School Buting Senior High School Grade Level and Section 12- ABM

GRADE 12
Pre-Service Teacher MONIQUE Z. DELOS REYES Learning Area Marketing
DAILY LESSON LOG
Teaching Dates and Time Quarter First

Session 1
I. OBJECTIVES

A. Content Standards The importance of information, the market characteristics affecting consumer behaviour, and the bases of market segmentation

B. Performance Standards Conduct marketing research, interpret market buying behaviour on product or service, and identify the product or service target market

Learning Competencies:
• Identify and segment market for a product or service (ABM_PM11-Ie-i-14)
• Select the appropriate target market segment and its positioning (ABM_PM11-Ie-i-15)
C. Learning
Competencies/ Objectives Specific Objectives:
(Write the LC Code) At the end of the lesson the learners shall be able to:
1. Understand it: Understand the benefits of Market STP (Segmentation, Targeting, and Positioning) in business.
2. Do it: Prepare an ideal market segmentation situation.
3. Make it useful: Design a product that is specifically suited to the particular market.

II. CONTENT
Marketing Segmentation, Market Targeting and Market Positioning (STP)
III. LEARNING RESOURCES
Principles of Marketing (16 th Edition) by P. Kotler and G. Armstrong
A. References Principles of Marketing (17 th Edition) by P. Kotler and G. Armstrong
Principles of Marketing by P.R. Pereda, P.P. Pereda, and V.M. Castillo
1. Teacher’s Guide
pages
2. Learner’s Material
pages
3. Textbook pages pp 222 – 238, pp 212 – 236, pp 69 – 81
4. Additional Materials
from Learning Resource PowerPoint Presentation, White board and Marker, Television
portal

B. Other Learning
Resources
IV. PROCEDURES
What’s To Do:
1. Attendance for the day
2. Report on the cleanliness of the classroom
A. Reviewing previous 3. Prayer
lesson or presenting a 4. Review
new lesson
HUMAN CHAIN: The students will form a chain and they will give 1 (one) unique word related to the previous
topic. In able to unlock the chain, students should remember the word of his/her classmate and will able to say it.
Matching of Words:
The teacher will show “Main Bases of Segmentation”, the learners should match the words that will fall under these bases.
Answer key will be shown in slide (PPT) after the students correctly match the words.

B. Establishing a purpose
for the lesson

Discussion Proper:
Interactive lesson. Teachers will shows images and ask the student the following question.
1. Based on the words I presented, what do you think market segmentation is? (MS)
2. Why it is need to break the large market into smaller segments? (MT)
C. Presenting 3. What are some of the commercial tagline or jingles you remember from these pictures? (MP)
examples/instances of the
new lesson

McDonald’s Pies Around The World:

D. Discussing new https://www.youtube.com/watch?v=eJ0x8VjiWAk
concepts and practicing Teachers will show a video about McDonald’s pie. Learners will be asked
new skills #1 1. Why do you think these pies are not available in our country?
2. If one of the Market STP is gone, do you think the business will survive?
Groupings:
E. Discussing new Learners will be group into 5. Representative from the groups will have to pick, what kind of consumer they will have. They will think of a product
concepts and practicing (food) and make a commercial about it, ofcourse, with catchy tagline. (10 minutes for the preparation)
new skills #2 a.) Businessman from China b.) College student s with 150/day allowance c.) Mother with new born triplets
d.) Grandfather with mild stroke e.) Female athletes with high metabolism
 F. Developing mastery
Presentation:
(Leads to Formative
Learners will present and explain how they come up with product and why it is their product. RUBRICS will also be provided.
Assessment)
G. Finding practical
applications of concepts Teacher will ask a learner what bases of segmentation he/she notice present in a kind of consumer presented by the group.
and skills in daily living
H. Making generalizations
and abstractions about Learners will be asked “What is significance of Market STP? How important is Market STP?” (ending question)
the lesson
I. Evaluating learning
J. Additional activities for
application or remediation
V. REMARKS
VI. REFLECTION
A. No. of learners who
earned 80% on the
formative assessment
B. No. of learners who
require additional
activities for remediation
C. Did the remedial
lessons work? No. of
students who caught up
with the lesson
D. No. of learners who
continue to require
remediation
E. Which of my teaching
strategies work well? Why
did these work?
F. What difficulties did I
encounter which my
principal or supervisor
help me solve?
G. What innovation or
localized materials did I
use/discover which I wish
to share with other
teachers?

Checked by:
Mr. Benjamin J. Meniano
Cooperating Teacher
 PRESENTORS:

CRITERION Excellent Satisfactory Developing Beginning Rating

OVERALL PRESENTATION 30%

Maintain level of enthusiasm.
Use appropriate instructional
materials.
Excellent presenters.
Leadership attributes and
achievements are clearly
introduced, well-organized and
creatively portrayed, showing
detailed information, connections
IN CUSTOMER SERVICE
RELATIONSHIP.
CREATIVITY 25%
Details of the information presented
clearly, states the development of
PERFORMANCE

the study. Provide extensive facts,

information, insights that are
strongly connected in CUSTOMER
SERVICE RELATIONSHIP.
UNDERSTANDING 30%
Demonstrate a sophisticated
understanding of all aspect of
CUSTOMER SERVICE
RELATIONSHIP. Gained
understanding of concepts and
application of CUSTOMER
SERVICE RELATIONSHIP.
COMMUNICATION SKILLS 15%
Being able to communicate clearly
effectively orally. (Correct usage,
appropriate vocabulary and
grammar).
Demonstrate active listening.
Communicate with clarity and
concision.
100 TOTAL