Lazada in the Philippines wins the popularity game, with twice as many

monthly web visits (32 million versus 16 million, according to the latest iPrice
report) as its competitor. But Shopee Philippines is quickly catching up with its
catchy ads and attractive pricing. With the e-commerce competition in the
country getting more intense, the two companies come up with their own ways to
win more customers.
Lazada online shopping has a combination of retail and marketplace
models. It started and continues to use a retail model in which it manages and
sells inventory from its own warehouses. Eventually, it added a marketplace
model, opening its doors to third-party merchants who sell their products using
the e-commerce platform.
The Lazada app is easier to navigate, too. When you open a product page,
you can quickly go to sections like Ratings and Recommendations without
scrolling down the page, as the links can be tapped on the top of the screen.But
when it comes to actual deliveries, this is where Lazada beats its main competitor.
Orders usually arrive within the given delivery time frame or even earlier than
expected. Some customers even receive their orders within 24 hours.
“Lazada is the only viable way to build a scalable e-commerce business in the
Philippines. We are fundamentally changing the way people do business." says
Inanc Balci, Lazada Philippines CEO. "Together with our sellers, Lazada is proud to
lead the way in empowering more customers and changing the shopping
landscape in the Philippines through our technology-driven platform.”

With over 10 million ecommerce buyers today, Mr. Balci believes that the
Philippines can be the online shopping capital of the world. With an additional 63
million active Facebook users, Lazada has a huge consumer base to fuel seller
growth.

More than 12,000 active sellers have already found sustainability and success on
Lazada’s platform. These sellers, offering a wide assortment of products
(electronics, fashion, home & living, health and beauty among a few) now reach
customers in Luzon, Visayas and Mindanao.

Isaac Saliendra, one of Lazada’s sellers, shared his success story: “At the age of 19,
I started selling fashion bags on Lazada. Four years later, this remains to be my
main source of income. Lazada gave me tools I needed to realize my dreams of
becoming my own boss in a mobile-driven world."

“Lazada is the great equalizer. New York Sneakers, which is a purely digital store
has been able to compete with top local and multinational shoe brands on the
platform” said Tracie Lyn Artificio, a proud Lazada merchant.
 According to the iprice insights (iprice.ph) which presents the Map of E-
Commerce to rank the Philippines’ top e-commerce players based on average
quarterly traffic, mobile application ranking, and social media followers, Lazada is
way ahead of its competitors.

The data collected this month of April shows the online shopping portal garnering
a staggering 67,679,800 monthly visits as compared to its nearest pursuer Shopee
which gets 9,165,600 visits per month. Third-running Zalora is farther down with
3,072,300, while ebay and Beauty MNL take in 1,826,000 and 1,121,300 visits,
respectively.