AKLAN STATE UNIVERSITY-IBAJAY CAMPUS

College of Hospitality and Rural Resource Management

Department of Tourism and Hospitality Management Program
Ibajay, Aklan

ELECT 5 – CRUISE SALES MANAGEMENT

Course Topic
First Semester
A.Y. 2017-2018

Chapter Topics Week No.

1 Introduction to Cruise Management 1
2 Who Cruises & why 2&3
3 The Anatomy of a Cruise Ship 4&5
4 The Cruise Experience 6&7
5 Who’s Who in Cruising 8
MIDTERM EXAMINATION 9
6 The Pre-, Post-, and Off-ship Cruise Experience 10
7 The Geography of Cruising 11 & 12
8 Profiling the Lines 13 & 14
9 Selling Cruises 15 & 16
10 Cruise Marketing, Groups and Incentives 17
FINAL EXAMINATION 18
Methodology
Lecture:
Interactive Discussion
Internet Hunt
Collaborative Learning
Laboratory:
Brainstorming
Roleplaying Activity
Group Dynamics
Film Showing
Dimensional question approach
Assessment Tasks
Pen and paper test
Rubrics to assess the organization of ideas in an essay

Grading System
Lecture – 40% Laboratory – 60%
Quizzes 40% Quizzes 30 %
MT/FT Exam 40% Lab Activities 70 %
Class Interaction 10% Values 10 %
Attendance 10% Lab. Report 10 %
100% Performance/ Participation 25 %
Output 25 %
100 %