1. Identify direct and indirect competitors.

DIRECT COMPETITORS

 Botoys Lechon Manok

 Ogis Lechon Manok (Sta. Lucia)
 Ogis Lechon Manok (San Pedro)
 Ogis Lechon Manok (San Jose)
 Ogis Lechon Manok (Fs Pajares)
 Ogis Lechon Manok (Lumbia)
 Ogis Lechon Manok (Tiguma)
 Pedros Lechon Manok (San Francisco)
 Pedros Lechon Manok (Gatas)
 Gabby’s Lechon Manok (Tiguma)
 Gabby’s Lechon Manok (Fs Pajares)
 Chooks to go Lechon Manok(San Pedro)
 Waffy’s Lechon Manok (Tiguma)
 Homemade (Tiguma)
 Templados (Tiguma)

INDIRECT COMPETITORS

 Jollibee
 Mc Do
 Chow king
 Mang Inasal
 Greenwhich
 Grazzianna
 Rodolfos
 Penong’s
 Carenderia’s

2. Prepare competitive analysis.

Barangay Gatas is one of the Brgy. Of Pagadian City and this will be the location of our business. The
barangay has already different establishment including Lechon Manok. There are 3 Lechon Manok
establishments existed near our location namely; Botoys Lechon Manok, Ogis Lechon Manok (Sta.
Lucia), Ogis Lechon Manok ( San Pedro) and they are our Direct competitors. We also have our indirect
competitors namely; Pedros Lecon Manok, Ogis Lechon Manok, Isla Lechon Manok. The table below is
the number of sales and prices of each competitor.

DIRECT COMPETITORS

STORE SALES ANNUALY PRICES

Botoys Lechon Manok 10,800 185
Chooks to Go 14,400 210
Ogis Lechon Manok 18,000 185

INDIRECT COMPETITORS

STORE SALES ANNUALY PRICES

Pedros Lechon Manok 72,000 190
Ogis Lechon Manok 36,000 185
Isla Lechon Manok 10,800 185

STRENGHT AND WEAKNESS

STORE STRENGHT WEAKNESSES

Botoys Lechon Manok They have a comfortable space
and they maintain their
cleanliness.
Chooks to Go Has a different flavor of their
product. Customers have
choices to choose.
They don’t have a good service
in terms of interfacing their
customers.
Their price is more expensive
compare to the other
compitetors.

Ogis Lechon Manok Has a raw product that is always Their place is very crowded and
available at their. prone to dirt and dust.

Opportunities in the Business

Listen to your potential clients and past leads.

This will help you to find opportunities to develop more tailored products and services hone your target
market and identify and overcome common objections.

Listen to your customers

When you’re talking to your customers listen to what they saying about your industry, products and
services.
Look at your competitors
Analyzing your competitors will help you identify key business opportunities to expand your market
reach and develop your products and services.

Look at industry trends and insights

Absorb yourself in your industry and continually educate yourself on the latest techniques and trends.

3. Device a plan to maintain customer’s loyalty. Make a strategy or program.

PROMOTIONAL for the OPENING OF OUR BUSINESS:

• For the first 20 customers whether it is a dine in or take out order, we will give them a 20%
discount for the second product that they can avail if they will purchase a one whole piece of our native
lechon manok.
• For the first 20 dine in customers, we will give them a free 1ltr of soft drinks if they purchase 10
pcs of any of those giblets (lamang loob).
• We will have an endorsing competition with our business and products and to those who will
have many likes and shares will win a price of 1 whole piece of lechon manok and a cash price of 5,000
pesos.

We will give them a promo that is so good that they cannot refuse. A promo that can give them a
pleasing discount with a same great quality of a product. We will provide them a good service, good
quality of product and maintain cleanliness in our surroundings.