HOLMES INSTITUTE

FACULTY OF
HIGHER EDUCATION

Assessment Details and Submission Guidelines

Trimester T1 2019
Unit Code HI6006
Unit Title Competitive Strategy
Assessment Type Group Assignment
Assessment Title Report – Case Analysis and Application of Strategy Models
Purpose of the Students are required to explain in report format, with reference to a case of your
assessment (with ULO choice (from the list below) how any one of the following would be applied:
Mapping) Business Strategy, Corporate Strategy, Acquisitions and Structure, International
Strategy, Cooperative Strategy, Sustainability.
Be sure to base your answer on the models studied in class and quote academic
sources

Weight 30% of the total assessments

Total Marks 30
Word limit Not more than 2000 words
Due Date Week 10
Submission  All work must be submitted on Blackboard by the due date along with a completed
Guidelines Assignment Cover Page.
 The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm
margins on all four sides of your page with appropriate section headings and page
numbers.
 Reference sources must be cited in the text of the report, and listed appropriately
at the end in a reference list using Harvard referencing style.

Note: an in-class presentation may be required. This is at the lecturer’s discretion.

Please check with the lecturer if you are required to make a presentation in-class.

HI6006 COMPETITIVE STRATEGY ASSIGNMENT 2

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Assignment 2 Specifications
Purpose:
This assignment aims at ensuring that students have familiarised themselves with at least one of the
long case studies and are able to apply the relevant foundational strategy development models that
are applicable to the case.

Details
Select any case from those listed from between weeks 1 and 9, select from the following aspects of
competitive strategy and apply the theories of strategy development and implementation as
relevant to the case you choose:
 Business Strategy
 Competitive Dynamics
 Corporate Strategy
 Acquisitions and Structure
 International Strategy
 Cooperative Strategy
 Sustainability

In this report, sub-headings are essential.

Be sure to use paragraphing.
Be sure to reference your sources in-text and provide a list of references at the end in Harvard
style.
Your final submission is due Friday of week 10 at midnight.

Assignment Structure
Report Format
Cover page
Executive Summary
Table of Contents
Section Headings – brief summary of the case; identification of strategic issues; relevant
theoretical concepts.
Sub-sections numbered
Paragraphing
Page Numbers
Add a Reference List at the end.

Marking Rubric

HI6006 COMPETITIVE STRATEGY ASSIGNMENT 2

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Excellent Very Good Good Satisfactory Unsatisfactory
4 3.5 3 2 1 or 0

Format and The report is The report is The report is The report is The report is
Professionalism of exceptionally very well- well- satisfactory unsatisfactory
the Report well-documented documented documented
[*this may include
an in-class
presentation]
Referencing (in- Correct in all Correct in Correct in Some minor Largely incorrect
text) respects most respects general errors or incomplete

Reference List (at Correct in all Correct in Correct in Some minor Largely incorrect
end) respects most respects general errors or incomplete

Executive Summary Clear, concise A good Missing

and compelling summary of
the report
Summary of the Clear, concise Clear, concise A good A satisfactory Inaccurate or
Case and compelling and summary of summary of misconstrued
compelling, the case the case content
but with some
reservation
Explanation of All key strategic Most key Some key key strategic strategic Issues
Strategic issues Issues are strategic Issues strategic Issues are identified or
identified and are identified Issues are identified and explained
well-explained and explained identified and explained, but incorrectly or
explained with some poorly
reservation
Application of The theoretical The theoretical A good A satisfactory The attempt made
Relevant concepts have concepts attempt has attempt has to match and
Theoretical been matched to match the been made to been made to apply relevant
Concepts the issues in the issues in the match and match and theoretical
case precisely case and are apply relevant apply relevant concepts to the
and well applied applied quite theoretical theoretical case is
well concepts to concepts to unsatisfactory or
the case the case negligible
Total Comments Mark Awarded

30 marks*

*if presentations were done, this mark out of 30 is an aggregated mark i.e. it includes both the
report and the presentation

HI6006 COMPETITIVE STRATEGY ASSIGNMENT 2