MARKETING PLAN

The marketing plan and its presentation is a group activity. A written work shall be
submitted on the day the plan is presented. Each group is required to come up with a
marketing plan for an existing company or establishment. This is a round-the-
semester work which starts with the identification of the company or enterprise and
ends with a presentation of a prototype of the product and a simple introductory
marketing plan. As early as the first week of the semester, each student should
already be thinking of a company/organization which he/she can suggest to the group
which he/she will be a member of. Each topic discussed during the semester will
serve as an input to the marketing plan so it is expected that the written work is put
together piece by piece throughout the semester. This is to achieve a major objective
of the activity which is to enhance students’ appreciation of the major marketing
concepts through their application in real-life situations.

STORECHECKING GUIDE

 storechecks are being conducted to make consumers aware of and familiar

with alternative products and brands available in a store. The one conducting
a storecheck must take note of the following:

1. different brands of products being storechecked. Also note the total

product presentation and read the label to determine the manufacturer
and the ingredients.

2. different variants of the product (e.g. sweetened, unsweetened)

3. number of manufacturers producing and selling the product being

storechecked

4. location of the products on the shelves (e.g. eye level, under, under,
above)

5. facilities provided by the manufacturers inside the store (e.g.

Nescafe cabinets, selecta freezers, etc.)

6. prices per unit of the product being storechecked.

7. customer traffic in the store. Determine the brands that are

frequently picked up by the customers.

8. product promotional materials inside the store (e.g. posters, leaflets,

flaglets, etc.)
 STORECHECK REPORT FORMAT

I. Product Description
II. Description of the Supermarkets
III. Storecheck Results

A. Brands Available and Manufacturers

B. Price Range
C. Packaging Strategies
D. Shelf Space/Occupancy and Distribution
E. Dominant Brands in Terms of Shelf Occupancy
F. Point of Purchase Displays and Exhibits

IV. Comparative Analysis of Storecheck Results

V. Summary

Store Check Assignments

Group 1 Cooking oil

Group 2 Rice-based products
Group 3 Corn-based products
Group 4 Coconut-based products
Group 5 Fruit juices

Note: Check all including local and imported brands.