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OBJECTIVES OF STUDY
SCOPE OF STUDY
LIMITATIONS OF STUDY
3.
DATA INTERPRETATION AND ANALAYSIS
( A SURVEY ON ONLINE SHOPPING)
4.
FINDINGDS
SUGGESTIONS
CONCLUSION
APPENDIX
QUESTIONNARIRE
BIBLOGRAPHY
CHAPTER-1
INTRODUCTION
PopulationSize
The total population size is indefinite.
SampleSize
This refers to the number of items to be selected from the total population
to constitute the sample. The sample size used for study is 50.
SampleDesign
It is a definite plan for obtaining a sample from a given population. It
refers to the technique the researcher adopts in selecting items for the
sample. The respondents are selected based on convenient sampling.
StatisticalTools
The data collected through questionnaires were analyzed using simple
percentage analysis and ranking analysis.
CHAPTER-2
INDUSTRY PROFILE OF ONLINE SHOPPING
E-Commerce is the sales channel of the future. The characteristics of the
global electronic market constitute a unique opportunity for companies to
more efficiently reach existing and potential customers by replacing
traditional retail stores with web-based business (Limayem, Khalifa, & Frini,
2000). There are two forms of E-Commerce, one is business to business and
another is business to consumer. The Business to consumer is also called
online shopping.
In 1990, Tim Berners-Lee created the first World Wide Web server and
browser in UK. It opened for commercialuse in 1991. In 1994 other advances
took place, such as online banking and the opening of an online pizza shop
byPizza Hut. During that same year, Netscape introduced SSL encryption of
data transferred online, which has becomeessential for secure online
shopping. Alsoin 1994, the German company Intershop introduced its first
onlineshopping system. In 1995, Amazon launched its online shopping site,
and in 1996, eBay appeared.
Originally, electronic commerce was identified as the facilitation of
commercial transactions electronically, usingtechnology such as Electronic
Data Interchange (EDI) and Electronic Funds Transfer (EFT). These were
bothintroduced in the late 1970s, allowing businesses to send commercial
documents like purchase orders or invoiceselectronically. The growth and
acceptance of credit cards, automated teller machines (ATM) and telephone
bankingin the 1980s were also forms of electronic commerce. Another form
of e-commerce was the airline reservationsystem typified by Sabre in the USA
and Travicom in the UK.
Timeline: -
2010: Groupon reportedly rejects a $6 billion offer from Google. Instead, the
group buying websites plans to goahead with an IPO in mid-2011. Groupon, is
a deal-of-the-day website that features discounted gift certificates ordiscount
coupons usable at local or national companies.
2011: US eCommerce and Online Retail sales projected to reach $197 billion,
an increase of 12 percent over 2010.Quidsi.com, parent company of
Diapers.com, acquired by Amazon.com for $500 million in cash plus $45
million indebt and other obligations. GSI Commerce, a company specializing
in creating, developing and running onlineshopping sites for brick and mortar
businesses, acquired by eBay for $2.4 billion.
Increasing diffusion of ICTs especially the Internet forcing the global business
community to movetowards e-business. Online shopping gives consumers
the access to the world market, enablingthem to compare price across the
region and various sites, find out whether price varies by orderfragmentation,
get awareness about alternative products (Jagonews24.com., 2015).
Consequently,the sellers ensure that they portrayed themselves in the cyber
world through websites and portals.The sellers like consumers also benefit
from the increase and more efficient access to the globalmarket through the
Internet.
Over the last several years, UNCTAD (United Nation Center for Trade and
Development) hasemphasized the importance of e-commerce, especially
online shopping for developing countries(UNCTAD, 2017). To facilitate
developing countries to transition into all sectors of e-commerce,UNCTAD
has special programs. UNCTAD has also developed rules and guideline for all
types ofaglobal e-commerce transaction. The private sector in Bangladesh
should be well prepared to meetthe requirement and expectation of the
customer and also stand out in the competition againstrivals from home and
abroad because of increasing globalization (Khan, 2014).In such a scenario,
businesses need to automate their internal processes with those of ICTs
tobecome increasingly competitive and efficient in a global context. Also,
businesses have to haveadequate presence and participation in the cyber
world. Particularly, these two issues are becoming essential for Bangladeshi
corporate sector (Dhaka Tribune, 2015).
Age
16-25 26-35 46-60
1%
24%
75%
From the above diagram we can say that 75% of the respondents fall in the age
bracket of 16-25 and 24% of the respondents in the age bracket of 26-35 and
the remaining 1% in the age bracket of 46-50.
Gender No of responses
Female 25
Male 75
Gender
Female Male
25%
75%
From the above diagram it can be seen that 75% of the respondents are Male
whereas the remaining 25% are female.
Which mode of shopping do you prefer? Number of responses
Online 34
Traditional stores 66
34
From the above diagram we can infer that 66% of respondents still prefer
brick and mortar stores over online shopping whereas only 34% actually find
online shopping more convenient.
Number of
What are the reasons for not shopping online responses
Cannot check quality and genuinity of product 47
i do shop online for electronic items while others i prefer to do it offline. just to enjoy the
pleasure of shopping 1
No physical examination of product possible 36
Spamming advertisement 12
Will prefer online only 4
12
4
1
Cannot check quality i do shop online for No physical Spamming security problems
and genuinity of electronic items examination of advertisement
product while others i prefer product possible
to do it offline. just
to enjoy the
pleasure of shopping
From the above diagram we can infer that 47% of the respondents do not shop
online as they feel quality and genuinity of the product cannot be examined
whereas 36% feel that they cannot actually examine how the product looks
and feels, 12% of the respondents feel shopping online will result in
advertisement spamming, 4% of the respondents feel that shopping online may
lead to security problems like hacking of their passwords and accounts and a
meagre of 1% feel there might be other problem.
Number
oof
What are the reasons for purchasing online? responses
Low product price 46
Transparent pricing 7
Price and product quality comparison 31
24*7 open 0
Product review, rating and comments available 31
Helps to remember your choice of products 5
Suggestions based upon your shopping patterns 23
Saves time 69
All products under one roof 37
Others 0
What are the reasons for purchasing online?
80
70
60
50
40
30
20
10
0 Number oof responses
From the above diagram it can be inferred that most of the respondents shop
online as they feel the cost is less, product can be compared, decision can be
made seeing the reviews, and also it saves time whereas very few respondents
chose pricing and availability as the reasons.
Number of
How do you feel the Internet is changing the traditional in-store shopping responses
due to online stores the retailers are offering equivalent discounts to attract cuatomers 3
Payment process 24
Product order process 7
Product selection process 44
Refund benefits 11
Replacement option 11
The main benefit which the respondents see in online shopping is the wide
range of products available under one roof , unlike traditional stores where the
customer needs to visit different stores for shopping different products also the
easy payment options like EMI and discounts along with return back policy
and refund benefits attracts a large number of customers to shop online.
Technology which attracts you to shop online Number of responses
Good website performance 39
Ease of placing order 66
On-time delivery 33
Supplier's rating 12
Support order tracking/information 35
Technology which attracts you to shop online
70
60
50
40
30
20
10 Number of responses
0
Online shopping helps to place an order with ease without any hassle
and with the capacity to handle millions of customers at the same time
also with delivery guarantee’s being made by almost every e commerce
giant like flipkart and amazon more and more people are choosing
online shopping.
40
36
35
30 27 28
25 24 25 25
25 23 2221 23 2322 22
20 2020 21
19 19 18 1819 19
20 17
15 1515
15 13 12
8 8 9 8
10 7
0
Quality Products Look and Pricing Shipping Customer Overall
matching the color options service navigation
description
1 2 3 4 5
The above image shows that the customers are highly satisfied with the
deliveries which are often done on time
CHAPTER-4
Findings
Hence it is concluded that majority 58% of the respondents aremale.
Hence the higher 50% percentages of the respondents
arefallingunderthecategoryofbelow25–30yearsage group.
Hence the higher 46% percentage of the respondents are falling under the category
of Villagearea.
Hence it is disclosed that majority 46% of the respondents are engaged on
instudents
Majority40%oftherespondentsarepostgraduatelevel
Majority 56% of the respondents are belongs to Nuclear family.
Majority 38% of the respondents are earning the monthly income below Rs.5,
000only
Majority 68% of the respondents visitedFlipkart.com.
Majority 42% of the respondents get awareness about websites through
onlineadvertisement
Majority 62% of the respondents purchased Mobiles via onlinechannels.
Majority 56% of the respondents Prefer online shopping for timesaving.
Majority 52% of the respondents visiting retail store before onlineshopping.
Majority 42% of the respondents make purchase on Online ShoppingMonthly.
Majority 54% of the respondents strongly agree with the choice of products
available in onlineshopping.
Majority 40% of the respondents consider product review before onlineshopping.
Majority54%oftherespondentsAgreewiththedetailed information about the products
in onlineshopping.
Majority 52% of the respondents Agree with the easy to choose and make
comparison with other products in onlineshopping.
Majority 50% of the respondents agree with the Quality of Information provided in
onlineshopping.
Majority 50% of the respondents Agree with the
Websitelayouthelpsinsearchingtheproductseasily.
Majority 42% of the respondents Strongly Agree with the Safe and secure with
onlineshopping.
Majority 52% of the respondents did not face any of the problems in
onlineshopping.
First rank given by the respondents for the Convenience in onlineshopping.
Majority 76% of the respondents make paymentthrough Cash on delivery in
onlineshopping.
Majority 36% of the respondent have barrier of delivery too slow in
onlineshopping.
Majority 76% of the respondent satisfied with online shopping
SUGESSTIONS
4.The consumers must have to write to know about the truth of matters in
online shopping.
2. Gender
Male
Female
10. How frequently have you used the ecommerce website for getting information before
shopping at a physical store (always, most often, often, quite rarely, rarely,never)
Productspecifications
Price comparison amongproducts
11. Please rate your expectations in a shopping model (in a scale of 1 – 5, Least preferred to most
preferred)
Convenience
Minimum delivery time
Product trialexperience
Discounts/deals
12. Tick all the product varieties that you generally prefer buyingonline
Clothing
Personal products (perfumes, beauty creams, razors,toothbrush)
Mobiles/tablets
Laptops andaccessories
15. On the average, how much time (per week) do you spend in surfing theWeb?
0 – 5 hours 16 – 20 hours
Yes No
17. Which category (ies) of goods have you bought throughInternet?
Books Railwaytickets
ElectronicGadgets Airlinetickets
CD/Videos ComputerHardware
Last 6 months
6 months- 1year
1-3year
3-5year
Highly Satisfied
Highly Dissatisfied
Home Cyber-cafes
Books Railwaytickets
ElectronicGadgets Airlinetickets
CD/Videos ComputerHardware
Convenie
Price
Savestime
Superior selection/Availability
Product comparison
I am worried about giving out my credit card number I don’t have a credit card
I don’t want to purchase from someone with whom I am not familiar I enjoy going out to do my shopping
PERSONAL DETAILS
2. Age:
Below 18 yrs
18 - 30yrs
31 - 40yrs
41 – 50 yrs
Above 50 yrs
3. Educational Background:
Non-Matriculate
Matriculate
Graduate Postgraduate
3.Occupation:
Business/Self Employed
Service/Executive Student
4. Gender:
Male
Femae
5. Average MonthlyIncome:
Websites:
http://www.google.com
http://www.microsoft.com
http://www.programmer2programmer.net
http://www.codeproject.com
http://www.msdn.com