ADVERTISEMENT

 Definition
Advertisement atau iklan merupakan media pemasaran yang bertujuan untuk
mengajak pendengar atau pembaca membeli atau menggunakan barang atau jasa yang
ditawarkan dalam iklan tersebut.

 Types of advertisement
1. Iklan yang diperdengarkan (audio) : radio
2. Iklan cetak dan elektronik : majalah, surat kabar, tabloid, baliho, pamflet, internet
(online), billboard
3. Iklan audio-visual : televisi

 Communicative purpose
The purpose of the advertisement is to announce/advert about a case or a public, or in other
words to introduce a product to the public in order to buy and attracted to the product being
advertised.

 Generic Structure
• Purpose (tujuan) Apa itu tujuan dari penulis untuk menulis teks iklan?
• Name of product (Nama Produk) Ini adalah tentang nama dan merek.
• User (pengguna) Yang membutuhkan produk?

EXERCISES

Questions for no. 1-2

GRAPHIC ARTIST

An international TV and Video production company in Central Jakarta seeks a

qualified graphic artist to design interactive DVDS must have fluent English,
excellent graphic design skills, and the computer skill to create a multi-level
interactive products, video editing ability is also required.

Please, send CV to: tna@tnaasia.com

1. The graphic artist candidates must have the following qualifications, except...
A. Fluent English C. Communication skill
B. Computer skill D. Excellent graphic skill

2. The word required has similar meaning to...

A. Useful C. Refused
B. Needed D. Valuable
Questions for no. 3-5

English Kindergarten Teacher Needed

To teach at an International School in Yogyakarta
From Monday to Friday
Requirements
Female, not more than 30 years old
S1 graduate, with GPA at least 3
Love Children
Creative
Computer Literate
Facilities:
Interesting salary
Free dormitory
Free lunch for five days (Monday to Friday)
Please send your application letter, a recent photograph and curriculum vitae to
mataharikindergarten@sch.id

No later than April 20 2019

3. Which is NOT the requirement of the applicants?
A. She is willing to work overtime
B. She loves children
C. She is computer literate
D. She is below 30

4. If accepted, an applicant will...

A. Teach at an International Junior High School
B. Use English when teaching
C. Teach four days in a week
D. Get free lunch every day
E. Live in a dormitory

5. What the day will the applicant teach in a week?

A. Full time
B. Monday to Thursday
C. Sunday to Friday
D. Monday to Friday

Questions for no. 6-8

Urgently Required
A Chef
Willing to work late nights
Able to cook Europian and American cuisines
At least 2 years experience
Careful and Tidy
Those who are interested please attend an interview at TASTY Resto
at Jl. Juwadi 43.
No more than a week after the ad.
6. The following are the qualifications an applicant should have, except...
A. Smart in cooking C. Friemdly
B. Careful D. Experienced
7. What should an applicant do?
A. Send an application letter
B. Participate in an in-house training
C. Contact the owner of the restaurant
D. Do a cooking test not more than two weeks after the ad
 8. Who is the candidate of this advertisement?
A. A Teacher C. American student
B. A Chief D. A Chef

Questions for no. 9-10

SPECIAL FOR YOU!!!

These easy-to-care, long-lasting chairs are made from high-quality

rattan.Elegant enough for the interior of your house.
Can be used for your verandah, family room even garden.
√ Environmentally friendly
√ High tensile strength
√ Comfortable
√ 3 Years Guarantee

Order now and get special prices during this week’s fair!
CV Agung Kencana
Jl. Monginsidi No. 45 Yogyakarta
0274-2345-6789
9. How many years does the company guarantee its product?
A. One C. Three
B. Two D. Four

10. From the text we know that...

A. The product is made of wood
B. The product needs special treatment
C. The product is not safe for the environment
D. People can get special prices after the fair was over