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Approaches to UX
Research
In any industry, the customer is very important for the
brand’s success. UX Research should be done in order to
know the user experience about the product or the
service.
UX research helps in the development of analytical techniques used to know the user experienceregarding the
product. The research should be conducted in such a way keeping in mind who the user is, in what context they
use a product and what they need from a product or service. The business owners need to be clear of their
resources and constraints before beginning a UX research. Once they are clear, they can start the research.
Duration of research
Longitudinal research mainly focuses on repeated observation of a group of users over time,
at regular intervals. This research is done in order to observe user perceptions, attitudes, and
behaviours. The main advantage of longitudinal research is that it extends beyond a single
time frame. Because of this, the events can occur in a proper sequence. The longitudinal
study can be done in many ways like diaries, participant observation, and repeated
interviews/ surveys.
Longitudinal Research
Cross-Sectional Research
Pure Research
Call 91 9952493995
Mail ux@nextbrain.studio