Visit Malaysia Year 2020

[ https://www.star2.com/travel/2019/08/06/visit-malaysia-year-2020-vision/ ]
Twenty-nine years ago (year 1990), when the Visit Malaysia Year campaign was first launched, Prime
Minister Tun Dr Mahathir Mohamad envisioned that tourism would one day be an important industry in our economy.
And true enough, this has come true.
“Tourist arrivals have increased steadily and Malaysia has truly become popular and able to hold our own
against other global destinations,” Dr Mahathir said during the launch of the Visit Malaysia 2020 campaign logo
earlier this week.
In 2018, Malaysia welcomed a total of 25.8 million international tourists. And for the first five months of
2019, international tourist arrivals grew by 4.8% compared to last year, amounting to a total of 10.95 million. The first
quarter of 2019 also showed an increase in tourism revenue, which surged 16.9% compared to the same period last
year. Meanwhile, Kuala Lumpur is ranked ninth in the list of most-visited cities in 2017 by the Top 100 Cities
Destinations 2018 report.
Dr Mahathir noted there is positive growth in the section, but it is not the time for Malaysians to sit back and
be content, rather they must continue the good work.
The government has set a target of 30 million tourist arrivals during Visit Malaysia 2020 and RM100bil in
tourist receipts. The campaign will focus on ecotourism, arts and culture. “Our hospitality is not just a slogan, but it
must be transformed into reality through everyone’s joint efforts. The beauty of a place will attract, but it is the
hospitality that makes people stay and return, and this hospitality must be inculcated into the nature and culture of our
people,” said Dr Mahathir, exhorting all Malaysians to share across all social media platforms about how beautiful
Malaysia is and how peaceful and wonderful it is to be here.
The new logo, a revamp of last year’s controversial campaign image, features icons synonymous with
Malaysia including the hornbill and bunga raya, as well as the colours of the Malaysian flag. These icons represent the
country’s diverse culture, heritage, flora, fauna and the experiences Malaysia offers as a not-to-be-missed holiday
destination. A competition was held a few months back calling for Malaysians to produce a new logo, and graphic
designer Alfred Phua Hong Fook took the challenge. His winning creation was selected out of hundreds of entries
from all over Malaysia.
The launch also saw the exchange of the Memorandum of Joint Promotion ceremony between Tourism
Malaysia and several parties (Malaysia Airlines, AirAsia, Firefly, Malindo Air, Malaysia Airport Holdings
Berhad/MAHB and Sharp Electronics). The four airlines also unveiled the Visit Malaysia 2020 livery on their aircraft.
Tourism Malaysia and MAHB have also partnered with international airlines such as Condor Air, Air Arabia
and Busan Air to launch new routes to Malaysia from key international destinations. Visa On Arrival facilities have
also been expanded to 13 stations in Malaysia to provide hassle-free entry into the country for both China and India
nationals, two of the fastest-growing outbound tourist markets in the world.

[ https://www.tourism.gov.my/campaigns/view/visit-truly-asia-malaysia-2020 ]
Visit Malaysia 2020 brings out the best of what Malaysia has to offer to the world in a single, event-packed
year. The year 2020 holds a special place in the heart of all Malaysians as we reflect and celebrate all our successes
and challenges in transforming a once colonial land, into a thriving, multi-cultural and dynamic country.

For a country rich in culture and natural wonders as our beloved Malaysia, tourism can certainly be a great
economic pillar. Improving the sustainability of tourism, arts and culture in Malaysia is this a responsibility of
paramount importance. Each element in the logo individually showcase the diversity of experiences a tourist may
embark on only on Malaysian soil. In addition to giving foreign tourists a taste of Malaysia’s bountiful offerings, the
features in the logo also urges local Malaysians to advocate the preservation of our country’s identity as the nation
moves forward in this fast-moving era of globalisation.
 The style of the logo is inspired by Malaysian Batik. The magnificent rhinoceros hornbill is perched on the
left side of the logo. The iconic bird illustrates the unique fauna and eco-adventures that Malaysia has to offer. A red
hibiscus adorns the top right of the logo. In the national language, Bahasa Malaysia, the hibiscus is known as “bunga
raya”, loosely translated to “flower of celebration”. The flowers encapsulates the celebration of cultural diversity in
Malaysia. The wild fern below the hibiscus is locally known as “paku pakis”. The edible plant is a favourite among
Malaysians of all races, and is apt to represent the unique flavours of Malaysian cuisine.

The main colours blue, red and yellow used in the logo represent the colors of the national flag, Jalur
Gemilang. The orange colour illustrates the year-round sunshine Malaysia receives. Lastly, the green colour represents
the abundance of nature in Malaysia. The brilliance of these colours is eye-catching, and invites the onlooker to take a
closer look.

While Malaysia has previously hosted four Visit Malaysia year since 1990, the upcoming Visit Malaysia 2020
will be held with a renewed vigour and passion. The focus on hornbill, batik, our national flower and the multi-colour
theme reflect our desire look deep within, appreciate what we have, and showcase it to the world with pride.

Feel the Truly Asia melody, a beautiful mix of traditional instruments, and upbeat modern tune with our latest
Visit Malaysia 2020 Official Theme Song. The song perfectly captures the beautiful essence of multicultural
Malaysia, where all races and ethnicity comes together, representing a true diversity of Asia. The songs available in
English and also Bahasa.

[ https://www.tourism.gov.my/campaigns/view/malaysia-truly-asia ]

"Malaysia, Truly Asia" captures and defines the essence of the country's unique diversity. It sums up the
distinctiveness and allure of Malaysia that make it an exceptional tourist destination.

There is only one place where all the colours, flavours, sounds and sights of Asia come together – Malaysia.
No other country has Asia's three major races, Malay, Chinese, Indian, plus various other ethnic groups in large
numbers. Nowhere is there such exciting diversity of cultures, festivals, traditions and customs, offering myriad
experiences. No other county is "Truly Asia" as Malaysia.

Bordering three other countries, Malaysia is a multi-ethnic and multicultural place. The demography consists
of several ethnicities. Half of the population is made up of Malays, while the other half consists of descendants of
Chinese, Indian, Aboriginal background, as well as other indigenous people. Culturally, influences include English,
Persian, Arabic as well as the surrounding countries. This place is full of variety and this diversity extends to its cities,
languages and landscapes as well.

Malaysia is also noted as a 'Food Paradise' where you can taste a diversity of delectable food at reasonable
prices. Be it Malay, Chinese, or Indian cuisine, Malaysia is home to a distinctive palette and a tapestry of flavours. In
view of the historic influence of Islam and European culture from its colonized period, Malaysia stands out as the
center of diversity that is unique in Asia.

[ https://www.ukessays.com/essays/commerce/malaysia-and-the-vision-2020-commerce-essay.php ]

Malaysia is one of the earliest countries in the world due to Dr Mahathir who conceived of Vision 2020 and
encouraged all Malaysians to achieve this goal by sharing in this plan. Vision 2020 has come from a personnel vision -
Mahathir’s vision- and it very quickly became a national Vision due to the excellent communicator of this Vision by
the prime minister and his government members. The Vision sets new and higher goals for national aspiration, and
this vision contribute dramatically in changing the way Malaysians see themselves and the direction of their shared
destiny. No longer are we resigned to the fact that we are a developing country that will, at best, remain second rate.
Malaysians are urged by the Prime Minister to strive to be the best and not settle for the second best. There is nothing
that we are not capable of doing, if we are prepared to work hard and use our ingenuity and resourcefulness.

The following text is from the Malaysia vision web site, it explains the vision 2020 presented by Dr Mahathir
Mohamed at the Malaysian Business Council.

The purpose of this paper is to present before you some thoughts on the future course of our nation and how
we should go about to attain our objective of developing Malaysia into an industrialized country. Also outlined are
some measures that should be in place in the shorter term so that the foundations can be laid for the long journey
towards that ultimate objective.

Hopefully the Malaysian who is born today and in the years to come will be the last generation of our citizens
who will be living in a country that is called ‘developing’. The ultimate objective that we should aim for is a Malaysia
that is a fully developed country by the year 2020.

What, you might rightly ask, is ‘a fully developed country’? Do we want to be like any particular country of
the present 19 countries that are generally regarded as ‘developed countries’? Do we want to be like the United
Kingdom, like Canada, like Holland, like Sweden, like Finland, like Japan? To be sure, each of the 19, out of a world
community of more than 160 states, has its strengths. But each also has its fair share of weaknesses. Without being a
duplicate of any of them we can still be developed. We should be a developed country in our own mould.

Malaysia should not be developed only in the economic sense. It must be a nation that is fully developed
along all the dimensions: economically, politically, socially, spiritually, psychologically and culturally. We must be
fully developed in terms of national unity and social cohesion, in terms of our economy, in terms of social justice,
political stability, system of government, quality of life, social and spiritual values, national pride and confidence.

[ elaboration ]
https://studymoose.com/visit-malaysia-essay
- Malaysia observes tropical weather but the best part is it is never too hot.
- All these cultures have influenced each other and have created a peaceful and harmonious country.
- The ocean is so blue while the waves work so hard to reach the shore, continuously and tirelessly.
- Nature has been infinitely inventive with visit the rain forest or climbing mountain. The birds in forest sing
with songs that can really touch your soul.
- By surfing the website of www.booking.com, tourists will be able to find such accommodation that tally with
tourists’ needs and requirements.
- In Malaysia, there are variety of bargain items that can be found in the major markets is endless, ranging from
price and quality to traditional arts and crafts. It also always holds big sales in shopping centres in Malaysia.
- Batik printing is an established tradition for centuries. Kites, which are called “wau”s are painstakingly
designed and made in various colours and patterns.

https://www.antiessays.com/free-essays/Tourism-In-Malaysia-283344.html
- Government is giving incentives for tour operators to carry out activities related to the cleanliness and beauty
of this beach is preserved and thus can attract tourists to continue visiting the beaches.
- Tourists can experience a plural society of Malaysia in one meal. Delicious local food such as satay and so
cause visitors to be interested to come to Malaysia. This situation will help the local food industry to thrive. It
is clear that the diversity of food available in this country to draw the presence of tourists.
 - Multi-ethnic culture is also a tourist attraction factor. Pluralistic society in this country has developed a unique
multicultural. In addition to the uniqueness of traditional musical instruments, the types of the most diverse
cultural performances and the pattern is a magnet for tourists coming to Malaysia.

https://www.antiessays.com/free-essays/How-To-Promote-Tourism-Industry-289136.html
- Today, tourism becomes more and more important sector in the world’s economy. Even in Malaysia, tourism
has become third largest source of income from foreign exchange, and accounted for 7% of Malaysia's
economy as of 2005. In 1999, Malaysia launched a worldwide marketing campaign called “Malaysia, Truly
Asia” which was largely successful in bringing in over 7.4 million tourists. As of 2011, Malaysia has ranks
9th among the top most visited countries in the world, after Germany.
- Malaysia can promote attract tourist by expanding the medical tourism such as providing dialysis centres, so
that people who has a kidney problem can also go for healthy vacation. Moreover, a medical tourist can reap
the benefits of both a vacation and a treatment. Beside a visit to the hospital, they also visit a different country,
enjoy its scenery and get an opportunity to relax in a different social milieu. Tourist can get an opportunity to
kill two birds with one stone.
- Malaysia can make more international level of entertainment event such as culture festival, international
competition like LIMA, Firework Competition, Monsoon cup and Formula 1. Events and festivals is one of
the fastest growing forms of tourism. They are becoming increasingly popular in rural areas as a means to
revitalize local economies. Festivals and special events play important roles in destination development,
image makers, animators of static attractions, and catalysts for other developments.

http://eprints.usm.my/38600/1/Cultural_Heritage_Tourism_in_Malaysia_Issues_and_Challenges.pdf
- Issues arise in cultural heritage tourism industry:
Peoples Issues
Tourism operators or enterprise - Need to make a profit
- Need for a competitive advantage over other products
- Size of investment required and difficulties in raising finance
- Cost of establishing and managing operations
- Long lead time to receive approvals
- Long lead time to foster and develop a target market
especially an international market and reach profitability
- Cost of providing service infrastructure in remote locations
- Cost of continuing to develop and service markets.

Heritage managers - Tension between the need to protect the site and the pressure to
provide for public access
- Pressure for scant resources for conservation to be diverted to
managing tourism
- Assessment of the impacts tourism might have on the site and
fear for the impacts that may be difficult to predict
- Sensitivity regarding the information about the location,
direction of heritage site which public access may be
undesirable
- The effect of increasing visitor to the surrounding areas, wildlife
and vegetation
- The physical capacity of the site to handle visitor
- Cumulative effects of tourism growth over time
- The need to provide visitor facilities
- Fears of loss of control of interpretation and inaccuracy and
manipulation of messages
- Effect and influence of volunteers and sponsors on the
management of the site
- The cultural and intellectual property implications of tourism
such as respect for sensitive information, copyright and use of
images in marketing and promotion
 Local communities - Whether the visitor attraction is presenting a local community
perspective
- Whether community leaders have been identified and actively
consulted
- Whether religious or cultural sensitivities associated with
the use or presentation of heritage site have been adequately
taken into account
- How local people can take an active role in negotiating
the presentation, management and operation of the attraction
- How tourism industry give benefits for local people in
maximized
- How negative impacts of tourism development can be reduced
-

[ essays ]
- Ways to Improve Tourism in Malaysia
Malaysia is a magnificent holiday destination that boasts many different types of getaway ideas, from the tropical
beaches of Terengganu to the historical sites of Malacca and the cool highlands in Sarawak. Tourism is fast becoming
a major revenue for our country and Malaysians as a whole should rise to the challenge of putting Malaysia on the
map of becoming one of the top holiday destinations in the world. To achieve this there should be a collective effort
from all, be it the government departments responsible, the public sectors, the NGO's and most ofall from us
Malaysians.
The first step in putting Malaysia on the map is to open up more channels for others to get know our beautiful
country. More dynamic steps need to be taken by the government to showcase Malaysia to other foreign countries.
The internet could be used to reach numerous target groups from all over the world. It could help to introduce the
many different products and attractions that are offered, to whet the appetites of tourists, which will ultimately spur
them on to come and visit our country. Special websites could be set up with the sole purpose of informing about what
our country has to offer and very soon we would see that all eyes would be on Malaysia.
The next step towards boosting tourism in Malaysia is to ensure that we as Malaysians are able to deliver the
goods as promised. At the top of the list would be to make Malaysia a clean and safe place to visit. No one wants to
spend their hard earned money in a place where their lives and the lives of their loved ones would be under potential
threat. Neither do they want to spend time in a place where hygiene is compromised and litter is seen all over the
place. A more concerted effort should therefore be taken to curb crime rates so that tourists are able to go about town
unharmed and feel at ease when they need to use the toilets as they are always kept clean.
In conclusion, in order to increase tourism in Malaysia there needs to be a more sincere effort from all of us. In the
spirit of one Malaysia we should first of all feel proud to be Malaysian and count our blessings for the freedom and
peace that we so often take for granted. Only then would we feel delighted to see others coming to our country to
enjoy what we have and at the same time bring along returns which in the long run benefits us all.

- Promoting Tourism in alaysia

Malaysia is a favourite tourist destination in the Asian region. The region has however faced various calamities
over the past few years. The article ‘RM8b Tourism Revenue Goal’ in the Daily Express gives some various ways,
which the government is using to promote the industry. It notes the government’s effort to improve the infrastructure.
It adds how the government is encouraging various stakeholders to enhance their personnel development and better
service delivery. The article further adds that the government is aiming at increasing the number of both domestic and
international visitors who are visiting. The article also notes the government’s effort to increase tourist attraction
centres. The minister is calling for all the people to work together so that they can achieve their goals. The article also
notes various winners who got various accolades for their efforts in promoting the tourism industry (Kinabalu 1).

The article ‘Group Promoting Ecotourism and the Semai Orang Asli Way of Life’ in The Star Online highlights
the efforts of a local group that is aiming to promote ecotourism and show the local lifestyle of the people. The article
further adds how the local people are engaged in various activities of keeping their heritage. The group shows tourists
around the jungle and engages them in activities such as trekking the Cameron highlands. They also educate visitors
about the environment and show them aspects of nature such as the Rajah Brooke butterflies and viewing the
Rafflesia. They are also involved in nature conservation. The article also recognizes the government’s efforts in
rewarding them. It gives a brief history of the group.

In addition to the above activities, the group also trains villagers to act as tourist guides. This opens up the region
to more people. The article gives them credit and notes how they are the unique recipients of the president’s award. It
tells of the various accomplishments of the group such as the tourism center and the introduction of information and
communication technology. The article goes a step further and recognizes the various groups that are acting together
with the group such as the nature society and the various non-governmental organizations (Leen).

In the article ‘Tourism Minister’s Mission to Promote Malaysia, One of the World’s Most Safe and Stable Tourist
Destinations!’ covered by the Business Wire, various efforts by the tourism minister of Malaysia and his entourage are
highlighted. The article describes the minister’s effort and his quest in promoting tourism. In the article, the minister is
aiming to renew the country’s relationship with the USA and Canada. He is also aiming to inform the two nations
about any new developments in Malaysia especially those concerning tourism. The article covers his tour in various
cities in Canada and the US. It further adds the activities that he will be carrying out while on tour. The minister gives
a good account of Malaysia focusing on its safe and secure environment, and displaying Malaysian fashion. The
article also talks about the educational seminars and conducting press conferences so that more Americans know about
Malaysia. The article shows the minister’s diverse activities such as talking to filmmakers about making films
concerning his country (Gale).

The article in the Business Wire about the minister’s tour is commendable. The various activities he has planned
to carry out are good. He also does a good thing by involving other people such as fashion models in his tour.
However, he seems to concentrate more on USA and Canada forgetting that he can get a larger market in other
regions. This means that he can do much more. The first article recognizes the efforts of those who have made an
impact in promoting tourism. This is a good thing because people like it when their work is acknowledged. The Star
Online did a good job in recognizing a local group whose work would have perhaps gone unnoticed. All these ideas
are important and they cover a wide range of sectors such as fashion, the environment and the economy.

While there is still a lot that has been done by the government and other stakeholders, much more can be done to
bring tourists to Malaysia. The local people should realize that by supporting the industry they would also be helping
themselves and improving the economy. This can be achieved through job creation. Various jobs can be found in the
hotel and airlines sectors due to the increase in demand. By reducing the accommodation and airline fees, many
people will choose Malaysia as their destination of choice. This will open up Malaysia to everybody. There should be
diversity offered in the tourist sectors available. Services such as health care and education will lead to many people
visiting. Provision of affordable higher education can also promote tourism, as everyone will be able to join the
universities. Diversification of medical services will also open Malaysia to tourists

Malaysia should also improve security measures in the country so that everyone who visits is assured of safety.
There should be no discrimination of any kind be it religion or race. Everyone should feel that he or she is welcome.
Marketing and awareness campaign should go on and target wider regions. Various media including the internet
should be utilized. There should be positive news about Malaysia from all sources so that all should know about the
country. Tourism should not be only in the urban areas and other regions of Malaysia should be opened up to tourists.
Local people should make various artifacts, which they can then sell to the tourists. Local materials such as batik
should also be marketed. Water sports should be made professional and sporting contests should be held. This will
make Malaysia a sporting destination.