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INDEX

CHAPTER. NAME OF A CONCEPT PAGE NO.


1. INTRODUCTION

 OBJECTIVES OF STUDY

 SCOPE OF STUDY

 LIMITATIONS OF STUDY

 METHODOLOGY OF THE STUDY


2.

 INDUSTRY PROFLIE OF ONLINE SHOPPING

3.
 DATA INTERPRETATION AND ANALAYSIS
( A SURVEY ON ONLINE SHOPPING)

4.
 FINDINGDS

 SUGGESTIONS

 CONCLUSION

APPENDIX
 QUESTIONNARIRE

 BIBLOGRAPHY
CHAPTER-1
INTRODUCTION

Online shopping is the process whereby consumers directly buy goods,


services etc. from a seller interactively in real-time without an
intermediary service over the internet. Online shopping is the process of
buying goods and services from merchants who sell on the Internet. Since
the emergence of the World Wide Web, merchants have sought to sell
their products to people who surf the Internet. Shoppers can visit web
stores from the comfort of their homes and shop as they sit in front of the
computer. Consumers buy a variety of items from online stores.Nowadays,
online shopping is a fast growing phenomenon. Growing numbers of
consumers shop online to purchase goods and services, gather product
information or even browse for enjoyment. Online shopping environment
are therefore playing an increasing role in the overall relationship between
markets and their consumers (look et al., 2008). That is, consumer-
purchasesaremainlybasedonthecyberspaceappearancesuchaspictures,image
, quality information, and video clips of the product, not on the actual
experience. As the
internethasnowbecomeatrulyglobalphenomenon,thenumberofinternetusers
worldwide is expected to reach 1.8 billion by 2010 according to the survey
of click stats, this growing and diverse internet population means the
people having diverse taste and purposes are now going to web for
information and to buy products andservices.The wide use of internet and
the rapid growth of technology have created a new market for both the
customers and business. Now day’s internet is not just another medium to
get in touch with customers, but it is an important channel to find potential
customers as well as channel to continue relationship with existing
customers.
Essentially, the idea of online shopping is to lead customers to a
convenient way of shopping. Customers will be able to save their time and
money, plus retrieve all the product information with just few clicks in few
minutes. Plus, purchasing can be done anywhere, anytime according to
their preferences.
Objectives of the Study
 To find out the satisfaction level of the customer for
onlinepurchase.
 To know the specific reasons for which purpose customers
purchase inonline.
 To find out the consumers’ satisfaction level forservices
provided by the onlineshopping.
SCOPE OF STUDY

 To know there brandloyalty.


 Toknowaboutwhichpurchasetypepeopleprefermost.
 To find out the reason for buyingproducts.
 To find out the price range that people prefermost.
 To know which features they admire in theirproduct
LIMITATIONS OF STUDY
 The study is confined to Coimbatore cityonly
 The study is based upon the consumer behaviors of
onlineshopping
 The data collected for the research is fully on primary data
given by the respondents. There is chance for personal bias. So
the accuracy is nottrue
RESEARCH METHODOLOGY

 The Research Design Used For TheStudy


The research design used for the study is descriptive. Descriptive
research studies are those, which are concerned with describing
the characteristics of a particular
individualorgroup.Thestudiesconcernedwithspecificpredictionwith
narration of facts and characteristics concerning individual group or
situation are all examples of descriptive research studies.

 PopulationSize
The total population size is indefinite.

 SampleSize
This refers to the number of items to be selected from the total population
to constitute the sample. The sample size used for study is 50.

 SampleDesign
It is a definite plan for obtaining a sample from a given population. It
refers to the technique the researcher adopts in selecting items for the
sample. The respondents are selected based on convenient sampling.

 StatisticalTools
The data collected through questionnaires were analyzed using simple
percentage analysis and ranking analysis.
CHAPTER-2
INDUSTRY PROFILE OF ONLINE SHOPPING
E-Commerce is the sales channel of the future. The characteristics of the
global electronic market constitute a unique opportunity for companies to
more efficiently reach existing and potential customers by replacing
traditional retail stores with web-based business (Limayem, Khalifa, & Frini,
2000). There are two forms of E-Commerce, one is business to business and
another is business to consumer. The Business to consumer is also called
online shopping.

Online shopping indicates electronic commerce to buy products or services


directly from the seller through the Internet. Internet-based or Click and
Order business model has replaced the traditional Brick and Mortar business
model. More people than before are using the web to shop for a wide variety
of items, from house to shoes to airplane tickets. Now people have multiple
options to choose their products and services while they are shopping
through an online platform.

Online shopping has unique characteristics. Huseynov and Yıldırım (2014)


emphasized that the lack of physical interaction tends to be the critical
impediment in online retail sales followed by the privacy of individual
information and security of financial transactions over the Internet.
Demangeot and Broderick (2010) also revealed that perceived ease of use
does not affect the behavioral pattern in this case rather influenced by
security and privacy issues. No relationship is built between the customer
and the online shop in the presence of perceived online risk even if a
customer spent hours on the Internet (Zuroni& Goh, 2012).

Background of Online shopping

 Online shopping all over the world

In 1990, Tim Berners-Lee created the first World Wide Web server and
browser in UK. It opened for commercialuse in 1991. In 1994 other advances
took place, such as online banking and the opening of an online pizza shop
byPizza Hut. During that same year, Netscape introduced SSL encryption of
data transferred online, which has becomeessential for secure online
shopping. Alsoin 1994, the German company Intershop introduced its first
onlineshopping system. In 1995, Amazon launched its online shopping site,
and in 1996, eBay appeared.
Originally, electronic commerce was identified as the facilitation of
commercial transactions electronically, usingtechnology such as Electronic
Data Interchange (EDI) and Electronic Funds Transfer (EFT). These were
bothintroduced in the late 1970s, allowing businesses to send commercial
documents like purchase orders or invoiceselectronically. The growth and
acceptance of credit cards, automated teller machines (ATM) and telephone
bankingin the 1980s were also forms of electronic commerce. Another form
of e-commerce was the airline reservationsystem typified by Sabre in the USA
and Travicom in the UK.

From the 1990s onwards, electronic commerce would additionally include


enterprise resource planning systems(ERP), data mining and data
warehousing. In 1990, Tim Berners-Lee invented the World Wide Web
webbrowserand transformed an academic telecommunication network into a
worldwide everyman everyday communicationsystem called internet/www.
Commercial enterprise on the Internet was strictly prohibited by NSF until
1995.Although the Internet became popular worldwide around 1994 with the
adoption of Mosaic web browser, it tookabout five years to introduce
security protocols and DSL allowing continual connection to the Internet. By
the end of2000, many European and American business companies offered
their services through the World Wide Web. Sincethen people began to
associate a word "ecommerce" with the ability of purchasing various goods
through theInternet using secure protocols and electronic payment services.

Timeline: -

 1979: Michael Aldrich invented online shopping in UK.


 1981: Thomson Holidays, UK is first B2B online shopping
 1982: Minitel was introduced nationwide in France by France Telecom
and used for online ordering.
 1984: Tesco is first B2C online shopping and Mrs Snowball, 72, is the
first online home shopper
 1985: Nissan UK sells cars and finance with credit checking to
customers online from dealers' lots.
 1987: Swreg, an online payment processor that is the best Paypal
alternative for global businesses begins toprovide software
 1990: Tim Berners-Lee writes the first web browser, WorldWideWeb,
using a NeXTcomputer in UK.
 1992: Terry Brownell launches first fully graphical, iconic navigated
Bulletin board system online shoppingusingRoboBOARD
 1994: Netscape, US Computer Services Company releases the
Navigator browser in October under the codename Mozilla. Pizza Hut
offers online ordering on its Web page.Netscape 1.0 is introduced in
late.
 1994 SSL encryption that made transactions secure.
 1995: Jeff Bezos, CEO of Amazon Inc., USA launches Amazon.com
and the first commercial-free 24 hour.Internet-only radio stations, Radio
HK and NetRadio in US start broadcasting. eBay is founded by
computerprogrammer Pierre Omidyar as Auction Web in US.
 1998: Electronic postal stamps for people residing in US can be
purchased and downloaded for printing fromthe Web.
 1998: Alibaba Group is established in China. Alibaba Group is a family
of Internet-based businesses whichmakes it easy for anyone to buy or
sell online anywhere in the world
 1999: Business.com sold for US $7.5 million to e-Companies, which
was purchased in 1997 for US $149,000.Business.com helps small-to-
mediumenterprises discover, compare and purchase products and
services to runtheir businesses.
 2000: The dot-com bust.
 2001: Alibaba.com achieved profitability in December 2001.
 2002: eBay acquires PayPal for $1.5 billion. PayPal is the faster, safer
way to send money, make an onlinepayment, receive money or set up a
merchant account.
 2003: Amazon.com posts first yearly profit.
 2004: DHgate.com, China's first online b2b transaction platform, is
established, forcingother b2b sites to moveaway from the "yellow
pages" mode.
 2007: Business.com acquired by R.H. Donnelley for $345 million.
 2009: Zappos.com, an online shoe and apparel store acquired by
Amazon.com for $928 million.

2010: Groupon reportedly rejects a $6 billion offer from Google. Instead, the
group buying websites plans to goahead with an IPO in mid-2011. Groupon, is
a deal-of-the-day website that features discounted gift certificates ordiscount
coupons usable at local or national companies.

2011: US eCommerce and Online Retail sales projected to reach $197 billion,
an increase of 12 percent over 2010.Quidsi.com, parent company of
Diapers.com, acquired by Amazon.com for $500 million in cash plus $45
million indebt and other obligations. GSI Commerce, a company specializing
in creating, developing and running onlineshopping sites for brick and mortar
businesses, acquired by eBay for $2.4 billion.

2012: Retail Convergence, operator of private sale website RueLaLa.com,


acquired by GSI Commerce for $180 million,plus up to $170 million in earn-
out payments based on performance through 2012. GSI Commerce is an
eBaycompany specializing in creating, developing and running online
shopping sites for brick and mortar brands andretailers.

 online shopping in Bangladesh

Increasing diffusion of ICTs especially the Internet forcing the global business
community to movetowards e-business. Online shopping gives consumers
the access to the world market, enablingthem to compare price across the
region and various sites, find out whether price varies by orderfragmentation,
get awareness about alternative products (Jagonews24.com., 2015).
Consequently,the sellers ensure that they portrayed themselves in the cyber
world through websites and portals.The sellers like consumers also benefit
from the increase and more efficient access to the globalmarket through the
Internet.

Over the last several years, UNCTAD (United Nation Center for Trade and
Development) hasemphasized the importance of e-commerce, especially
online shopping for developing countries(UNCTAD, 2017). To facilitate
developing countries to transition into all sectors of e-commerce,UNCTAD
has special programs. UNCTAD has also developed rules and guideline for all
types ofaglobal e-commerce transaction. The private sector in Bangladesh
should be well prepared to meetthe requirement and expectation of the
customer and also stand out in the competition againstrivals from home and
abroad because of increasing globalization (Khan, 2014).In such a scenario,
businesses need to automate their internal processes with those of ICTs
tobecome increasingly competitive and efficient in a global context. Also,
businesses have to haveadequate presence and participation in the cyber
world. Particularly, these two issues are becoming essential for Bangladeshi
corporate sector (Dhaka Tribune, 2015).

 Emergences of online shopping in Bangladesh

Although e-Commerce operation first started in late 90s to deliver gifts to


Bangladeshi friends andfamily members by NRBs (Mohiuddin, 2014), the first
real local e-commerce or m-commerceoperation was launched by
CellBazaar.com in 2006 through WAP service accessed only by mobilephones
(Zainudeen, Samarajiva, &Sivapragasam, 2011).

The growth rate of e-commerce was prolonged in Bangladesh from 2000 to


2008. During thatperiod, there were some e-commerce websites, but there
was no system for an online transaction(Mahmood, 2015). Hardly few people
knew about those sites for the high cost of Internet, telephone connections,
few credit card holders (Hasan, 2014) and lower penetration rate. The
openingup of online payment systems, mobile payment systems, inter-
banking payment gateways in the90s by Bangladesh Bank propelled the
growth of e-commerce in Bangladesh.

The continuous investment of succeeding governments in the country’s ICT


infrastructure tofulfill the vision of digital Bangladesh pulled down the
Internet cost and spread the availabilityin each 492 Upazilas of Bangladesh.
The initiative of Bangladesh Government to provide astable Internet
backbone to connect all government offices through the Internet, to
encouragea well-grounded telecommunication sector, and opening IT parks
are all leading indicators thatpoint to the online shopping industry growth
potential. Tables 4 and 5 show the Internet usageand penetration rate of
Bangladesh.
CHAPTER-3
DATA INTERPRETATION AND ANALYSIS

Age Number of responses


16-25 75
26-35 24
46-60 1

Age
16-25 26-35 46-60

1%

24%

75%

From the above diagram we can say that 75% of the respondents fall in the age
bracket of 16-25 and 24% of the respondents in the age bracket of 26-35 and
the remaining 1% in the age bracket of 46-50.
Gender No of responses
Female 25
Male 75

Gender
Female Male

25%

75%

From the above diagram it can be seen that 75% of the respondents are Male
whereas the remaining 25% are female.
Which mode of shopping do you prefer? Number of responses
Online 34
Traditional stores 66

Which mode of shopping do you


prefer?
Number of responses
66

34

Online Traditional stores

From the above diagram we can infer that 66% of respondents still prefer
brick and mortar stores over online shopping whereas only 34% actually find
online shopping more convenient.
Number of
What are the reasons for not shopping online responses
Cannot check quality and genuinity of product 47
i do shop online for electronic items while others i prefer to do it offline. just to enjoy the
pleasure of shopping 1
No physical examination of product possible 36
Spamming advertisement 12
Will prefer online only 4

What are the reasons for not shopping online?


Number of responses
47
36

12
4
1

Cannot check quality i do shop online for No physical Spamming security problems
and genuinity of electronic items examination of advertisement
product while others i prefer product possible
to do it offline. just
to enjoy the
pleasure of shopping

From the above diagram we can infer that 47% of the respondents do not shop
online as they feel quality and genuinity of the product cannot be examined
whereas 36% feel that they cannot actually examine how the product looks
and feels, 12% of the respondents feel shopping online will result in
advertisement spamming, 4% of the respondents feel that shopping online may
lead to security problems like hacking of their passwords and accounts and a
meagre of 1% feel there might be other problem.

Number
oof
What are the reasons for purchasing online? responses
Low product price 46
Transparent pricing 7
Price and product quality comparison 31
24*7 open 0
Product review, rating and comments available 31
Helps to remember your choice of products 5
Suggestions based upon your shopping patterns 23
Saves time 69
All products under one roof 37
Others 0
What are the reasons for purchasing online?
80
70
60
50
40
30
20
10
0 Number oof responses

From the above diagram it can be inferred that most of the respondents shop
online as they feel the cost is less, product can be compared, decision can be
made seeing the reviews, and also it saves time whereas very few respondents
chose pricing and availability as the reasons.
Number of
How do you feel the Internet is changing the traditional in-store shopping responses
due to online stores the retailers are offering equivalent discounts to attract cuatomers 3
Payment process 24
Product order process 7
Product selection process 44
Refund benefits 11
Replacement option 11

How do you feel the Internet is changing the


traditional in-store shopping
50
45
40
35
30
25
20
15
10
5
0 Number of responses

The main benefit which the respondents see in online shopping is the wide
range of products available under one roof , unlike traditional stores where the
customer needs to visit different stores for shopping different products also the
easy payment options like EMI and discounts along with return back policy
and refund benefits attracts a large number of customers to shop online.
Technology which attracts you to shop online Number of responses
Good website performance 39
Ease of placing order 66
On-time delivery 33
Supplier's rating 12
Support order tracking/information 35
Technology which attracts you to shop online
70
60
50
40
30
20
10 Number of responses
0

Online shopping helps to place an order with ease without any hassle
and with the capacity to handle millions of customers at the same time
also with delivery guarantee’s being made by almost every e commerce
giant like flipkart and amazon more and more people are choosing
online shopping.

How do you usually find your online store? Number of responses


Google search 88
Yahoo! Search 1
Facebook — ad or post 32
Twitter — tweet or ad 0
Loyal customer 15
Other online ad 23
Television of print ads 23

How do you usually find your online store?


100
90
80
70
60
50
40 Number of responses
30
20
10
0
Google Yahoo! Facebook Twitter — Loyal Other Television
search search — ad or tweet or customer online ad of print
post ad ads
The above image shows that google is the main source by which people find
their preferred online stores followed by ads on facebook, television and other
online ads displayed while browsing websites also word of mouth
communication from friends, relatives helps people choose a particular e
commerce site.
How satisfied are you with the
products you order from e-commerce
sites? 1 2 3 4 5
Quality 20 13 19 23 25
Products matching the description 8 22 21 36 8
Look and color 17 19 7 23 18
Pricing 15 27 15 15 12
Shipping options 18 19 24 20 20
Customer service 9 23 22 25 22
Overall navigation 8 28 19 25 21

40
36
35

30 27 28
25 24 25 25
25 23 2221 23 2322 22
20 2020 21
19 19 18 1819 19
20 17
15 1515
15 13 12
8 8 9 8
10 7

0
Quality Products Look and Pricing Shipping Customer Overall
matching the color options service navigation
description

1 2 3 4 5

The maximum satisafaction is from the products exactly matching the


description on the site followed by the overall website, pricing of the products,
quality, customer service offered b the company after the order has been
delivered.

How do the e-commerce sites meet your overall


Customer experience/expectations? Number of responses
Order status are communicated quickly and on time 7
Product often delivered on time 19
Others 0
How do the e-commerce sites meet your overall
Customer experience/expectations?
50
45
40
35
30
25
20
15
10
5 Number of responses
0

The above image shows that the customers are highly satisfied with the
deliveries which are often done on time
CHAPTER-4
Findings
 Hence it is concluded that majority 58% of the respondents aremale.
 Hence the higher 50% percentages of the respondents
arefallingunderthecategoryofbelow25–30yearsage group.
 Hence the higher 46% percentage of the respondents are falling under the category
of Villagearea.
 Hence it is disclosed that majority 46% of the respondents are engaged on
instudents
 Majority40%oftherespondentsarepostgraduatelevel
 Majority 56% of the respondents are belongs to Nuclear family.
 Majority 38% of the respondents are earning the monthly income below Rs.5,
000only
 Majority 68% of the respondents visitedFlipkart.com.
 Majority 42% of the respondents get awareness about websites through
onlineadvertisement
 Majority 62% of the respondents purchased Mobiles via onlinechannels.
 Majority 56% of the respondents Prefer online shopping for timesaving.
 Majority 52% of the respondents visiting retail store before onlineshopping.
 Majority 42% of the respondents make purchase on Online ShoppingMonthly.
 Majority 54% of the respondents strongly agree with the choice of products
available in onlineshopping.
 Majority 40% of the respondents consider product review before onlineshopping.
 Majority54%oftherespondentsAgreewiththedetailed information about the products
in onlineshopping.
 Majority 52% of the respondents Agree with the easy to choose and make
comparison with other products in onlineshopping.
 Majority 50% of the respondents agree with the Quality of Information provided in
onlineshopping.
 Majority 50% of the respondents Agree with the
Websitelayouthelpsinsearchingtheproductseasily.
 Majority 42% of the respondents Strongly Agree with the Safe and secure with
onlineshopping.
 Majority 52% of the respondents did not face any of the problems in
onlineshopping.
 First rank given by the respondents for the Convenience in onlineshopping.
 Majority 76% of the respondents make paymentthrough Cash on delivery in
onlineshopping.
 Majority 36% of the respondent have barrier of delivery too slow in
onlineshopping.
 Majority 76% of the respondent satisfied with online shopping
SUGESSTIONS

1.To buying decision of the consumers is changing time to time.

2.online advertisement is very much helpful to give more knowledge about


the online shopping.

3.only offer best and good quality in your shopping site.

4.The consumers must have to write to know about the truth of matters in
online shopping.

5.Any advertisement can include complete and correct information regarding


the products
Conclusion

Online shopping is becoming more popular day by day with the


increase in the usage of World Wide Web known as www. Understanding
customer’s need for online selling has become challenge for marketers.
Specially understanding the consumer’s attitudes towards online shopping,
making improvement in the factors that influence consumers to shop
online and working on factors that effect consumers to stop online will
help marketers to gain the competitive edge over others. In conclusion
having access to online shopping has truly revolutionized and influenced
our society as a whole. This use of technology has opened new doors and
opportunities that enable for a more convenient lifestyle today. Variety,
three significant ways in which online shopping influenced people from all
over the world. However, this concept of online shopping led to the
possibilities of fraud and privacy conflicts. Unfortunately, it as shown that
it is possible for criminals and manipulate the system and access personal
information luckily, today the latest features of technology, measures are
being taken in order to stop hackers and criminals from inappropriately
accessing private databases. Through privacy and security policies,
website designer are doing their best to put an and to this unethical
practice. By doing so, society will continue to depend upon online
shopping, which will allow it to remain a tremendous success in the future.
Questionnaire

1. Please tick the age group you belongto.


 16-25
 25-35
 35-50
 50 orabove

2. Gender
 Male
 Female

3. Please tick youroccupation


 SalariedProfessional
 Salaried senior/ juniorexecutive
 Business
 Student

4. Please tick your incomerange


 Less than Rs.2 lakes perannum
 Rs.2 to Rs.5 lakhs perannum
 Rs.5 to Rs.8 lakhs perannum
 Rs.8 to Rs.10 lakhs perannum

5. Please tick your education asrelevant


 Postgraduate
 Graduate
 Higher secondary school certificate
 High Schoolcertificate

6. How frequently do you shop through e-commercewebsites


 MostLikely
 Verylikely
 Not likely
 I never shoponline

7. Are you aware of Flipkart – an ecommercewebsite


 Yes
 No

8. Which is your most preferred e-commercewebsite


 Flipkart
 Jabong
 Snapdeal
 Others, pleasespecify
9. Please rate the user friendliness of the e-commerce website which you prefer the most (1-5,
excellent to verypoor)
 For productcomparison
 For pricecomparison
 Payment optionsoffered
 Speed ofwebsite

10. How frequently have you used the ecommerce website for getting information before
shopping at a physical store (always, most often, often, quite rarely, rarely,never)
 Productspecifications
 Price comparison amongproducts

11. Please rate your expectations in a shopping model (in a scale of 1 – 5, Least preferred to most
preferred)
 Convenience
 Minimum delivery time
 Product trialexperience
 Discounts/deals

12. Tick all the product varieties that you generally prefer buyingonline
 Clothing
 Personal products (perfumes, beauty creams, razors,toothbrush)
 Mobiles/tablets
 Laptops andaccessories

13. Do you useInternet?


 Yes [ ] b) No [ ]

14. How long have you been usingInternet?

Less than1year 3 – 5years

1 –3years More than 5 years

15. On the average, how much time (per week) do you spend in surfing theWeb?

0 – 5 hours 16 – 20 hours

6 – 10 hours More than 20 hours

16. Have you purchased anything onlineever?

Yes No
17. Which category (ies) of goods have you bought throughInternet?

Books Railwaytickets

ElectronicGadgets Airlinetickets

CD/Videos ComputerHardware

Accessoriesapparel Computer Software

18. When did u shop for the first time?

Last 6 months

6 months- 1year

1-3year

3-5year

19. How frequently did you purchaseonline?

Only once 2-4 times

More than 5 time

More than 6 times

20. Overall, were you satisfied with your experience of onlineshopping?

Highly Satisfied

Neither satisfied nor dissatisfied

Highly Dissatisfied

21. Where do you most often access theInternet?

Home Cyber-cafes

Office/College Any other,specify………


22. Which category (ies) of goods are you planning to buy through internet in thenear
future?

Books Railwaytickets

ElectronicGadgets Airlinetickets

CD/Videos ComputerHardware

Accessoriesapparel Computer What

is your main motivation for buying throughInternet?

Convenie

nce (ease of purchase, home delivery, ability toshop24x7)

Price

Savestime

Superior selection/Availability

Product comparison

1. What, according to you, are the most important barriers to purchaseonline?

I am worried about giving out my credit card number I don’t have a credit card

I don’t like providing personal information

I don’t want to purchase from someone with whom I am not familiar I enjoy going out to do my shopping

PERSONAL DETAILS

2. Age:

Below 18 yrs

18 - 30yrs

31 - 40yrs

41 – 50 yrs

Above 50 yrs

3. Educational Background:

Non-Matriculate
Matriculate

Graduate Postgraduate

3.Occupation:

Business/Self Employed

Service/Executive Student

Any other, specify………………

4. Gender:

Male

Femae

5. Average MonthlyIncome:

Less than Rs. 5,000

Rs. 5,000 – Rs. 10,000

Rs. 10,000 – Rs.25,000

Rs. 25,000 – Rs.50,000

Above Rs. 50,000


BIBLIOGRAPHY

Websites:

 http://www.google.com
 http://www.microsoft.com
 http://www.programmer2programmer.net
 http://www.codeproject.com
 http://www.msdn.com

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