Kokuyo Camlin Ltd.

Introduction
Kokuyo Camlin Ltd., formerly known as Camlin Ltd., is an Indian stationery company based in Mumbai,
India. Kokuyo of Japan holds around 51% stake in Kokuyo Camlin. Camlin manufactures art materials,
marker pens, fountain pens, inks, pencils, and other stationery products.

History
Camlin started operations as "Dandekar & Co." with "Horse Brand" Ink powders and tablets in 1931, and
shortly started producing "Camel ink" for fountain pens. It was incorporated as a private company in
1946, and was converted into a public limited company in 1997.

In May 2012, Japanese stationery major Kokuyo S&T, acquired a 50.74 percent stake in Camlin.[2][3]
Now this stake has gone up to 74.99% including a very small less than 1 percent stake of Dandekar
Family.

Corporate Philosophy
 Customer First: Committed to delivering superior quality to meet the diverse demands of
customers across the globe.
 Human Resources: Promoting equal employment opportunities to encourage professional
excellence and striving to provide good working conditions.
 Business Partners: Establishing a long lasting association with all stakeholders to augment
mutual co-operation and a bond of mutual trust.
 Corporate Governance: Taking a leadership role in nurturing corporate culture and
implementing policies that promote ethical behaviour.
 Transparency: Maintaining transparency and conducting business operations with the utmost
honesty and integrity.

Products
Camlin's range of products include:

Category Products

Writing instruments : Ballpoint pens, fountain pens and ink, Pencils, mechanical pencils, Marker

pens, highlighters, correction pens

Other stationery : Erasers, rulers, glue, notebooks, geometry sets

Other Categories :

STUDENTS

 Adhesives
 Brush Pens
 Cartridge Fountain Pen
 Clay and Dough
 Colour Pen Pencil
 Colour Pencils
 Drawing Books
 Fountain Pens & Ink
 Gel Crayons
 Geometry Box
 Geometry Box Accessories
 Gift Sets and Kits
 Mechanical Pencils & Leads
 Notebooks
 Oil Pastels
 Pencils & Pals
 Pens
 Plastic Crayons
 Sketch Pen
 Student poster colours
 Students Water Colour cakes
 Students Water Colour Tubes
 Technical Instruments
 Washable Crayons
 Wax Crayons

OFFICE PROFESSIONALS

 Correction Pens
 Gum and Paste
 Markers & Marker Inks
 Office products accessories

ARTISTS & DESIGNERS

 Acrylic Spray
 Art Materials
 Artist's Pastels
  Artist's Water Colours
 Artists Acrylic Colour
 Artists Oil Colour
 Brushes
 Canvas
 Drawing Inks
 Drawing Pencils/Charcoal
 Others Art Materials
 Painting Mediums
 Premium Bi-Colour Pencils
 Premium Colour Pencils
 Premium Poster Colours
 Students' Oil Colour
 Water Colour Pencils

HOBBYISTS

 Fabrica 3D Glitter
 Fabrica Colours
 Fabrica Coneliner
 Hobby Brushes
 Hobby Mediums
 Sparkle Colours

Achievements
 2012
Kokuyo S&T Co. Ltd., Japan (Kokuyo Co., Ltd.) acquires a majority stake in Camlin Ltd. and
rechristens the company Kokuyo Camlin Limited. Kokuyo is a Japan-based company with more than
a 100-year-old history. It is a leading marketer in stationery, institutional furniture, and
cataloguesales and has its presence in many countries throughout Asia. Kokuyo is proud to share the
legacy of our long-standing relationship with brand Camlin and add value to it
 2011

The All-India Camel Colour Contest is entered into the Guinness World Records as the Largest Art
Competition with the participation of 48.5 lakh students from across the country.

 2009

Camlin opens its first module pre-school in Mumbai, Camlin Alphakids Ltd., a 100% subsidiary of the
company.
 2008

Camlin is listed on the National Stock Exchange.

 2005

Camlin introduces a new, state-of-the-art plastic body range.

 2003

Camlin Exam, a premium quality stationary brand is launched.

 2002

Camlin launches a specialty ink group to engage the R&D expertise in ink development and
manufacturing. Camlin is recognized as an export house by the Ministry of Commerce, Govt. of India, for
its outstanding export performance. A tour to Europe and visits to famous art galleries is organized.

 2001

The first Art Teacher's Art Exhibition is held in recognition of the unique role teachers play in nurturing
creativity in children. A state-of-the-art gel pen plant begins operations in Mumbai.

 1999

Artica, water mixable oil colours are launched for the first time in Asia. Glass colours are introduced into
the Hobby range. All-India Camel Colour Contest is entered into the Limca Book of Records for the
highest number of entries received.

 1998

The All-India Camel Colour Contest, the most popular art contest for school children, blazes new trails
with a staggering 3 million entries received. The Camel Art Foundation, a platform for artists and
students to display their talents, is also launched.

 1997

Restructuring the organization to meet the challenges of the millennium.

 1989

Technical collaboration with Pilot Corporation, Japan, for the manufacture of 0.5mm high polymer leads
is established.

 1987

Camlin becomes a Public Limited Company and is listed on the Bombay Stock Exchange.
 1984

A year of diversification. The Camlin Fine Chemical & Pharmaceutical Division is born. A new integrated,
ultramodern plant is started in the Tarapur premises to manufacture bulk drugs, intermediated and anti-
oxidants for the global market.

 1974

Wooden Pencils are introduced. A fully integrated factory is started in Tarapur (100kms from Mumbai)
for the manufacture of wooden pencils.

 1962

Camlin enters the art material market with the launch of quality products for professionals and students
such as oil colours, water colours, poster colours, wax crayons, oil pastels, and geometry box sets.

 1958

A silver jubilee year, celebrated with great enthusiasm in its own factory and office at Andheri, which is
now the Head Office for all divisions.

 1947

Independence and the beginning of the Camel era. From inks the product range expanded to pain
balms, chalks, rubber stamps pads, gums, adhesives and a range of stationery products. Simultaneously
a distribution network was being set up to reach across the length and breadth of the country.

 1946

Dandekar & Co. is re-christened Camlin – a combination of Camel and Ink. Camlin moves into a brand
new centrally located office and factory at Mahim (Mumbai).

 1931

Operations start with Horse Brand Ink Powders and Tablets. This is followed shortly by Camel Ink. The
"Camel" was chosen as the symbol due to its capacity to endure long periods of difficulty on trips across
deserts. "Camel" was also easy to write and pronounce in all the Indian languages andwas acceptable to
all the regions of the land.
Awards Gallery
By providing our consumers with innovative and creative ways to interact with our products and
services, Kokuyo Camlin has received multiple awards and accolades. Here's a look at the recognition
we've received over the years.

Award Award
Abbys Awards – Goa Fest Marketing Excellence Award
(CMO Asia) – Mumbai
Campaign
Design My Notebook Cover Page Campaign
Category Uttrakhand Tree Plantation
Innovation in Digital Marketing Category
Metal Best Environment Friendly
Bronze Project
Year Year
2017 2017

Award Award
Marketing Excellence Award Marketing Excellence Award (CMO
(CMO Asia) – Mumbai Asia) – Mumbai
Campaign Campaign
Camlin Mechanical Pencil – Design our Notebook Cover Page
Tweet Enabled Pencil Race (Experience App)
Category
Category
Best Digital Integrated Campaign
Best Twitter Campaign
Year Year
2017 2017

Award
Marketing Excellence Award
(CMO Asia) – Mumbai
Campaign
Camlin Mechanical Pencil – Tweet
Enabled Pencil Race
Category
Best Social Media Marketing
Campaign
Year
2017
Award Award
National Awards for Marketing National Awards for Marketing
Excellence Excellence
Campaign Campaign
Google Doodle Colours of Ganesha
Category Category
Marketing Campaign of the year Award for Marketing Consumer
- B2B
Year Year
Mumbai -2016 Mumbai -2016

Award
Award
CEF Asia Pacific Region
Creative Abby
Campaign
Camlin Experience App - Rakhi Campaign
Maker Out of Home (Mechanical Pencil)
Category
Metal
Innovation in Digital Marketing
Bronze
Metal
Gold Year
Year 2016
2016

Award Award
CEF Asia Pacific Region Creative Abby

Campaign Category
Camlin Experince App Mobile Tablet Apps

Category Metal
Excellence in Online Media Bronze
(Creativity)
Year
Year 2015
2015

Award
Indian Digital Media
Campaign
Camlin Experince App
Category
Best App Developed
Year
2015
Award Award
WCRC DMAi
Campaign
Category Kokuyo Camlin Experience Application
Asia's Most Promising Brand Category
Creativity - Craft - Digital UI & UX
Year Metal
2015 Gold
Year
2014

Award Award
DMAi DMAi
Campaign Campaign
Camlin Responsive Website Camlin Website
Category Category
Creativity - Craft - Digital UI & UX Creativity - Craft - Digital UI & UX
Metal Metal
Silver Bronze
Year Year
2014 2014

Award
AFAQS Digital Agency Awards
Campaign
Camlin Experience App
Category
Applications
Metal
Bronze
Year
2014