THE ENTERPRISE STRATEGY AND ENTERPRISE DELIVERY SYSTEM

Dawa Sain’s strategy will base on the target market and serve:

 The students of Naga City Science High School. They will spend money for fast food service and
satisfaction. The teachers and faculty members sometimes has no time to cook or go to distant
places so they just can spend a little amount of time in buying our product.
 The businesses that are stalled in different areas in the school which is primarily in the food business
as well.

7.1 COMPETITIVE EDGE

Dawa Sain will maintain a competitive stand in these areas:

 The stall will be put in close quarters with the room so that stocks can be easily distributed
in case of lack of products.
 The menu is easy to understand because the products presented are just three and the
difficulty for picking any product will be low.
 The products are easy to handle foods, because the hotdog and other products can be held
up or brought up by mere hands only and that makes a less hassle for the consumers.

7.2 VALUE PROPOSITION

Our business’ value proposition is easy to perceive in the market. We offer cheap and easy to handle
products that are more appealing to those finding good food at a low price. These also attracts portable
customers who like to eat without the hassle of bringing the food with more utensils.

7.3 SALES STRATEGY

Dawa Sain’s sales strategy is to set up a stand with its target market: the possible customer students
of Naga City Science High School and together with the teachers and faculty members. The reliant factors
that affect the profits will depend on the satisfaction that the target market gain and spend.

The prices range depending on the ingredients bought. On the retail of products, the business
proponents that all customers will have a strict policy of throwing excess utensils and food and that the
selling flow should be organized.
7.4 MARKETING STRATEGY

Under Dawa Sain, we promote that the most important element in marketing strategy that we
consider is about giving off quality products. The products should first be propagandized such as:

 Setting up printed posters/flyers across easy to see corners around the campus in order to
let people know where, when, and how to get to you. These kinds of info will be necessary
in order of having a good communication with the customers far from you.
 Doing a social media account advocating our products. Encouraging of the business to the
target customers during this way sill surely get the word out.

7.5 ENTERPRISE DELIVERY SYSTEM

The complete process of delivery system will be managed and be in control of the business
proponents, which contains the preparation of raw materials, process to achieve the output products,
marketing, and the expected outcomes of the business.

Capital and required labor will be provided by the business proponents along with the raw materials
that will be obtained from trusted businesses that provide them. Moreover, advertising of the business and
its products which includes the use of social media and posters, are part of its marketing strategies. The
collected necessities and process to produce the actual product to be marketed will be done by the members
of the business.

The products that will be sold to targets customers are as follows:

 Food offers. These are the tuna and hotdog rolls and the onion and garlic fry n pop.
 Beverage offers. These include the Dalandan juice either with lemon or cucumber.
 The products will be marketed to customers with some substantial attributes:
 The products ensure satisfaction to customers.
 The products that the enterprise will offer are those that are not yet offered by the prevailing
businesses in the campus.
 The products’ prices are affordable and just.
 The enterprise guarantee that the school policies will be strictly observed during the actual
marketing.
 The location of the stalls will be within reach to all target customers.
 Inputs are required to produce the products that the enterprise will serve to its customers. It will
require money to be able to acquire these inputs needed for the production process and marketing.

Input Throughput Output Marketing Desired Outcomes

 Assembling of  Production of  Products to be  Output  High
resources products to be marketed products customers
 Busines sold  Hotdog  Stalls will satisfaction
s  Preparing rolls be easily level
Propone  Cooking  Tuna rolls accessible  High profit
nts  Packaging  Lemonade  Promotion generated
 Money through
 Materia social
ls (such media and
as food posters
ingredie  Good
nts and food at
producti low price
on
means)
 Systems
 Manage
ment