Beruflich Dokumente
Kultur Dokumente
Market Contribution
Sonites Vodites
Revenues 41,663 0
Cost of goods sold -15,112 0
Inventory holding costs -390 0
Inventory selling costs 0 0
Contribution before marketing 26,162 0
Advertising media -4,100 0
Advertising research -240 0
Commercial team costs -2,186 0
Contribution after marketing 19,635 0
Market research studies -451 0
Research and development 0 0
Net contribution 19,184 0
All numbers in thousands of dollars
Product Contribution
ROCK ROLL
Sonites Sonites
Revenues 18,850 22,814
Cost of goods sold -6,547 -8,565
Inventory holding costs 0 -390
Inventory selling costs 0 0
Contribution before marketing 12,302 13,859
Advertising media -1,600 -2,500
Advertising research -100 -140
Commercial team costs -1,167 -1,019
Contribution after marketing 9,435 10,200
All numbers in thousands of dollars
Market Shares
ROCK ROLL
Sonites Sonites
Market share - Unit 8.1% 4.1%
Market share - Value 5.7% 7.2%
Unit costs are given in $. Cumulative budget and Budget required for completion are given in thousands of $
Available since
MARKET : Vodites Resolution
Period
Unit costs are given in $. Cumulative budget and Budget required for completion are given in thousands of $
Period 2
41,663
-15,112
-390
0
26,162
-4,100
-240
-2,186
19,635
-483
0
0
0
0
0
19,152
Distribution Coverage (% outlets) Volume sold
Mass Merch. Online Stores Specialty Stores Mass Merch. Online Stores
53% 46% 37,554 67,407 15,639
30% 47% 39,149 10,682 11,735
or completion are given in thousands of $. Physical characteristics are given in the appropriate units: Kg, kHz, hours, etc.
or completion are given in thousands of $. Physical characteristics are given in the appropriate units: Kg, kHz, hours, etc.
Cumulative
122,839
-51,452
-658
0
70,728
-12,040
-640
-5,688
52,361
-1,202
0
0
0
0
0
51,159
d
Required budget Cumulative
for completion allocated budget
0 2,500
0 1,500
Revenues, Net Contribution and Retail sales are given in thousands of dollars. Volume sold is given in thousa
Market share - Retail sales Market share - Volume sold
Value Unit
10.3% 51,467 10.1% 152
19.7% 98,026 20.1% 301
17.0% 84,673 16.5% 246
12.9% 64,216 12.2% 182
21.0% 104,777 20.9% 312
19.1% 95,023 20.2% 302
13.6% 56,587 12.9% 160
17.2% 71,809 17.7% 219
16.8% 69,999 16.5% 204
15.9% 66,450 14.8% 183
17.7% 73,961 18.3% 226
18.8% 78,398 19.9% 247
16.7% 59,512 16.7% 172
16.7% 59,512 16.7% 172
16.7% 59,512 16.7% 172
16.7% 59,512 16.7% 172
16.7% 59,512 16.7% 172
16.7% 59,512 16.7% 172
Retail sales are given in thousands of dollars. Volume sold is given in thousands of units. Retail price and Bas
If the table above is empty, it means that no offerings are marketed yet in the Sonites market
Physical Characteristics
Launched in
MARKET : Sonites # Features Design Index
Period
LOCK 0 18 3
LOOP 0 13 8
MOST 0 18 3
MOVE 0 13 8
NOON 0 18 3
NOVA 0 13 8
ROCK 0 18 3
ROLL 0 13 8
SOFT 0 18 3
SOLO 0 13 8
SOSOLO 2 13 8
TONE 0 18 3
TOPS 0 13 8
Retail price and Base cost are given in dollar. Physical characteristics are given in the appropriate units: Kg, k
If the table above is empty, it means that no offerings are marketed yet in the Sonites market
Variation Market share - Rec. retail
Volume sold Variation Base Cost
Unit price
480 6.2% 92 8 239 72
-5,600 4.0% 60 -16 529 166
1,887 8.9% 133 21 210 72
24,330 11.2% 168 62 440 166
458 7.6% 114 9 222 72
14,215 8.8% 132 33 475 166
1,025 8.1% 121 5 250 72
-3,259 4.1% 62 -5 600 166
6,143 9.9% 148 31 225 72
23,226 10.8% 162 52 460 166
0.2% 3 560 166 New
6,195 10.4% 156 31 220 72
10,430 9.7% 146 24 445 166
ousands of units. Retail price and Base cost are given in dollar.
t in the Sonites market
Rec. retail
Battery Life Display Size Proc. Power Base Cost
price
75 25 12 239 73
40 40 75 529 169
75 25 12 210 73
40 40 75 440 169
75 25 12 222 73
40 40 75 475 169
75 25 12 250 73
40 40 75 600 169
75 25 12 225 73
40 40 75 460 169
40 40 75 560 169
75 25 12 220 73
40 40 75 445 169
Retail sales are given in thousands of dollars. Volume sold is given in thousands of units. Retail price and Bas
If the table above is empty, it means that no offerings are marketed yet in the Vodites market
Physical Characteristics
Launched in Energy
MARKET : Vodites Resolution
Period Efficiency
Retail price and Base cost are given in dollar. Physical characteristics are given in the appropriate units: Kg, k
If the table above is empty, it means that no offerings are marketed yet in the Vodites market
Variation Market share - Rec. retail
Volume sold Variation Base Cost
Unit price
ousands of units. Retail price and Base cost are given in dollar.
t in the Vodites market
MARKET : Vodites L M N
Revenues 0 0 0
Cost of goods sold 0 0 0
Inventory holding costs 0 0 0
Inventory selling costs 0 0 0
Contribution before marketing 0 0 0
Advertising media 0 0 0
Advertising research 0 0 0
Commercial team costs 0 0 0
Contribution after marketing 0 0 0
Market research studies -21 0 0
Research and development 0 0 0
Net contribution -21 0 0
All numbers in thousands of dollars
R S T
41,663 67,663 61,649
-15,112 -28,029 -26,344
-390 -170 0
0 0 0
26,162 39,464 35,305
-4,100 -4,897 -4,740
-240 -258 -255
-2,186 -1,705 -1,808
19,635 32,604 28,502
-483 -287 -483
0 0 0
0 0 0
0 0 0
19,152 32,317 28,019
R S T
41,663 67,663 61,649
-15,112 -28,029 -26,344
-390 -170 0
0 0 0
26,162 39,464 35,305
-4,100 -4,897 -4,740
-240 -258 -255
-2,186 -1,705 -1,808
19,635 32,604 28,502
-451 -287 -451
0 0 0
19,184 32,317 28,051
R S T
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
CONSUMER SURVEY – Sonites MARKET – PERIOD 2
If some of the tables below are empty, it means that the corresponding study was not purchased this period, or that n
Brand Awareness
MARKET : Sonites Average Explorers
LOCK L 58% 58%
LOOP L 64% 72%
MOST M 61% 60%
MOVE M 64% 71%
NOON N 61% 62%
NOVA N 66% 72%
ROCK R 62% 63%
ROLL R 65% 73%
SOFT S 61% 58%
SOLO S 65% 68%
SOSOLO S 7% 7%
TONE T 63% 63%
TOPS T 65% 71%
Purchase Intentions
MARKET : Sonites Average Explorers
LOCK L 7% 5%
LOOP L 4% 9%
MOST M 9% 5%
MOVE M 13% 13%
NOON N 8% 5%
NOVA N 9% 14%
ROCK R 8% 5%
ROLL R 4% 7%
SOFT S 10% 5%
SOLO S 10% 12%
SOSOLO S 1% 1%
TONE T 11% 5%
TOPS T 8% 14%
Shopping Habits
MARKET : Sonites Explorers Shoppers
MassMerch 11% 42%
Online Stores 16% 14%
Specialty Stores 73% 43%
Ideal Values for each Segment - On a scale from -20 (Low) to +20 (High)
Segment Period Economy Performance
Explorers 2 3 14
High Earners 2 -12 4
Professionals 2 -10 11
Savers 2 12 -10
Shoppers 2 8 2
Explorers 1 4 14
High Earners 1 -13 5
Professionals 1 -9 10
Savers 1 12 -10
Shoppers 1 7 0
Explorers 0 4 15
High Earners 0 -13 6
Professionals 0 -7 8
Savers 0 12 -11
Shoppers 0 6 -2
Estimated Advertising Expenditures (in thousand dollars) – By Brand and Consumer Segme
MARKET : Sonites Total Explorers
LOCK L 1,670 260
LOOP L 3,100 460
MOST M 2,150 310
MOVE M 3,140 560
NOON N 1,940 260
NOVA N 2,950 370
ROCK R 1,750 320
ROLL R 2,640 470
SOFT S 1,840 210
SOLO S 2,750 320
SOSOLO S 530 50
TONE T 2,170 320
TOPS T 2,780 420
Total -607
Total 181
RIOD 2
Convenience
-10
6
-11
6
-11
6
-11
6
-9
6
6
-9
7
Convenience
-7
7
9
-5
3
-7
7
9
-5
3
-7
8
10
-5
3
Convenience
Moderate
Very Strong
Moderate
Slight
Slight
Slight
T – PERIOD 2
m and Channel
Mass Merch. Online Stores
32 10
28 10
33 17
40 20
33 11
32 20
198 88 0
nd and Channel
Mass Merch. Online Stores
30 5
2 5
17 5
11 5
21 8
12 9
30 10
10 10
20 5
11 5
2 1
20 8
12 12
198 88 0
– PERIOD 2
Online Stores
44
47
Online Stores
0.4%
0.6%
thousands of units) Market Growth (in % unit) Relative Market Size (in % of total size)
Total until Average until
Period 7 Period 3 Period 2 Period 3
Period 7 Period 7
163 -2.2% -23.7% -5.3% 14.3% 12.0%
824 28.7% 182.8% 23.1% 19.5% 21.5%
421 13.3% 32.5% 5.8% 21.2% 20.7%
315 18.4% 53.2% 8.9% 13.7% 14.0%
1,042 18.4% 123.0% 17.4% 31.3% 31.8%
2,765 16.5% 85.1% 13.1% 100.0% 100.0%
size in one and five periods, if a brand were introduced next period.
Period 7
5.9%
29.8%
15.2%
11.4%
37.7%
100.0%
CONSUMER SURVEY – Vodites MARKET – PERIOD 2
If some of the tables below are empty, it means that the corresponding study was not purchased this period, or that n
Brand Awareness
MARKET : Vodites Average Innovators
Purchase Intentions
MARKET : Vodites Average Innovators
Total 0% 0%
Shopping Habits
MARKET : Vodites Innovators Early Adopters
Total 0% 0%
Total 0% 0%
Ideal Values for each Segment - On a scale from -20 (Low) to +20 (High)
Segment Period Autonomy Sophistication
Influence of Product Characteristics on Perceptual Dimensions
MARKET : Vodites Autonomy Sophistication
Total 0 0
All numbers in thousands of dollars
Estimated Advertising Expenditures (in thousand dollars) – By Brand and Consumer Segme
MARKET : Vodites Total Innovators
Total 0 0
All numbers in thousands of dollars
Total 0 0
Estimated Commercial Team Size (in full-time equivalent) – By Brand and Channel
MARKET : Vodites Total Specialty Stores
Total 0 0
Total 0
Total 0
Followers
0% 0% 0%
0% 0% 0 0 0 0
RIOD 2
Economy
Economy
Economy
0 0 0 0
ds of dollars
0 0 0 0
ds of dollars
T – PERIOD 2
m and Channel
Mass Merch. Online Stores
0 0 0
nd and Channel
Mass Merch. Online Stores
0 0 0
Followers
Followers
– PERIOD 2
Online Stores
Online Stores
thousands of units) Market Growth (in % unit) Relative Market Size (in % of total size)
Total until Average until
Period 7 Period 3 Period 2 Period 3
Period 7 Period 7
0 N/A #DIV/0! #DIV/0! 0.0%
size in one and five periods, if a brand were introduced next period.
Followers
Period 7
0.0%