F-501 (R-17)

Institute for Excellence in Higher Education (IEHE), Bhopal

B.A/B.Sc./B.Com.(HONOURS): PART-III Semester: V
I
SUBJECT: Foundation Course PAPER: I (General Awareness)
TITLE: Entrepreneurship
Maximum Marks: 50
SYLLABUS
Entrepreneurship: Concept, knowledge and skills requirement; characteristic of successful
entrepreneurs; role of entrepreneurship in economic development; entrepreneurship process; factors
impacting emergence of entrepreneurship; function of an entrepreneur, managerial as entrepreneurial
approach and emergence of entrepreneurship.

Starting the venture: generating business idea- sources of new ideas, methods of generating Ideas,
creative problem solving, opportunity recognition; environmental scanning, competitor and industry
analysis; feasibility study – market feasibility, technical, operational feasibility, Financial feasibility;
break even analysis. Drawing business plan; preparing project report; presenting business plan to
investors.

Functional planning-I: market planning- marketing research for the new venture, steps in preparing
marketing plan.
Organizational planning - form of ownership, franchising, designing organization structure;
Manpower planning - job design, recruitments and selection.

Functional planning-II: Financial Planning – need for finance, capital structure, management of
working capital. Sources of finance: debt or equity financing, term loans, commercial banks venture
capital: financial institutions supporting entrepreneurs.

Legal issues: intellectual property rights, patents. Trademarks, copy rights, trade secrets, licensing,
Taxation- Income Tax, Excise duty, Sale Tax, VAT, GST (general description).

Government support: Incentives, Subsidies, Assistance, Infrastructure. Major Governmental Schemes

(Employment), Promotional Institutions, Financial Assistance.

Suggested Readings:
1. Hisrich, Robert D., Michael Peters and Dean Shepherded, Entrepreneurship, Tata McGraw Hill, ND
2. Barringer, Brace R., and R., Duane Ireland, Entrepreneurship, Pearson Prentice Hall, New Jersy (USA).
3. Lall, Madjurima, and Shikha Sahai, Entrepreneurship, Excel Book, New Delhi.
4. Charantimath, Poornima, Entrepreneurship Development and Small Business Enterprises, Pearson
Education, New Delhi.
5. Hisrich R D and Peters M P, Entrepreneurship 5th Edition Tata McGraw-Hill, 2002.
6. Mathew J Manimala, Entrepreneurship Theory at Cross Roads; Paradigms and Practice, Dream Tech 2nd
edition 2006.

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