BUSINESS PLAN

(X-AIRLINES)

Submitted to:
Miss Mara N. Dela Cruz
Subject Teacher

Submitted to:
Ernest Abram G. De Asis
12-Pythagoras
 Mother Goose Special Science High School System Inc.
LMC Compound, Tapuac District, Dagupan City

TABLE OF CONTENTS

I. Cover Page....................................................................................

II. Table of Contents........................................................................1

III. Executive Summary....................................................................2

IV. Business Background..................................................................2

V. Marketing Plan............................................................................3

VI. Action Plan..................................................................................3

VII. Financial Statement.....................................................................4

VIII. Appendix..................................................................................5-6

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 Mother Goose Special Science High School System Inc.
LMC Compound, Tapuac District, Dagupan City

I. Executive Summary

X-Airlines is a new airline to meet the demand for additional, higher-quality passenger and cargo

service linking Philippines to any part of the world. The proposed new airline will be designed

around, and operated utilizing, the most up-to-date electronic, informational, and aviation

technologies to ensure low operating and marketing costs, maximum efficiency in deployment of

its resources, and a high level of customer service and convenience. And it is this final element,

dedicating the airline, its staff, and its organization to providing a high level of customer service

and convenience, and efficiently meeting the needs, wants, comfort, and safety of the passenger,

that will assure the proposed airline's rapid acceptance in the marketplace and its long-term growth

and success.

II. Business Background

X-Airlines was founded by Ernest Abram G. De Asis at the age of 19 years old. He thought that

he will not achieve this business. His dream is becoming a pilot but he owned an airline instead.

He started learning business at the age of 13 years old and exceled. Because of the frequent crashes

of airplanes, he thought he could help the travelers feel safe again and ensure their safety.

Even today, he still ensures his passengers’ safety by making his employees check every part of

the airplane before it takes off. He is a very humble person and he never stops learning. His goal

is to make X-Airlines one of the top airlines in the world.

Working with Ernest Abram G. De Asis is his wife Mickell Erika G. Austria who is also the co-

owner of the airline company. They are ensuring the safety of their passengers each flight.

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 Mother Goose Special Science High School System Inc.
LMC Compound, Tapuac District, Dagupan City

III. Marketing Plan

Marketing Objectives

X-Airlines will ensure the safety of their passengers in and out of the country and give them a

comfortable flight. They aim to be one of the best airlines around the world and first at the

Philippines.

CATEGORY STRATEGY
Target Market Passengers, Travelers & Migrators in the Philippines
Positioning Statement Ensures the safety of the passengers at all cost
Offering to Customers All the passengers will be offered free earphones, sleeping
mask, and a souvenir airplane
Price Strategy Offering cheap but safe traveling around the world.

Distribution Safe flights all around the world.

Sales Strategy 10% discounts on holidays and 20% discount on travel

groups.
Service Strategy Your safety is our concern. Striving to be the best in the
Philippines.
Promotion Strategy Through commercials, social media, and newspapers.

IV. Action Plan

The plan of this airline is to be the best in the Philippines and one of the best airlines in the whole

world. Starting from the Philippines, we will get the trust of the people so that we can expand to

other countries labelling the “Safest Airline in the World”.

X-Airlines will always update their airplanes every 6-7 years so that they can really ensure the

safety of their passengers and travelers alike.

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Mother Goose Special Science High School System Inc.
LMC Compound, Tapuac District, Dagupan City

V. Financial Statement

X-Airlines Income Statement

For the Year Ended July 28, 2020

Revenues Sales

Flights Per Year 3,200,000 pesos

Souvenirs 120,000 pesos

Total Revenues: 3,320,000 pesos

Expenses Cost

Jet Fuel 1,200,000 pesos

Airplane Parts 200,000 pesos

Airplane Maintenance 200,000 pesos

Total Expenses 1,600,000 pesos

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 Mother Goose Special Science High School System Inc.
LMC Compound, Tapuac District, Dagupan City

VI. Appendix

Appendix A: Resume 2x2

De Asis, Ernest Abram G.

Phone: (+63)974811974

Email: ernestdeasis11@yahoo.com

Address: #110 B. Bari Mangaldan, Pangasinan

Birthday: April 28, 2001

Personal Skills:

-Knows how to manage his business well

-Hard working

-Always on time

Education:

Primary: Mother Goose Special School System Incorporated, Dagupan Pangasinan

Secondary: Mother Goose Special Science High School, Dagupan Pangasinan

Tertiary: WCC School of Aeronautics, Binalonan Pangasinan

Achievements:

-Best Pilot of Philippine Airlines (2015-2016)

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 Mother Goose Special Science High School System Inc.
LMC Compound, Tapuac District, Dagupan City

Austria, Mickell Erika G.

Phone: (+63)9154893579
2x2
Email: austriamickellerika@gmail.com

Address: #284 Bonuan Boquig, Gonzales St., Dagupan City

Birthday: May 9, 2001

Personal Skills:

-Cooks well

-Knows how to manage the business

-Hard working

-Always on time

Education:

Primary: St. Albert the Great School, Dagupan Pangasinan

Secondary: Mother Goose Special Science High School, Dagupan City

Tertiary: WCC School of Aeronautics, Binalonan Pangasinan

Achievement:

-Best Pilot of Cebu Pacific (2015-2016)