RAJANI KANT PATHAK

E - M a i l : rajanikantpathak@gmail.com
P h o n e : +91 9648688777

A competent sales, business development, & operations leader who identifies high yield market
opportunity, builds top performing teams, and cultivates long-term customer relationships that manifest in revenue,
market share, & profit

PROFILE SUMMARY

 A result-oriented professional with over 11 yearsofexperience in:

Territory Planning Distribution Management Channel Management
Market Development Collections Client Relationship Management
 Proficient in creating and executing a territory sales plan that meets or exceeds established sales quotas and
supports Company revenue & profit targets
 Skilled in providing in-depth analysis of markets, industry trends, competitors and clients to improve strategic
planning and decision making
 Expertise in developing new business partners to expand product reach in the market and coordinating with the
dealers to assist them to promote the product
 Organizing marketing/sales promotional activities as a part of brand building and market development effort by
mapping the target customers
 Excellent interpersonal, leadership, people management and decision making skills with the capability to relate to
people at any level of business

ORGANISATIONAL EXPERIENCE

July’ 17 – Present with Wipro Enterprises P. Ltd., Gorakhpur as Sales Executive

Dec’ 15 – Jul’17 with Hindustan Unilever Ltd., SriGanganagar as Territory Sales Officer

Jul’ 14 – Dec’ 15 with Pidilite Industries Ltd., Gorakhpur as TSI (FV Divison)

Mar’ 11 – Jul’ 14 with Wipro Ltd., Azamgarh as Junior Sales Officer

Mar’ 06 – Mar’ 11 with Mrs. Bectors Food Specialities Ltd. (Cremica Biscuits), Azamgarh as Sales Officer

Key Result Areas:

 Driving sales initiatives & achieving desired targets; exploring marketing avenues to build consumer preference &
drive volumes in assigned region
 Analysing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning
sales & marketing strategies; initiating market development efforts
 Administering complete sales operations with responsibility for profitability; executing the long-term business
directions of the region to ensure maximum profitability in line with organisational objectives
 Poaching markets to understand business needs; analysing the global regulation, taxes and local laws
 Providing marketing support on allocation of marketing collateral, PR activities, product launches and other projects
 Collecting information on competition / allied industry and generating reports for the top management to help
them in strategy planning
 Responsible for the training and development of dealers, distributors & outlets from time to time and giving them
tips to counter attack competition
 Monitoring stock, supply level &coordinating with Logistic & Documentation department; collaborating with
Planning Production & Despatch Department for proper planning for the material
 Designing dealer promotion scheme in collaboration with senior management; controlling credit & minimizing
average credit days
Highlights:
At . Wipro Enterprises P. Ltd.
 Delivered 13% YTD growth and within the assigned geographical zone in this years
 Delivering Annual, Quarterly & Monthly sales Budget
 Determing sales budget of front line sales man
 Conducted business & product portfolio analysis on a regular basis for increasing revenues and getting focus right
on high margin/ strategic products/ new products penetration/new dealers performance

At Hindustan Unilever Ltd.

 Delivered 22% YTD growth and within the assigned geographical zone in last years
 Performed monthly sales forecasting and competitive analysis to determine accurate performance levels and need
for growth into current and additional vertical markets and product categories

At Pidilite Industries Ltd.

 Delivred 32% growth in the assigned region
 Managed major dealers of the region with focus on increasing business by providing them complete strategic,
logistical and operational assistance

At Wipro Ltd.
 Merit of increasing market presence & boosting the revenue contribution from INR 1.34lakh –INR 18 lakhs quarter
 Displayed efficiency in gathering market and customer information to enable negotiations regarding variations in
prices, delivery and customer specifications to the management

At Mrs. Bectors Food Specialities Ltd. (Cremica Biscuits)

 Visited potential customers for new business and provided them with the quotations; negotiated terms of
agreement and closed sales
 Gathered market and customer information and provided feedback on buying trends

ACADEMIC DETAILS

 Master of Business Administration From Punjab Technical University in 2012

 One-year P.G. Diploma in Marketing & Sales Management From Lal Bahadur Shastri Institute of Management &
Development Studies, Lucknow affiliated of U.P Technical Education Board in 2005 with 70.4%
 B.Com. from V.B.S.Purvanchal University Jaunpur (U.P) with 51% in 2004
 Intermediate (Biology) from U.P.Board Allahabad with 2nd Division in 2001
 High school (Science) from U.P.Board Allahabad with 2nd Division in 1999

Other Course:
 Diploma in Office Management from Informatics Computer Education affiliated of University of Mysore in 2004
with 66%

PERSONAL DETAILS

Date of Birth: 30th April 1984

Languages Known: English and Hindi
Mailing Address: C/o- Shri Indra Bhushan Pathak,Vill-Sapaha Pathak, P.o – Bazar Gosain,Dist- Azamgarh(UP)