Purposive Communication

Intercultural Communication

Communication and Globalization

Globalization Phenomenon

Impact of Globalization in Communication

Local and Global Communication in Intercultural Setting

BSMA 2B – GROUP 3

Larissa Jamero

Melvette Leocario

Sophia Ellaine Y. Lopez

Marivic Mallorca

Jomelyn Mendoza

Niña Virginia Navarro

Cariza Naomi Obuyes

Alyzza Pallesco

Mary Ann Pastrana

Professor Julie Ann Consunji

INTERCULTURAL COMMUNICATION

Intercultural Communication-is the verbal and nonverbal interaction between people from different
cultural backgrounds. Basically, 'inter-' is a prefix that means 'between' and cultural means… well, from a
culture, so intercultural communication is the communication between cultures. Sometimes, this is used
to describe a single person trying to interact in a foreign environment but more often, it is a two-way
street, where people from both cultures are trying to improve their communication.

Intercultural communication refers to the communication between people from two different cultures.
(Chen & Starosta, 1998:28) Intercultural communication is a symbolic, interpretive, transactional,
contextual process, in which people from different cultures create shared meanings. (Lustig & Koester,
2007:46) Intercultural communication refers to the effects on communication behavior, when different
cultures interact together. Hence, one way of viewing intercultural communication is as communication
that unfolds in symbolic intercultural spaces. (Arasaratnam, 2013:48)

COMMUNICATION AND GLOBALIZATION

Global communication is directly affected by the process of globalization, and helps to increase business
opportunities, remove cultural barriers and develop a global village. Both globalization and global
communication have changed the environmental, cultural, political and economic elements of the world.

Communication- At its root, global communication can be defined just as any communication can: a
message is sent from one person or group to another anywhere in the world.

When it comes to communicating globally, it is usually in the encoding and decoding that problems
occur. As with any communication, ensuring that the message is received as it was intended is the
responsibility of the sender.

IMPACT OF GLABALIZATION IN COMMUNICATION

1. Virtual Interactions

Globalization has introduced virtual communication and collaboration as a major part of workplace
dynamics. Modern entrepreneurs need to understand the strengths and limitations of different
communications media, and how to use each medium to maximum effect. For example, communicating
via email to distant team members requires a certain etiquette and nuance not necessarily required in face-
to-face interactions. Holding virtual meetings requires a similar change in approach, and people who are
unaccustomed to communicating in groups in virtual settings can find themselves lost, confused or unable
to share their input. When choosing a communication skills training program, look for courses that
address the challenges of virtual interactions.

2. Cultural Awareness in Speech

The need for cultural awareness is a major impact of globalization on the required skillset of effective
communicators, resulting in the evolution of communication skills development programs. Modern
entrepreneurs and employees need the ability to catch subtle nuances of people's manner of speech when
communicating across cultures. Even when two people are speaking the same language, cultural
differences can affect vocabulary, colloquial expressions, voice tone and taboo topics. In Japanese
business culture, for example, it can be considered rude to ask personal questions in an initial business
meeting. In the U.S., on the other hand, asking personal questions and sharing personal information can
display warmth and openness. American and Japanese businesspeople who understand this about each
other can communicate in ways that resonate more effectively with each other.

3. Cultural Awareness in Body Language

Awareness of cultural differences in body language can be just as important as the nuances of speech.
Modern training programs teach students to understand acceptable speaking distances, conflict styles, eye
contact and posture in different cultures, accepting that the physical expressions of their own culture are
not universally accepted. Look for training programs that address these differences to prepare you for
face-to-face meetings with foreign suppliers, customers or team members.

4. Time Differences

The advent of global collaboration introduces another new dynamic to communication skills -- the need to
communicate and share information with people across several time zones. When people collaborate with
others on the other side of the globe, their counterparts are usually at home asleep while they themselves
are at work. Today's communication skills development programs should address the nuances of
overcoming this challenge by teaching people to understand the information needs of their colleagues,
according to the communication styles of different countries or cultures. Being able to effectively share
information between shifts can make or break the productivity of a geographically dispersed team,
making this an important issue for many companies.

GLOBALIZATION PHENOMENON

Globalization as a world-wide phenomenon

Globalization is an intermittent process. Its impact may differ from time to time, but it always brings the
economic, political, social and cultural aspects of society to the global level. Simultaneously, it continues
to demonstrate new traits on an almost-daily basis and is constantly exposed to new events. For example,
the terrorist attacks of September 11th 2001 have left a profound impact on the international agenda of
global negotiations and economic agreements. This has particularly highlighted the need for a global
strategy for security.

The implications of globalisation are perceivable to all. The global opening of markets promotes a free
circulation of goods and money, as well as other world-wide services. Many individuals, enterprises and
states stand to gain from this process. They will enjoy global offers of goods, services, capital and
manpower, and ultimately, a higher standard of living.