Shri Vaishnav Institute of Management

Department of Management

Master of Business Administration – I Semester

 
Course Code and Title : FT 105C Business Environment
Instructor : Dr Meghna Tiwari
E-mail Id : meghnamanishtiwari@gmail.com

Course Overview
The course is aimed at delivering an insight into the field of business and environment surrounding
it. In today’s dynamic world it is mandatory to have primary knowledge of the immediate
environment in which the business is conducted. With the dawn of liberalization, privatization and
globalization it has become very important to get an insight in the work paradigms which are
updated time to time. MNC’s have added another dimension to the work culture and it varies
according to the surroundings. Similarly various other areas get affected or affect the working. So it
is of utmost importance to know the innovative practices used in the present era.

Structure, Requirements and Procedures
The course requires class room teaching where all the chapters are discussed using regular teaching
pedagogy. During the lectures students participation is also invited so that they can read current
economic situation and compare it with economic situation in the near past. It is mandatory for the
students   to   submit   assignments   and   give   presentations   as   required   for   the   evaluation   process.
Students are expected to attend classes regularly. 

Learning Outcomes
After studying Business Environment course, the students would be able to:

1. Improve their understanding of business and environment as one and separate entities.
2. Various government initiatives and reforms since independence.
3. Practical implication of modern theories / reforms in the Indian context.
4. In depth knowledge of policies and changes made to them.
5. Growth and sustainability in economic environment.

Assessment Scheme

Assessment Component Weightage

Class Presentations, Participations and 20%
discussions, Internal examination
End-term Examination 80%
Text Book

1. Essentials of Business Environment – 9th Edition K Aswathapa, Himalaya Publishing

House, Mumbai.
2. Indian Economy – 24th Revised Edition 2006, S. K. Misra V. K. Puri, Himalaya Publishing
House, Mumbai.
3. Business Environment – Cherunilum, Francis, Himalaya Publishing house
4. Micro Economic Theory – 7th Edition M L Jhinghan, Vrinda Publications (P) Ltd, Delhi.

Reference Books

1. Economics of Development and Planning [Theory and Practices] – R C Agarwal, Laxmi Narain
Agarwal, Agra.

2. Money, Banking, International Trade and Public finance – M L Seth, Laxmi Narain Agarwal,
Agra.

Session Plan

Session Topic/Sub Topic Session details

No.
1–2 Introduction & Meaning of Business Text Essentials of Business Environment – K
Environment Book Aswathappa, Page 2 – 3, 6, 16
3–6 Factors affecting environment to the Text Essentials of Business Environment – K
business, Internal and external Book Aswathappa, Page 17 – 18.
environment, Types of environment,
Micro & Macro Environment
7-8 Political & Technological Text Essentials of Business Environment – K
Environment Book Aswathappa, Page 17.
9 Indian Economic system, Economic Text Essentials of Business Environment – K
planning Book Aswathappa, Page 212, 216.
10 Case Study: Lucent in the Era of Reading -
Economic Reforms
11– 12 Industrial Policy Text Essentials of Business Environment – K
Book Aswathappa, Page 232 – 242
13– 15 Foreign Trade Policy Text Indian Economy – 24th Revised Edition –SK
Book Misra, V K Puri, Page 585 – 604.
16 – 18 Fiscal Policy & Tax System Text Essentials of Business Environment – K
Book Aswathappa, Page 465 – 474
19 – 21 Monetary Policy Text Essentials of Business Environment – K
Book Aswathappa, Page 447 – 453
22 – 24 Banking Reforms Text Indian Economy – 24th Revised Edition –SK
Book Misra, V K Puri, Page 714 – 719.
25-26 Rural Development Efforts - Lecture notes

27 Case Study: Mahindra & Mahindra Reading -

 28 Globalization in India Text Indian Economy – 24th Revised Edition – S K
Book Misra, V K Puri, Page 650 – 657.
29-30 Liberalization and Globalization, - Lecture notes
India’s Export and Imports

31-32 Private and public sector in India, - Business Environment – Cherunilum, Francis,
FDI Page 130, Lecture notes

33 WTO and Indian Business Text Indian Economy – 24th Revised Edition – S K
Book Misra, V K Puri, Page 658 – 664.
34 Case Study: Global Expansion Reading
Strategy and Indian Firms in China
35-37 BOP – Concept, Disequilibrium, Text Macro Economics – Theory & Policy - H. L.
Methods of correction Book Ahuja, S. Chand & Company Ltd. Page. 648 –
654.
38-39 Trade Barriers & Trade Strategy, - Lecture notes.
Free Trade VS Protection
40-41 Foreign Exchange Market - Lecture notes
Mechanism, Exchange Rate
Determination, EURO
42 Case Study: Finolex’s Focus on Reading -
Exports
43 International Economic Integration, - Lecture notes
International Trading Blocks
44 Case Study: Softcore Consultancy Reading -
Services
45 Demand Function, Income and Text Micro Economic Theory – 7th Edition M L
Substitution effects, Revealed Book Jhingan, Page 123, 128, 131 – 132, 191 – 194.
Preference approach
46 Profit Maximization, Sales
Text Micro Economic Theory – 7th Edition M L
Maximization, organizational Slack
Book Jhingan, Page 457 – 459, 463 – 466.
47-49 Monopoly, Oligopoly Text Micro Economic Theory – 7th Edition M L
Book Jhingan, Page 387 – 390, 395 – 396, 434 – 439.
50 Case Study: Is Coca Cola in Reading -
“Perfect” Business
 th
20 TR, AR, MR Text Micro Economic Theory – 7
Book Edition, M. L. Jhingan, Vrinda
Publications (P) Ltd., Page. 343 –
348.
th
21 Relationship between TR, AR, MR Text Micro Economic Theory – 7
Book Edition, M. L. Jhingan, Vrinda
Publications (P) Ltd., Page. 343 –
348.
th
22 Profit Maximization, Sales Text Micro Economic Theory – 7
Maximization Book Edition, M. L. Jhingan, Vrinda
Publications (P) Ltd., Page. 457 –
458, 463 – 467.
th
23 Market – Meaning Text Micro Economic Theory – 7
Book Edition, M. L. Jhingan, Vrinda
Publications (P) Ltd., Page. 333 –
342.
th
24 Market – Meaning Text Micro Economic Theory – 7
Book Edition, M. L. Jhingan, Vrinda
Publications (P) Ltd., Page. 333 –
342.
th
25 Classification of Markets Text Micro Economic Theory – 7
Book Edition, M. L. Jhingan, Vrinda
Publications (P) Ltd., Page. 333 –
342.
th
26 Perfect Competition Text Micro Economic Theory – 7
Book Edition, M. L. Jhingan, Vrinda
Publications (P) Ltd., Page. 335 –
357.
th
27 Imperfect Competition Text Micro Economic Theory – 7
Book Edition, M. L. Jhingan, Vrinda
Publications (P) Ltd., Page. 335 –
357.
th
28 Monopoly Text Micro Economic Theory – 7
Book Edition, M. L. Jhingan, Vrinda
Publications (P) Ltd., Page. 387 –
389, 395 – 400.
th
29 Duopoly Text Micro Economic Theory – 7
Book Edition, M. L. Jhingan, Vrinda
Publications (P) Ltd., Page. 429 –
431.
th
30 Oligopoly Text Micro Economic Theory – 7
Book Edition, M. L. Jhingan, Vrinda
Publications (P) Ltd., Page. 431 –
444.
4
31 Monopolistic Competition Text Micro Economic Theory – 7th Edition,
Book M. L. Jhingan, Vrinda Publications (P)
Ltd., Page 413 – 415.
32 Scale, Scope & Core Competencies Text Micro Economic Theory – 7th Edition,
Book M. L. Jhingan, Vrinda Publications (P)
Ltd., Page 262 – 265.
33 Centralization Decentralization - Lecture Notes

34 Role of Management in coordination - Lecture Notes

35 Technological Changes Text Managerial Economics – 4th Edition

Book Craig H Pertersen, W. Cris Lewis,
Sudhir K Jain, Pearson Education,
New Delhi
36 Organizational Changes - Lecture Notes
Book
37 Globalization of Economic Activity Text Indian Economy – 24th Revised
Book Edition, S. K. Misra V. K. Puri,
Himalaya Publishing House, Mumbai
38 Innovation - Lecture Notes

39 Financing & Control - Lecture Notes

40 Revision -
-