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BUDGET ANALYSIS:
Department of Tourism
VISION
Position the Philippines as a premier tourist destination in Asia
MISSION
The Department of Tourism shall be primary government agency charged with the
responsibility to encourage, promote, and develop tourism as a major socio-economic activity to
generate foreign currency and employment and to spread the benefits of tourism to both the
private and public sector
HISTORY
The Philippines is the third largest English speaking country in the world. It has a rich history
combining Asian, European, and American influences. Prior to Spanish colonization in 1521, the
Filipinos had a rich culture and were trading with the Chinese and the Japanese. Spain's
colonization brought about the construction of Intramuros in 1571, a "Walled City" comprised of
European buildings and churches, replicated in different parts of the archipelago. In 1898, after
350 years and 300 rebellions, the Filipinos, with leaders like Jose Rizal and Emilio Aguinaldo,
succeeded in winning their independence.
In 1898, the Philippines became the first and only colony of the United States. Following the
Philippine-American War, the United States brought widespread education to the islands.
Filipinos fought alongside Americans during World War II, particularly at the famous battle of
Bataan and Corregidor which delayed Japanese advance and saved Australia. They then waged a
guerilla war against the Japanese from 1941 to 1945. The Philippines regained its independence
in 1946.
Filipinos are a freedom-loving people, having waged two peaceful, bloodless revolutions against
what were perceived as corrupt regimes. The Philippines is a vibrant democracy, as evidenced by
12 English national newspapers, 7 national television stations, hundreds of cable TV stations,
and 2,000 radio stations.
Filipinos are a fun-loving people. Throughout the islands, there are fiestas celebrated everyday
and foreign guests are always welcome to their homes.
ATTACHED AGENCIES
4. Intramuros Administration
SECRETARIES
Programs of DOT
3,000,000,000
2,000,000,000
1,000,000,000
0
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Maximum Minimum Average BUDGET
Last December 2017, the Average Daily Expenditure (ADE) for the month in review is Php
8,423.98. The Average Length of Stay (ALoS) of tourists in the country is recorded at 7.11
nights. On the other hand, Average per Capita Expenditure of visitors for the month is pegged at
Php 59,894.48. Receipts for the month of December aggregated to about Php 33,406.72 million,
72.39% higher than the earnings in December
last year of about Php 19,378.31 million. The
country welcomed 613,372 tourists for the
month of December, showing growth of
6.37% from the 576,638 arrivals in the same
month last year. This month recorded more
than 600,000 arrivals and could be attributed
to influx of visitors during the holidays. By
sub-regional grouping, East Asia supplied the
majority of arrivals with a share of 49.16%
corresponding to 301,515 visitors. This
volume increased by 16.74% compared to December last year. Korea, Japan and China which
belong to this region accounted for 45.13% of the total volume. North America provided the
second biggest influx of tourists with 124,546 arrivals, constituting 20.31% of the total tourist
traffic. The ASEAN region comprised 6.60% share of the total equivalent to 40,501 arrivals.
Arrivals to the Philippines reached a new milestone of surpassing six million arrivals with
6,620,908 visitor count. This volume registered an increase of 10.96% from the 5,967,005 count
for the same period last year.
80
60
40
20
-20
-40
1998-1999
1999-2000
2000-2001
2001-2002
2002-2003
2003-2004
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
2013-2014
2014-2015
2015-2016
2016-2017
2017-2018
The Department of Tourism (DOT) is targeting to attract some 6.5 million in foreign
visitor arrivals and 73.3 million domestic tourists in 2017. This developed even as the
Department of Budget and Management (DBM) has reduced the DOT’s appropriations in 2017
by 26 percent to P2.23 billion, from the latter’s almost P3-billion budget this year. Of this
amount, some P300 million will be allocated for a branding campaign program, a 74-percent cut
from the P1.15 billion allocated this year. The DBM’s proposed National Expenditure Program
(NEP) for 2017 also show no budgetary support for the Tourism Promotions Board (TPB), the
marketing arm of the DOT, and responsible for selling the Philippines and its destinations to
tourists here and abroad. A government corporation, the TPB was allocated a P500-million
budget by the DBM, as well as a P1.64-billion Tourism Promotions Fund for 2016, as mandated
by Republic Act (RA) 9353, or the Tourism Act of 2009. For 2017, the DOT aims to increase the
tourism sector’s direct gross value-added by 9 percent to some P1.3 trillion, while adding 2
percent in the number of people employed in the sector, for a total of 5.3 million jobholders.
The P1-billion budget for “branding campaign program” was part of the P3,376,457
budget proposed by the agency for 2018. The appropriations committee of the House of
branding budget is P700 million higher than the P300-million fund for 2017. In 2016, the budget
was higher, however, at P1.15 billion. The branding budget will be used, among others, for
global media placements (P100 million); country brand development (P300 million); media
study (P50 million); and global media influencers (P250 million), according to Tourism
FORECASTING
DEPT DUTERTE % SHARE RANKING
BUDGET
DA 53,336,259,000 2.63 8
DAR 9,533,430,000 0.47 15
DBM 2,135,132,000 0.11 18
DepEd 553,312,832,000 27.32 2
DOE 1,263,227,000 0.06 20
DENR 27,110,729,000 1.34 9
DOF 19,317,544,000 0.95 12
DFA 20,319,813,000 1.00 11
DOH 107,299,569,000 5.30 6
DILG 170,763,865,000 8.43 3
DOJ 18,465,223,000 0.91 13
DOLE 11,140,284,000 0.55 14
DND 149,698,732,000 7.39 4
DPWH 637,864,483,000 31.49 1
DOST 21,020,142,000 1.04 10
DSWD 141,814,436,000 7.00 5
DOT 3,483,737,000 0.17 18
DTI 5,861,839,000 0.29 16
DOTC 66,339,817,000 3.28 7
DICT 5,371,343,000 0.27 17
TOTAL 2,025,452,436,000
DEPT PNOY BUDGET % SHARE RANKING
DA 48,447,476,000.00 3.24 7
DAR 10,132,358,000.00 0.68 15
DICT 0.00
TOTAL 1,494,049,034,000