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ME59-18
April 2019
Contents
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Contents (continued)
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Contents (continued)
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Contents (continued)
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Contents (continued)
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Contents (continued)
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Executive Summary
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Key Findings—2018 Highlights
Market consolidation, global expansion, and increasing investments among OEMs were the key trends in the
shared mobility market.
• The global car sharing market size was at $3.1 Billion in 2018 and is expected to grow at a
rate 19.5% between 2018 and 2019 with Europe leading the way.
• One-way carsharing accounted for over 60% of the membership share in Europe and
North America and is expected to increase in the coming year. Carsharing operators are
looking to integrate with other mobility services such as public transport and bikesharing
while services.
• Valuations of Ridehailing companies are increasing, with the top 5 e-hailing companies
(Uber, Lyft, Didi, Grab and Go-Jek) valued more than $160 Billion in 2018.
• Spurt in the e-scooter market with 5 new entrants in the e-scooter market in just past one
year. Fundings of more than $4 Bn in the last two years with valuations for players are
touching unicorn figures.
• Increasing interest from the big technology players in the MaaS space, with players like
TomTom and Here recently announcing their entry into the market.
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Key Findings—Outlook 2019
The public sector has an important role in enabling the mobility shift, in terms of both legislation and actively
engaging and encouraging the growth of these sharing models.
• Ridesharing market in North America is expected to witness high growth of 33% in 2019
with increasing demand while Europe still records the highest market revenues by far of
over $4 Million. Key operators like BlaBlaCar have a user base of over 60 million.
• 3 of the largest Ridehailing companies (Didi, Uber and Lyft) are expected to file for IPO’s in
2019, with Uber’s post IPO valuation expected to hit $120 Bn.
• Demand Responsive Transit market is expected to witness high growth of more than
300% between 2018 and 2019. NA and EU with a number of key players recording more
than 50,000 rides per month.
• Demand Responsive Transit will be one of the first markets to see commercialization of
autonomous technologies. More than 10-15 cities can be expected to trial autonomous
shuttles on public roads in 2019.
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Significant Growth Expected in the Mobility Market
While overall steady growth is expected in 2018, the carsharing sector is projected to witness significant
growth, especially from corporate carsharing segment.
Shared and Autonomous Mobility Industry Outlook: Fleet Size and Revenue, Global, 2018-2019
Fleet Size Growth Rate Revenue
31.1 Mn 3.7 Bn
26.8 Mn
16% 3.1 Bn
20%
Members Vehicles
288 K 346 K
Traditional
Carsharing 2018 2019 2018 2019
29.4 Mn
25.6 Mn
2.3 Bn
15% 18% 1.9 Bn
Members Vehicles
P2P 1.1 Mn 1.3 Mn
Carsharing
2018 2019 2018 2019
925.5 Mn
194 K
126% 392.5 Mn
86 K
Vehicles
Corporate
Carsharing
2018 2019 2018 2019
6.3 Bn
75 Mn 5.1 Bn
67 Mn 10%
Members
Ridesharing*
(EU & NA) 2018 2019 2018 2019
Source: Frost & Sullivan
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Significant Growth Expected in the Mobility Market (continued)
Bikesharing and Demand Responsive transit market are expected to be high growth markets, with operators
expanding and launching pilots aggressively.
Shared and Autonomous Mobility Industry Outlook: Fleet Size and Revenue, Global, 2018-2019
103 K 4.2 Bn
25 K 334% 1 Bn
Vehicles
DRT 2018 2019 2018 2019
4.7 Bn
194 K
86 K 4.4 Bn
126%
Bike Vehicles
Sharing 2018 2019 2018 2019
1 Bn
672%
140 Mn
Revenue
Mobility as
a Service 2018 2019
Revenue Source: Frost & Sullivan
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Key Trends for 2019
The shared mobility market is buzzing globally with the rise of recent e-scooter start-ups, ehailing participants
going for IPOs and new offerings such as mobility subscriptions and MaaS penetrating the market.
Shared and Autonomous Mobility Industry Outlook: Key Trends, Global, 2019
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Key Trends for 2019 (continued)
Partnerships and deployment new technologies such as autonomous shuttles, blockchain and artificial
intelligence are also expected to witness high traction leading to new experiences and improved operations.
Shared and Autonomous Mobility Industry Outlook: Key Trends, Global, 2019
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Year of IPOs
Ridehailing giants today have enormous valuations and 2019 will witness some of the largest players in the
global shared mobility space going public which will provide them a greater financial backing for the future.
Shared and Autonomous Mobility Industry Outlook: Year of IPOs, Global, 2019
80
• Post acquisition of Uber China in a $35 billion
Didi Chuxing deal in 2016, Didi’s current revenue multiple is
56 7.5x as compared to Uber which is 5x.
20
Lyft
• Lyft has filed for its IPO in just ahead Uber, in
15 order to gain first-mover advantage.
• Lyft’s estimated revenue in FY2017 was
~1.5 billion, an increase of 168% over
0 20 40 60 80 100 120 140 FY2016.
Expected Valuation Post IPO Current Valuation
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Mobility-as-a-Service Offerings will Take Centre-stage
With a range of shared mobility models up and running, the market is moving towards collaborative multi-
modal frameworks offering greater transportation flexibility and increased understanding of travel patterns.
Shared and Autonomous Mobility Industry Outlook: Mobility-as-a-Service Offerings will Take
Centre-stage, Global, 2019
Global shared mobility market to witness significant growth in multi-modal mobility offerings
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Increasing Partnerships for Autonomous Shuttle and Robotaxi Pilots
Automotive manufacturers, mobility service providers and autonomous technology companies are working in
multiple collaborations with the aim to succeed in autonomous shared transportation.
Shared and Autonomous Mobility Industry Outlook: Increasing Partnerships for Autonomous Shuttle
and Robotaxi Pilots, Global, 2019
Web of Partnerships between OEM, Mobility and Technology Companies for Autonomous Shuttle and Robotaxis
Hinomaru
Volvo Uber Baidu Nvidia ZMP
Kotsu
2020 Robotaxi launch - Japan
Volkswagen Aurora - Moia
Renault Nissan
Transdev Waymo Delphi Nutonomy
Mitsubishi
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Spurt in Growth of e-scooters
Shared e-scooter service providers have received more than $4 Bn over the last two years and valuations for
players are touching unicorn figures while this trend is expected to continue in 2019.
Shared and Autonomous Mobility Industry Outlook: Spurt in Growth of e-scooters, Global, 2019
Company Total Funding
Lime and Bird have witnessed high
Lime $455 Mn ridership with more than 6 million and 11
$1.1 Bn $2 Bn million rides respectively in 2018.
Bird $415 Mn Valuation Valuation
Dott $2.3 Mn
Scoo $1 Mn
Scoot Undisclosed
Plans to launch e-scooter sharing
services of their own
Scuter $560 K
Source: Frost & Sullivan
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Flying Taxis Uptake
Mobility operators and OEMs are working on developing and piloting VTOL capable flying taxis which are
expected to be offered as a new shared mobility service over the next 2 to 4 years.
Shared and Autonomous Mobility Industry Outlook: Flying Taxis Uptake, Global, 2019
Bell Aerospace & Uber Elevate’s Air Taxi Dubai – Key city for flying taxi testing
Uber plans to launch operations by
2023 in Dallas and Los Angeles The German drone company
conducted the first trial of its flying
Hybrid Electric taxi in 2017
Other aerospace partners for Uber Air OEMs venturing into the flying taxi market
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Rise of Mobility Subscription Services by OEMs
OEMs are offering vehicle subscriptions which provide greater flexibility to customers, reduces ownership
liability and further entices the current-gen population to upgrade or experience different vehicle types.
Shared and Autonomous Mobility Industry Outlook: Rise of Mobility Subscription Services by OEMs,
Global, 2019
Short-term vehicle rental
(hourly basis) platform for
ehailing drivers
App based Includes fuel, $1.50
reservation and Insurance, excluding
vehicle access Maintenance mileage Currently includes 120+ customers
Starts from $2000 >80% New
8 Porsche model
Partnership per month customers
variants
$575
membership fee
Launch Mobility – Offers Toyota & Lexus
white-label mobility dealers to provide
solutions vehicles
Three tier model– Includes $1Mn liability
Starts from $1,099
Online/ App-based Icon, Legend, insurance, maintenance,
per month
BMW M roadside assistance and taxes
reservation
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Blockchain in New Mobility
Blockchain will become a key toolkit for shared mobility offerings providing a decentralized architecture for
more efficient operations with increased security while enabling greater transparency and trust.
Shared and Autonomous Mobility Industry Outlook: Blockchain in New Mobility, Global, 2019
Smart Contracts Interoperable
connected mobility
Fractional vehicle ownership ecosystem
Peer-to-peer
Instant shared vehicle payments made
insurance and agreements seamless
Blockchain
Simplified payments Blockchain for
based keyless
vehicle access smart city mobility
Blockchain for
MaaS
Trusted Ledger Decentralized
Peer-to-Peer
insurance Blockchain in
Increased transparency traditional
and P2P
Improved security and carsharing
accuracy of data
Data logging with Blockchain based mobility projects
autonomous fleets
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Shared Mobility Operators Move into Financial Services
While in 2018 companies like Grab and Didi Chuxing have expanded to financial services, this trend is
expected to be adopted by other shared mobility operators as well in the near future.
Shared and Autonomous Mobility Industry Outlook: Shared Mobility Operators Move into Financial Services, Global, 2019
Southeast Asia’s Grab and Credit Saison entered into a JV for Financial Services
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Enterprise Ridesharing Services to Grow in 2019
Corporate ridesharing services are picking up with more organizations seeking sustainable mobility options for
employees while effectively managing office parking spaces especially in central business districts.
Shared and Autonomous Mobility Industry Outlook: Enterprise Ridesharing Services to Grow,
Global, 2019
Key Enterprise Key Reasons organizations are increasingly
Operational
Ridesharing leveraging enterprise rideshare services
Countries
Operators
Reduced overheads
CarpoolWorld 45 Countries
• Reduces need for office parking spaces
Rideamigos United States • Reduced costs of employee mobility
• Services can be deployed as part of employee
Faxi United Kingdom mobility budgets provided by the organization
Mobeelity France
Improved organizational benefits
Scoop United States • Allows companies to contribute towards reducing
emissions and traffic congestion
Bynd Brazil
Source: Frost & Sullivan
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Tailored Solutions Offered by Ridehailing and Ridesharing Operators
Ridehailing and ridesharing companies are offering custom solutions by identifying and targeting the needs of
various customer demographics while also collaborating with other sectors such as healthcare.
Shared and Autonomous Mobility Industry Outlook: Tailored Solutions by Ridehailing and Ridesharing
Operators, Global, 2019
Cross-sector collaboration and customized services are being offered to specific target communities
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Autonomous Shared Mobility
2018 has been the year of autonomous shuttles with local transport operators across Australia, California,
China, Japan, Sweden and Switzerland are making a move from the test track to the city streets.
Shared and Autonomous Mobility Industry Outlook: Autonomous Shared Mobiltiy, Global, 2019
Robo-Taxi Initiatives Autonomous Shuttle OEM’s
Launched its Robo-Taxi service Waymo One in Sold 50 Autonom shuttles in till Q3,
Arizona 2018, 250 collaborators across France
and USA
Plans to run a robo taxi pilot in 2021 in Korea • San Francisco : EasyMile Shuttle Service
• Sweden: EasyMile’s EZ10 electric pods was trialled in
Stockholm
Volvo unveiled its fully electric Robo-Taxi 360c, • Texas: City council conceptualized, funded and
travelling as far as 300 kms implemented the pilot, leasing two EasyMile shuttles.
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Impact of Autonomous Vehicles on Shared Mobility Value Chain
Value chain segments like technology and charging are expected to get disrupted with the penetration of
electric vehicle, while Fuel and Gas would completely cease to exist.
Shared and Autonomous Mobility Industry Outlook: Impact of Autonomous Vehicles on Shared Mobility
Value Chain, Global, 2019
Traditional Shared Mobility Value Chain
Fuel and
Payment Insurance
Gas
Providers Providers
Partners
How the Value Chain will Change with the penetration of Autonomous Vehicles
Fleet Roadside
Fleet Technology Maintenance Cleaning Accident Insurance Fleet
Providers Management Services Assistanc Handling Providers
Providers Services Financing
Systems e
Charging Parking
Data Service Fuel and Gas Payment Advertisin eCommer Vehicle Design
Infrastructure Infrastructure
Providers Partners Providers g ce Services
Providers Providers
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Research Scope, Objectives, Background, and
Methodology
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Research Scope
Vehicle Type Passenger vehicles (includes passenger cars and light utility vehicles)
Internal combustion engines (ICEs), including diesel and gas; electric vehicles
Powertrain Type (EVs); range-extenders; hybrids
*Data from Asia has been included, where relevant, as approximate values and for comparative purposes; however, Asia is not covered in detail in this analysis.
** Ridesharing market coverage is limited to EU and NA regions Source: Frost & Sullivan
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Key Questions this Study will Answer
• What is the market size of the various shared mobility business models: traditional carsharing, P2P
carsharing, eHailing, dynamic shuttles, ridesharing, bikesharing, corporate carsharing, and integrated
mobility?
• What are the key trends in the various shared mobility markets?
• Which OEMs are partnered with key global mobility service providers? Will the entry of more OEMs affect
the growth of existing market participants?
• What will be the impact of autonomous technology on the shared mobility market?
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Research Background
This research service is a summary of content from various recently published and
ongoing Frost & Sullivan studies in the connected vehicles, infotainment, and telematics
markets, including the following:
• NB00-18: Business Models and Opportunities in the North American Traditional and
Peer-to-Peer Carsharing Market
• M813-18: Business Models and Opportunities in the European Traditional and Peer-
to-Peer Carsharing Market
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Research Methodology
Research Methodology: Frost & Sullivan’s research services are based on secondary
and primary research data.
Secondary Research: Information is extracted from existing studies and project
material within the Frost & Sullivan database, including data and information gathered
from technical papers, specialized magazines, seminars, and Internet research.
Primary Research: Over 15 telephonic interviews were conducted by senior
consultants/industry analysts with OEMs, regulation authorities, and distributors.
Primary research accounts for 80% of the total research.
Moovit Co-wheels
GetSpiffy Aptiv
Klaxit Easymile
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Carsharing
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Traditional Carsharing
Free-floating carsharing has gained greater user adoption over the last few years, however customers still
have a wide range of services for one-way, free-floating and station based carsharing to choose from.
Shared and Autonomous Mobility Industry Outlook: Traditional Carsharing Definition, Global, 2019
General Features
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Traditional Carsharing Market—Overview
While established markets for carsharing continue to have a high user base, emerging markets such as Africa
will witness high growth for carsharing in 2019.
Shared and Autonomous Mobility Industry Outlook: Traditional Carsharing Market – Overview,
Global, 2018-2019
Million
‘000
26.8 Mn
3.1 bn
• Europe is expected to witness a growth in carshare fleet size by 16.7% while APAC is expected to see an even higher growth in its
fleet by 19.5% in 2019 with key operators expanding and integrating their services with other shared mobility platforms while electric
car share fleets are also expected to grow.
• APAC region continues to have the highest membership rates recording upwards of 14.6 Million members.
• North American market is also expected to continue on its growth path with OEMs partnering with rental companies such as FCA and
Avis which plan to launch carsharing services in the US market in 2019.
• Major global players such as ZipCar have grown their fleet to over 12,000 vehicles where an average trip per vehicle in North
America is 47 miles.
• Emerging markets in the African region such as Ethiopia, Rwanda, Egypt, Kenya and Nigeria are expected to witness the entry of
new carsharing schemes from existing global shared mobility participants and OEMs.
Source: Frost & Sullivan
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Traditional Carsharing—Key 2018 Highlights
Electrification of existing carsharing fleets, launch of new pure EV carshare programs, and increasing focus on
APAC and Eastern European countries will be the key trends in 2019.
Shared and Autonomous Mobility Industry Outlook: Traditional Carsharing Highlights and Outlook,
Global, 2019
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P2P Carsharing
P2P CSO’s initially offered the service as a new concept of sharing cars between vehicle owners and renters,
however even OEMs are now offering P2P carsharing to their respective vehicle owners.
Shared and Autonomous Mobility Industry Outlook: P2P Carsharing Definition, Global, 2019
• Owns at least one car
P2P Carsharing • Looking out to rent a vehicle
• Volunteers to rent it using a
• Has the funds, but no vehicle
platform
available
• Rentals can be as
• Rent the right car for the
short as 3-4 hours
• Renting an individual’s private occasion/budget
• 6-month rentals via P2P
vehicle into a carsharing fleet carsharing in practice
• Key partners of
P2P CSOs
• Such cars are available usually for
• Provide
short periods of time coverage
Owners Drivers to drivers
• Time of rental ranges from a few • Some
hours to even six months companies also
provide 24/7
• Cars not owned by CSOs roadside
assistance
• There is personal ownership involved
P2P
• There is revenue sharing model CSO
between the individual and CSO
• Insurance • P2P CSO has the platform
• Insurance plays a key role in this providers key to
• Connects the owners with drivers
type of carsharing smooth rentals
• Provide vehicle
Insurance
insurance up to
• E.g., Turo, Getaround, Drivy,
1 million dollars • Provide coverage to both owners and drivers
GoMore, Snappcar, Koolicar for owners
• Key partners of P2P CSOs
Source: Frost & Sullivan
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P2P Carsharing Market—Overview
NA market witnessed the highest growth in terms of P2P carsharing revenues while EU markets now have
established players offering P2P carshare services across many countries.
Shared and Autonomous Mobility Industry Outlook: P2P Carsharing Market Overview, Global, 2018-2019
Millions
Millions
709.2 922.3
519.7
Millions
2018 2019 855.2
2018 2019
2018 2019
Africa P2P Carsharing Market Size Region Key Players
Drivy, Snappcar, GoMore,
10.2 Europe
Millions
6.8 Travelercar
North
Turo, Getaround
America
2018 2019
South Africa RentmyRide
AT Zuche, START (Ppzuche),
APAC
Drivezy
• North American market has witnessed high revenue growth, recording an increase of 41.4% between 2017 and 2018. Big operators
such as Turo has grown its fleet size to 230,000 vehicles in 2018 while the company now operates in 56 countries globally
• European markets have established presence of P2P carsharing with key players such as Drivy, GoMore and Snappcar who are
expanding into services like private leasing.
• In the APAC region developing countries such as India are witnessing the rise of new P2P carsharing start-ups.
Source: Frost & Sullivan
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P2P Carsharing—Key 2018 Highlights
With increasing competition and growing market demand, the P2P carsharing market seems to be in an
expansion mode in terms of geographical presence and improved service offerings for users.
Shared and Autonomous Mobility Industry Outlook: P2P Carsharing Highlights and Outlook,
Global, 2019
Key Highlights of 2018
Investments and Capital Raised
• Getaround raised $300 Million in a series-D funding led by Softbank Vision Fund.
• Turo raised a total of $104 Mn in 2018 from key investors such as Daimler with focus on expanding to Asian countries
such as Japan & launching new programs such as Commercial Host.
• Indian operator Drivezy plans to expand its services to 21 cities in 2019 and raised $20 Mn in a series-B round.
Market Expansion
• OEMs continue to expand their electric vehicle fleet in carsharing operations - Renault added 150 Zoe EVs to Zity’s
carsharing.
• General Motor’s Maven P2P carsharing is expanding to 10 cities in the United States alongside Maven’s existing
traditional carsharing and allowing P2P rentals outside GM’s cars such as cars from other manufacturers, boats and RVs.
Increasing collaboration
• Porsche partnered with Turo to launch a P2P carsharing program called Porsche Host in California.
• Gatwick airport in UK partnered with P2P operator Car & Away - passengers to rent out their vehicles while they are
travelling.
• ARC Europe Group partnered with Drivy for offering roadside assistance to its users in the UK.
Market Competition
• Competition is also growing at a global scale as market leaders such as Turo expanded operations in Germany and in
the United Kingdom in 2018.
• APAC market is turning out to be highly attractive especially in countries such as India, Taiwan, Malaysia and
Singapore where many companies and investors are looking at the high ownership rates of private vehicles which can
propel the P2P market.
Source: Frost & Sullivan
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Corporate Carsharing
Corporate carsharing services are offering increased benefits to organizations with improved solutions to
manage employee mobility budgets and reduce overhead costs and enable effective utilization of fleets.
Shared and Autonomous Mobility Industry Outlook: Corporate Carsharing Definition, Global, 2019
Corporate Carsharing
Scope of research
Traditional CSOs
act as operators
Leasing/ OEM/car
Technology provider
rental companies
(E.g., Fleetster,
(E.g., – AlphaCity,
Convadis, Ubeeqo)
Europcar)
Corporate carsharing is a natural For leasing companies, OEMs have been actively Technology providers offer
extension of services offered by partnering with third-party investing in corporate corporate carsharing
leasing and rental companies technology providers is a quicker carsharing programs with solutions directly to companies.
because they already have route to market rather than going factory-installed technology Companies use their own fleet
access to a wide base of for in-house IT development as the in cars. Opportunities exist and leverage the technology
corporate customers. latter is a very costly option given in aftermarket solutions. solution to offer carsharing
the current small size of this market. to their employees.
Source: Frost & Sullivan
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Corporate Carsharing (continued)
Corporate CSOs are expanding operations through strategic partnerships with technology providers integrating
new capabilities such as telematics to enable better platform experiences for corporate clients.
Shared and Autonomous Mobility Industry Outlook: Corporate Carsharing Market Size, Global, 2018-2019
• Drivy in partnership with Valeo and Capgemini launched a • Arval introduced new products
Key digital carsharing solution for corporates called Mov’InBlue. integrating telematics which now
• Alphabet developed a mobility ecosystem that goes beyond allows users to replace pool and rental
Highlights “only” Corporate Carsharing - covers business parks, hotels cars where corporates pay for
and residential carsharing. In-addition they have gone carsharing per car on a monthly basis.
2018 multiband to include other brand of cars
• Automotive giant Toyota plans to launch its Yuko corporate • Europcar’s Ubeeqo offers carsharing for
2019 carsharing service in Spain and Denmark during the first half both B2B and B2C plans to move
of 2019 towards MaaS platform in the future with
Outlook • More OEMs are expected to support corporate carshare integrated payments all in one unified
fleets - BYD is offering EV fleets as part of its corporate app
carsharing program in Brazil.
Source: Frost & Sullivan
ME59-18 40
Carsharing—2019 Outlook
The carsharing market across all segments will move towards becoming a key focal point for future connected
and integrated mobility services witnessing greater inflow of investment and service expansion.
Shared and Autonomous Mobility Industry Outlook: Carsharing Outlook, Global, 2019
Carsharing operators and Cities to focus Post the merger of carsharing entities of
on making their carsharing fleet green by Daimler and BMW, the new JV called
changing over to electric cars Jurbey is expected to launch in Q1 2019
More than 10 new carsharing programs They aim to offer services beyond
launched in 2018 were solely electric carsharing by including ehailing, parking,
carsharing programs. This trend is charging and other on-demand services
expected to continue in 2019 such as Moovel through their partnerships
2019
Outlook
Greater Collaboration for Technology Players to Play
Corporate Carsharing Services a Greater Role
2019 will witness greater demand for Leading carsharing technology and
corporate carsharing as employers want platform providers such as Vulog/Ridecell
to provide more sustainable transport are working with key OEMs in Europe and
options for their employees China
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Ridesharing
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Definition of Ridesharing Types
Ridesharing which broadly covers the concept of carpooling connects travellers going in the same direction
through a mobile app enabling them to share a ride together including the cost of the ride.
Ridematching for potential users travelling Ridesharing that is not pre-arranged well in
Service for people travelling to work advance but is co-ordinated shortly before
to and from similar places with a well together as a driver or a passenger,
planned and fixed destination the trip; instant real-time match between
saving gas and money driver and passenger
Average Distance: 200 miles (~330kms)
Companies: BlaBlaCar, Kangaride, Companies: TwoGo, Liftshare, Companies: Carma, Flinc,
GoCarShare Zimride, Faxi Citygoo, Scoop
Source: Frost & Sullivan
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Ridesharing Industry Overview—Europe and North America
Number of ridesharing companies have recorded high growth in membership with North America likely to lead
the way in 2019.
Takescoop GoMore
~1 million members ~1 million members
In $ Million
1,358.0
Faxi
In $ Million
SPLT
141 companies using
140,000 members 1,018.2
4,164.1 Faxi
Carpoolworld.com Wayzup
580,000 members 65,000 members
(60 companies)
Kangaride
Citygoo
450,000 members 220,000 members
GoKid
Scheduled over 55,000 Flinc
2018 2019 2018 2019
carpools on the platform 500,000 members
• Europe and North America continue to remain the largest markets globally for rideshare services however, the NA region is expected
to witness high adoption rates in 2019 with an expected revenue growth of 33%
• BlaBlaCar’s user base touched its 60 million mark and also plans to launch bus routes on its app. Other ridesharing companies such
as Takescoop, GoMore and Liftshare are reaching close to having more than a million members registering on their platform
Note: All figures are rounded. The base year is 2018. Source: Frost & Sullivan
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Ridesharing—Key 2018 Highlights
Ridesharing market has witnessed increased inflow of funds, business expansion and acquisitions by market
leaders while business innovation has also been a key focus area for most players globally.
Shared and Autonomous Mobility Industry Outlook: Ridesharing Key Highlights and Outlook,
Europe and North America, 2018
Key Highlights 2018
Investments and Acquisitions
• Market consolidation has been an ongoing trend in 2018 - BlaBlaCar acquired start-up Less based in Paris and
BeepCar based in Belgium.
• BlablaCar also raised €101 Mn through a corporate funding round which was led by SNCF making it the highest
funded ridesharing platform with a total $448.5 Mn.
• Germany’s Wunder mobility raised $30 Mn to strengthen its foothold in ‘developing markets such as India and
Brazil.
• Bosch acquired rideshare service provider SPLT as part of its new focus towards shared mobility services.
Launch / Expansion
• Waze Carpool expanded its services across the United States and recorded over 110 million monthly active users
globally.
• Companies such as Poparide in the NA market recorded 100,000 members in 2018 which was 2x the number of
members they had in 2017. The company also partnered with impak finance for offering reward points to users for
sustainable consumption which can be spent on impak’s marketplace.
Business Innovation
• Waze Carpool has deployed 3,000 Waze Beacons, which enable GPS reception in tunnels.
• California-based Figure8 have a highly innovative approach to rideshare solutions for kids. This includes a
personal digital assistant, communities feature which allows the creation of specific communities within the app,
real-time notifications, a rides calendar and an attendance and dismissal manager.
• Unique insurance products for ridesharing such as AXA which launched a motor insurance policy for BlaBlaCar
called BlaBlaSure where there is no excess charged for damages and has three tiers in the policy which includes
liability protection, coverage for theft or fire and comprehensive insurance with collision damage.
ME59-18 45
Ridesharing—2019 Outlook
The year ahead is expected to be promising for the ridesharing market with greater demand coming from
emerging markets in APAC and Latin America.
Shared and Autonomous Mobility Industry Outlook: Ridesharing Outlook, Europe and North America,
2019
More players to enter Emerging markets to witness
ridesharing space greater adoption of
• Mapping and shared mobility ridesharing services
companies are expected to expand • Emerging markets such as India
their services to include ridesharing will witness greater demand for
as part of their portfolio. ridesharing apps such as sRide
and QuickRide.
• Here Mobility launched its SoMo
• Wunder Mobility reached more
app in 2019 combining maps and
than 2 million users in a dozen
navigation with a social ride share
countries, including France,
concept for one-time events such as
Germany, Spain, Brazil, India,
weddings or parties.
and the Philippines.
2019
Greater partnerships to emerge
Outlook
between ridesharing and other
shared mobility services Urban areas will be key targets
• Corporate ridesharing companies for market capitalization
like Scoop and Klaxit are • Short-distance ridesharing demand
partnering with ridehailing firms is growing especially due to urban
Uber and Lyft respectively to offer commuters seeking economical yet
a guaranteed ride home programs. efficient options for city travel.
• Government bodies are
• As the global mobility market is continuously working on improving
heading towards integrated regulatory frameworks especially in
services, shared mobility operators major business districts and metro
are expected to collaborate areas to combat increasing traffic
services with ridesharing platforms congestion and pollution.
in established markets.
Source: Frost & Sullivan
ME59-18 46
eHailing
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ME59-18 47
Definition of eHailing Business Models
Taxi business models have changed over the years with advancement in technology and increasing mobile
penetration rates redefining the way people hail a taxi today.
Shared and Autonomous Mobility Industry Outlook: eHailing Market Definition, Global, 2019
Only licensed drivers; Drivers should have a Works with licensed taxi
Driver Must meet the basic pre- PHV license, and the drivers and private
requirements requisites and complete vehicle should also meet drivers who own a car
training specific age requirements
ME59-18 48
Enhanced User Experience
Leading ehailing companies across global regions are innovating new channels to improve and personalize
individual customer’s experience which will also drive greater customer stickiness to these platforms.
Shared and Autonomous Mobility Industry Outlook: Enhanced User Experience, Global, 2019
• Uber and Lyft has not only started focusing on multi-modal solutions but has also understood key
factors which will enhance personal users experience.
• They offer personalized contextual suggestions which look at customers usage pattern and the
reason for travel recommending travel options based on factors including price, speed, comfort and
NA convenience.
Integrated • In addition to the improved user experience, Uber is also rolling out its new Rewards program which
Multimodal includes powerful perks such as $5 cash rewards, flexible cancellations, price protection for two fixed
Platform destinations and premium support.
• Didi upgraded its services in early 2018 with new features such as virtual pick-up points and public
transport connectivity. They have also partnered with Continental Group to work jointly on developing
Integrated a smart travel service to enhance user experience.
APAC
Platform with • Didi mostly recently also acquired a patent portfolio from France Brevets related to autonomous
Public Transport vehicle technologies. The portfolio includes technologies LiDAR, Radar and Heads Up Display
Connectivity (HUD).
• Luxury ehailing service provider expanded its service portfolio to include Tesla’s Model S and Model
X as part of its fleet through its chauffeured Green Class across 20 cities. This move also supports
Concierge
organizations to help fulfil their CSR goals with these zero-emission vehicles..
EU Services at
Airports • Blacklane also introduced concierge services with Blacklane PASS (Premium Airport Services and
Solutions) which assists travelers with their luggage upon arrival, departure and connections across
500+ airports.
ME59-18 49
eHailing—Connected Vehicles and Revenue
The market has witnessed high consolidation especially in the EU and APAC regions while participants are
now investing in other shared mobility market segments and tweaking their business model.
Shared and Autonomous Mobility Industry Outlook: eHailing Market Definition, Global, 2019
Mobility Outlook: eHailing Connected Vehicles, Mobility Outlook: eHailing Market Revenue,
Global, 2018–2019 Global, 2018-2019
11.7 605.4
In $ Million
Million
505.3
10.2
• Local players in each region are building strong growth numbers and increasing the share of their market such as Ola in India which
recorded a market share of 56.2% against its closest rival Uber while Lyft in the United States grew its market share from 20% in
2017 to 35% in 2018.
• The APAC region continues to lead in terms of sheer market numbers owing to rapid urbanization and high population while trends
such as reducing vehicle ownership is further expected to drive adoption.
Note: All figures are rounded. The base year is 2018. Source: Frost & Sullivan
ME59-18
ME59-18 50
eHailing—Key 2018 Highlights
While investments for companies like Grab soared to exponential heights, the market has been buzzing with
increased partnerships, greater focus on adoption of latest technologies and user-focused improvements.
Shared and Autonomous Mobility Industry Outlook: eHailing Market Highlights and Outlook,
Global, 2018
Key Highlights 2018
ME59-18 51
eHailing—Key 2018 Highlights (continued)
eHailing market is evolving to include specific customer segments and integrating their services to other
mobility options to improve their profitability.
Shared and Autonomous Mobility Industry Outlook: eHailing Market Highlights and Outlook,
Global, 2018
Key Highlights 2018
ME59-18 52
eHailing— 2019 Outlook
Technology will remain a key focus area for 2019 with companies looking to leverage synergies and focusing
on investments towards more integrated service offerings.
Shared and Autonomous Mobility Industry Outlook: eHailing Outlook, Global, 2019
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Dynamic Shuttle/DRT
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ME59-18 54
The Concept of Demand Responsive Transit (DRT)
On-demand buses leverage big data to determine bus routes and time lines, improve efficiency of the system,
reduce congestion and emissions, and deliver convenience at a fraction of the cost of private transport.
Shared and Autonomous Mobility Industry Outlook: On-Demand Bus Transit Definition, Global, 2019
On-demand bus transit addresses the inherent drawbacks of the traditional bus transit model by eliminating the
fixed route on fixed schedule operations. On-demand bus transit integrates the low cost structure and efficiency of
public mass transit with the convenience of private door-to-door individual transit systems, such as taxis, and offers
the services at a price point still lower than taxis but slightly higher than public buses.
Passengers book their seats in a Routes are determined so as to
Destination is reached
bus through a smartphone app or maintain time, choose nearest
in less time, as C is by calling the operator (mainly pick up points, and travel the
eliminated from the emerging markets). shortest distance.
route at a low cost
without causing any
inconvenience to
passengers.
D B
E
A Buses are allocated effectively and
The backend system receives will only route to stops with
C all the requests and runs passengers who have bookings.
algorithms to determine routes. Despite C being a stop, the bus will
On-Demand Bus Route Traditional Bus Route go from B to D.
Source: Frost & Sullivan
ME59-18 55
DRT Market—Overview
DRT market across NA, EU and Developed Asia has witnessed high growth with new players and on-demand
shuttle services being offered for short-distance and long-distance trips.
Shared and Autonomous Mobility Industry Outlook: DRT Market – Overview, Global, 2019
Market Revenue ($ Mn) Total Shuttles Key Players
ME59-18 56
Demand Responsive Transit—Key 2018 Highlights
The global demand –responsive shuttle market is witnessing increased partnerships and investments for
expansion of emerging business models and adoption of autonomous technologies for shuttles.
Shared and Autonomous Mobility Industry Outlook: Demand Responsive Transit Highlights and
Outlook, Global, 2018
Key Highlights 2018
Fragmented Market in its Expansion Phase
• While the market still remains niche, operators are experimenting with pilot projects to understand key areas of demand while also
focusing on areas where private vehicle usage can be reduced.
• Companies such as Via have been aggressive in their market expansion as they launched services in Amsterdam, London and
Berlin.
• New business models were also seen emerging where the demand responsive transit concept has been applied to long-distance
or inter-city travel. Companies such as Go-Opti, Zeelo, Snap and Ourbus have been leading the long distance DRT market.
ME59-18 57
Demand Responsive Transit—2019 Outlook
The market will witness increased automation, growth of electric and autonomous shuttle fleets while new
participants and increased partnerships are expected in the fragmented market space.
Shared and Autonomous Mobility Industry Outlook: Demand Responsive Transit Outlook,
Global, 2019
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Bikesharing
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ME59-18 59
Definition and Key Players
There are more than 800 bikesharing schemes operating today across 50+ countries globally which includes
pedal bikes, e-bikes and e-scooters.
Shared and Autonomous Mobility Industry Outlook: Bikesharing Market Definition, Global, 2019
Bike Sharing Types
Bike Sharing Types
Based on Vehicles and Stations
Based on Ownership
For profit
Bike Sharing Types
Based on Business and Operational Model Fixed Mobile
Not For Station Station
profit
Use of Solar panels to recharge bikes
Key Players
Motivate
Lime Bike Nextbike
Bird Skip Ofo
Mobike
Docks at Station Docks at Station
Docks at Station
B Yellow Spin
A A Jump
Hellobike Velib
ME59-18 60
Micro-mobility Revolution—Highlights
As price war and consolidation continues, the global market has seen the rise and fall of e-scooter start-ups
in a very short span of 1-2 years while most surviving companies are sustaining with high inflow of funds.
Shared and Autonomous Mobility Industry Outlook: Micro-mobility Revolution Highlights, Global,
2018
Micro-mobility Market: Revenue, Global, 2018-2019 China – Bikesharing Market
4,354.8 • Mobike and Ofo dominated the market
• Around 60 firms added 16-18 million bikes while Beijing alone had 2.4
$ Millions
Europe – Bikesharing Market • Has deployed over 9 million bicycles in 190 cities
• 8 per cent of its population use bikes more than other transport across China, Singapore, Italy, Japan, the U.K and
means every day U.S.
• Biggest problem Faced by the operators has been Vandalism • The company was valued at up to $3 billion and
has over 6.2 million daily active users (May 2018)
• European market has witnessed the penetration of Chinese
dockless e-scooter players • Mobike has raised close to $928 Mn till date
North America– Bikesharing Market Although the market is growing, few operators are
facing Challenges
• Dockless Bike Schemes have exploded in past one year with
participants such as Bird and Lime which are valued at more than • China based Bluegogo filed for bankruptcy in November 2017
$1Bn post raising hundreds of millions in funding. • Hong Kong based Gobee pulled out of France in 2018 due to
• Acquisitions have also increased such as Uber acquiring Jump and extreme vandalism issues
Lyft which acquired Motivate while Lime Bikes is planning its • Obike ceased operations in Munich following its bankruptcy in July
carsharing program – Limepods 2018
ME59-18 61
Bikesharing—Outlook
OEM and other shared mobility participants will continue to invest in bikesharing programs globally while
dockless e-scooter services will further expand operations across key global regions with high potential.
Shared and Autonomous Mobility Industry Outlook: Bike Sharing – Outlook, Global, 2019
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Mobility-as-a-Service (MaaS)
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Definition of MaaS
Mobility –as-a-Service (MaaS) aims to provide a unified and connected ecosystem which includes shared
mobility, public transit, city infrastructure and parking with easy data flow across all stakeholders.
Shared and Autonomous Mobility Industry Outlook: MaaS Market Definition, Global, 2019
• Mobility as a Service brings together every kind of transport into a single intuitive smartphone app.
Mobility-as- • It seamlessly combines transport options from different transport providers, handling everything from travel
a-Service planning to payments.
(MaaS) • MaaS also aims to connect city infrastructure like traffic lights along with parking spaces and help in easy
exchange of data supporting effective traffic management in cities.
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MaaS Market Segmentation
Shared and Autonomous Mobility Industry Outlook: System Segmentation, Global, 2019
MaaS Market
B2C B2G
B2B
( Business to (Business to
Consumer) (Business to Business) Governments)
ME59-18 65
MaaS Market Segmentation (continued)
As the market matures we will see many of the operators starting to offer solutions to businesses and
Governments.
Shared and Autonomous Mobility Industry Outlook: System Segmentation, Global, 2019
B2C B2B
B2G
ME59-18 66
Competitive Benchmarking of MaaS Operators
Although there are a number of journey planners in the market, payment and ticketing integration is the crucial
factor that makes them Mobility-as-a-Service operators.
Moovel EU 6 B2B/B2G/B2C X X X
Trafi EU 8 B2C/B2B/B2G X X X
Wiener
EU Austria B2C X X X
Linien
Uber NA 1 B2C X X
Notes for Integrations Levels 3 Payment integration - when one single invoice is issued for
1. Journey Planning Services - Considered only if public transport is all of the customers’ mobility needs
also available ( door-to-door) 4. Tailored mobility packages - when customers can
2. Ticketing Integration - Buy tickets for public transport pre-pay for specific amounts Source: Frost & Sullivan
ME59-18 67
MaaS Market Overview And Key Players
New technologies and business models are emerging which will set the stage for Maas operators to offer
customized offerings to end users.
Shared and Autonomous Mobility Industry Outlook: MaaS Market Overview, Global, 2019
Key Players MaaS Market Revenue ($Mn), Global, 2018-2019 Future Players
1 Bn
140 Mn
2018 2019
• The revenue to the MaaS operators is expected to increase substantially in 2019 with the increasing penetration of MaaS players.
• Currently MaaS market in EU and NA are highly fragmented with less than 10 active players out of which only 6 players have payment
and ticketing integrated in the platform. This scenario is likely to change with more players like Uber and Lyft entering the market
ME59-18 68
HERE Mobility Marketplace
With years of technology expertise, HERE is well-positioned to provide a comprehensive, scalable MaaS
solution.
Shared and Autonomous Mobility Industry Outlook: Overview of Here Mobility, Global, 2019
Web Widget
Website to seamlessly enable
Friction-less, Neutral
Kiosk on-demand and pre-booked Platform
Mobility SDK
Self-Service Kiosks to transportation . Deliver any mobility service, Serving as more than just
allow the customers to
including taxi, private hire, and
manage their an aggregator, it enables
public transportation through a
transportation needs HERE Mobility both sides of the
single SDK
Marketplace supply/demand spectrum
to easily connect through a
Concierge API
single point of contact
A comprehensive tool Use the mobility services
to manage customers API to tap directly into the
transportation needs Marketplace On the Supply Side –
platform to make a very easy
on-board process with the
API’s and SDK’s
ME59-18 69
Trafi Multimodal Solution
Internet giants such as Google, the car maker Skoda or the World Bank are working together with Trafi on
resolving traffic solutions in cites.
Shared and Autonomous Mobility Industry Outlook: Overview of Trafi, Global, 2019
Trafi in Lithuania
• Trafi currently operates only in the Baltic
States in Europe, Plans to expand to
Platforms Berlin.
• 100,000 users in Vilnius, about one-fifth of
Enhance Launch the city's population
Expand existing mobility Build New Mobility Service from • City offers data to Trafi through its transport
services Scratch
companies and Trafi plays the data back to
the cities; which the city then uses to widen
Integrate with public traffic routes, move traffic lights etc
transport
Multimodal Routing Partners
Functionality/ comparison
Integrate third party
on demand services
Launch and operate
Trafi and Lyft
other transport types
• Lyft partners with Trafi to introduce a multi-
modal mobility feature
Use Trafi UI experience • Trafi technology and Transit data will be
as white label Manage user account integrated into the Lyft app to enhance
and payments customer experience
• With the “Nearby Transit” option, Lyft
customers will be able to see routes and
schedule information
Collaborations
Source: Frost & Sullivan
ME59-18 70
Uber in MaaS
Uber is announcing new partnerships to be able to position itself as a one stop shop for all the mobility
solutions offering diversified services under a single app.
Shared and Autonomous Mobility Industry Outlook: Overview of Uber in MaaS, Global, 2019
Partnerships Acquisitions
Taiwan Government
ME59-18 71
Lyft’s Plan for a Multimodal Future
Being one of the most popular mobility service providers, Lyft is partnering with the technology companies,
transit agencies and other mobility companies to offer Mobility as a Service.
Shared and Autonomous Mobility Industry Outlook: Overview of Lyft, Global, 2019
Cars
Key cities
Scooters Buses
Washington, D.C. Santa Monica
Metro California City Los Angeles
Key Partnerships
New Features
ME59-18 72
MaaS—2018 Market Highlights
OEMs and tech giants are aiming to bridge the gap between public-private transit operators to integrate
current fragmented eco system while key participants have raised funding for collaboration and expansion.
Shared and Autonomous Mobility Industry Outlook: MaaS Market Highlights, Global, 2018
• Moovel: Transit authorities can bundle their transportation services with other mobility services and integrate them into
White Label new pricing models, without the need for a payment license marketplace.
• Moovit: One platform to integrate multimodal journey planning and timetable synchronization, first & last mile solutions,
MaaS
data analytics, singular payment portal, route optimization and more.
Technology
• Bosch: The intermodal mobility platform is developed on the Bosch IoT Suite and operated in the Bosch IoT Cloud. Complies
with the Germany’s strict data-protection standards. Eg : MoveBW.
• Siemens: A neutral platform open to all kinds of mobility offers and service providers. Existing license agreements with
approximately 20 operators and mobility service providers.
• TomTom, Microsoft and Moovit colloborate to provide a comprehensive multimodal trip planner.
• Ford and Autonomic’s Transportation Mobility Cloud - Platform designed to help connect smart transportation services, as well
as adjacent connected offerings like connected traffic lights, parking spots and help co-ordinate all the efforts in real-time. Expanding
Ecosystem
• 15 countries are actively trying out MaaS pilots globally which includes England, New Zealand, Amsterdam etc.
• Finland has proposed new legislations for MaaS that provides preconditions for digitalization of transport and new business
models. The law is set to create a framework for a more efficient arrangement of passenger transport by utilizing
Increased digitalization, combined transport and different fleet types.
Government • Scottish government has invested £2 million into the development of Mobility as a Service platform.
Focus
• Moovit has raised another $50 million led by Intel’s mobileye for its urban transit app. The collaboration of Moovit and
Mobileye’s platforms should build the basis for a MaaS system that has strong integrations with a network of self-driving
vehicles.
• Fleetondemand has received £5 million to develop their product Mobilleo which provides Mobility as a Service solution to
business travellers. Investments/
• Whim, recently received a €9 million investment and plans to expand globally with MaaS solutions. Funding
Source: Frost & Sullivan
ME59-18 73
MaaS—2019 Outlook
Adoption of shared mobility modes, new mobility policies, and reduced private ownership of cars will strongly
propel MaaS to become a significant part of the mobility market by 2019, despite its small presence currently.
Shared and Autonomous Mobility Industry Outlook: MaaS Market Outlook, Global, 2019
Investments and Geographical Expansion
Partnerships
• Players in Europe are likely to
• MaaS is likely to attract more expand their services in NA.
investments , consolidations • Foreign players will find it
and partnerships from OEMs. difficult to gain a market share
• Opportunities for existing in China, local players like Didi
MaaS players with and Alibaba are likely to
technology players that can upgrade their platform and
enable seamless integration expand their services .
of mobility services and Technology Adoption
facilitate payment services.
2019 • With companies like Uber and
Development of a MaaS Outlook Toyota investing heavily in
Strategy integration of autonomous
vehicles in ridehailing services,
2019 may see increased support
• At least 10 other cities in the
in autonomous mobility services
developed world such as
being integrated in MaaS.
London, New York, Tokyo,
• The market will also witness the
Singapore, Hong Kong which
rise of new connected
already have advanced fare
ecosystems which will enable
collection systems such as
cities to manage traffic and
online/ contactless payments,
infrastructure while enabling
well-developed digital
stakeholders to have greater
platforms, to adopt a clear
access to data.
MaaS strategy by 2019.
Source: Frost & Sullivan
ME59-18 74
Autonomous Shared Mobility
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ME59-18 75
Autonomous Shuttle—Value Chain and Business Models
Shuttle providers chose different value chain routes based on their internal capabilities and extrinsic
ecosystem constituents like software, sensors, processors to name a few.
Shared and Autonomous Mobility Industry Outlook: Value Chain and Business Models for Autonomous
Shuttles, Europe and North America, 2019
Hardware Software Customer
Vehicle
Fleet HD Fleet
Platform Processors Sensors ADAS UI
Management Mapping Maintenance
Shuttle provider carries out every process in the value chain. The company manufactures own vehicle, integrates sensors
and ADAS software along with operating them through their own user interface.
Model 3
Note: Models indicate processes carried by Shuttle providers
Business Models
Providers
B2C Shuttle providers can directly offer Governments can buy shuttles/ can partner
their services to general public. partner with shuttle providers. B2B with
businesses
B2G2C
Government Business
Shuttle services can be Entity Entity
offered for general public
General Public Source: Frost & Sullivan
ME59-18 76
Initiatives Across the Globe—Public Private Integration
Governments across developed cities are building testing infrastructure and piloting autonomous shuttles to
evaluate viability, user experience and effectiveness to meet the growing demand for transportation.
Shared and Autonomous Mobility Industry Outlook: Initiatives Around the Globe, Global, 2019
Switzerland Finland
Swiss Post Bus launched 2- HSL, in collaboration with Easy
year long fare-free service Mile EZ10 launched an electric
trial since 2016 dubbed as autonomous bus shuttle
US
‘Smart Shuttle ‘Robobusline’
Denver - Easy-Mile's six-
seat EZ-10 driverless South Korea
shuttle Building an artificial town,
K-City for autonomous
vehicle testing
France
Paris RATP - 2 electric
autonomous buses by Easy
Mile across the city since
2016.
US
Transdev - launch an Norway China
autonomous shuttle pilot in The Public Transport Authority for China plans to have 30 million
2018. Oslo and Akershus (Ruter AS) autonomous vehicles on its
GAToRS (Gainesville Netherlands aims to pilot 10-20 buses in the roads in the next 10 years
Autonomous Transit Service) In 2016, Netherlands deployed Oslo and Akershus
- operate 5 days a week through world’s first autonomous six
2020. real traffic conditions in seater shuttle, WEpods in a
2018 central Dutch city.
UAE Singapore
Germany In early 2018, Dubai RTA signed Authorized12 km of testing
Berlin secured a funding of 5 an agreement with Next Future routes for autonomous
million Euros and permission to Inc. to develop the world’s first vehicles, and is expanding to
test Autonomous shuttles autonomous pods unit, named nearby areas
NX1
ME59-18 77
Snapshot of the Key Markets—Feasibility Analysis and Timeline
Globally, companies are planning to commercialize autonomous vehicles between 2020 to 2022, backed by
government initiatives in North America, UK, China, Japan, Dubai and other countries.
Shared and Autonomous Mobility Industry Outlook: Snapshot of Key Markets, Global, 2019
North America Europe
ME59-18 78
Autonomous Shuttles—Pricing Models
Autonomous shuttle providers, by combining various pricing models can potentially reduce the end pricing
upto 70% compared to currently available shuttle services.
Shared and Autonomous Mobility Industry Outlook: Autonomous Shuttle Pricing Models, Global, 2019
ME59-18 79
Expanding Demand—Benefits and Applications of Autonomous Shuttles
Autonomous shuttles are compact vehicles designed to facilitate daily commutes to public places, and
eliminate the connectivity problems experienced by commuters during their first and last mile transit.
Shared and Autonomous Mobility Industry Outlook: Benefits of Autonomous Shuttles, Global, 2019
Alternative Transport
Services
Both scheduled and on-demand services are
possible Ride to Stations
Attractions
Operating Cost
Hospitals
Low operating cost compared to other public
transport systems, as drivers are not required
Zoos
Efficiency
Highly efficient operation as automated shuttles only Amusement Parks
operate when there is demand. Platooning to
increase frequency and capacity
Industries
Size
The design of the shuttles enable them to run inside
buildings such as airports, business parks, zoos, Campuses
recreational parks, malls, and other areas
Source: Frost & Sullivan
ME59-18 80
Data Analytics—Leveraging Data as well as Providing User Insights
Data types take many formats and range from aggregated data to contextual data. They are use case-dependent
and are the primary nodes in the development of the optimal base that determines business model sustainability.
Shared and Autonomous Mobility Industry Outlook: Data Analytics, Global, 2019
• Data about vehicle usage, including total miles driven, fuel use, idle time, engine
Vehicle Usage statistics, and fault codes, in addition to routing information and service mileage
• Data about the external environment, mainly pertaining to road conditions (ice on
roads, for example) and local weather (temperature, wind speed, humidity, and rain
Environmental Data
pressure, among others)
ME59-18 81
Evolution of Autonomous Shuttles
Autonomous Shuttles will evolve from current scenario of low-speed and supervised operation to an
un-geofenced and un-supervised operation.
Shared and Autonomous Mobility Industry Outlook: Evolution of Autonomous Shuttles, Global, 2019
• Currently, operate in a supervised and strictly geofenced area which allows the operators to
monitor the shuttles and take over in case of any failures/ crash. Future
Scenario
• The biggest challenge for companies developing self-driving vehicles is to prepare
them to make safe, split-second decisions in unfamiliar situations.
Un-supervised
• This has constrained shuttle operation within a limited Un-Geofenced
environment at low speeds and fixed routes eliminate
many challenges facing navigation tech.
Supervised
• In short term, these pilots will Un-Geofenced • In long term, these autonomous
be used to gather data, spur shuttles are expected to operate
economic development, and without any supervision on roads.
expose the public to the
technology. Un-supervised • This will allow the vehicles to create routes on-demand by
Geofenced parsing through passenger itineraries and saving energy,
time, space.
Current
Scenario • The shuttles, in future, will be equipped with greater safety redundancies and
sensors enabling better judgement of surrounding and quick actuation of safety
measures.
Supervised
Geofenced • Other challenges like first- and last-mile connectivity will be overcome, propelling more
business opportunities involving autonomous shuttles.
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Robotaxi—Waymo Profile
Regulatory authorization and passenger acceptance will be key to scale up operations.
Shared and Autonomous Mobility Industry Outlook: Waymo Company Profile, Global, 2019
About Waymo
• Launched the company’s first commercial autonomous ride hailing service in Phoenix in December, 2018.
• Waymo vehicles have already undertaken 10 million miles of rides on public roads with an additional 7 billion miles in virtual
simulation.
• Pricing based on time and distance – comparable to normal ride hailing fares. Surge pricing to be levied.
ME59-18 83
Growth Opportunities and Companies to Action
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ME59-18 84
Growth Opportunity—Mobility Business Models
While there lies immense opportunity for shared mobility services with adoption of latest technologies and
differentiated business strategies, it is critical to identify underlying challenges for future sustenance.
ME59-18 85
Strategic Imperatives for Success and Growth
Rapid adoption of new technologies, and scale of operations will be key drivers to the success of future
mobility services.
Last mile connectivity plays a major role in the shared mobility ecosystem while the mettle
of rapidly growing market models such as shared e-scooter services will be tested making
it imperative for shared mobility operators assess both short term and long term feasibility
prior to investment.
Industry consolidation and partnerships have been on the rise creating greater barriers for
market entry while the market converges towards MaaS business models. Cross-industry
Critical collaboration for connected technologies, integrated payment capabilities, shared mobility
Success insurance and financial services will also prove to be critical for future success.
Factors
OEMs will benefit from business models like vehicle subscription services, DRT, ridehailing
and carsharing – creating opportunities for data monetization while leveraging their
investments and partnerships for development of autonomous and emission-free vehicle
technologies which can cater to the booming shared mobility industry.
Shared mobility business models are evolving further with prime focus towards developing
an integrated and connected user-centric ecosystem thereby aiming to offer unified multi-
modal mobility services and highly personalized user experiences.
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Conclusions and Future Outlook
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ME59-18 87
Key Conclusions and Future Outlook
Shared and Autonomous Mobility Industry Outlook: Key Conclusions and Future Outlook, Global, 2019
Carsharing • Growth in demand for corporate carsharing expected in the near future, with increasing participation
from the OEM’s and technology companies.
• Carsharing fleet will include more electric vehicles while OEMs will offer more emission-free vehicles
through partnerships with carsharing and P2P carsharing services.
Ridesharing • Emerging markets will witness greater demand for ridesharing services and more companies are
entering the market to offer short-distance and long-distance rideshare trips.
• Ridesharing services for corporates will witness increased growth with more organizations
encouraging employees to share rides through a defined ecosystem.
eHailing • eHailing companies will offer greater personalization of services and flexibility of travel with more
intelligent and suggestive app platforms for users while apps will also feature other mobility modes
such as last mile connectivity and public transit options.
• eHailing companies will also aim to become more profitable with entry into BFS offerings.
DRT • DRT market will witness huge growth in demand with more intelligent and dynamic schedules and
route plans while operators also partner with more public transit authorities for integrated operations.
• Autonomous and electric shuttles will set a new benchmark in driverless short-distance travel while
cities will be seen investing to develop the right framework and infrastructure for real-time operations.
Bikesharing • While bikesharing services have expanded over the years, more bikesharing programs are expected
to offer a good mix of pedal and electric bikes while operators will also further expand services to
other markets.
• E-scooter growth will take the European market by storm in 2019, however its continued success will
depend on the right business model framework and operational strategy.
Integrated Mobility • MaaS solutions will attract high investments while most shared mobility players will increasingly try to
integrate multiple shared mobility services including public transit, parking, payments for unified
application while creating new opportunities for local governments with open real-time data and
analytics to manage city infrastructure and traffic flow.
Source: Frost & Sullivan
ME59-18 88
The Last Word—3 Big Predictions
• Spurt in the growth of the e-scooter market with more than 5 new player entering the
1 market in 2018. Fundings of more than $4 Bn in the last two years with valuations for
players expected to touch unicorn figures
• Governments across developed cities are building testing infrastructure and piloting
3 autonomous shuttles to evaluate viability and user experience. More than 10-15 cities
can be expected to autonomous shuttle trials on public roads in 2019
ME59-18 89
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Appendix
Return to contents
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Abbreviations and Acronyms Used
B2B Business-to-Business
B2C Business-to-Consumer
CSO Carsharing Operator
EV Electric Vehicle
ICE Internal Combustion Engine
OEM Original Equipment Manufacturer
PHV Private Hire Vehicle
P2P Peer-to-Peer
TNC Transportation Network Company
DRT Demand Responsive Transit
MaaS Mobility-as-a-Service
CaaS Car-a-as-Service
LADOT Los Angeles Department of Transportation
SEPTA Southeastern Pennsylvania Transportation Authority
Source: Frost & Sullivan
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Market Engineering Methodology
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List of Exhibits
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List of Exhibits (continued)
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List of Exhibits (continued)
Shared and Autonomous Mobility Industry Outlook: Ridesharing Outlook, Europe and North America, 2019 46
Shared and Autonomous Mobility Industry Outlook: eHailing Market Definition, Global, 2019 48
Shared and Autonomous Mobility Industry Outlook: Enhanced User Experience, Global, 2019 49
Shared and Autonomous Mobility Industry Outlook: eHailing Market Definition, Global, 2019 50
Shared and Autonomous Mobility Industry Outlook: eHailing Market Highlights and Outlook, Global, 2018 51
Shared and Autonomous Mobility Industry Outlook: eHailing Outlook, Global, 2019 53
Shared and Autonomous Mobility Industry Outlook: DRT Market – Overview, Global, 2019 56
Shared and Autonomous Mobility Industry Outlook: Demand Responsive Transit Highlights and Outlook,
57
Global, 2018
Shared and Autonomous Mobility Industry Outlook: Demand Responsive Transit Outlook, Global, 2019 58
Shared and Autonomous Mobility Industry Outlook: Bikesharing Market Definition, Global, 2019 60
Shared and Autonomous Mobility Industry Outlook: Micro-mobility Revolution Highlights, Global, 2018 61
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List of Exhibits (continued)
Shared and Autonomous Mobility Industry Outlook: Bike Sharing – Outlook, Global, 2019 62
Shared and Autonomous Mobility Industry Outlook: MaaS Market Definition, Global, 2019 64
Shared and Autonomous Mobility Industry Outlook: System Segmentation, Global, 2019 65
Shared and Autonomous Mobility Industry Outlook: System Segmentation, Global, 2019 66
Shared and Autonomous Mobility Industry Outlook: MaaS Market Overview, Global, 2019 68
Shared and Autonomous Mobility Industry Outlook: Overview of Here Mobility, Global, 2019 69
Shared and Autonomous Mobility Industry Outlook: Overview of Trafi, Global, 2019 70
Shared and Autonomous Mobility Industry Outlook: Overview of Uber in MaaS, Global, 2019 71
Shared and Autonomous Mobility Industry Outlook: Overview of Lyft, Global, 2019 72
Shared and Autonomous Mobility Industry Outlook: MaaS Market Highlights, Global, 2018 73
Shared and Autonomous Mobility Industry Outlook: MaaS Market Outlook, Global, 2019 74
Shared and Autonomous Mobility Industry Outlook: Value Chain and Business Models for Autonomous
76
Shuttles, Europe and North America, 2019
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List of Exhibits (continued)
Shared and Autonomous Mobility Industry Outlook: Initiatives Around the Globe, Global, 2019 77
Shared and Autonomous Mobility Industry Outlook: Snapshot of Key Markets, Global, 2019 78
Shared and Autonomous Mobility Industry Outlook: Autonomous Shuttle Pricing Models, Global, 2019 79
Shared and Autonomous Mobility Industry Outlook: Benefits of Autonomous Shuttles, Global, 2019 80
Shared and Autonomous Mobility Industry Outlook: Data Analytics, Global, 2019 81
Shared and Autonomous Mobility Industry Outlook: Evolution of Autonomous Shuttles, Global, 2019 82
Shared and Autonomous Mobility Industry Outlook: Waymo Company Profile, Global, 2019 83
Shared and Autonomous Mobility Industry Outlook: Key Conclusions and Future Outlook, Global, 2019 88
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