1.

A marketing survey is required for____________

(1) Deciding marketing strategies
(2) Deciding product strategies
(3) Deciding pricing strategies
4) All of these
(5) None of these
2. The target group for Education loan is_________
(1) All colleges
(2) All parents
(3) Research scholars
(4) Meritorious students seeking higher education
(5) None of these
3. ‘Customization’ means____________
(1) Tailor-made products for each customer
(2) Customers selling goods
(3) Tailor-made products for each staff
(4) A selling process
(5) None of these
4. Market segmentation is useful for____________
(1) Preferential marketing
(2) Targeting existing clients
(3) Identifying prospects
(4) Knowing customers’ tastes
(5) All of these
5. Home loans are granted to:
(1) Individuals
(2) Institutions
(3) Builders
(4) All of these
(5) None of these
6. Market Segmentation can be resorted to by means of
(1) Segmenting by age
(2) Segmenting by income
(3) Segmenting by geographically
(4) All of these
(5) None of these

7. Market information means______________

(1) Knowledge of industries
(2) Knowledge of households
(3) Knowledge of peers
(4) Knowledge of customer’s tastes
(5) None of these
8. Market segmentation means
(1) Segmentation of sales teams
(2) Allocation of territory
(3) Sales arrangement
(4) Segmentation of target group according to their needs
(5) None of these
9. Referral means_____________
(1) Sales person
(2) All customers
(3) Lead provided by operation staff
(4) Calling the existing purchasers
(5) None of these
10. “USP” in marketing means
(1) Unique Selling Practices
(2) Uniform Selling Practices
(3) United Sales Persons
(4) Unique Selling Proposition
(5) None of these
11. Marketing Strategy means:
(1) Ideas for new employment
(2) Old techniques of selling
(3) Techniques for improving marketing activities
(4) Techniques for increasing production
(5) None of these
12. Target group means:
(1) All purchasers
(2) All sales persons
(3) Targeted purchasers
(4) All consumers
(5) None of these
13. Marketing decisions are very critical because
(1) Helps in achievement of marketing objective
(2) Success of enterprise depends on it
(3) Purchase depends on it
(4) Only 1 and 2
(5) None of these
14. Which business strategy seems to be good for long run?
(1) To increase sales
(2) To give more profit
(3) To increase price
(4) To increase profit margin
(5) None of these
15. Marketing Planning helps to minimise future uncertainties because?
(1) Future is uncertain
(2) Future is bright
(3) Future is Dark
(4) Future is vast
(5) None of these

16. Promotion of marketing means:

(1) Passing an exam
(2) Elevation from one grade to another
(3) Selling the products through various means
(4) Selling the product in specific area
(5) None of these
17. Sales stands for:
(1) Marketing the Goods
(2) Transfer of Goods & Services for Consideration
(3) Sale of Product
(4) Production of revenue
(5) None of these
18. Which method is useful for forecasting of a new product?
(1) Social Test
(2) Market Test
(3) Product Test
(4) License Test
(5) None of these
19. Modern method of marketing includes?
(1) Publicity on net
(2) Advertise on net
(3) Soliciting business through e-mail
(4) All of the above
(5) None of these
20. In marketing ‘initiator’ is a term which describes
(1) who determines that some need is not being met and authorises a purchase to rectify the
situation
(2) who most directly involved in the consumption of the product
(3) who most indirectly involved in the consumption of the product
(4) Both (1) and (2)
(5) Both (1) and (3)