CONTENT PROPOSAL

POPCORN MEDIA
 > Background

WHAT > Briefs

> CONTENT SUGGESTION
TO > CONTENT DELIVERY
PRESENT? > TIMELINE PRODUCTION
> GOALS
SO..

HERE WE START
..!!
Background
 an intro from KAPOST.COM

Content production is the process of developing and

creating visual or written assets, such as videos,
eBooks, blog posts, whitepapers, or infographics.
To get corpcom’s Transformation concept reach the goals, some
technical details should be fully noticed.

Those contents are going underway on publish.

Go along with the existing daily-running contents created by

technical internal Verve team, Telkomsel’s internal corpcom
new formation also suggest some brand new items.
Briefs
recent problems..

output liputan
formatnya masih
gitu-gitu aja

beberapa konten
masih sama dengan belum punya konten
video yang “it’s
periode sebelumnya..
corpcom’s stuff” banget
perlu adanya
improvement
email blast kurang
menggoda buat si
penerimanya
here is what we’re going
TO DO..

redefining output
liputan

to add
brand new contents additional video
and aligning them item
in to the main lead

reformatting
newsletter / email
blast
Content Suggestions
Liputan Output

redefining the output liputan

it won’t change the existing, just to add another value

create 1 minute
infographic motion video new item as output liputan :
as output liputan, to photo-based infographic
accommodate those
lazy-to-read audiences
Video Production

2 in a month 60 sec video 1 special monthly 60 video

content that in line with current month
celebration (magazine theme)

> slice of life (sketsa) > animated storytelling

> humor > cinematic announcement
> employee’s daily life
Video Production

2 in a month 60 sec video 1 special monthly 60 video

content that in line with current month
celebration (magazine theme)

> slice of life (sketsa) > animated storytelling

> humor > cinematic announcement
> employee’s daily life

Wh󰉘 󰈜󰈋is 󰈟󰈊󰈡󰉊󰈘d Be 󰈲󰈀d󰇵?

Video Production

2 in a month 60 sec video 1 special monthly 60 video

content that in line with current month
celebration (magazine theme)

> slice of life (sketsa) > animated storytelling

> humor > cinematic announcement
> employee’s daily life
● competition is good
?
● health competition is better
● this one is made to run a “content competition” with
monthly e-magz
Newsletter / Email Blast

adding variant to email blast

designs format item

> news with variatif grid > not only berita tagline, but > direct poll
also attractive banner > trivial quizzes
> gif image links > simple interactive button
Content Delivery
Content Delivery

1 minute infographic + popsite

motion video + moana

Liputan
Output
+ popsite
photo-based
+ moana
infographic banner
+ email blast
Content Delivery

sketsa 2 mingguan + popsite

+ moana

Video
+ popsite
special monthly video
+ moana
Content Delivery

sketsa 2 mingguan + popsite

+ moana

Video
+ popsite
special monthly video
+ moana

banner promo on email blast

that is redirects to : popsite, moana
Production Timeline
Liputan Output

create 1 minute infographic motion new item as output liputan :

video as output liputan, to photo-based infographic
accommodate those lazy-to-read
audiences

1 - 2 day 1 day
Video Production

video 2 mingguan 60 sec 1 special monthly 60 video

inline with current month celebration
as well as magazine theme

2 weeks 3 days
(timeline attached) (rough estimation)
Newsletter / Email Blast

adding variant to email blast

designs format item

(poll, trivial quizzes, simple
interactive button)

1 day One OFF 1 day

Goals
awareness engagement traffic

infographic all email blast all items

motion video, items,
photo-based
infographic, 2 weekly video
(by asking
2 weekly audiences
video, what to do
special next)
moment video,
Thank You
composed by : Dede WK