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INTRODUCTION
1
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
2
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
Executive Summary
I. Customers
3
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
4
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
MARKETING PLAN
A. PRODUCT
5
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
C. PRICING
Large P15
Medium P15
The pricing of our product is based on the size of the product and
actual cost of the ingredients and materials used.
The Palawan Shake came up a P20-30 per cup. Palawan Fries came
up a P20 per cup, and Palawan Chips come up a P10-P15 per pouch.
D. PROMOTION
6
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
I. SWOT ANALYSIS
Variety of
flavors
Affordability
100% made
from Palawan
ingredient
High quality
and
customization
of products
A. Competition
DIRECT COMPETITORS
COMPETITORS LOCATION
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PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
Shake
3 Kulod Irosin Plaza
Miranda’s canteen Irosin Plaza
Shalen food & snacks Irosin Plaza
Bastekoy
Joey Barista Milk Tea
Holy Shake’s JAHMbayan San Julian
Harvey’s San Pedro
Kobi’s grill and restaurant San Agustin
Chajes grill and restaurant San Juan
Fries
3 Kulod Irosin Plaza
Miranda’s canteen Irosin Plaza
Shalen food & snacks Irosin Plaza
Holy Shake’s JAHMbayan San Julian
Kobi’s grill and restaurant San Agustin
Chajes grill and restaurant San Juan
Chips
Banana chips GNHS
Taro chips GNHS
Kamote chips GNHS
Potato chips GNHS
Table 1. Direct Competitors
Direct Competitions requires the competitors to compete
products much likely the product evaluated that is present in the
market. The table above shows the direct competitors of
PALAtable WAN Company. These are the direct competitors
since these are the stalls that can be found near the Poblacion of
Irosin. They offer variety of food products that will satisfy the
needs of the consumers.
8
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
TARGET MARKET
PALAtable WAN Company is targeting the people on the
basis of demographic characteristics and targeting the children
and youth generation from upper and middle level people, which
are the students of the said school. In addition to this, it is
focusing on the geographic characteristics also and searching for a
strategic location to introduce our new franchise. Under its target
market strategy, we’re targeting the people, who are willing and
will be satisfied to eat the delicious and nutritious food at the
school campus. Targeting this market will assist our company in
reaching to most of the population in the school campus.
PALAtable WAN Company’s customers can be broken
down into three groups, students, teaching and non-teaching
staffs and those who are outside the campus that are willing to
buy. Our target market is our school. Our customers will be the
students of our school with the age between 12-25 years old, and
teachers and non-teaching staffs with the age between 23-50 years
old. We will introduce our business to our fellow students by
serving them our product and giving them the satisfaction that
they want. In case our business will be successful inside our
school. We plan to expand our business in our municipality and
nearby communities.
B. Demand Projection
Students 750
25%
Teachers 62.5
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PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
Notes: For solving and formula used, kindly see at the Appendices.
Our target customers are the people that have a possibility to buy
our product. Our target customer includes the students and teachers of
Gallanosa National High School. In getting the market share of our target
customers, we divided the projected monthly revenues over projected
annual revenues multiplied by 100. Also to get the estimated demand,
the number of population (Students - 3000, Teachers – 250) of each
target customers will be multiplied with the projected market share in
percentage. The estimated demand was summed up to get the total
demand per day.
10
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
PERSONNEL
11
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
12
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
Financial Plan
500
Current Assets
Owners' Equity
Capital 3,250
Accumulated Profit
68,725
71, 975
Current Liabilities
- -
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PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
Sales 4400
Less: Cost of Sales 725
Gross Profit 3675
Less: Expenses 1550
Note 1-Purchases
Palauan Corm 50
Oil 150
Flavoring 200
Seasoning 50
Refill of Stove 275
Purchases 725
Note 2-Cost of Sales
Beginning Inventory 0
Add: Purchases 725
Goods Available for Sale 725
Less: Ending Inventory 0
Cost of Sales 725
Note3-Expenses
Packaging 500
Salaries Expense 600
Transportation Expense 200
Permit and Licenses 150
Advertising Expense 100
Expenses 1550
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PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
B. Palauan Shake
Note 1-Purchases
Palawan Corm 50
Evap 400
Ice 250
Sugar 150
Refill of Stove 275
Purchases 1125
Note 2-Cost of Sales
Beginning Inventory 0
Add: Purchases 1125
Goods Available for Sale 1125
Less: Ending Inventory 0
Cost of Sales 1125
Note 3-Expenses
Packaging 500
Salaries Expense 600
Transportation Expense 200
Permit and Licenses 150
Advertising Expense 100
Expenses 1550
15
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
C. Paluan Fries
PALATABLE UAN COMPANY
Statement of Comprehensive Income
For the month ended September 30, 2019
Sales 5000
Less: Cost of Sales 725
Gross Profit 4275
Less: Expenses 1250
Note 1-Purchases
Palawan Corm 50
Oil 150
Flavoring 200
Seasoning 50
Refill of Stove 275
Purchases 725
Note 2-Cost of Sales
Beginning Inventory 0
Add: Purchases 725
Goods Available for Sale 725
Less: Ending Inventory 0
Cost of Sales 725
Note 3- Expenses
Packaging 200
Salaries Expense 600
Transportation Expense 200
Permit and Licenses 150
Advertising Expense 100
Expenses 1250
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PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
17
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
18
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
APPENDICE
Notes:
Projected Market Share (%)1
𝐸𝑠𝑡𝑖𝑚𝑎𝑡𝑒𝑑 𝐶𝑜𝑚𝑝𝑎𝑛𝑦 ′ 𝑠 𝑅𝑒𝑣𝑒𝑛𝑢𝑒 𝐴
Market Share = 𝑥 100
𝐸𝑠𝑡𝑖𝑚𝑎𝑡𝑒𝑑 𝐶𝑜𝑚𝑝𝑎𝑛𝑦 ′ 𝑠 𝐴𝑛𝑛𝑢𝑎𝑙 𝑅𝑒𝑣𝑒𝑛𝑢𝑒
9625
=
38500
= 25%
Estimated Demand2
𝐸𝑠𝑡𝑖𝑚𝑎𝑡𝑒𝑑 𝐷𝑒𝑚𝑎𝑛𝑑 = 𝐸𝑠𝑡𝑖𝑚𝑎𝑡𝑒𝑑 𝑁𝑜. 𝑜𝑓 𝑃𝑜𝑝𝑢𝑙𝑎𝑡𝑖𝑜𝑛 𝑥 𝑀𝑎𝑟𝑘𝑒𝑡 𝑆ℎ𝑎𝑟𝑒
Students:
𝐸𝑠𝑡𝑖𝑚𝑎𝑡𝑒𝑑 𝐷𝑒𝑚𝑎𝑛𝑑 = 3,000𝑥 25%
= 750
Teachers:
=62.5
Table no. 1
19
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
QUANTITY OF PRODUCTION
PRODUCT DAY WEEK MONTH
SHAKE
Small 25 50 200
FRIES
Regular 25 50 200
Large 25 50 200
CHIPS
Small 25 50 200
Large 20 40 160
Table no. 2 Production volume
SCHEDULE OF SELLING
SHAKE
Small 8:00 AM- 4:00 PM WEDNESDAY 8 DAYS
5:00 PM -8:00 PM FRIDAY
FRIES
Regular 8:00 AM- 4:00 PM WEDNESDAY 8 DAYS
Large 5:00 PM -8:00 PM FRIDAY
CHIPS
Small 8:00 AM- 4:00 PM WEDNESDAY 8 DAYS
Large 5:00 PM -8:00 PM FRIDAY
Table no. 3 Production Schedule
Note: Special Production will be conducted as need
PALAUAN CHIPS
UNIT PRICE
EXPENSES:
Palauan Corm P 50
Oil 150
Flavoring 200
Seasoning 50
Refill of Stove 275
Packaging 500
Salaries Expense 600
Transportation Expense 200
Permit and Licenses 150
Advertising Expense __100__
TOTAL EXPENSES P2,275
Divided by:
No. of products Produced __360__
20
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
PALAUAN SHAKE
UNIT PRICE
EXPENSES:
Palawan Corm P 50
Evap 400
Ice Sugar 250
Refill of Stove Advertising 150
Expense 275
Packaging 500
Salaries Expense 600
Transportation Expense 200
Permit and Licenses 150
Advertising Expense __100__
TOTAL EXPENSES P2,675
Divided by:
No. of products Produced __200__
Unit Price before Mark-up P 13.375
Multipy by:
% Mark up _70%_
P 9.3625
Add:
Unit Price Before Mark-up _13.275_
UNIT PRICE AFTER MARK-UP P 22.7375 or P 20.00- P 25.00
PALAUAN SHAKE
UNIT PRICE
EXPENSES:
Palawan Corm P 50
Oil 150
Flavoring 200
Seasoning 50
Refill of Stove 275
Packaging 200
Salaries Expense 600
Transportation Expense 200
Permit and Licenses 150
21
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
Divided by:
No. of products Produced __400__
Unit Price before Mark-up P 4.9375
Multipy by:
% Mark up _100%_
P 4.9375
Add:
Unit Price Before Mark-up _4.9375_
UNIT PRICE AFTER MARK-UP P 9.875 or P 10.00
22
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
I. ADMINISTRATIVE BUDGET
Fixed Assets
Working Capital
Rental 50 20
Utilities - -
Fixed Assets
Working Capital
Fixed Assets
Working Capital
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PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
Rental 50 50
Tranportations 200
SALES PROJECTION
Month 1 9,625
Month 2 9,000
Month 3 9,500
Month 4 9,500
Month 5 9,000
Month 6 8,500
Month 7 10,000
Month 8 10,000
PURCHASE PROJECTION
Month 1 1000
Month 2 500
Month 3 500
Month 4 500
Month 5 500
Month 6 500
Month 7 500
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PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
Month 8 500
Total 100%
Total 100%
DEPRECIATION METHOD 1
(1=straight line, 2=declining
balance)
Year 1 20%
25
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
INVESTMENTS
Interest rate 5%
Hire-purchase duration 5
Furniture and 0 0 0
Fittings
Year 1
26
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
PROFITABILITY
Sales 75,125
Accumulated Profit
68,725
LIQUIDITY
SAFETY
FINANCIAL RATIOS
Profitability
Liquidity
27
PALAtable WAN Company FB Page: @PALAtable WAN Company
Gallanosa National High School IG: @PALAtable WAN Company
San Pedro, Irosin Sorsogon Contacts: 09369821550
palatablewancompany@gmail.com
Web Page: https://PALAtableWANCompany.blogspot.com
I. RESUME
28