Explore Indian Home Textiles Market Potential

2016 - 2020
Bed Linen | Bath Linen | Kitchen Linen | Curtains | Carpets | Rugs | Upholstery

st Analytical mapping of
current trend and future
market potential
Enabler to
450+ effectively
Cities
12 SEC target your
Segments
market
Analytical Market Report.
An Informed Smart Choice!
The report titled Indian Home Textiles Market (2016-
2020) provides analytical estimates and demand
pattern across 7 market segments including Bed Linen,
Bath Linen, Kitchen Linen, Curtains, Carpets, Rugs and
Upholstery, by focusing on current consumption and
future growth potential.
The Indian Home Textiles Market Report is analytically
clustered, and provides estimates of all top 450 Urban
Agglomeration (UA) / cities. The market for each town
and each product is provided with consumption
patterns across 12 Socio Economic Classification (SEC).
The report is backed by strong research methodology,
statistical models and robust analytical framework. The
study also provides competitor index across key cities.
Indian Home Textiles Market (2016-2020)
1. Executive Summary
2. Indian Home Textiles Market Trends
2.1 Market Components
2.2 Segmental Trends and Growth
2.3. Market Propensity by States
2.4. High Growth States
3. Home Textiles Market: A Regional Assessment
3.1 Analytical Market Clusters - UA / Cities
3.2 Top 450 Cities and All India Market Share
3.3 Markets by Population Strata Across UA
(Metros, 1 Mn+, 5lac-1Mn, 2Lac-5Lac & 1Lac)
3.4 State Specific Market Contribution
4. Market Clusters – Premium and Standard
5. Market Competition Index by Key UA / Cities
6. City Specific Key Demographic Attributes
7. City and Segment Specific Markets by Volume &
Value, and by SEC – 2016 and 2020
8. Market Gap Assessment (Subject to data
provided by user)
9. Market Planner - Interactive Tool
10. Methodology
11.
For inquiries or requests : support@IQturf.com IQturf is analytics driven high impact growth consulting firm www.IQturf.com
Covering Top 450+
Indian Urban Markets for
Home Textiles
Augment Sales, keeps it on track
 Sales Potential Guide for Planners and
Sales Strategists to assess market
potential.
 Analytics driven Market Planner to roll out
and track sales targets with confidence.
 Merchandise Launcher to distribute across
territories.
 Optional Territory Gap Assessor to track
performance across network and address
gap vis-a-vis its potential.
UA / City specific indices and proprietary scoring
algorithm that offers industry specific, as well as,
geo focused assessment for target setting. It helps
Sales & Marketing teams to access sales territories
with a fresh look at market potential like never
before!
This report is powered by
About IQturf Consulting Services
IMarqE is a proprietary analytical product of IQturf. Our
Comprehensive range of services delivers end-to-end research &
analytics offerings. Our services help organizations to enhance
their business decision with advanced analytics and strategic
intelligence. We use predictive analytical framework and
emerging technologies to understand the likelihood of
propensities across customer life cycle for achieving desirable
business targets to clients.
IQturf is analytics driven high impact growth consulting firm. We
help clients to leverage market potential in gaining competitive
advantage. Our service delivery model combines core
competencies with deep domain knowledge and process
expertise to deliver measurable value to clients.
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 Study Scope
 Home textiles covering Bed Linen, Bath Linen, Kitchen Linen, Curtains, Carpets, Rugs
and Upholstery for each of top 450+ city
 Market potential at volume and value for each of the city for home textiles
 Segments by organized and unorganized for each city
 Segment by Premium and Standard for each city
 MPV for 2016 and 2020 of the target cities

The Report provides MPV of top 450+ cities for home textiles. In this study, IQturf created
analytical clusters to classify all 450+ cities as per the following population strata (Pop Strata) for
strategic analysis and easier comparison to enable effective roll-out.

 Top Metros
 Other One Million+ Cities
 5 Lac to One Million
 2 Lac to 5 Lac Cities
 1 Lac Cities

Robust Analytical Framework

The Study is backed by strong analytical model supported by Primary Study with bottoms up
estimates extrapolated further using top-down modeling in a broad macroeconomic context by
including:

 Deploy Income Distribution of Households using a proxy of our proprietary Banking Index
from iMarqE.
 Estimate Consumer Spending by Socio Economic Classification (SEC)
 Apply Asset Classification at the local city level
 Include key macroeconomic and demographic attributes such as Gross Domestic Product
(GDP), Private Consumption Expenditure (PFCE) and Expenses relevant to Clothing &
Bed.
 Besides the above, the model also incorporated following data points at City level:
o Urbanization – Decadal (from 2001-2011 and extrapolated for 2016 and 2021.
o SEC specific Pricing across Product Category (with 12 SEC, 4 Pricing Category
and 7 Product Category and 25 Pop Strata Clusters) by over 5000 unique schemas
across the target city.
o Per capita Consumption
o Age‐wise population
o Digital penetration – Mobile and Data Usage as proxy

Explore Indian Home Textiles Market Potential 2016 – 2020 www.IQturf.com

Deliverables of this Study
The key deliverable from this project is provided as a research report summarizing the estimates
from the study in a Power Point Format. IQturf also provides a market simulator from this study
to enable Sales / Strategy team to roll-out targets across the chosen cities.

1. Excel based Simulator for Market Planning

2. Estimates and Forecast by cities, product category and Sectors in Excel Work Sheet
3. Diagnostic report in Power Point format.
4. All data deployed in the model is to be provided as part of the Excel Sheet

Study Variants
Contents Market Scan Silver Gold Platinum
Strategic Executive Summary (PPT Format)
   
Methodology and FAQs (Documet File)
   
Detailed Data by Cities (Excel File)
   
Planning Simulator
  
Cities
Top Metros
   
Other One Million+ Cities
   
5 Lac to One Million
   
2 Lac to 5 Lac Cities
   
1 Lac Cities
 

Products Bed Linen, Bath Linen, Kitchen Linen, + Upholstery + Upholstery
Curtains, Carpets, Rugs 
Market Gap Assessment - User Prvided Data

Licenses (Data File) 1 3 3 5
Estimate (In ₹ ) excluding Taxes 1,60,000 4,40,000 6,75,000 8,50,000

Customized Market Gap Solution

This is part of our Platinum Offering that will provide Territory Performance vis a vis Opportunity Report.
The report is to be prepared from the user data and IQturf facilitates regional potential, assess market
gaps by highlighting the market opportunity to address.

Configurable Price Quote

Our solutions are designed for companies of all sizes and we offer unique licensing that allows our pricing
to easily scale with your business.