COMPILED BY:-

 NIDHI JAIN – 17

 JAYESH MULCHANDANI – 31

ARCHI RAMBHIA – 36


NIYATI SHAH – 46


AMRIN SIDDIQUI - 51


SONAL JAIN - 59

 ACKNOWLEDGEMENT
We thank KC college and our principal Ms
Manju Nichani for providing us with such a nice
course and we also thank our HOD Mr. Kailash
Chandok and Ms Neha Singh for giving us the
opportunity to meet the corporate people and
share their experience with us. We also thank our
family and friends for supporting us .
 CONTENTS
1. NAME OF THE COMPANY
2. INTRODUCTION
3. FACTS AND FIGURES
4. COOPERATE SOCIAL RESPONSIBILITY
5. INITIATIVES AND ACHIEVEMENTS
6. HIERACHY
7. SWOT ANALYSIS
8. PRODUCTS
9. PLANS AND SERVICES
10. ORGANISING RESOURCES
11. MARKETING STRATEGIES
12. RELATION WITH EMPLOYEES
13. BRAND AMBASSADOR
14. BUDGET
15. PROFIT AND LOSS
16. UPCOMING PRODUCTS
17. COMPETITORS
18. CONCLUSION
19. BIBLIOGRAPHY
 L’OREAL
 The company began doing business in India in
the early nineties through a distributor and later
established
Click L'Oreal
to edit Master subtitle style India, a wholly owned
subsidiary of the L'Oreal Group.
 L'Oreal - the second ranked international

cosmetics company in India - claims that

revenues in the country increased five-fold over
the past five years.
 INTRODUCTION
 Origin in 1909, under the leadership
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of the innovative Frenchchemist,
Eugene Schueller format
 Main headquarters in Paris
 Second Outline Level
 Proud holder of 25 global brands
 Third Outline Level
and is one of the top patent-holders
of nanotechnology in the United Fourth Outline Level
States.
 Fifth Outline
 Over the years, the company has
received several prestigious awards Level
and recognitions. "Research and  Sixth Outline
innovation" have remained the Level
hallmark of L'Oreal.  Seventh Outline
 Presence in the fields of dermatology and
pharmaceuticals.
 The brand ambassadors of L'Oreal include celebrities like
Penelope Cruz and Aishwarya Rai Bachhan.
 The company continues to help millions across the globe
to achieve their dream of "aspiring to beauty.“
 L'Oreal operates three divisions in India, including the
a) Consumer Products Division
b)Maybelline New York and Garnier
c) The Active Cosmetics Division with the Vichy brand of
dermo-cosmetics.
 Everyone aspires to beauty.
 Our mission is to help men and women around the world
realise that aspiration, and express their individual
personalities to the full.
 FACTS AND FIGURES
L’Oreal’s largest single shareholder is 85-year-old
French heiress Lilian Bettencourt, daughter of L’Oreal’s
founder.
Worth an estimated $22 billion, Bettencourt is also the
world’s richest woman.
Swiss food company Nestle owns 1/4 of the company.
L’Oreal is the world’s largest cosmetics company.
L’Oreal is also the top nanotechnology patent-holder in
the United States.
Eugene Schueller, a young French chemist who
developed an innovative hair-colour formula. He
named his improved hair dye Aureole.
 L’Oreal employs 50,500 people in over 130 countries.
 Spokespeople for L’Oreal have included Aishwarya
Rai, Matthew Fox, Ben Affleck and the Spice Girls.
 L’Oreal consists of over a dozen global brands

 GROUP PROFILE
 -A century of expertise in
 Cosmetics
 -€ 17.5 billion consolidated sales
 in 2009
 -23 global brands*
 -130 countries
 -64 600 employees
 -674 patents filed in 2009.
 CORPORATE SOCIAL
RESPONSIBILITY
 For L’Oréal, incorporating social, environmental, and
economic concerns is fundamental for its strategy and
its activities, as it is with choosing partners and its
supplier relations.
 L’Oréal has set up a social responsibility program the -
L’Oréal buy & care program for dealing with suppliers in
order to enforce fundamental aspects such as:
• compliance with laws in force,
• respecting human and labour rights,
• protecting the environment ,
• the health and safety of workers.
 Safety/Health/Environment social audits are frequently
conducted worldwide all throughout the logistics chain in
order to:-
• approve of suppliers' choices,
• continuously improve existing partnerships.
 The company says it wants to reduce
 its carbon footprint and its use of
 natural resources through
 greater eco-efficiency and lowered
 environmental impact.
 It has laid down the goals of reducing
 greenhouse emissions, waste generated
 by finished products and water
 consumption per finished product by
 50 percent over the next five years.
 INITIATIVES AND
ACHIEVEMENTS
  Click
In the course of to
theedit
pastthe
yearoutline
L’Oreal text
formathas undertaken a number of
significant
 Second Outline Level
initiatives as part of its
sustainability aims and Outline Level
 Third
has also been acknowledged
 Fourth Outline Level
on a number of
 Fifth
occasions forOutline
its
achievements in the area. Level
It was named for the third year running as
 Sixth Outline
one of top 100 most sustainable companies in
Level magazine.
the world by Corporate Knights
As well as being ranked  Seventh
one of the Outline
top ten
 HIERACHY
 MANAGING COMMITTEE:-
• JEAN-PAUL AGON – Chief Executive Officer
• LAURENT ATTAL – President and CEO Of L'Oreal USA
• JEAN-PHILIPPE BLANPAIN – Operations General Manager
• NICOLAS HIERONIMUS - President Of Professional
Division Products
• BEATRICE DAUTRESME – Executive Vice-President
• JEAN-JACQUES LEBEL - President Of Consumer Products
• BRIGITTE LIBERMAN – General Manager Of Active
Cosmetics
• MARC MENESGUEN – President Of Luxury Products
• CHRITIAN MULLIEZ – Executive Vice-President Of
Administration and Finance
 SWOT ANALYSIS
S – STRENGHTS

W – WEAKNESS

O – OPPORTUNITIES

T - THREATS
 1) STRENGHTS:-
• Passion as the key to the well-renowned
accomplishment.
• Research and innovation in the interest of beauty.
• Dedication to their continuous research.
• Leadership and developing activities in the growing
cosmetics industry.
• Advertising strategy.

 2) WEAKNESS:-
• Decentralized organizational structure.
• Subdivisions of the Company, leads to the difficulty in
the control of L’Oreal.
• The profit margin is comparably low.
• Coordination and the control of the activities in the
 3) OPPORTUNITIES:-
• Being the leading cosmetic brand gives them the edge
for their well-known image.
• L’Oreal take the advantage of the great market share
because of the numerous patents registered by the
Company.
• Growing demand for beauty products.

 4) THREATS:-
• Growing competition in the field of cosmetic brands.
• The economic downturn and the spending habits of
consumer.
• Problems to reach out the average people from the
underdeveloped countries.
• People may find the products are not of their basic
 PRODUCTS
 LUXURY PRODUCTS.  CONSUMER PRODUCTS.
PROFESSIONAL  ACTIVE CONSUMERS
PRODUCTS
 PLANS AND SERVICES

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 MARKETING STRATEGIES
Going to saloons and demonstrate the products
Going to fashion hair stylist and make them

understand the benefit of the products

Organizing seminars

Online teaser campaign

Make over programmes

Free skin analysis

Consumer satisfaction

To formulate products that suits other women from

other parts of the world

 RELATION WITH EMPLOYEES
 L'Oreal embraces diversity in their employees for
which they received the Diversity Best Practices 2004
Global Leadership Award
Value the employee’s culture and ideas
Employees are given certain products of the company
at a discounted rate
Suggestions are always welcomed
Provided with incentives
 BRAND AMBASSADOR
LOREAL WOMEN:-
AISHWARYA RAI

SONAM KAPOOR

FREIDA PINTO

LOREAL MEN:-

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GERRAD Master subtitle style
BUTLER
 BUDGETS
 One of the biggest advertisers in the world
Budget has swelled by 9.5 percent to $6.29 billion

Approximately spends:-

a) 75% on TV ads

b) 20% on print ads

c) 2% on web initiatives

Decided to reduce its ad spending on traditional media.

Totalto
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 sales
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 PROFIT CHART
 PROFIT
Price in $ million

12

10

0
 COMPETITORS
LOREAL is also in the race to be at the top. The only thing that restricts a
company to be a monopolist is the competition in the market. LOREAL too is
somewhat affected by its competitors:-
LAKME

 ORIFLAME

VLCC

UNILEVER

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REVLON

SHISEIDO

PROCTOR and GAMBLER

 CONCLUSION

After meeting the people of LOREAL Company we

conclude that they believe that looks matter a lot
for a successful life. This is because if people look
glamorous they develop a sense of confidence in
them and this confidence leads to success in one’s
life.