MCKINSEY’S 7S MODEL OF APOLLO TYRES

STRATEGY:

Apollo Tyres Ltd. aims to be the ‘supplier of choice’ for its entire customer base. To achieve this
we invest in Research & Development, Technology Enhancement and Quality to ensure the
superiority of our offerings in all aspects. We have already commenced on the journey to going
beyond being a mere tyre supplier to our consumers to becoming a complete solution provider for
all their transportation needs.

SHARED VALUES:

Transparency by classifying and explaining the Company’s policies and actions to those towards
whom it has responsibilities, i.e. maximum possible disclosures without hampering the
Company’s and shareholders’ interests.

Professionalisation ensures that the management teams at all levels are qualified for their positions,
have a clear understanding of their roles and are capable of exercising their own judgement,
keeping in view the Company’s interest, without being subject to undue influence from outsiders.

Trusteeship brings into focus the fiduciary role of the management to align and direct the actions
of the organization towards creating wealth and shareholder value.

Corporate Social Responsibility ensures the promotion of ethical values and setting up exemplary
standards of ethical behaviour in our conduct towards our business partners, colleagues,
shareholders and general public, i.e. abiding by the laws, showing mutual respect and acting with
honesty and responsibility. Corporate social responsibility ensures that the Company contributes
to society’s overall welfare by
undertaking not -for-profit activities, which could benefit all or any of its stakeholders in society.

Safeguarding Integrity ensures independent verification and truthful presentation of the

Company’s financial position. For this purpose, the Company has also constituted Audit
Committee, which pays particular attention to the financial management process.

STYLE:

At Apollo Tyres Ltd., corporate governance is all about the processes, which involve direction and
control of affairs of the Company in a fashion that ensures optimum returns for the stakeholders.
Corporate governance is a broad framework, which defines the way a corporate body functions
and interacts with its environment. It is a combination of voluntary practices and compliance with
laws and regulations leading to effective control and management of the organization. The
company is open, accessible and consistent with communication and shares long-term perspective
and firmly believes that good Corporate Governance practices underscore its drive towards
competitive strength and sustained performance. Thus, basic Corporate Governance norms have
been institutionalized as an enabling and facilitating business process at the Board, Management
and operational levels.

STAFF:

Human resources play a crucial role in the development process of the present economy. Though
the exploitation of natural resources, availability of physical and financial resources and
international aid play prominent roles in the growth of modern economies, none of these factors
is more significant than efficient and committed manpower. Recruitment is done through
advertisement and employment exchange. Candidates are called for interview and final decision
is with the chief executive. As of now there are no major constraints in attracting the right talent
since the organisation is a reputed one and the compensation package is really attractive. Apollo
provides training for both managers and workers. Training program for managers consists of both
internal and external program. The workers undergo internal training programmes conducted by
experts. External training is done by deputation to professional training centers.
SYSTEM:

The system department is responsible for computerisation of different departments of ATL. The
main function of this department, operates and co ordinates all systems in the organization. The
simple structure of department facilitates speedy communication flow with in the department.