Assignment Report

Of
Sales & Distribution.

“Launching strategy for Redmi Mobile & Preacher curl Protein

jam across in India & Odisha”

Submitted By:
Pranil Dwivedi

PGDM 2018-20

Roll.no: 053
Introduction:

Since these things are total the first time they move and should consider the opinions of all
countries in a similar way to the state. In this sense, we need to explore different parameters
that can influence the purchase of these things. Through a couple of surveys and evaluations
of data from sources, we can trace the initial arrangement of these things in the various
regions.

Strategy for the launch of Xiaomi:

 Across India:

Look at some of the data regarding the indices that can help us present the new product.
Consider the few MPV values in the different regions:

Therefore, for the shipment of the new Redmi Mobile we will first analyze those 39 regions
whose MPV> 100. The areas with grades AAA and AA would have had to concentrate first.
Porters 5 probe forces for versatile segments, the guidelines must have been taken into
consideration.

What should be the evaluation model, since Indian buyers have a delicate value. Value
versatility is the main consideration that can influence purchase or purchase options.

A part of the real areas that have a significant capable population that contrasts with the
others would have to concentrate first.

 Segmentation: consumers who are experts in style and technology, looking for new
telephone needs.

 Target: mainly urban population with an annual payment of over 7.5 lakes or more.
students, substitutes and corporate people. Distributors and brokers of normal shares.
High-class white-collar and upper-class companies. The urban population has more
tendency to world-class shopping. We must also consider the infiltration of the web in
the different regional configurations for Redmi mobile phones.

 Positioning: as Redmi Mobile is known for its Xiaomi umbrella brand, it must be
positioned as needed, so that the image is not hindered. The brand, style and prices
should be equally committed to keeping Indian shoppers in the brain.

The supply chain and the logistics channel should also be included in the thinking,
since the coordination and organization of transport also depend on these sectors, for
example MPV, MEI and MII.

The table shows the value of MPV, MII and MEI of different states throughout the eastern
belt, along with the population.
 This table shows the proportion of methods, use, awareness and support of the market with
respect to the potential market value.

Of the more than two tables we can make sense of consumption, of awareness, Odisha market
support has decreased in contrast to West Bengal and Bihar separately. The MPV is below
these two states, however, the MEI and MII of Odissa are more than Bihar. This is the
influence of territory on Redmi phones.

These are the few regions of Odissa, where the launch of the product would give a more
extreme budget to the organization. The MEI of Khorda and Cuttack are 136.07 and 113.12
respectively.

Strategy for the launch of New Type of Fruit Jam (Preacher curl Protein Jam):

 Across India:

 Fruit jam is one of the most used FMCG items and the cost of exchange is also low for fruit
jam, so an association can forcefully launch its fruit jam startup method. Touch the different
markets for the launch.

 Observe the various competitors throughout the country, their evaluation model and the
section of the needs to which they are addressed. Regardless of whether it will be healthy and
highly recommended for those who are Gym Freaks people. Successful placement through
advertising, fitness knowledge, visual effects and vernacular impressions can help increase a
significant market position.

 Across Odisha:

From the table provided, we can see the percentage of consumer products in the 5 main
districts of Odisha, Ganjam and Baleshwar have the highest percentage of consumer
products. These are the areas to which you must first bet.

Since the cost of the exchange is extremely low for fruit jam, we must deliver the portion
appropriately based on the economic situation and existing competitors. The evaluation
should be carried out in such a way as to satisfy the need for a considerable number of
sections.

The use, awareness and support of the market also take on a critical job and force us to decide
on the design of the utilities.

Ensuring simple accessibility for the ethics of a solid and solid delivery system, through all
sellers and merchants can help in market recovery.