Filipino cyberculture. Social networking is
also used in the Philippines as a form of election campaign material, as
well as tools to aid criminal investigation. The popularity of social
networking in the Philippines can be traced in the Filipinos' culture of
"friends helping friends." For Filipinos, their friends and who they know
can become more valuable than money, especially when what they need
can be achieved through nepotism, favoritism, and friendship among
others.
In a global study called Wave7, Filipinos are using social media to
primarily connect with their families living overseas. As of this writing,

52
there are more than 11 million Filipinos living outside the Philippines.
Social media has become a way for them to communicate with their
families and friends instead of using overseas call and text, which are the
traditional ways of communication. In the past, local telcos usually have
ongoing overseas call and text promotions which are actually quite
expensive. The telco usually charged around 50 cents (which is roughly 25
pesos) per minute when calling someone abroad. You would not call
someone abroad to talk for just under a minute, right? As Internet
penetration increases in the Philippines, it seems that Filipinos have
grown fond of using apps such as WeChat, Line, Skype, and Facebook
Messenger. Line has a Free Call services. I use Skype to call my friends
abroad. With social media, the barrier to communications between families
separated by countries have diminished, and only the country’s total social
activity has increased. (Vince, 2014)
"Children who spend much of their time online find it harder to focus
in class and have short attention span " researchers found through the
samples that 7 out of 10 teachers believed that their students are
becoming obsessed with social media sites such as Facebook. Their
students tend to study while using Facebook and it shows that they got
20% lower grades. Facebook-using students even perform task (projects
or assignments) without completion for the reason that they spend more
53
time scrolling down on their newsfeed to see updates about their friends
and look up for their notifications rather than finishing their school tasks.
Aside that Facebook affects students’ academic performance; it also has
an effect on students’ emotional health. Yes, students feel connected to
others but study shows that they manifest depression through seeing their
status updates. Some would utilize the site to express what they feel
towards their enemy in school or even outside the campus. They would
blurt out through posting status that would target their opponent just to
hurt their feelings. With the rampant use of all the social networking sites,
students are coming loose to the real associates. Facebook chats and posts
would make them busy nowadays. They12 may be connected to many
people but they somehow disconnect with the important aspects of their
lives and one of those is education. The belief of meeting people face to
face seems very odd. Students prefer to send and receive instant messages
or post messages through Facebook.” (Ronalou P. Paculan, 2013)
Related Studies
Foreign
Our topic is entitled “Angels and Demons: Impact of Social Media on
Student Behavior”. The study focused on the effects of social media on
students towards the school, their studies, and their fellow schoolmates.
A thesis conducted by Tara Heffner is related to this study, it is entitled:

54
“The effects of social media use in undergraduate students”. It was
hypothesized that social media use by undergraduate students would
positively affect their academics and social life in college. The results found
do not agree with the original hypothesis, meaning that social media use
by undergraduate students does not positively affect their academics and
social life in college. Previous research supports the findings and
assumption that there is an approaching significance between social
media use and GPA.
A case study related to this study by Rita Njoroge entitled: “Impacts
of Social Media among the Youth on Behavior Change: A Case Study of
University Students in Selected Universities in Nairobi, Kenya. This
research examined the issues of the relation between social media and its
impact on behavior change of the youth. The study further revealed that
social media had various effects on the behavior of the respondents. For
instance social networks help them in maintain contacts with old friends
and create new friends. his findings are confirmed by Livingstone (2008)
who posited that, social networking sites enable communication among
ever-widening circles of contacts, inviting convergence among the hitherto
separate activities of email, messaging, website creation, diaries, photo
albums and music or video uploading and downloading. From the user‘s
viewpoint, more than ever before, using media means creating as well as
55
receiving, with user control extending far beyond selecting ready-made,
mass-produced content. It was evident that social media played a major
role on behavior change of the respondents. The youths mostly used social
media for communicating between their friends and families. The fact that
social media is part of them especially having been born in this era of
emerging technology, most felt that they could not do without it. They
depended on it for various positive things such as research and contacts
with old friends and getting on the loop of what was happening either in
their circles, nationally or internationally.
Local
In a global study of Wave7, Filipinos are using social media to
primarily connect with their families living overseas. Social media has
become a way for them to communicate with their families and friends
instead of using overseas call and text, which are the traditional ways of
communication. In the past, local telcos usually have ongoing overseas
call and text promotions which are actually quite expensive. As Internet
penetration increases in the Philippines, it seems that Filipinos have
grown fond of using apps such as WeChat, Line, Skype, and Facebook
Messenger. Line has a Free Call services. I use Skype to call my friends
abroad. With social media, the barrier to communications between families
separated by countries have diminished, and only the country’s total social
56
activity has increased. (Vince, 2014). This study is related to our research
because it states that social media has a big impact on us Filipinos and
our families, especially those who have OFW relatives. As we venture
through the internet we Filipinos are getting fond of using apps that help
us in our daily lives that makes our living easier to access and to get things
instantly. Most of the time we use social media to communicate with our
friends and families, but as time goes by we are using social media as a
tool for almost everything.
Synthesis
Our topic is entitled “Angels and Demons: Impact of Social Media on
Student Behavior”. The study focused on the effects of social media on
students towards the school, their studies, and their fellow schoolmates.
A thesis conducted by Tara Heffner is related to this study, it is entitled:
“The effects of social media use in undergraduate students”. It was
hypothesized that social media use by undergraduate students would
positively affect their academics and social life in college. The results found
do not agree with the original hypothesis, meaning that social media use
by undergraduate students does not positively affect their academics and
social life in college. Previous research supports the findings and
assumption that there is an approaching significance between social
media use and GPA.

57
A case study related to this study by Rita Njoroge entitled: “Impacts
of Social Media among the Youth on Behavior Change: A Case Study of
University Students in Selected Universities in Nairobi, Kenya. This
research examined the issues of the relation between social media and its
impact on behavior change of the youth. The study further revealed that
social media had various effects on the behavior of the respondents. For
instance social networks help them in maintain contacts with old friends
and create new friends. his findings are confirmed by Livingstone (2008)
who posited that, social networking sites enable communication among
ever-widening circles of contacts, inviting convergence among the hitherto
separate activities of email, messaging, website creation, diaries, photo
albums and music or video uploading and downloading. From the user‘s
viewpoint, more than ever before, using media means creating as well as
receiving, with user control extending far beyond selecting ready-made,
mass-produced content. It was evident that social media played a major
role on behavior change of the respondents. The youths mostly used social
media for communicating between their friends and families. The fact that
social media is part of them especially having been born in this era of
emerging technology, most felt that they could not do without it. They
depended on it for various positive things such as research and contacts
with old friends and getting on the loop of what was happening either in
their circles, nationally or internationally.

58
CHAPTER V
SUMMARY, CONCLUSION AND RECOMMENDATIONS
Brief synopsis about the study’s finding, conclusions, and
recommendations are presented in this chapter to give a detailed
summation about the results of the study, and on imperative propositions
that may have arose during the course of the research process.
SUMMARY
The study entitled “Angels and Demons: Impact of Social Media on
Student Behavior” was conducted in order to find out what are the positive
and as well as the negative impact of social media on the demeanor of our
fellow students inside their classroom and how do they cope up with their
studies today as social media starts flourishing in our generation.
The study is qualitative in nature, and it has utilized descriptive
phenomenology as its research design. The informants in this study were
students of St. John’s Cathedral School. There were seven informants for
this study. They are chosen through purposive sampling in the form of
extreme case sampling based on criteria in which the informants must be
either male or female, should have social media accounts and must be a
student of St. John’s Cathedral School. In order to reach the saturation
point, all informants were asked with the same questions and has the
same order and the data attained were used in the formation of themes
59
and their subthemes. We had established three contact times with the
informants, the second contact was the actual interview and the third
contacts time was for the clarifications of the unclear statements uttered
by the informants. Data was gathered in the form of a semi-structured
interview by utilizing standardized open-minded questions.
During the entire process of the study, we found out some
perceptions on the positive and negative impact of social media among the
students. Through the interview that was conducted. We became aware
that most of the students are using their phones to check updates on their
social media accounts while they are having classes. Some of them use it
when their teachers tell them to do and if they have pocket data. They even
told that it is inevitable for students nowadays.
According to the informants, social media has positive and negative
effects. These includes the instant communication for their loved ones. It
is important for them to become updated of the things that are happening
to their relatives and friends near or afar them. Social media as
communication gives close ties and tighter bonds between their families
because according to the informants that were interviewed, they know how
to balance their time for their family members who are near them and for
those who are thousand miles apart from them. Social media is also
essential for them because it gives information and serves as sources of
knowledge to them. The different posts and facts seen helps them to keep
60
their eyes opened for new learnings. But they still assure that the sources
are reliable and it depends how a certain person accepts everything the he
sees on social media. We also asked what the negative effects of social
media to them are. We have found out that having lack of remorse for
using social media instead of them studying is one of its effects. Instead of
just focusing on their studies, they prefer checking updates on their
accounts first. Hence, they tend to forget what must be prioritized first.
They find leisure by checking their social media accounts that is why
instead of just studying continuously they are being distracted by these
social networking sites that they keep on checking, thus, losing their
focus. Also, social media as we all know is the main source of cyberbullying
which is a negative thing.
To conclude, social media has really paved its way throughout the
world and has targeted the wants of everyone, specifically the students. It
has many positive effects and advantages but it also has many negative
effects and disadvantages among the students toward their behavior in
getting along with their studies. Almost all of the students around the
globe have their own social media accounts and they cannot avoid using
phones while on classes to check it.
The following table presents a brief indication of the key themes and
findings from the study:

61
Table 2. Overview of the Key Themes and Findings of the Study
Conclusions
 Students that have social media accounts often use it to
connect with other people. It became one of the advanced
means of connection to everyone around the world. In
conclusion, these connections have also something to do with
their relationship with their family. It became helpful to them
in a way that it serves as a bridge for every families who are
far from each other. Although there are teens who tend to
forget socializing with their families that are near them, a lot
of teens are still disciplined enough to be communicative with
all the people they love and know how to balance their time.
The millennials are now also living in a social media world.
Therefore, the connections of their worlds made them bolder

62
and expressive with their thoughts and ideas that somehow
has positive and negative effects.
 The positive effects of social media include fast
communication and connections to the people they love. It
also includes being updated with the latest news that happens
everyday as well as being a source of many information. These
positive effects have negative counterparts which include not
being able to prioritize the most important things first. Rather
than just studying, students mostly prefer looking at their
phones or other devices just to check updates to which they
tend to forget more important things. To add up to our
conclusion, social media affects behavior of student on how
they get along with their studies but not on how they socialize
with people they are together with inside their classroom.
 These conclusions have pleasingly answered our statement of
the problems which included the following: First, how does
social media affect students behaviorally? Second, how does
social media affect the connections of students to everyone?
Lastly, how do the students cope with effects of social media?

63
Recommendations
1. Students should learn the difference between reality and idealism.
Because the reality that they see in social media might be fake news
or false hopes and persuasions made up by people. These things are
already amassed on the internet and students should be aware
2. Students should avoid multitasking between social networking
updates and studies unless it is necessary. It removes their ability
to focus on important things and multitasking will only make them
lazy in doing their studies and thus will lead them to stop doing it
instead.
3. Students should manage their time properly between using the
internet and social media, having time for their family and friends,
and most importantly having time to study or do their assignments
and requirements.
4. Students should also use the power of social media and the internet
for academic purposes as well, not just social network updates and
socializing. The social media can be a big help in gathering
information and data on things that would help in the studies or
add to the knowledge of the student.
5. Teachers should also use social media as a tool to educate students
efficiently. Given that today’s youth is inclined to surfing the internet

64
and checking their social networking sites. Teachers should see this
as an advantage to help students learn more about the lessons,
digitally.
65
BIBLIOGRAPHY
a. Published
Baruah, T.D. (2012, May 5). Effectiveness of Social Media as a Tool

of Communication and its Potential for Technology Enabled
Connections: A Micro-Level Study
Retrieved from http://www.ijsrp.org
http://www.ijsrp.org/research_paper_may2012/ijsrp-may-
2012-24.pdf
Njoroge, R. (2013). Impacts of Social Media Among the Youth on

Behavior Change: A Case Study of University Students in Selected
Universities in Nairobi, Kenta
Retrieved from erepository.uonbi.ac.ke
http://erepository.uonbi.ac.ke/bitstream/handle/11295/59
256/Njoroge_Impacts%20of%20social%20media%20among%
20the%20youth%20on%20behavior%20change.pdf?sequenc
e=3
Morallo, I.M. (2013). The Effects of Social Networking Sites on

Students’ Academic Performance in
Lyceum of the Philippines – Laguna
Retrieved from research.lpubatangas.edu.ph
http://research.lpubatangas.edu.ph/wp-
content/uploads/2014/08/GSRJ-EFFECTS-OF-SOCIAL-
NETWORKING-SITES.pdf
Torrevillas, D.M. (2017, April 25). Social Media Constructs,

Destructs
Retrieved from www.philstar.com
https://www.philstar.com/opinion/2017/04/25/1688525/s
ocial-media-constructs-destructs
b. Unpublished
Kaya, T., Bicen, H. (2016, June). The Effects of Social Media on

Students’ Behaviors; Facebook as a Case Study
Retrieved from www.sciencedirect.com
66
https://www.sciencedirect.com/science/article/pii/S07475
63216300887
Santos, R.G.P (2015, November 4) The Effects of Social Media on

Filipino Culture and Behavior
Retrieved from www.scribd.com
https://www.scribd.com/document/290911246/The-
Effects-of-Social-Media-to-Filipino-Culture-and-Behavior
Reyes, M. (2015). Social Media and Networking: Its Benefits and

Risks to the Filipino Family
Retrieved from www.academia.edu
http://www.academia.edu/22374696/SOCIAL_MEDIA_AND
_NETWORKING_ITS_BENEFITS_AND_RISKS_TO_THE_FILIPI
NO_FAMILY
Paculan, R.P. (2012). Research Paper on the Study of the Effects of

Facebook on Students
Retrieved from www.scribd.com
https://www.scribd.com/doc/128848382/Research-Paper-
on-the-Study-of-the-Effects-of-Facebook-on-Students
c. Online News Site
Does the freedom of expression on social media negatively affect our

society?
Retrieved from debates.org
http://www.debate.org/opinions/does-the-freedom-of-
expression-on-social-media-negatively-affect-our-society
Scott, C. (2015, September 24). The Effects of Social Media on
Education
Retrieved from sites.psu.edu
https://sites.psu.edu/alleghenynews/2015/09/24/the-
effects-of-social-media-on-education/
d. Blog articles
Crawdord, N. (2017, May 17) How Does Social Media Effect Youth?
Retrieved from loebigink.com
https://www.loebigink.com/how-does-social-media-effect-
youth/
67
Brannan, F. (2014, July 30). Prons and Cons of Social Media Usage for
Students
Retrieved from edtechreview.in
http://edtechreview.in/trends-insights/insights/1402-pros-and-
cons-of-social-media-usage-for-students
Ebrahimi, Y. (2015, August 24). The Effects of Social Media on Thinking

and Behavior
Retrieved from www.theodysseyonline.com
https://www.theodysseyonline.com/the-effects-social-media-
-and-behavior
Andrews, M. The Future of Social Media Is Here: These Are the Trends You
Need to Know
Retrieved from blog.hubspot.com
https://blog.hubspot.com/marketing/future-of-social-media-
trends
Austin, K. (2016, June 28). Positive Effects of Social Media

Retrieved from www.teenshield.com
https://www.teenshield.com/blog/2016/06/28/positive-effects-
of-social-media/
e. Others
41 Bible Verses About Social Media Network

Retrieved from OpenBible.info:
https://www.openbible.info/topics/social_media_network
Sampling in Primary Data Collection

Retrieved from research-methodology.net
https://research-methodology.net/sampling-in-primary-
data-collection/purposive-sampling/
What is Social Media
Retrieved from Investopedia.com
https://www.teenshield.com/blog/2016/06/28/positive-
effects-of-social-media/
Research Confirms: The Philippines is Still the Social Media Capital

of the World
Retrieved from vulcanpost.com
https://vulcanpost.com/12971/research-philippines-social-
media/
68
APPENDIX A
LETTER OF INTENT FOR THE HIGH SCHOOL PRINCIPAL
March 1, 2018
DR. JUAN PRIMITIVO P. PETROLA

High School Principal
St. John’s Cathedral School
Dagupan City
Dear Mr. Petrola:
Pax Christi!
We, the undersigned are currently enrolled as Grade 12 Senior High

School of SJCS taking up General Academic Strand.
We wish to humbly seek your approval that we be allowed to conduct our

proposed study entitled “ANGELS AND DEMONS: IMPACT OF SOCIAL
MEDIA ON STUDENT BEHAVIOR” which aims to learn and understand
the Effects of Social Media on the Students’ Behavior.
Your approval will be greatly appreciated. May the Almighty Father grant
our prayers in expressing our utmost and sincerest gratitude.
Sincerely yours,
Vanessa Lou Eduarte

Carlo Dominic Liwanag
Simon Peter Maagad
Mhynard Meneses
Axell Soriano
Mia Cindy Castanares
Researchers
69
APPENDIX B
INFORMED CONSENT FORM

High School Department
Zamora Street, 2400 Barangay IV, Dagupan City
Invitation to Participate
You are invited to join as one of our participants for our study about the
effect of social media on students’ behavior.
Basis of Participant Selection
You are chosen to be one of the participants of this study because you fit
the characteristics in sharing the information relevant and needed for the study.
Purpose of the Study
This study aims to know the different effects of social media on students’
behavior. Specifically it aims to know the following:
1. How does social media affect students behaviorally?
2. How does social media affect the connections of students to
everyone?
3. How do the students cope with effects of social media?
Direct Benefits to be Received
The benefit you will receive from this study is that it will help you and your
family and the school be aware of the effects of social media to the students’
behavior.
Clarification of the Things to Do in this Study
The researcher will observe you during the interview and expects you to be
truthful in your answers to arrive at accurate results.
70
Financial Liability
You have no financial liability with this study. Your biggest contribution is
your willingness to participate to make this study successful.
Assurance of Confidentiality
All information involving your personal profile and identity will be secured
and kept confidential.
Freedom to Withdraw from this Study
You are given the free will to withdraw anytime from your participation in
this study for any reason you see necessary.
Willingness to Answer the Questions
You are willing and freely giving yourself to answer all questions related in the
study.
I, _________________________________, ____ years old, resident of

________________________________________________________________
with contact numbers _____________________ voluntarily agree and willing
to participate in this study truthfully without mental reservation or any
purpose of evasion.
I hereby hereunto affix my signature this ______ day of __________, 2017 at

_______________________.
__________________________
Signature of Participant
Signed in the presence of:
___________________________ ___________________________
(Signature of Witness) (Signature of Witness)
Vanessa Lou Eduarte Mhynard Meneses

Carlo Dominic Liwanag Axell Soriano
Simon Peter Maagad Mia Cindy Castanares
Researchers
APPENDIX C
Standardized Open- Ended Interview Questions
1. Do you have social media accounts?
“Mayroon ka bang mga social media account?
2. What are these social networking sites?
Anu-ano ang mga social networking sites na ito?
3. Are you using your phone to see updates on your account while you
are on classes?
Ginagamit mo ba ang cellphone mo para Makita ang mga updates sa
social accounts mo habang nagkaklase?
4. Does it affect the way you act on your studies?
“Nakakaapekto ba ito sa sa kung paano ka nag-aaral?”
5. Does social media affect your behavior in school?
“Naaapektuhan ba ng social media and iyong pag-uugali sa
paaralan?”
6. Do some posts on your feed affect how you think about school or
how you should behave in school?
“Meron bang mga posts sa iyong feed ang nakakaapekto sa kung
paano ka mag-isip o umakto sa paaralan?”
7. Do you think that these posts have affected your behavior?
“Sa tingin mo ba ay nakakaapekto ang mga posts na ito sa iyong
pag-uugali?”
8. What do you think are the positive and negative effects of social
media on student behavior?
“Anu-ano sa tingin mo ang magaganda at hindi kaaya-ayang epekto
ng social media sa pag-uugali ng mga estudyante sa paaralan?”
9. When you started using social media, did it affect your relation
towards your friends and family?
“Nakaapekto ba ang paggamit mo ng social media sa relasyon mo
sa iyong pamilya at mga kamag-anak?”
10. Has social media affected your studies and the way you get along
with your studies?
“Nakaapekto ba ang social media sa iyong pag-aaral at sa kung
paano ka mag-aral?”
11. With social media and different posts of persuasion, how do you
see the world in your own perspective?
“Ano ang nakikita mo sa mundo ngayon dahil sa impluwensiya ng
social media?”

1 Final Chapters 1 5

Hochgeladen von

Dokumentinformationen

Originaltitel

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

1 Final Chapters 1 5

Hochgeladen von

Copyright:

Verfügbare Formate

1

Archdiocese of Lingayen – Dagupan Catholic Schools

Background of the Study

productive everyday is something that everyone must always keep in their

of changes to our lives. It became helpful to everyone especially to the

students. Everything became easy as 1-2-3 and almost everything today

is an instant. Technology had also brought us social media which is being

used by a lot of people in our current generation.

According to Investopedia, social media facilitates partaking various

information and ideas, and is a computer-based technology which builds

virtual networks. It is also internet-based by design and it offers easy

personal information as well as videos and photos of them. Users become

involve in social media via computer, tablet or smartphone via web-based

software or web application, often utilizing it for messaging.

that wanted to take advantage of a popular new communication method

as there is social media, unending communication is surely always

available. Individuals who has social media often use it to communicate

to Smart Insights, people desire to reveal valuable and entertaining

content to others, to define themselves and to grow and nourish

Students nowadays find social media as a necessity. Almost all of

phone and computer than they do in sleeping.

Access the globe, mobile devices dominate total minutes spent

online, passing 90% in Indonesia. The percentage of mobile share of total

People share information on social media to support a cause or

issues they feel strongly about, to pass valuable information, to build

people receive the information. It combines the immediacy of broadcast

with the in-depth coverage of newspapers making it perfect sources for

news and weather information. Even with the multimedia excitement of

made communication between the strangers easier than ever. Chatting is

anyone across the world.

In a study done at Stanford University, people who are prone to

various distractions and feel differences in their style of information are

students popping Adderall in the library to get through a night's worth of

mindset, which affects the people around them.

Researchers at two German universities also found a highly negative

influence of Facebook on users' moods, ravaged by intermixed feelings of

most common cause of resentment and envy. It is not abnormal to feel so

maybe you're just missing it.

Roselyn Santos, a clerk at National Commission on Indigenous

nature. Socialization has become internet based and highly technological

favored social networking sites and applications like Twitter, commonly.

in the Philippines. Government, non-government, educational and

business organizations now have their own Facebook and twitter

accounts. Politicians and celebrities also have accounts that Filipino

The teachers and administrators are likewise affected because of these

negative implications. Many schools have opted for strict restrictions on

SNSs usage in campuses amid concerns about safety, privacy and

confidentiality, and lack of knowledge about how best to ensure its

appropriate use. sellers create Facebook accounts to sell and advertise

According to Domini Torrevillas of Philippine Star, one of the

negative effects of social media or network is it leads to addiction.

attention from a particular task. It lowers the motivational level of the

people, especially of the teenagers and students. They mainly rely on

technology and the internet instead of learning the practical knowledge

negative impact on overall society as these kids and teenagers involve

themselves in crime -related activities.

A lot of people nowadays, especially students have their own social

media accounts which are used by them in order to communicate with

other people, freely share and be updated on different information, find

specifically, in the St. John’s Cathedral School.

Students are considered as post-millennials and are most exposed on the

them, both psychologically and emotionally. Some posts often persuade

The researchers had been motivated to conduct this study because