Beruflich Dokumente
Kultur Dokumente
Index
Chapter1
Introduction for Camera
History of Camera
Classification Cameras
Introduction for Handycams
Chapter 2
Research Design
1. Objectives of The Study
2. Methodology
3. Formulation of Hypothesis
4. Scope of Study
5. Need for Study
6. Tools for Data Collection
Chapter 3
Consumer Attitude
Chapter 4
Company Profile
1. The Origin of Sony
2. Purpose of Incorporation
Chapter 5
Product Profile
1. Digital Photography
2. Handycam Features
Chapter 6
Data Analysis and Interpretition
Findings
Suggestions
Conclusion
Chapter 7
Bibliography
Questionnaire
CHAPTER-1
INTRODUCTION INTRODUCTION FOR CAMERA
A camera is a device used to capture images, either as still
photographs or as sequences of moving images (movies or videos). The
term comes from the Latin camera obscura for "dark chamber" for an early
mechanism of projecting images where an entire room functioned as a real-
time imaging system; the modern camera evolved from the camera
obscure.
Cameras may work with the light of the visible spectrum or with
other portions of the electromagnetic spectrum. A camera generally
consists of an enclosed hollow with an opening (aperture) at one end for
light to enter, and a recording or viewing surface for capturing the light at
the other end. Most cameras have a lens positioned in front of the camera's
opening to gather the incoming light and focus all or part of the image on
the recording surface. The diameter of the aperture is often controlled by a
diaphragm mechanism, but some cameras have a fixed-size aperture.
Camera obscura .
exposure to light. However, while this was the birth of photography, the
camera itself can be traced back much further. Before the invention of
photography, there was no way to preserve the images produced by these
cameras apart from manually tracing them.
The first colour photograph was made by James Clerk Maxwell, with
the help of Thomas Sutton, in 1861.
Mechanics
Image capture
Exposure control
The size of the aperture and the brightness of the scene controls the amount
of light that enters the camera during a period o f time, and the shutter controls
the length of time that the light hits the recording surface. Equivalent exposures
can be made with a larger aperture and a faster shutter speed or a corresponding
smaller aperture and with the shutter speed slowed down.
Image gallery
Contax S—the
world's first Asahiflex Kodak Retina IIIC Nikon F of 1959
pentaprism SLR
1921 Kodak
Classification Cameras
Cameras can be classified into several categories: Video cameras
Video cameras
Video cameras are classified as devices to record moving images
still photographs than camcorders, and vice versa; there is still a need for
distinct still and motion picture cameras.
Bridge cameras
Bridge or SLR-like cameras are higher-end live-preview cameras
that physically resemble DSLRs and share with them some advanced
features, but share with compacts the live-preview design and small sensor
sizes.
Bridge cameras often have superzoom lenses which provide a very
wide zoom range, typically 12:1, which is attained at the cost of some
distortions, including barrel and pincushion distortion, to a degree which
varies with lens quality. These cameras are sometimes marketed as and
confused with digital SLR cameras since the appearance is similar. Bridge
cameras lack the mirror and reflex system of DSLRs, have so far been fitted
with fixed (non-interchangeable) lenses (although in some cases accessory
wide-angle or telephoto converters can be attached to the lens), can usually
take movies with sound, and the scene is composed by viewing either the
liquid crystal display or the electronic viewflnder (EVF). They are usually
slower to operate than a true digital SLR, but they are capable of very good
image quality while being more compact and lighter than DSLRs. The
high-end models of this type have comparable resolutions to low and mid-
range DSLRs. Many of these cameras can store images in lossless RAW
format as an option to lossy JPEG compression. The majority have a built-
in flash, often a unit which flips up over the lens. The guide number tends
to be between 11 and 15.
Models
CHAPTER-2
METHODOLOGY
questionnaire has been used as the survey technique for collection of data
from consumers. A standard set of questions is prepared to obtain the
required information on points. On the set other side, profits and other
details have been collected from the management of the firm and staff.
Here secondary data is collected from published and some from
unpublished sources like news papers, magazines, annual report of
company, what others have learnt, written and put into print constitutes a
vast reservoir of information. Our entire preliminary investigation is based
on secondary data.
FORMULATION OF HYPOTHESIS
SCOPE OF STUDY
And as it is a new concept, the need arises. So, hence the project
“Consumers attitude towards Sony Cameras & handy cams with special
Reference to Sony exclusive show room”.
1. Primary Data
2. Secondary Data
1. Primary Data
Primary data is the first hand data, which is collected for a particular
purpose. Here the market survey is done by conducting a survey on
“Random Sampling” basis. It is conducted by interviewing the respondents
through structured questionnaires. A questionnaire is prepared to collect
response from the customers. These responses are personally observed so
as to get clean pictures about the answers.
2. Secondary Data
Secondary data is an second hand data. These are collected from
magazines, Encyclopedia, websites, Company records and reports
published on websites and Newspapers.
LIMITATIONS
CHAPTER 3
Consumer Attitudes
Attitude study
Attitudes are measured using the Semantic differential scale and Likert's
scale to understand how the consumer might behave toward a particular
product. While it is generally accepted that attitudes influence behavior,
there are some theories that state that behavior precedes attitudes. Such
theories are cognitive dissonance theory, self-perception theory, social
judgment theory, and balance theory. Attitudes toward a product can be
changed by highlighting new functions of the product, or by associating
them with celebrities, by changing the beliefs a consumer has regarding
the products, or by getting the consumer more involved in the product.
CHAPTER - 4
COMPANY PROFILE THE ORIGIN OF SONY
The company name Sony was created by combining two words. One
is 'sonus' in Latin, which is the root of the such words as sound and sonic.
The other is sonny meaning little son. The words were used to show that
Sony is a very small group of young people who have the energy and
passion toward unlimited creation.
Throughout the world today, Sony stands for innovation, state of the
art technology and superior quality. Leading into its next fifty years, Sony’s
vision is to offer people exciting new products and new lifestyles and
remains committed to the challenge of creating and realising these
dreams".
SONY IN INDIA
One of the most recognized brand names in the world today, Sony
Corporation, Japan, established its India operations in November 1994,
focusing on the sales and marketing of Sony products in the country. In a
span of 12 years Sony India has exemplified the quest for excellence in the
world of digital lifestyle becoming the country’s foremost consumer
electronics brand. With relentless commitment to quality, consistent
dedication to customer satisfaction and unparalleled standards of service,
Sony India is recognized as a benchmark for new age technology, superior
quality, digital concepts and personalized service that has ensured loyal
customers and nationwide acclaim in the industry.
PURPOSE OF INCORPORATION
a) To establish of an ideal factory that stresses a spirit of freedom and
open-mindedness, and where engineers with sincere motivation can
exercise their technological skills to the highest level
EXECUTIVE MEMBERS
Howard Stringer
Ryoji Chubachi
Katsumi Ihara
Akishige Okada
Yotaro Kobayashi
Sakie T. Fukushima
Yoshihiko Miyauchi
Yoshiaki Yamauchi
Peter Bonfield
Fueo Sumita
Fujio Cho
Ryuji Yasuda
Ryoji Chubachi
President and Electronics CEO
Katsumi Ihara
Executive Deputy President,
Officer in charge of Consumer Products Group
Nobuyuki Oneda
EVP and CFO
Keiji Kimura
EVP,
Officer in charge of Technology Strategies,
Intellectual Property and Electronics Business Strategies
Nicole Seligman
EVP and General Counsel
MAJOR PRODUCTS
Audio
Home audio, portable audio, etc.
Video
Video cameras, digital still cameras, and DVD-Video
players/recorders, and Digital-broadcasting receiving systems
Televisions
LCD televisions, projection televisions, CRT-based televisions,
etc.
Semiconductors
LCD, CCD and other semiconductors
Electronic components
Optical pickups, batteries, audio/video/data recording media, and
data recording systems
CHAPTER 5
KEY FEATURES
RESOLUTION:
If the intend to take pictures only to e-mail them to distant friends or to
print at snapshot size, a camera of most any resolution will do. Even so, having
more pixels gives the greater flexibility-it can print sharper pictures at larger
sizes, or crop and print small sections of pictures. These days most cameras offer
a resolution of at least 5 mega pixels, which is enough to make a sharp ll-by-14
print.
ZOOM LENS:
benefit of the camera's maximum resolution, combined with the ability to get
closer to the action.
MANUAL FOCUS:
For close-ups or situations in which the camera can't get a focus lock,
switching to manual focusing can help you get the shot. Low-end cameras
often omit manual focusing or allow only stepped focusing, which forces you to
choose from a few preset distances.
STORAGE:
At its highest resolution, a typical 5-megapixel camera can store
six to eight images on a 16MB "starter" memory card. The size of the
memory card a camera ships with isn't terribly important, because you'll almost
always have to buy another one .
BATTERIES:
Cameras use one or more of several types of batteries: AAs, either
non-rechargeable alkaline or rechargeable nickel metal hydride; high
capacity disposable CRV3s; or proprietary rechargeable batteries.
MOVTES AND SOUND:
Many cameras can capture video as well as still shots; this option
is useful for taking short clips when you don't have a camcorder. Some
models also will record an audio caption for still photos.
EXPOSURE SETTINGS:
All digital cameras let you shoot in fully automatic mode — just
press the shutter release and you get a picture. Most cameras also offer
aperture- and shutter-priority modes, in which you adjust the size of the
lens opening or how long the shutter stays open, and the camera
automatically controls the other variable to give you the proper exposure.
Typically, you'd use aperture priority to maintain control over an
image's Depth of field-for example, to blur the background of a shot
MENUS:
When evaluating a camera, consider how easily you can reach
common settings — resolution, macro mode, flash, and exposure
adjustments — and how easily you can play back just-taken images. Too
many buttons, and you waste time trying to figure out which button does
what; too many menus, and you waste time digging through them.
SCENE MODES:
WHITE BALANCE:
All digital cameras have an LCD screen; these vary in size from 1.8
to 3.5 inches. The smaller size limits your ability to review just-taken
images on the camera.
A good LCD is essential for knowing whether you got the shot you
wanted, and can usually give you an indication of whether it was properly
exposed. LCD quality varies widely: Many wash out in sunlight or become
grainy in low light, or the image may change if you tilt the camera slightly.
If you can, try a camera outside before you buy it. Some cameras also have
a viewfinder — a convenient backup for framing your shots.
ANTISHAKE
HANDYCAMS CAPABILITY:
Nearly the Sony company Handycams now offer models that record
in high definition; however, while these models capture gorgeous footage,
using high-def comes with serious limitations. The Handycams themselves
are significantly more expensive than standard-resolution Handycams, and
not all video editing software will let you edit HD footage. And even if
your editing application does handle HD, We likely won't be able to output
your movies to an easily viewable high-definition format-often, these
editing apps let you burn only a standard-definition disc.
This year, Sony Handy cams with built-in DVD recorders will
outsell tape-based, MiniDV models. DVD Handycams are typically a little
larger than MiniDV Handycams, and several video editing applications will
now allow you to an import or edit video recorded with a DVD Handycam. But
the advantage, of course, is that you can pop the disc out of the Handycam and
into a DVD set-top player
LENS:
Every Handycam comes with a zoom lens that lets you get closer to your
subject. But Camcorder manufacturers don't always distinguish clearly between
digital and optical zoom.
The spec for maximum optical zoom is the more interesting figure: It
denotes the maximum zoom that the Handycam can achieve by moving its
lens elements.
Most modern Handycams have at least a 10X optical zoom, which
should be more than adequate for general purposes. But, a digital zoom
magnifies after the optical zoom is fully extended, and the Handycam then
enlarges part of the image to fill the screen. This method leads to grainy,
pixilated, and unpleasant-looking images. At higher digital zoom settings,
the quality is so poor that you often can't see what you are taping.
IMAGE STABILIZATION:
BATTERIES:
The amount of recording and playback time you get out of a battery
varies, but most Handycams should be able to record for at least an hour
with the included battery.
MICROPHONES:
STILL PHOTOGRAPHY:
weed out the ones that while a big LCD screen and lots of extra features
justify a higher price, ease of use and overall size are also important
considerations. Even the lightest Handycam won’t do you much good if
the controls are too small for your hands; always try the camcorder out
before you buy. Remember that the lightest cameras may sacrifice other
features, and will often have a p-mounted microphone simply because
there's nowhere else to put it. But weight may be an important enough
consideration to justify these trade-offs.
Digital and optical zoom specs don't tend to vary much across
categories, and thus aren't represented here. Most modem Handycams
come with at least a 10X optical zoom. Don't pay too much attention to the
digital zoom, which simply enlarges the image the lens captures. The
optical zoom is far more important In the semi-pro range, you can expect
to get a lens with higher-quality optics.
WEIGHT
A Sony Handycam's weight is a key factor in how easy it is to use;
it affects whether you decide to carry it along on your outings. Weight is
also one of the most important issues affecting camcorder price: Tiny
Handycams often mean higher cost, at least in consumer models. And
often, those tiny camcorders will have less-capable lenses, fewer features,
and harder-to-use controls.
CHAPTER -6
Today consumer is the king in the market. He is the centre of all the
activities in the market. The decision of the consumer decides the
prosperity of the company. Therefore in order to attract them, the marketers
must take steps to get appreciation for their products.
This study is aimed at finding the potential market for Digicams &
Handycams with special reference to Sony India Ltd.
DEMOGRAPHIC ANALYSIS
QUALIFICATION:
S.S.L.C. 4 16
Graduate 13 52
Post-graduate 8 32
Total 25 100
Source : Questonnaire
60
52%
50
40
32% S.S.L.C.
30 Graduate
Post-graduate
20 16%
10
0
S.S.L.C. Graduate Post-graduate
This table indicates the education level and respondents. 16% of the
respondents studied up to S.S.L.C., 52% are graduates, 32% are the post-
graduates.
Business 9 36
Professional 6 24
Student 8 32
Others 2 8
Total 25 100
Source : Questionnaire
40
36%
35
32%
30
25 24%
Business
Professional
20
Student
15 Others
10 8%
0
Business Professional Student Others
Businessmen, 24% are professionals, 32% are Students, and 8% are others
Below Rs.5000 2 8
Rs.5000-10000 3 12
Rs.10000-25000 11 44
Total 25 100
Source : Questionnaire
44%
45
36%
40
35
30
Below Rs.5000
25 Rs.5000-10000
20 12% Rs.10000-25000
More than Rs.25000
15 8%
10
0
Below Rs.5000- Rs.10000- More than
Rs.5000 10000 25000 Rs.25000
income below Rs. 5000, 12% have Rs.5000-10000, 44% have Rs.10000-
BRAND COMPANIES:
CANON 3 12
SONY 15 44
KONICA 1 4
PANOSONIC 3 12
KODAK 2 8
OTHER 1 4
Total 25 100
Source : Questionnaire
70
60%
60
CANON
50 SONY
40 KONICA
PANOSONIC
30 KODAK
20 OTHER
12% 12%
8%
10 4% 4%
0
IC
A
R
N
K
Y
IC
A
O
E
N
H
N
T
A
O
C
K
O
K
N
A
P
According to the above table, most of the respondents are using Sony
at 8% , and others at 4% .
SOURCE OF INFORMATION :
Advertisement 12 48
Friends 5 20
Relatives 2 8
Shop Dealer 6 24
Total 25 100
Source : Questionnaire
60
50
40
Advertisement
Friends
30
Relatives
48% Shop Dealer
20
24%
10 20%
8%
0
Advertisement Friends Relatives Shop Dealer
The above table shows the source of information above the Sony
Cameras & Handy cams products, of the respondents, 48% came to know
about the Cameras & Handy cams through Advertisement, 20% through
Quality 13 52
Price 4 16
Service 5 20
Others 3 12
Total 25 100
Source : Questionnaire
60
52%
50
40
Quality
Price
30
Service
20% Others
20 16%
12%
10
0
Quality Price Service Others
HANDYCAMS:
High 16 64
Reasonable 6 24
Low 3 12
Total 25 100
Source : Questionnaire
12%
24%
High
Reasonable
Low
64%
From the above table it is clear that 64% of the respondents consider
Satisfactory 24 96
Unsatisfactory 1 4
Total 25 100
Source : Questionnaire
4%
Satisfactory
Unsatisfactory
96%
with the quality of Sony Cameras & Handy cams, and 4% are not satisfied
Good 10 40
Average 2 8
Total 25 100
Source : Questionnaire
60
52%
50
40%
40
Excellent
30 Good
Average
20
8%
10
0
Excellent Good Average
The above table shows that of the respondents, 52% consider the
PERIOD OF USE :
Below 1 year 5 20
1-2 years 14 56
2-3 years 5 20
Above 3 years 1 4
Total 25 100
Source : Questionnaire
60 56%
50
40
Below 1 year
1-2 years
30
2-3 years
20% 20% Above 3 years
20
10
4%
0
Below 1 year 1-2 years 2-3 years Above 3 years
As per the table, of the respondents, 56% are using the Sony
Cameras or Handy cams from the last 1-2 years, 20% each per less than a
year and for 2-3 years respectively and 4% for more than 3 years.
Good 13 52
Average 2 8
Total 25 100
Source : Questionnaire
40
Excellent
Good
Average
52
Source : Questionnaire
Total
Poor
Percentages
Fair
No.of Respondents
Good
Excellent
0 20 40 60 80 100 120
advertisements are Good,24% are Excellent,18% are Fair and 10% are
Poor.
Following are the findings of the survey conducted which will be helpful
to the improve their efficiency.
6. Design and outlook of Sony cams is the majority factor taken into
consideration while purchasing the digicams or handycams.
SUGGESTIONS
Sony is today’s India’s fastest growing group and it plans are state of
the art marvels of automated technology. There are various introductions
of technology superior products and consistently meeting the demands of
the market.
But, yet lays some improvement for its stay in the market. The
present market competition or competitive world, a step ahead is always a
must. Market survey and consumer survey can provide it a foregoing step.
The survey done in Danvangere city has pointed out some advantages and
also disadvantages. There may exist, the most in competitive market for
others to lead. There are various suggestions by the consumers for the
product.
1. Change in taste of consumer should be known as the new
product may become outdated tomorrow.
2. Reduce the cost or price of the product, so that every middle
class and low class level make use of the product.
3. The company must give a free flow of goods to the
Dealers.
5. The company should give more advertisements in all the
Medias which ever is possible to motive by the consumer.
6. The company has to concentrate on battery back-up if
possible it has to take measure to increase the battery back
up capacity of the cams.
7. It's better to improve new innovative design and outlook for
the digicams & Handycams.
8. It's better to cover all the marketing strategies to enhance
their product of cams to all over the world.
CONCLUSION
The major competitors in the market are Cannon, Panosonic, and
Kodak, etc
Due to the liberalization policy of the government move and
more foreign company are entering into the consumer durable market,
because of the vast potential with latest modern sophisticated technology
and design. In order to face the competition and service in the market the
company has to adapt to the changing environment by squiring latest
technology.
There is an every need for a company to increase the
configurations and technologies of its product for this purpose each and
every organisation need to collect the present study is an attempt to out the
Sony cams performance in the market.
From the study, we can found that Sony is providing a better and
quality services to the company. Every customer of the Sony Company is
satisfied to a great extent. Still the company need some measures to
improve its product functions and characteristics as there are more
competition that is rivalry company such as Cannon, Panosonic, and
Kodak, etc. so that the company can prepare better marketing strategies for
its product.
CHAPTER 7
Questionnaire:
Dear Sir/Madam…
Name :
Age :
Gender: Male Female
10.) For how many years you are using Sony Digicams and
Handycams
Below 1year 1-2years 2-3years Above 3years
Respondents Signature
***********Thanking You************
BIBLIOGRAPHY:
REFERANCE BOOKS:
WEBSITES: WWW.SONY.COM
WWW.GOOGLE.COM