RES701 - RESEARCH METHODOLOGY FOR MEDIA SCIENCE

Module 1 : Introduction and Foundation of Research (8 hours)

Meaning, Objectives, Motivation, Utility for research. Concept of theory, empiricism,
deductive and inductive theory. Characteristics of scientific method –Understanding the
language of research.

Module 2 : Problem identification and formulation (8 hours)

Scientific Research: Problem Definition, Objectives, Types, Purposes and components of
Research problem

Module 3 : Research Design (8 hours)

Concept and Importance in Research: Features of a good research design, Exploratory
Research Design and Descriptive Research Designs

Module 4 : Sampling (8 hours)

Sampling methods, Merits and Demerits. Observation methods, Sampling Errors (Type I and
Type II). Determining size of the sample. Experimental Design: Concept of Independent &
Dependent variables.

Module 5 : Data analysis and Reporting (8 hours)

Fundamentals of Statistical Analysis and Inference, Multivariate methods, Concepts of
Correlation and Regression; Research Reports: Structure, Components, Types and Layout of
Research report and articles, Writing and interpreting research results, Figures and Graphs

Module 6 : Research methods in Media (8 hours)

The experimental Tradition – External Validity, Statistical Significance, Survey methods –
Sample selection, Survey materials, Interviewing and Qualitative Analysis – ethnography and
Observations, Analysis of Media Texts-Content Analysis, Discourse Analysis.

Module 7 : Use of media tools in research (8 hours)

Research Guides, Handbook, Academic Databases for Media Science Discipline.
Methods to search required information effectively.
 Module 8 : Developmental issues in Media psychology: (8 hours)
Fantasy vs Reality a simple choice – Script & schema - Children’s socialization through
media-Imagination pretence and theory of mind - , The role of media figures during
adolescence.

Text Book(s)
1. Catherine Dawson, Introduction to research methods : a practical guide for anyone
undertaking a research project, Oxford : How To Books, Reprint 2010
2. Julius S. Bendat, Allan G. Piersol, Random Data: Analysis and Measurement Procedures, 4th
Edition, ISBN: 978-1-118-21082-6, 640 pages, September 2011
3. Research in Medical and Biological Sciences, 1st Edition, From Planning and Preparation to
Grant Application and Publication, Editos: Petter Laake Haakon Benestad Bjorn Olsen,
Reference
ISBN:Books
9780128001547, Academic Press, March 2015
1. John Creswell, Research Design: Qualitative, Quantitative, and Mixed Methods
Approaches, Fourth Edition (March 14, 2013)
2. David Giles “Media Psychology” Lawrence Erlbaum Associates, 3rd Edition 2014.