INTRODUCTION

Financisiis
1. ABOUT DAIRY INDUSTRY Introduction: The dairy sector in the India has shown remarkable development in the past
decade and India has now become one of the largest producers of milk and value-added milk products in the world. The
dairy sector has developed through co-operatives in many parts of the country. During 1997-98, the States (Delhi-
Haryana-Uttar Pradesh) had 17574 million tones production capacity, which rose to 29719 million tons by the year 2012.
In addition to many processing plants, many government co- operative societies and chilling centers have being made.
About the Indian dairy Industry In India, the dairy sector plays an important role in the country’s socio-economic
development and constitutes an important segment of the rural economic. Dairy industry provides livelihood to millions of
homes in village, assuring supply of quality of milk and milk products to both urban and rural areas. With view to keeping
pace with the country’s increasing demand of milk and milk products, the industry has being growing rapidly. According to
research report “Indian Dairy Industry Analysis” India is world’s largest milk producers accounting of around 17% of the
global milk production. Besides, India is also one of largest consumers of milk and milk products. Due to rich nutritional
qualities, the consumption of dairy product has being growing exponentially in the country, and considering such facts and
figures, my study anticipates that the milk production in India will grow at a CAGR of around 4% during 2012 to 2015.
2. 9. With rising use of dairy product, the secondary market of dairy product has been flourishing, my report observed.
Covering the necessary aspects of the Indian dairy industry, the study facilitates knowledge about its current market
scenario and future growth. Analyzing the past and current state of the industry, the report tries to find out how trends like
the entry of international companies and packaging are attracting the consumers and heeding towards further growth in
the market. This way, it present a clear picture of the direction, in which the industry is likely to proceed in the coming
years. The government is taking several initiatives and running plans and programs like National Diary Plan and Intensive
Dairy Development Program to meet the growing demand for milk in the country. Our report talks about such schemes,
and government regulations to present an objective and balanced picture of the industry. The study also discusses the
opportunities and strengths of the dairy market in a complete SWOT analysis, and provides an insight into the competitive
landscape. We hope that our comprehensive research will help clients align their business strategies as per market
dynamics, and make sound investment decisions.
 Suggestion
Though mother dairy's hoardings are a huge success, it can penetrate even better in the rural areas by advertising through the
media viz cable channels and newspapers. Sponsoring shows in TV, sports events can be of great help. There are certain product
like mother dairy fresh fruit and vegetables etc which are not as popular as mother dairy ice cream and milk. mother dairy must try to
understand the cause of this through thorough market research and work on improving these products Mother dairy can venture
out on new products like Tonedmilk, Condensed milk that can be used for sweets, Baby food products