Morcilla, Christian Allene P.

S11-07

7 p’s of Marketing
Product

Having a pot that kills mosquitoes and holds plants, “Tro-Pot” It is composed of very
lightweight materials that makes the pot more easier to move where you want to place it, “Tro-
Pot” Has two main features first is that it helps to lessen or reduce the mosquito around the area
it is placed because of it’s solution which is mainly made out of yeast and warm water which
attracts mosquitoes. It also can be an innovative pot which can hold plants that differ in sizes and
can be used as house ornament. Tro-Pot comes in different shapes and styles, so the customer has
the freedom to customize it to whether he will place it inside or outside. Instead of having just a
trap for mosquitoes Tro-Pot introduces a new innovative way in mosquito prevention because it
not only mitigates mosquitoes but also can be used as pot for your desired plants, It is the very
first product of it’s kind and it only costs about 350-450 pesos depending on it’s size and the
solution that will be used in Tro-Pot will cost 15 pesos per sachet that lasts up to 3 days, You
might think that it is a bit pricey but it is not with the it’s benefits it worth it. Mosquitoes will
vanish and you garden will flourish “Tro-Pot”.

Place
People nowadays use internet in all aspects of their lives at and is now a very large
market to start with, most people use the internet mostly to communicate and interact
with other people whether they are their relatives, friends or loved ones, according to
statistics there are about 2.46 billion users of different social media platforms worldwide.
While other people are very busy interacting with different people through their social
media accounts, some people use the social media as an advantage to sell their own
products or items wherein you can interact with the customer one by one with the help of
online messaging in order to talk about the product itself or to clarify something. Here in
the social media plat form the products that you sell will have a big chance to be
discovered and seen by many people around the world by means of online shops such as
Lazada and shoppee. Many people love using online shopping websites because it is
hassle free and very convenient you can just relax at home and just look for the item that
you are going to order and after ordering the item that you want it would be delivered to
you in a couple of days and also there is an option where you can pay when the item is
delivered at you which is called COD or Cash On Delivery, It also gives the seller and the
buyer a good communication through chat and gives the seller the privilege to sell the
product in his own terms. That is why we choose to sell our product online, and we
 would do that by creating our own website named as terra corp. It will be where we are
going to sell our product. And we can help boost things up by posting stuff in different
social media platforms in order to attract more consumer and bring success in our
company.

Price

BACEI INC. is a company that specialize in selling Tro-Pot a kind of mosquito trap that
uses a specialize solution to attract mosquitoes and a pot that can be used to plant seedlings and
flower to enlighten your garden. The raw materials needed for the product are: soil which
considered natural material that is dug from the ground it is a must that our company shall use
loam soil to ensure our products quality , clay which is used to make the pot itself and the desired
design that a costumer would want , yeast which is the main material needed for the solution to
be effective in making the mosquito run and lastly we have the sugar which will be the one used
to combine with warm water and yeast which will attract the mosquitoes. Our product ranges
from 350-450 pesos depending on the pot’s size. Our product’s price mainly depends on the
material used to build the Tro-Pot.

Promotion
Every company wants to establish a good name and a clean name to the market. In with
this, advertising a brand or product in any forms, plays a big role in promoting it. As our
company aims mainly to make the whole country a better place. We will talk with city mayor
and tell him our plans because he also wants to ensure a better living for his people and after that
our next target is the community, we will educate also the officials and most of all the residents
to emphasize our product to the whole community. Tro-Pot will be advertised in many social
media platforms in the form of advertisements with eye catching commercials and article that
will stor the social media and commercials on TV, all of these will be a very big help to our
company because the world will be able to know what Tro-Pot is.

People
Our company will hire the right people, we will test them all before they enter BACEI Inc. to
ensure that they will do good with us and we will make sure that in our company we will take
care of them the right way all of them will experience all the benefits to ensure their loyalty with
us. Salary will be on time and if they would want to purchase our own product we will give all
company workers a 50% discount on all our items for them to experience the goodness in our
product.
Packaging
In the packaging side, 21st century influencers use shipping companies such as LBC or
DHL express delivery. We will make sure that the product is well covered and protected with
cardboards that is shaped according to the product’s appearance. We will ensure that there are no
damage with the product and if worst things happens we will accept returns of our products.

Positioning
In BACEI INC. we will represent the Tro-Pot as our trademark. Using this product, we
will be spread all over the country. We will use creative way and at the same time reflect the
current situation of living of their target market so that our product will leave a great first
impression to the people around the community and BACEI Inc. will develop different products
with our research team to ensure that the product that BACEI Inc. sells will be appropriate to the
time and will be updated every now and then.