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The Nation’s Leading Universities Online

Michigan State University


Certificate Programs Online

Business Analytics
Master Certificate Program Online

www.MSUonline.com 855-300-1310 | Intl. +1 813-612-4295


MICHIGAN STATE UNIVERSITY Bridge the Gap Between Business and
Analytics With Top-Ranked MSU Online!
Founded in 1855 on the ideals
of democratization of knowledge,
Michigan State University (MSU) is an
inclusive, internationally recognized With the speed, volume and variety of information being generated today, businesses face
university with a mission of advancing a considerable challenge. There is an abundance of big data that can be used to improve
knowledge and transforming lives. business performance, but professionals who know how to understand and leverage the
Ranked among the nation’s best by information are in short supply. This presents an incredible opportunity to develop the data
U.S. News & World Report, MSU is one management and business analytics skills today’s companies demand.
of the top research universities in the
world – home to a diverse community Michigan State University – ranked one of the top 25 U.S. business schools by Forbes – has
of close to 50,000 dedicated students developed a program with a ground-breaking, business-focused approach to analytics. This
and scholars, athletes and artists, 100% online Master Certificate in Business Analytics features a holistic curriculum that
scientists and leaders. MSU’s Broad provides an end-to-end perspective of business analytics, as well as insight and instruction
College of Business is ranked one of from MSU’s top-ranked faculty and industry experts.
the nation’s top 25 business schools
by Forbes.
TRANSFORM THE WAY YOU DO BUSINESS TODAY WHILE CREATING SUSTAINABLE
Michigan State University is regionally VALUE FOR TOMORROW
accredited by the Higher Learning Many managers have a view of the world going on around them that is limited to historical
Commission. Regional accreditation operational related data. Those who understand big data and how to use it have the
represents the highest standard ability not only to look at past performance and why it happened, but also predict future
available among U.S. accrediting performance. This allows them to continuously refine strategies to optimize their operations
bodies. The Broad College is accredited and stay ahead of the competition.
by the Association to Advance
Collegiate Schools of Business The three eight-week courses in this program will help you connect the historical perspective
(AACSB), representing the highest business intelligence provides with the predictive insight business analytics reveals. You’ll
standard of achievement for business learn how to capture, structure and interpret big data, so you can filter out the noise and
schools worldwide. hone in on the challenges that matter, while developing effective business solutions and
game-changing strategies.

Contact Us Today! This program benefits professionals in all types of industries who
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want to understand the wealth of information big data provides
ÎÎ MSUonline.com and develop the confidence to use business analytics and
predictive analysis to make smarter business decisions and
drive innovation.

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TAKE ADVANTAGE OF A RAPIDLY EMERGING, IN-DEMAND FIELD
Learn to leverage both internal and external data in ways that create a competitive advantage for your company and your career. Whether
you want to maximize your contributions in your current role, rise to the challenge of a new role or expand your marketability with in-demand
skills, MSU’s 100% online Master Certificate in Business Analytics can help you meet your professional goals.

EARN A VALUABLE CREDENTIAL – 100% ONLINE!


Earn a respected credential and gain skills you can start applying
right away with MSU’s convenient and flexible business analytics
program.

The Master Certificate in Business Analytics is made up of three


eight-week courses: Analytics for Competitive Advantage, Data
Mining and Management Strategies and Applying Business
Analytics. Presented by campus-based, top-ranked faculty and
industry experts, each course builds upon the last to provide
you with a comprehensive knowledge base of big data, data
management and the application of business analytics.

Program Benefits
CAREER-BUILDING CREDENTIAL • Expand your data intelligence and link your expertise to a growing
industry
Students receive their Master Certificate in Business Analytics after • Master the fundamentals of data, including how to identify and
successfully completing three eight-week courses online: structure analytics problems
• Advance your understanding of today’s analytics landscape, data
privacy, ethical concerns and customer lifetime value
Analytics for Competitive Advantage • Learn to use key analytical, modeling, statistical and
programming tools
• Examine the latest trends and demands in the industry, such
as leveraging geographical data from mobile and social media
Data Mining and Management Strategies generation
• Leverage analytics to drive the growth of a company’s value
chain, marketing and sales success, HR processes and more

Applying Business Analytics


Who Should Register?
The Master Certificate in Business Analytics is designed for:
• Business professionals who need to have a better understanding
of how to interpret and leverage big data. Many of these
professionals come from the fields of marketing, finance, human
MASTER CERTIFICATE IN resources, healthcare, retail and supply chain management.
BUSINESS ANALYTICS • Analytics professionals looking to formalize their experience and
expand their knowledge in areas such as data management,
statistical foundations and business decision making.

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EXPERIENCE AN UNMATCHED FUEL INNOVATION, SPARK CREATIVITY AND SOLVE BUSINESS PROBLEMS!
ONLINE CLASSROOM The Master Certificate in Business Analytics provides a fundamental understanding of how to
Our online classroom is second to use data to improve business performance, immediate decision making and long-term strategy
none! It’s dynamic, interactive and development. You’ll learn tools and techniques that are relevant across a broad spectrum of
multimedia driven. You’ll interact roles, functions, departments and disciplines. Plus, your courses will be 100% online, which
with fellow students and instructors means you can receive this expert instruction around your busy schedule.
in real time on discussion boards, in
online chat rooms and via email. It’s Students who successfully complete all three of the following courses will receive a total of
just like being in the classroom, live, four certificates: three individual course certificates and a master certificate.
on the Internet. Now you can even
access classroom features from your MASTER CERTIFICATE COURSES
smartphone!
Analytics for Competitive Advantage
Communicating with professors In this course, you’ll explore why digitized business processes and data analytics are essential
during virtual office hours and viewing to the performance and competitive advantage of a modern corporation. You’ll refine your
campus-based faculty via streaming ability to ask the right questions so you can avoid wasting time and effort solving for the
video make learning faster than in the wrong issues. You’ll also discover different approaches for strategic data management and
traditional classroom setting. You’ll business analytics as you examine real-world cases of successes and failures with analytics-
do everything online in your own based business strategies.
time, so you can work full time and
continue your education, impacting What You’ll Learn:
your company’s bottom line in a very • Ways your business can be more competitive with analytics
positive way! • How business analytics impacts organizational value creation
• What you should know about the changing data environment and its implications for
UNPARALLELED FEATURES business
• Virtual classroom that’s better than • Statistical and modeling techniques for data analysis
live • Ways to enhance marketing and sales processes through analytics
• Professor-led classes through online • Analytics value creation as it applies to enterprise risk management, finance, accounting,
streaming video supply chains, and HR processes
• Discussion boards, live class • Strategies for creating an analytics capability in your organization
sessions and chat rooms for rich,
real-time interaction with professors Data Mining and Management Strategies
and students alike Examine techniques and algorithms for knowledge discovery in databases, from data
• Ability to study anytime, anywhere pre-processing and transformation to model validation and post-processing. In this course,
• No required login times – 24/7 you’ll explore marketing business processes that increasingly rely on analytics, including
access customer acquisition, marketing segmentation and understanding customer lifetime value.
• Multimedia access – not a book-in-a- Use analytical tools to develop models to support these business processes.
box, go-it-alone program
What You’ll Learn:
Contact Us Today! • How to work with enterprise database environments and data models
• Ways to extract, leverage and classify data
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• The ethical implications of using publicly available data
• How to apply the right data structure for a problem
• The concept of clustering and what it can mean for your data

World-Class Professional Education – ONLINE! | MSUonline.com | 855-300-1310 4


Applying Business Analytics MICHIGAN STATE UNIVERSITY
Explore how external data and internal data – even when spread across departmental silos ONLINE FACULTY
and systems – can be mined and modeled to solve complex business issues. In this course, Michigan State’s certificate programs
you’ll develop techniques for analyzing social media, geospatial, mobile, location-based, are taught by the same faculty who
and video and imagery data. With enhanced analysis capabilities you can realize new teach on campus at the top-ranked
opportunities and develop innovative solutions you can apply across various functional areas, Broad College of Business. Through
such as customer service, human resources, marketing, IT and procurement, as well as Michigan State’s certificate programs,
multiple industries and fields like healthcare, financial services and retail. you get access to these expert
professors in your choice of convenient
What You’ll Learn: online programs.
• How to integrate external data and its sources into your business analytics
• Ways you can use data sets from within and across companies Award-Winning Faculty
• The application of data mining and analytical modeling techniques to solve corporate MSU’s professors have years of
business problems experience, are renowned researchers
• Analysis of variance, time series analysis and regression analysis and have earned numerous honors,
• How to develop models to support business processes using analytical tools including being named Leading
• The foundations of marketing and social network analytics Researcher by the International
• How to leverage mobile, video, imagery and location-based data Association for the Management of
Technology and being recognized as
research scholars worldwide.

Real-World Consultants
The faculty of the Broad College of
Business includes highly sought-after
business consultants for some of the
world’s leading companies.

Published Authors
Instructors from the Broad College
of Business are recognized experts
whose articles frequently appear in
peer-reviewed journals.

Contact Us Today!
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ÎÎ MSUonline.com

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CERTIFICATE PROGRAM TUITION
Master Certificate in Business Analytics
Take all three courses and receive your Master Certificate in Business Analytics. Earning
University Alliance (UA) is a leader a master certificate demonstrates your commitment to mastering key leadership skills and
in facilitating the online delivery of illustrates your dedication to the pursuit of advanced knowledge.
associate’s, bachelor’s and master’s
degrees as well as professional Sign up for all three courses in this program and receive a special tuition rate of $6,845.
certificate programs from the nation’s That’s $595 off the regular tuition price of $7,440 for all three courses individually.
leading traditional universities and
institutions. Universities powered by
UA’s technology and support services
Master Certificate in Business Analytics
have surpassed 757,000 individual Analytics for Competitive Advantage $2,480
enrollments from more than 185,000
students – making UA one of the Data Mining and Management Strategies $2,480
largest facilitators of e-learning in the Applying Business Analytics $2,480
country. Universities that collaborate
with UA include Villanova University, TOTAL $7,440
the University of Notre Dame’s Special Package: All three courses (a $595 savings) $6,845
Mendoza College of Business, Florida
Institute of Technology, Michigan
State University, University of
WHAT TYPES OF SAVINGS AND ASSISTANCE ARE AVAILABLE?
Florida, University of South Florida,
Valparaiso University, New England Tuition Assistance
College, University of San Francisco, Your tuition cost may be covered by your company’s tuition assistance program and may also
Jacksonville University and The be tax deductible. Consult your HR department and your tax advisor for more information.
University of Scranton.
Exclusive Military Savings
One simple call connects you to a Active U.S. military servicemembers, Reservists, Guardsmen, veterans, spouses and
broad range of benefits. You will dependents are eligible for special savings of up to 15% off individual course prices. Please
be assigned an enrollment services call for more information.
representative who serves as your
contact for nonacademic issues –
answering questions about financing
options, helping you to enroll in the
next class and more. Technical support
personnel are available 24 hours a day,
and other professionals are also easily
accessible every step of the way.

Contact Us Today!
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ÎÎ MSUonline.com

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CORPORATE PROGRAMS A DIVERSE NETWORK
Join the growing number of companies
Unleash the Power of Your Organization nationwide who have experienced the
Establish a corporate training program and position your organization for positive results. University Alliance difference:
Contact us today for complete details. • American Mobile Healthcare
• Bank of America
• BASF Corporation
What You’ll Get • Boehringer Ingelheim
A well-educated workforce is the first step toward corporate success. Along with saving your
• Booz | Allen | Hamilton
company valuable time and money, you’ll provide your employees with the opportunity to
• Cigna
learn the necessary skills to lead improvement initiatives that result in measurable sales
• Defense Acquisition University
growth, economic value, customer satisfaction and retention, and employee satisfaction and
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motivation. These skills will help increase your bottom line and create a streamlined work
• EdLink, LLC
environment.
• FedEx Corporation
• Genesys Healthcare
Start With a Pilot Program • Hallmark Health Systems
Register a group of your employees in an online class, and see how their newly acquired • HighMark, Inc.
knowledge increases productivity and impacts your bottom line. This pilot program offers the • Institute of Financial Consultants
following services to your organization: • Interactive Advertising Bureau
• Exclusive corporate pricing • Johnson & Johnson
• A survey of employees after class to ensure quality and satisfaction • Kinetic Concepts, Inc.
• An end-of-course review with corporate managers • KPMG
• All employees will be in the same online class • National Assoc. of Gov’t. Contractors
• National Technical Information
Guarantee your staff’s success with business analytics skills from Michigan State University! Services
Getting started is easy. Contact us today for complete details. • Pitney Bowes
• Plexis Healthcare Systems
• Scholarship Management Services
• Smith & Nephew
• STIHL, Inc.
• SunGard Data Systems
• The Boeing Corporation
• Tuition Advisory Services
• U.S. Armed Forces
• U.S. Dept. of Defense
• U.S. Dept. of Homeland Security
• U.S. Dept. of Labor
• Wabash National
• Wackenhut Services, Inc.
• Xerox Corporation

Corporate Rates
Are Available
ÎÎ 800-280-9895
ÎÎ corp@MSUonline.com

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