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2 Credit summer (Certification) Course on

“CIE Level1 - Getting started with Entrepreneurship”

10th June to 14th June 2019

(Established under Karnataka
Act No. 16 of 2013)
100 Feet Ring Road
Bengaluru – 560 085 For more details visit
PES University, state private university approved by Government of Karnataka, was
established in 2013 with a vision “to create professionally superior and ethically strong
global workforce”. The University is committed to providing “education for the real world”
that inspires students to realize their potential with the ability to adapt to an intellectually
and technologically changing environment. PES University strongly believes that the
About PES University professionalism is built on strong ethical foundation and that the Management,
Infrastructure, Staff as well as Students are the four pillars of a University needed for
excellence. Excellence in education and preparedness for the real world is achieved at PES
University through programs such as Campus Wide Quality Improvement Program
(CWQIP), Total Student Development Program (TSDP), Gifted Student Development
Program (GSDP), Student Academic Support Program (SASP), Community Development
Program (CDP), Industry-on-Campus program (IOCP) and Student Assistantship Program
(SAP) through SPIRIT (Student, Process, Infrastructure, Research, Identity, Teacher)
framework. PES University, headquartered in Bengaluru - India, offers the programs of
Study in Architecture, Design, Engineering, Economics, Management, and Law. PES
University is recognized by University Grants Commission (UGC), Association of Indian
Universities (AIU) and International Association of Universities (IAU). PES University is
Ranked #1 university (among young universities i.e., less than 5 years) for the year 2016-
17 by Karnataka State Universities Ranking Framework (KSURF) instituted by Karnataka
State Higher Education Council (KSHEC) of Government of Karnataka and Ranked #98 for
the year 2015-16, #94 for the year 2016-17 and #99 for the year 2017-18 by National
Institutional Ranking Framework (NIRF) instituted by Ministry of Human Resources
Development (MHRD) of Government of India.
This course aims to provide students with an understanding of the nature of enterprise and
entrepreneurship and introduces the role of the entrepreneur, innovation and technology in
the entrepreneurial process.

This course is targeted towards the development of growth business that are increasingly
led by innovation in technology. The elements covered in this introductory course on
innovation and entrepreneurship also serves as a foundation for ‘intrapreneurial’ journey
(innovation inside a large company).
About the Course
Entrepreneurship is as much a mindset as it is about action. It involves "building something
from nothing" and successful entrepreneurs know how to manage and mitigate uncertainty
and risk. As this is an introductory course, this will cover breadth giving an expansive view
of the cycle of taking an idea to a product/solution and along the way develop discipline,
knowledge, critical thinking and problem solving, teamwork & communication skills,
ethical competency, and emotional intelligence. Course is a mix of interactive lectures, class
activities and one project.
• Discuss the attitudes, values, characteristics, behavior, and processes associated
with possessing an entrepreneurial mindset and engaging in successful appropriate
entrepreneurial behavior.
• Discuss entrepreneurship and innovation from a practical perspective, and the role
of the entrepreneur in the new enterprise creation process.
Course Objectives • Describe the ways in which entrepreneurs perceive opportunity, manage risk,
(What will you learn) organize resources and add value.
• Develop a plan for implementing entrepreneurial activities in a globalized and
competitive environment.
• Engage in a continuing learning process through the interaction with peers in related
topics, as individuals and as team members.
Who should attend B-Tech 2nd/3rd and Final year students
Fees and Registration Out station students / candidates have to make their arrangements for accommodation and
PES University Campus
Venue 100 Feet Ring Road, BSK III Stage
Bengaluru – 560 085
• Introduction
• Key elements of Entrepreneurship
Course Outline and schedule • Design Thinking
• Effectuation
10th June to 14th June 2019 • Ideas vs. Opportunities
• Identifying the opportunity
• Startup Marketing Basics
• Startup Finance Basics

• Business Model
• Business Model Canvas (BMC)
• Pitching overview
• Pitching your business idea and final BMC
Day-06 (Evaluation and Assessment)

About Course facilitators / Prof. Sathya Prasad, Director, Center For Innovation and Entrepreneurship, PES University