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Cover Image: Sarah Evans

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Media&Communication
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Undergraduate Courses
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Coventry

www.coventry.ac.uk/csad/mediacomm

Coventry School of Art and Design

Should you require further information please contact: Coventry School of Art and Design Coventry University Priory Street Coventry CV1 5FB Telephone: +44 (0)24 7688 8248 Fax: +44 (0)24 7688 8667 Email: afuture.ad@coventry.ac.uk Website: www.coventry.ac.uk/csad

To apply or for further information

Welcome

UK/EU students

International students

The Coventry School of Art and Design is home to four departments: • • • • Design and Visual Arts Industrial Design Media and Communication Performing Arts

We now live in a period that is completely shaped by mediated forms of communication: • • we talk with friends via our mobile phones, communicate with our families and colleagues through the internet and social media receive our information about the world around us through advertising, magazines, newspapers, radios, televisions get much of our entertainment from our gamestations, computers and personal music players

All applications for undergraduate courses should be made through the UCAS system. On the basis of your application you will be invited to attend and interview and/or portfolio review. It is important to note that acceptance is principally based on the interview/portfolio review. Advice on the interview and portfolio review is available from our recruitment team please see the contact details below. Significant work/life experience We welcome applications from students without formal qualifications provided that you can demonstrate the necessary motivation, potential, and knowledge to pursue the course. Relevant industrial experience will, of course, be considered. Fees and bursaries Please refer to our website for information on fees, bursaries and scholarships www.coventry.ac.uk/studentfinance Advice is available on our website or you can talk to our recruitment team Coventry School of

• The School is accommodated within a hi-tech building complex including a £7m fully refurbished 1930s cinema, housing first-rate media, photography and performing arts facilities; a brand new commercial fashion studio; industry standard automotive, product and graphic design suites; as well as an impressive exhibition space. Committed to excellence and passionate about the arts, design and media, Coventry School of Art and Design is a community of practitioners, scholars and researchers, with networks across the globe, and a heritage of quality built over 150 years. The School is characterised by its deep commitment to scholarship, practice and ‘learning by doing’, and by its long-standing connections to the creative professions and industries which our graduates work within and shape. We are proud of our distinctive emphasis on the use of both old and new technologies and the interface between the handmade and the digital. The 2008 Research Assessment Exercise acknowledged world-leading research in all of the School of Art and Design’s four departments; 60% of research in the School was judged as internationally excellent. Coventry School of Art and Design graduates are leaders across their fields, achieving high profile roles and careers across Art, Design, Media and Performance.

Coventry School of Art and Design welcomes applications for full-time study from international students and recognises qualifications that are equivalent to those of the UK (it should be noted that part-time study is not available for international students). To ensure that your application receives prompt and considered attention, you should send photocopies of your qualifications, English Language test score (IELTS, TOEFL or equivalent ) and full transcripts of results together with your completed application form and a portfolio on CD as appropriate. Further information is available on the website at www.coventry.ac.uk/csad/international International students should apply directly to International Office Coventry University Priory Street Coventry CV1 5FB Telephone: +44 (0)24 7615 2152 Fax: +44 (0)24 7615 2175 Email: applications.io@coventry.ac.uk Application forms may be downloaded from the University website. Further information on undergraduate study is available on the website at www.coventry.ac.uk/international

The Media & Communication department is based in the Ellen Terry building and has a wellestablished reputation for excellence; it offers dynamic, innovative courses, and produces high-quality scholarship and creative practice. The practical work includes the use of digital as well as traditional media, and our study of theory and criticism engages with the most important contemporary ideas and debates. We are proud of our distinctive contribution to the creative communities of this city, the region and the international scene. We look for students who can demonstrate they have a thirst for knowledge, the ambition to succeed and the drive and determination to make a difference in the media industries of the future. All of our courses offer students the opportunity to undertake professional experience in the summer term of their second year. Here you will undertake a live project or a work placement, and you will have the opportunity to put into practice what you have learned at the University. This will also give you an edge when you are looking for employment on graduation.

Priory Street Coventry CV1 5FB 024 7688 8062 afuture.ad@coventry.ac.uk www.coventry.ac.uk/csad

Coventry School of Art & Design

www.coventry.ac.uk/csad

Coventry School of Art & Design

www.coventry.ac.uk/csad

BA(Hons) Advertising and Media

Course Outline

Course Code NP53 Course Length 3 years full-time Requirements 5 GCSEs at grade A-C including English Language and 260 tariff points from at least three A2 levels or equivalent qualifications including one from English, Media or Film. Applicants will be required to attend interview. Course Tutor Will Barton

BA(Hons) Advertising and Media

www.coventry.ac.uk/csad/media

Course Map

Advertising affects us more and more it is a key part of the creative industries . How advertisers use the media to reach customers and what they say to them is fundamentally what this course explores. The increase in satellite and cable channels, mobile phones and the Internet means you are exposed to more advertising messages than ever. More companies want to reach you and each has something different to say about their product in ways that you will find interesting. But new media technologies mean that you also have more ways to avoid these messages and so the advertisers have to be more creative in both what they say and how they say it.

This degree studies advertising in the context of media and consumer culture. It covers the practices of the advertising industry and studies the analysis and the critique of media objects, including film, television, print and new media as well as advertisements. It aims to produce professional, creative communicators and includes opportunities for professional experience: either a work placement in a media organisation or an equivalent professional live brief or project. The broad nature of study will enable graduates to pursue careers in a wide range of communication, media and creative industries and business settings. Communication is

fundamental to any organisation, whether private or public sector, and this degree will allow you to fulfil a variety of creative and professional communication roles. This course is taught by a team of committed staff from both the Media & Communication department and Marketing departments, all active in professional practice, research and publication.

Year One Oct Nov Dec Jan Feb March April May June

Key Concepts in Media and Communication Researching for Advertising Personal Professional Development Add+Vantage 1

Introduction to Advertising Understanding Advertising Practice

Media and Cultural Fields

Year Two Oct Nov Dec Jan Feb March April May June

Understanding Media and Communication Cultural and Semiotic Analysis of Advertising Rethink, React, Respond Add+Vantage 2

Communication Practice Applied Advertising

Professional Experience

Year Three Oct Nov Dec Jan Feb March April May June

Analysing Media and Communication Creative Advertising Development Advertising: Blue Sky Thinking Add+Vantage 3

Final Project or Dissertation (double) Advertising in Consumer Culture

Final Project or Dissertation (double)

Coventry School of Art & Design

www.coventry.ac.uk/csad

Coventry School of Art & Design

www.coventry.ac.uk/csad

BA(Hons) Communication, Culture and Media
Course Outline

Course Code P910 Course Length 3 years full-time Entry Requirements 5 GCSEs at grade A-C including English Language and 240 tariff points from at least three A2 levels or equivalent qualifications including one from English, Media or Film. Applicants will be required to attend interview. Course Tutor Martyn Lee

BA(Hons) Communication, Culture and Media

www.coventry.ac.uk/csad/media

Course Map

What does it mean to live, study and work in our digital world? How has our use of online social media such as Facebook and Twitter affected our senses of personal identity and our relationships with others? How are the media and the cultural industries changing and adapting to this digital revolution and the ways in which we communicate with others? This course enables you to understand and be actively engaged in answering these questions, from your own perspective and in collaboration with local and global communities. The course provides you with an in-depth understanding of both the ways in which the media and cultural industries have developed historically and the

how these industries are adapting to and transforming themselves in the light of the current digital revolution. The course involves an integrated mix of work in which you will be producing your own media and cultural objects within a theoretical understanding of the key principles involved in these areas. You will study such areas as the Internet, social media, advertising, film, sound and music, television, video and photography, all within local, national as well as international contexts. You will investigate questions of media industries, cultural policy and the nature of media and cultural audiences. Students are supported by a team of committed staff, all active in practice, research and publication.

From the initial inception of the course in 1978 graduates have been highly successful in going into careers in a exceptionally wide variety of fields including broadcasting (both television and radio), film, public relations, marketing, advertising, professional communication, media research, internet publishing and education. Many graduates have also gone on to take postgraduate qualifications in the field.

Year One Oct Nov Dec Jan Feb March April May June

Key Concepts in Media and Communication Contemporary Theories Personal Professional Development Add+Vantage 1 Year Two Oct Nov Dec

Living in a Digital World 1 Researching for Communication, Culture and Media

Media and Cultural Fields

Jan

Feb

March

April

May

June

Understanding Media and Communication Option 1 Cultural and Semiotic Analysis of Advertising Digital Screen Cultures Sound & Music in the Digital World Rethink, React, Respond Add+Vantage 2 Year Three Oct Nov Dec

Living in a Digital World 2 Option 2 Communication Practice Experimental Narrative Transcultural Film

Professional Experience

Jan

Feb

March

April

May

June

Analysing Media and Communication Communication, Culture and Media Specialist Research Add+Vantage 3

Living in a Digital World 3 Final Project or Dissertation (double)

Final Project or Dissertation (double)

Darryl Georgiou Coventry School of Art & Design www.coventry.ac.uk/csad Coventry School of Art & Design www.coventry.ac.uk/csad

BA(Hons) Journalism and English

Course Outline

Course Code PQ53 Course Length 3 years full-time Entry Requirements 5 GCSEs at grade A-C including English Language and 260 tariff points from at least three A2 levels or equivalent qualifications including one from English or Media. Applicants will be required to attend interview. Course Tutor Rachel Matthews

BA(Hons) Journalism and English

www.coventry.ac.uk/csad/journalism

Course Map

Are you fascinated by the ways in which professional writers use – and abuse – the English language to make their point? Are you an avid consumer of the written word and have a passion to use writing to communicate ideas, information and events with others. If so then combining a study of Journalism with English could be the ideal starting point for a language-based career. Our innovative course enables you to bring together professional practice of written journalism with an in-depth knowledge and hands-on experience of how the English language is used in the real world. We will induct you into the Journalism profession, demanding exacting standards of professional behaviour from the outset. The Journalism modules will enable you develop the skills

and knowledge which lie at the heart of the working life of a journalist, across a range of platforms, with a focus on on-line and print media. You will study the essentials of journalism from practical writing to legal issues and the contextual aspects of this socially significant practice. Alongside journalism, you will learn about the nature of the English language and how English as a language system shapes our experiences and plays a vital role in our culture and our literature. You will also learn about the language of the media and how meaning is examined in theory and practice. Teaching focuses on building your knowledge of journalism by involving you in live projects both within and outside of the university, including the

opportunity to complete a workbased placement in your second year. By the end of your time with us you should be able to showcase your skills in your chosen area and you will also learn how to target yourself to the world of work by building a professional development portfolio. This course is taught by a team of committed staff from both the English and Media & Communication departments, all active in professional practice, research and publication.

Year One Oct Nov Dec Jan Feb March April May June

The Nature of the English Language News and Features Production

Researching for Journalism Broadcast Journalism, Law and Ethics or Journalism in Context

The Language of the Media

Personal Professional Development Add+Vantage 1 Year Two Oct Nov Dec Jan Feb March April May June

Meaning in Theory and Practice Broadcast Journalism, Law and Public Administration or Democracy and the Media Rethink, React, Respond Add+Vantage 2 Year Three Oct Nov Dec

News and Features 2 The Contemporary Novel or Discourse in a Social Context or Making of Modern English

Professional Experience

Jan

Feb

March

April

May

June

Language and Society in Britain since the 1960’s or Critical Discourse Analysis Journalism Practices Add+Vantage 3

Final Project or Dissertation (double) Journalism and Society

Final Project or Dissertation (double)

Coventry School of Art & Design

www.coventry.ac.uk/csad

Coventry School of Art & Design

www.coventry.ac.uk/csad

BA(Hons) Journalism and Media

Course Outline

Course Code PP53 Course Length 3 years full-time Entry Requirements 5 GCSEs at grade A-C including English Language and 260 tariff points from at least three A2 levels or equivalent qualifications including one from English or Media. Applicants will be required to attend interview. Course Tutor Rachel Matthews

BA(Hons) Journalism and Media

www.coventry.ac.uk/csad/journalism

Course Map

Ours is a media-centric world, dominated by 24-hour news which is broadcast round-theclock from a multiplicity of platforms. Do you want to learn how to decipher and negotiate that media noise? Crucially, do you want to become part of the media machine itself? If so, then our Journalism and Media degree could provide you with an essential starting point. Our innovative course enables you to bring together the professional practice of journalism whilst positioning it within the wider media landscape. Our aim is to give you the tools to take your position in this world by enabling you to analyse and produce vital components. We will induct you into the profession, demanding exacting standards of professional behaviour from the outset.

The course will enable you develop the skills and knowledge which lie at the heart of the working life of a journalist, across a range of platforms, including on-line, print and broadcast media. You will study the key concepts which underpin the complex world of media analysis, tackling areas including television, advertising, photography and film. The course will cover the essentials of journalism from practical writing to legal issues and the contextual aspects of this socially significant practice. Teaching focuses on building your knowledge of multi-media contexts by involving you in live projects both within and outside of the university, including the opportunity to undertake a professional experience in your

second year. By the end of your time with us you should be able to showcase your skills in your chosen area and you will also learn how to target yourself to the world of work by building a professional development portfolio. This course is taught by people with relevant professional experience – including national and regional journalists from print and broadcast media. It also draws on our expertise in related undergraduate and postgraduate courses including Communication, Culture and Media and Media Production.

Year One Oct Nov Dec Jan Feb March April May June

Key Concepts in Media and Communication News and Features Production Personal Professional Development Add+Vantage 1 Year Two

Researching for Journalism Broadcast Journalism, Law and Ethics

Media and Cultural Fields

Oct

Nov

Dec

Jan

Feb

March

April

May

June

Understanding Media and Communication Broadcast Journalism, Law and Public Administration Rethink, React, Respond Add+Vantage 2 Year Three Oct Nov Dec

Communication Practice News and Features 2

Professional Experience

Jan

Feb

March

April

May

June

Analysing Media and Communication Journalism Practices Add+Vantage 3

Final Project or Dissertation (double) Journalism and Society

Final Project or Dissertation (double)

Coventry School of Art & Design

www.coventry.ac.uk/csad

Coventry School of Art & Design

www.coventry.ac.uk/csad

BA(Hons) Media Production

Course Outline

Course Code P310 Course Length 3 years full-time Entry Requirements 5 GCSEs at grade A-C including English Language and 240 tariff points from at least three A2 levels or equivalent qualifications including Media. Applicants will be required to attend interview. Course Tutor Steve Dawkins

BA(Hons) Media Production

www.coventry.ac.uk/csad/media

Course Map

Our Media Production course offers you the opportunity to develop your own distinctive approach to the challenges posed by the transformation of the media and creative industries. Taught by active and engaged media producers, the course enables you to explore contemporary media production whilst finding and developing your own creative voice. By giving you the necessary technical skills, but more importantly, by encouraging you to develop a sustainable media practice, a clear creative voice and an engagement with real issues, you will be able to communicate that voice locally, nationally and globally. In year one, you will assimilate the essential tools and processes of media production, developing

key skills at the technical, creative and theoretical levels. You will be taught how to identify, research and develop your own media content: ideas, concepts, stories; you will begin to learn how to maximise the visibility and impact of your work by developing professional skills in a range of media, including: video, radio and sound, photography, television, and interactive media. In year two you will extend and explore your critical and creative thinking, contextualising your own practice. You will begin to develop areas of practice that you may want to specialise in professionally – e.g. documentary, experimental, or formatted films/programmes. You will also undertake a professional experience: either a work placement in a media

organisation or an equivalent professional live brief or project. The final year of the course sees you researching, developing and producing of your own professional media production/s in the medium, or media, of your choice. The course will open up a whole range of professional and managerial jobs in the creative industries, including those in television and radio production, photographic and video production and new media organisations. Many graduates have also gone on to take postgraduate qualifications in the field.

Year One

Year Two Oct Nov Dec Jan Feb March April May June

Placing your Media Production in Context (double) Option 1 Documentary Production Formats Production Sound & Music in the Digital World Rethink, React, Respond Add+Vantage 2 Year Three Oct Nov Dec Jan Feb March Option 2 Digital Media Experimental Narrative Short Film Production Transcultural Film

Professional Experience

April

May

June

Research and Development (double) Analysing Media and Communication Professional Practice Portfolio Add+Vantage 3 Final Media Productions (double)

Final Media Productions (double)

Dylan Cozens Coventry School of Art & Design www.coventry.ac.uk/csad Coventry School of Art & Design www.coventry.ac.uk/csad

BA(Hons) Photography

Course Outline

Course Code W640 Course Length 3 years full-time Entry Requirements 5 GCSEs at grade A-C including English Language and 260 tariff points from at least three A2 levels or equivalent qualifications including one from Art, Media or Photography. Applicants will be required to attend a portfolio review. Course Tutor Paul Smith

BA(Hons) Photography

www.coventry.ac.uk/csad/photography

Course Map

This exciting new course will impart the skills necessary to meet the challenges posed by the latest developments within photographic technology. The course combines the practical and critical study of photography with a strong emphasis on new technologies and enterprise. With the majority of images being captured, viewed and distributed digitally around the globe, digital photography has become an influential tool in modern communication. Technological advances and the changes in working practices have had an enormous impact on the face of the industry as have media habits of the current generation of prosumers. The course will focus on the latest developments in digital imaging and new media

storytelling whilst also developing the critical tools for thinking about the role of photography within contemporary media. You will develop your skills with both analogue and digital capture, production, post production, promotion and distribution. The course will prepare you for your future career and will encourage you to explore this rapidly expanding industry and equip you with the entrepreneurial skills required to develop your own sustainable photographic practice. You will work with a group of highly professional, skilled and dedicated team of practising and award winning photographers and will be supported by technicians who offer assistance across the full range of workshops and studio

facilities offered by the School. They will encourage you to explore this rapidly expanding industry and equip you with the entrepreneurial skills required to build your own successful photographic business. The media and creative industries continue to flourish. National and international graduate career prospects cover a broad range of photographic practices that include advertising, documentary, editorial, fashion, studio and art practices. Students will also be well equipped to continue their studies at postgraduate level.

Year One Oct Nov Dec Jan Feb March April May June

Developing and Understanding Photographic Practice (double) Personal Professional Development Add+Vantage 1 Year Two Oct Nov Dec

Creative Digital Practice (double)

Working with Light

Jan

Feb

March

April

May

June

Placing Photographic Practice in Context (double) Rethink, React, Respond Add+Vantage 2 Year Three Oct Nov Dec

Digital Media Experimental Narrative or Picturing the Body

Professional Experience

Jan

Feb

March

April

May

June

Working with Photography in Context Photography and Narrative Professional Practice Portfolio Add+Vantage 3

Professional Photographic Practice (triple)

Professional Photographic Practice (triple)

‘Steph Samuels’ by Jaskirt Dhaliwhal - Photo Imaging Council Award Winner 2007 Coventry School of Art & Design www.coventry.ac.uk/csad Coventry School of Art & Design www.coventry.ac.uk/csad

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