Beruflich Dokumente
Kultur Dokumente
Advantage
Subject : Global Firm
Prof. : Tae Koo Kang
G2 : Koo min-woo(200510085)
G2
Song Eun-gwon(200510227)
Kim Jun-won(62338)
Jang Seo-young
In 2007, Hyundai motor company
has put a new car on markets.
2. Source of Global
Competitive Advantage
3. Competitive Advantage by
Porter
Competitive Advantage means
Without being what does not evaluate a property and the ability
which the company possesses
Competitive
Advantage
Differentiation
Advantage
A Model of Competitive advantage
Resources
Capabilities
Main aspects of five forces analysis
(a) (c)
(b) Improved Adapting to
Increased Neutralizing
price local market
market local
realization. differences
share. competitors.
(a) Increased market share.
Differentiation
Cost Leadership
- A firm sets out to become the low cost producer in its industry.
- Note: if more than one company aim for cost leadership, usually
this is disastrous.
6. Choose the configuration of value activities that creates the most valuabl
e differentiation for the buyer relative to cost of differentiating
Competitive advantage 3: Focus
- a firm sets out to be best in a segment or group of segments.
- 2 variants: cost focus and differentiation focus.