Beruflich Dokumente
Kultur Dokumente
Researchers
John Patrick T. Navarro
Prince Lloyd M. Tacder
CHAPTER I
Introduction
new action. The purpose of advertising may also be to measure attitudes that a
rising, for both corporate, non-profit and public sectors, especially for an integrated
approach in planning and realizing activities. Radio stations generally run their
commercials hold a marginal share among the main media categories, for example
main areas where tend to get asked for input regarding vitamin supplements and
their Advertisement.
command and draw attention, hold the interest, arouse desire for possession of
and that are paid to promote products, The concept is like television, but with
words, music, and sounds without the use of visual images and convenient from
any transit advertisement . The most common types of transit advertising are- car
cards, exterior displays, delivery vans, bus panels, trams and station posters. They
are fairly sighted by the commuters and can be easily read (Sharma and Singh,
2009).
The radio advertising, It reaches the right people, in the right numbers at
supplement among senior citizen Specifically, this study answered the following
questions.
1.1 Tablet;
1.2 liquid;
1.3Capsule;
1.1Providing information
2.2Entertaining
2.3Promotional
3. Is there significant difference on Popularity of Radio Advertising on food
Hypothesis
Advertisement providing
information
Entertaining Advertising
Promotional Advertising
Tablet;
Liquid;
Capsule;
Moderating Variable
to support the business. Customer loyalty is also a major factor in maintaining the
their study. It also will give a clear understanding of the Popularity by of using
radio.
strategy and at the same awareness for strategy to use. It also will serve as
Definition of Terms
in this section were defined operationally to give the reader better understanding.
of music, news, and other types of programs from single broadcast stations to
Advertising. To call the public attention for promoting to your business, usually
for the purpose of selling products or services, through the use of various forms
.
Review of Related Literature
Presented in this section are the related literatures taken from internet
Senior citizen.
the general public to buy a certain product and recognize as well through
provides information about the advertising firm, its product qualities, place of
advertising work.
of advertising and communication. The help of any radio advertised with various
advertising tools as well as how they could be effectively for optimum result.
that are paid placements to promote products, services, or events. The idea is
like television, but with words, music, and sounds without the use of visual
images.
Providing Information
In fact, many of listeners are also online and radio can be a great way to get
people to go to your website. Production of radio ads is relatively low-cost and fast.
The script should be catchy and memorable; there should be a clear call to action
and a good tag line or jingle. Air time can usually be bought in cost-effective
packages and most radio stations offer all-in deals, which include to inform
potential consumers about the products of the advertiser and to provide necessary
information so that they should be able to compare them with products of the
products are adequate for purchasing and to finally lead to a purchase in favour
inform customers about promo and sales through Radio, Selection of advertising
media and vehicles is one of the most important and complicated of all marketing
influencing the general public to buy a product or services through visual or oral
messages
Entertaining
It's simply the uses of entertainment to convey or to convince a product
audience for making purchase decision about a product or service and conveying
promotion by some sponsor that reaches through various traditional media such
enjoyment, unlike other marketers who prioritize aspects like market originality or
brand identity, entertainment show runners, writers and creators are focused
more on the creative element of entertainment value alone, and that makes all
message should command and draw attention, hold the interest, arouse desire
appropriate communication mix and creating messages, the most widely are
face a more intensely competitive environment, the need for effective marketing
than one voice induce higher emotions as message is split between voice and
of buying behavior reflected in message recall rate among audience and giving
attention of consumers on the possible danger they are exposed to and to give a
appeals that are used in advertising: social disapproval and physical danger.
Advertising appeals are part of a creative strategy for giving awareness for
advertising and what the listener preferences about of their perspective products.
(Sharma and Sing 2006) emphasize that the choice of an adequate appeal is one
While defining appeals (Belch and Belch 2004) maintain that appeals in
advertising refer to the approach used to draw the consumer’s attention or/and to
influence the feelings they have for the product. Stated that appeal in advertising
The choice and the application of the marketing appeal depends on the
advertising company, the type of the product, the set advertising goals, target
groups and also of the way of advertising of the competitors and media which will
METHOD
The Research design used in the study method that aims to examine the
about Radio advertising as well as the Polarity among the senior citizens terms in
This study can also internalize the significance of the quality service to the
respondents.
Research Respondents
The researchers of this study chose a specific respondent among the senior
citizen really love to listen radio terms of any product induced. By this method, it
can be help to pursue our research about Popularity of radio advertising on Food
which is capable enough to fulfill the study because of the help to our specific
beginning part of the questionnaire was all about the What Form of food
supplement in terms Tablet, Liquid, Capsule; The second part of this operation is
Entertaining, Promotional.
asked to answer:
Research Procedures
by the researcher.
used.
Mean. This was used to find out the level of Polarity in radio advertising
radio advertising.
profile.
References