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ARELLANO UNIVERSITY- PLARIDEL CAMPUS

53 New Panaderos Ext, Mandaluyong city

1550 Metro Manila

PASTAHOLIC RESTAURANT

A Business Plan Proposal

Presented to:

Ms. Cristy M. Relos

Entrepreneurship Teacher

In Partial fulfillment of the Requirements for the

Entrepreneurship

By:

Rachelle T. Enobay

Angelica N. Narvaez

Nikka R. Reponte

Carolyn S. Pelayo
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Introduction

Pastaholic prides itself in offering delicious Tuna pasta for everyone whether
a “ Barkada” , solo and other guest that has been visiting our restaurant.
Our passion for service comfort and other value-for-money keeps our guest
coming back more.

That’s what your are to us “ Our guest” see you soon!!

A. Company’s name: Our company’s name is PASTAHOLIC

RESTAURANT the company derives it from the word Pasta and Holic for
being addicted to pasta.

Pastaholic is set up by friends, Rachelle T. Enobay, Nikka R. Reponte,

Carolyn S. Pelayo, Angelica N. Narvaez. Pastaholic has been part of
Mandaluyong’s best pasta restaurant 2015 serving mouth watering Tuna
pasta to generations of mandaluyong’s visitors, Today Pastaholic restaurant
is still very much a family business with the first mandaluyong’s helm of
food.

The Family history goes back to 2014 when four childhood friends decided to
build a pasta house/restaurant since they are were addicted to pasta and
love eating pasta for their snacks and it became their stress reliever.

Pastaholic is located at shaw boulevard corner nueve de pebrero street,

mandaluyong city. The Pastaholic family provide td the fair and affordable
prices with an excellent services in a clean and friendly athmosphere.

Pastaholic family is eager to fulfill any of your special event needs from
family gatherings to wedding receptions, debut and other birthday
celebrations, and as a Pastaholic family we offer a variety of menu and full
service from here to there and anywhere!

Serve with our special tuna pasta for as low as 149 pesos!
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Location:
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B. Core Values, Mission and Vision statement:

Mission

Pastaholic is dedicated to those people who loves to eat any kind of pasta.
This is a hospitality restaurant, providing a fresh and friendly atmosphere for
the costumer to be comfortable and to relax them and to have some fun.

Vision

We will be a honorable restaurant and reputable company in the area. We

weill provide a delicious pasta that every people will love. We also provide a
very friendly and good atmosphere for our costumers so that they will feel
more comfortable and safe inside our restaurant.

Core Values

 Social Responsibility

We are dedicated to maintain sustainable business practices. We support our

partners in our business and look for the opportunities to positively impact
our social and environmental surroundings through direct trade, community
giving and advocacy.

 Cultural Responsibility

To protect the cultural heritage and support cultural activities are shares of
each part of the society. This is the sum of the distances covered together,
obstacles overcome and gaining. In other words the culture is the keystone,
which constitures us and causes us to stand and be hopeful about the future.

We, as a pastaholic family, are aware what underline all the of success is
our firm belief I and loyalty to the values of these lands. With this conscious,
we provide our support to cultural projects and activitie , which contribute to
our mission and policies as well as social life in an intergrated manner.
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Addtionally, we serve for many projects realized by the non-governmental

organization each year.

 Economic Responsibility

We are committed to serve the clean and highest quality of food. We aim to
generate a sufficient return on investment to sustain operations with a
minimum of risk. We pursue profit as a means to reinvest in a healthy and
vibrant workplace and to create opportunities for further growth and
development.
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Chapter II

Marketing Aspect

Target Market

Our prospect target market are the teenagers, students or

the middle-class people because teenagers nowadays hobby is to eat
together with there “ Barkada” classmates, Bestfriends and friends.

Place Strategy

Our Pastaholic restaurant is located at Edsa corner shaw

boulevard mandaluyong city beside Shaw center mall.

Promotion Strategy

Oir few specific marketing efforts are commercial, local

newspapers, Local tv-spots , local radio stations, flyers and our official gmail
account pastaholiccc@gmail.com