Google Ads Budget Calculator

How many leads and sales will you generate from paid advertising on G
PPC Ads Metrics
Google Ads Spend Per Month $ 10,000
Average Cost Per Click (CPC) $ 2.00
Total Website Sessions from PPC 5,000
PPC Lead Conversion Rate (Forms and Calls) 2.0%
Conversions/Leads/Inquiries 100
Cost Per Raw Inquiry $ 100
Sales Metrics Monthly Totals
Qualified Leads 50% 50 Leads###
Sales Proposal Delivered 75% 38 Proposals
###
Sales Close Rate 35% 13.1 Sales
###
Average Revenue Per Sale $ 2,000
Product Margin 50%
Agency/In-House Management Fees $ 1,500
Business Metrics Per Sale Per Month
Gross Revenue $ 2,000 $ 26,250
Average Costs $ 1,876 $ 24,625
Gross Profit $ 124 $ 1,625
Return on Ad Spend (ROAS) 147.5% 147.5%
Return on Investment (ROI) 6.6% 6.6%
Note: You can change any variable value that you see in gold above.
Calculator provided by www.datadrivenu.com
 Google Ads Budget Scenarios
How will your budget impact profitability of your paid advertising on Google sea
PPC Ads Metrics $5K Budget $10K Budget $15K Budget
Google Ads Spend Per Month $ 5,000 $ 10,000 $ 15,000
Average Cost Per Click (CPC) $ 2.00 $ 2.00 $ 2.20
Total Website Sessions from PPC 2,500 5,000 6,818
PPC Lead Conversion Rate (Forms and Call 2.5% 2.0% 1.8%
Conversions/Leads/Inquiries 63 100 123
Cost Per Raw Inquiry $ 80 $ 100 $ 122
Sales Metrics $5K Budget $10K Budget $15K Budget
Qualified Leads 55% 50% 48%###
Total Leads 34 50 59###
Sales Proposal Delivered 75% 75% 75%###
Total Proposals 26 38 44
Sales Close Rate 35% 35% 35%
Total Sales 9 13 15
Average Revenue Per Sale $ 3,000 $ 2,000 $ 1,800
Product Margin 50% 50% 50%
Agency/In-House Management Fees $ 1,000 $ 1,500 $ 2,250
Business Metrics $5K Budget $10K Budget $15K Budget
Gross Revenue $ 27,070 $ 26,250 $ 27,835
Average Costs $ 19,535 $ 24,625 $ 31,167
Gross Profit $ 7,535 $ 1,625 $ (3,333)
Return on Ad Spend (ROAS) 421.4% 147.5% 70.6%
Return on Investment (ROI) 38.6% 6.6% -10.7%
Calculator provided by www.datadrivenu.com