CONSULTING CASES STUDIES

Notable Values
 Indonesia’s population = 270 million people
 Java’s population = 150 million people (57% of Indonesia)
 Jakarta’s population = 10 million people
 Indonesian population age structure:

0-5 years 10%

6-14 years 15%
15-30 years 40%
31-54 years 20%
55-64 years 10%
65 years and over 5%

Starting Strong
Thanks for having me.

Indeed, I am (ready for the case).

…(interviewer states the case)…

Ok, great! I’ve always wondered why… (interesting though/fact)

Before I jump in to all the details, can you tell me what are their primary goals with this effort? Is it
just to drive (…) or any other ancillary considerations like (…)?

…(interviewer gives information)…

Ah I see. (Ask another question)?

…(interviewer gives information)…

I actually got several other questions, but I’d like to just take a moment to gather my thoughts
before we get started. Is that okay?

(structure your thoughts: 30-90 seconds)

Ok, great. So, I think this is a very interesting case. We know that the key questions is really (…). And
to analyse that, what I want to do is assess (…) key things:

So the first is, I wanna look at (…) because (…)

The second thing I wanna look at is (…). This is important because if (…) this would (…). There’s a lot
of things we’re gonna need to look at there that I’d like to dive into.

Then the third thing is really just looking at (…). So the (…) is (…). Given this situation, what I’d like to
do is look at (…) and get a sense for that.

And finally to tie everything together, I think we need to look at (…). We wanna know whether we
can really (…) and most importantly, can we do that (effectively/efficiently/profitably) so that they
can actually add to the bottomline?

So that’s the framework I’d really like to use in approaching this case.
CONSULTING CASES STUDIES
Level 0: Market Sizing/Estimation
1. How many people wear red in Jakarta on a typical Monday?
2. Your client is the wine and cheese connoisseur, Steve Urkel. He is wondering what the market
size for cheeses in the United States by revenue is.
3. What is the market size for rice in Java by revenue?
4. How many disposable diapers are consumed every day in the Indonesia?
5. How many cups of coffee are sold annually in Jakarta?
6. WWF Indonesia need you to figure out why the population of orangutan in Kalimantan has been
declining dramatically, and what they can do to stop further decline.
7. What is the business case of making all JNE trucks in Java only turn right when delivering parcels.

Level 1: Market Entry

1. Should a global insurance company enter the African continent?
2. A private jet maintenance company wants to enter the airliner maintenance market, how would
you help them decide if they should so?
3. A high-end European hair care brand wants to enter the Asian market. Should they do it?
4. In 6 months before 2022 FIFA World Cup. Your country’s national football association has hired
you to help them win the tournament. How would you create a plan to do that?
5. Should the NBA enter the Asia market?
6. Our case today is about a quick service restaurant (QSR). They’re focused on their footlong sub-
sandwiches, and they are interested in getting into the breakfast market. They have invited out
team to help them figure out whether this is a good idea. So, I need you to help us think through
this.

Level 2: Candidate-Led Cases

1. An airline’s fuel costs have recently risen and the CEO is concerned. Why has that happened?
2. You are a consultant working for a shoe manufacturing company, the CEO notices that there is a
decline in their profit this year. He asks us to find:
a) The reasons behind the declining profit;
b) Your suggestions to improve profit.
3. Pepsi has one major bottling plant in LA. In the last 3 months, inventory has more than doubled
while customer complaints have increased five-fold. What would you do?
4. Nespresso’s market share in the coffee capsules market has dropped in the city of London. The
management of the company is worried about it. What are possible reasons you can think of that
led to this drop?
5. What can we do to maximize Zahra’s performance in BCG?