Step 1 - Identify intellectual property as an asset

IP Comparative Chart
Student name: Claudia Herrera Agamez Date: 26/02/2018
IP form (Traditional/nontraditional) IP Type Description Example
Examples of parts of a product:
Drawing or industrial model constitutes Parts of a car such as the bumper,
the aesthetic or ornamental aspect of an seats or dashboard. The
Designs 1.
article. It can be three-dimensional or embroidery of a textile garment,
two-dimensional. the mouthpiece of a collection of
taps
It is the name registered by Internet
Domain names 2. users to identify the website of your
company.
The layout designs of integrated circuits
are creations of the intellect. Also, they
are usually the result of large investments
in both knowledge acquisition and
financial resources. The need for new
layout designs that reduce the size of
integrated circuits and allow the latter to
perform a greater number of functions is
Circuit layouts 3. constant. The smaller the integrated The control of a washing machine
circuit, the less material will be necessary
for its manufacture and the smaller space
necessary for its integration. Integrated
circuits are used in a wide range of
products, both everyday items such as
watches, televisions, washing machines
and cars, as more complex products such
as computers and computer servers.

The management and control of
confidential information constitute an
asset for any company, because secrets
Confidential information 4.
have an intrinsic value and represent
assets that can, at a given time, be the
object of legal business.
"The parties state that the
negotiations carried out (or the
project to be developed ) between
the owner of the information
described below, after the
Discloser, and the receiver of the
same, after the Recipient, have
involved or will involve written or
verbal communication to the
Recipient
by the Discloser or by members of
its work team, of its own
documents or controlled by any of
the ones mentioned before, which
may include, but is not limited to,
financial information, business
plans, information
personnel, drawings, examples and
prototypes of artifacts,
demonstrations, trade secrets,
technical information, computer
systems and software, results of
investigations, lists of clients and
other data in oral or written form.
related
with technology, whether that
communication develop it verbally,
visually, or through demonstrations
or any other means, both in the
form of
drawings, models, printed
documents, and / or electronic file
format or
thereafter, the Information"
 It is the guarantee of return of money to
an investment that is made when
researching and producing new vegetable
varieties, activity that lasts in the case of
the formation of hybrids, from 12 to 15
Plant varieties 5.
years. During this period the innovators
have no gain. On the other hand,
intellectual property also works to protect
the exclusive right to exploit the
innovated.

In general terms, confidential business

information that gives a competitive
advantage to a company can be
considered a business secret. The
misappropiation, disclosure or
unauthorized use of such information is When Coca Cola protects its secret
considered an unfair practice and a formula as a trade secret, it
Trade secrets 6.
violation of commercial secret. Depending strengthens its brand at the same
on the legal system, the protection of time
trade secrets is part of the general
concept of protection against unfair
competition or is based on specific
provisions or jurisprudence relating to the
protection of confidential information.

They are the most global means available

to protect technical inventions. The
patent system is designed to help
Patents 7. promote innovation and the transfer and Vaccine against malaria (SPF66)
diffusion of technology, in the interest of
inventors, users of inventions and the
public in general.
 A brand means a sign or a combination of
signs that differentiate the products or
services of one company from the
others.

These signs can be words, letters,

numbers, photos, shapes and colors or a
combination of them. In addition, more
and more countries authorize the
registration of less traditional forms of
trademarks, such as three-dimensional
signs (such as the bottle of Coca-Cola or
the chocolate bar Toblerone), sound signs
(sounds like the roar of the lion that
comes out at the beginning of the films
produced by MGM), or other signs (such
as the smell of a particular type of motor
Trademarks 8.
oil or embroidery thread). However, in a
large number of countries limits have
been set as to what can be registered as
a trademark, namely, generally, only
signs that may be visually perceptible or
can be represented by graphic means.

Brands are used for products or in

relation to the marketing of products or
services. They do not only apply to the
products themselves but also to the
packaging in which they are marketed. As
regards its use for the sale of products, it
is specifically the use of the sign in
advertisements, for example, in
newspapers, on television or in shop
windows.
 Copyrights cover literary works (for
example, novels, poems and plays), films,
music, works of art (for example,
drawings, paintings, photographs and
sculptures) and architectural designs . On
the opoposite, unlike industrial property,
Juan Halcon is the pseudonym of a
copyright is reserved for the protection of
Copyrights 9. fantastic novelist, who in real life is
creations in which the personality of the
called Diego Gonzales Díaz.
author is expressed, that is, those unique.
that can not be produced industrially or in
series.

Copyright includes the so-called moral

rights and economic rights.