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UNIVERSITY OF ASIA AND THE PACIFIC

ENTREPRENEURIAL MANAGEMENT PROGRAM

NBV4

NBV4: Progress Report

Clothing Store

Submitted By: Endorsed By


Marigold F. Salvador Mr. Mariano Dinglasan
15-1980 August 31, 2018
4th Year
TABLE OF CONTENTS

I. BUSINESS DESCRIPTION 3
BUSINESS MODEL 3
PRODUCT PRICING MODEL 4
REVENUE MODEL 4
BUSINESS PROCESS 5
VALUE PROPOSITION ERROR! BOOKMARK NOT DEFINED.

II. EXECUTIVE SUMMARY 6


MONTH TO MONTH NARRATION OF RESULTS OF OPERATIONS 6
MONTHLY CASHFLOW STATEMENT VS. CASH FLOW PROJECTIONS 6
MONTHLY INCOME STATEMENT VS. FINANCIAL PLAN PROJECTION 6
MONTHLY BALANCE SHEETS 6
PERFORMANCE RATIOS 6
I. BUSINESS DESCRIPTION

BUSINESS MODEL

Oralia Clothing is a destination for fashionable apparels for women at a


price that will give people the value of their money. Our main target market will
be female students and teenagers to early 30s of middle class to SEC A. Our
goal is to bring fashion to the streets by providing a selection of fashionable
pieces while also focusing on bringing out the sweetness and femininity in every
woman.

It is an online shop which has a Facebook page and an Instagram


account. Furthermore, Oralia will also join various bazaars such as Trendsetter’s,
Manila Sundance, Noel Bazaar, etc. which are all well-known by my target
market. In addition to this, I recently opened a physical store located at The
Retail Lab, Ayala 30th. Part of my future plans is to add branches to
strategically located concept stores at different malls every at least five months.

The purpose of this business, aside from making profits is to be able to


increase women’s self esteem and confidence by meeting their needs and wants
in a clothing while giving them the value for their money. In this way, I can make
them satisfied and be a loyal customer.

Oralia Clothing recognizes the importance of marketing. And to that end, I


plan to promote my retail business through photo shoots, online advertisements,
exchange deals, giveaway contests, and blog appearance.

I, Marigold F. Salvador, will be the one to own and manage the business. I
believe what made me the right person for this job is my passion for fashion.
Fashion, being something close to my heart, will make it easier for me to manage
this business. Moreover, my desire to be successful and to grow further in the
fashion industry will what make me push through this business. My parents will
be the one to help me run the business. My dad will be there to support me
financially while my mom will be the one to guide me in transacting with the
suppliers. However, I will still be the one who is going to be hands-on in
managing the business.

PRODUCT PRICING MODEL

I am planning to use a penetration pricing at the start of my operations to


be more competitive which will probably let me earn more loyal customers.
Moreover, I will gradually raise the price for my products while still being
reasonable. Through this, I will be able to raise awareness and get people to buy
from my store.

ITEM Price (Average)


Casual Tops 350
Blouse 450
Casual Dress 550
Pants 500

REVENUE MODEL

Item Selling Price Total Cost Gross Profit Gross Margin

Casual tops 350 120 230 66%

Blouse 450 120 330 73%

Casual Dress 450 170 280 62%

Pants 500 180 320 64%


BUSINESS PROCESS

The business will depend on the results of sales for a month to know what type of
products the customers want. Through this, I would know which items to restock and
order from the suppliers. This will also help me prevent shortage or surplus of items.

I would need to purchase products from my suppliers per month or depending on


the volume of sales. I will personally purchase my products from my suppliers. The
clothing could be delivered for free but since I will buy personally in their physical store
then I won’t need the delivery service. However, my suppliers having a delivery service
could also be useful if ever I won’t be available to purchase personally. In addition to
that, I also resell clothes from suppliers as it would be much easier since you don’t have
to stock and buy clothes and they can drop ship the products themselves.

As the owner, I will be the one responsible for managing the inventory and the
products to be sold online. I am the one who is going to post online and sell directly to
my customers. I am also in charge of the marketing and promotions of my clothing
brand. Also, I am responsible with the organization of suppliers and supplies. I will be
the one to receive the deliveries of orders to make sure that it’s complete. My work
includes ensuring the quality of products offered through inspection. Lastly, I should
ensure that all problems are taken care of.

In order for my clothing brand to succeed, it is vital to gain satisfied customers.


The products I will get should appeal to the taste of the customers. But more than that, it
is important to be consistent with the quality of products delivered to the customers. For
this to be possible, I should choose high quality clothing and to always inspect the
products before I have it delivered to the customer. It is also important for me to know
the current trends and the wants of my customers to be able to capture their attention.
The real-time sales report is one way to know which type of clothing best appeal to my
customers.
II. EXECUTIVE SUMMARY

Summarizing NBV 4 results; revenues generated; transactions completed;


expenses incurred; total net income realized; problems encountered; solutions; discuss
performance ratios.

Since the start of my operations, I was able to generate a revenue amounting to Php. I
can honestly say that my journey in running this business was not an easy one.

MONTH TO MONTH NARRATION OF RESULTS OF OPERATIONS

Explain differences in monthly results, sales growth and net income trend

MONTHLY CASHFLOW STATEMENT VS. CASH FLOW PROJECTIONS


Explain variances

MONTHLY INCOME STATEMENT VS. FINANCIAL PLAN PROJECTION


Explain variances

MONTHLY BALANCE SHEETS

Discuss growth in assets and net worth

PERFORMANCE RATIOS