Ideation Workshop

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IDEATION WORKSHOP TOOLKIT
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USING THE TOOLKIT
The toolkit guides your thinking
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Download your own copy Use post-it notes to build up When working as a team,
into a Google Drive account. the tools. The Google Drive complete your version first
Then you can make copies of version includes digital and then share perspectives.
all the tools. post-its around each tool.
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MODULE INDEX
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BUSINESS
INCEPTION
MODELLING
#STORYTELLING
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INCEPTION
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GOLDEN CIRCLE VERSION:
Customers buy why you do it, not what you do.
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Why? How? What?
Pollenizer Global Pty Ltd - Idea inspired by Simon Sinek
e.g. We believe that renewable energy can power e.g. We use the latest technology to deliver low e.g. We make solar panels that look like tiles to
the entire world. cost, high efficiency solar power to consumers. harvest the sun’s energy and gorgeous batteries to
use it at night.
Inspired by Simon Sinek

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#MASSIVE CANVAS VERSION:
How we get to our future?
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#MASSIVE
1 2 3 4
What if… What if… What if… What if…
e.g. … We could demonstrate a e.g. … We could launch e.g. … We could use our e.g. … Planet Earth was
battery powered supercar using our own electric batteries to power solar powered?
a Lotus and our electric engine supercar? homes?
Pollenizer Global Pty Ltd
and batteries?
The small monopoly that “The North Star”

we can measure and that is never forgotten. If you
build upon. Your can’t imagine how you will get
minimum viable product. there yet, then you are
thinking big enough.
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Path to #MASSIVE?™ Pollenizer
PIXAR CANVAS VERSION:
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Transform your #MASSIVE Canvas into a story. What will the world say when you are
done? Think about how each stage creates the conditions for the next to happen.
Once upon a time… One day… Because of that… Because of this…

e.g … Planet Earth was destroying itself with fossil e.g … Tesla created a car that e.g … Tesla was able to raise e.g … Tesla drove down the
fuels. was electric powered and the money it needed to make its cost of batteries while
demonstrated what is possible with own electric cars exciting the world about the
batteries. opportunity for renewable energy.
Pollenizer Global Pty Ltd - Idea inspired by Daniel Pink
Until finally…
e.g … Every home, office and car on Planet Earth was powered by cheap, powerful renewable energy.
Inspired by Daniel Pink

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BUSINESS MODELLING
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LEAN CANVAS INSTRUCTIONS
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PRODUCT MARKET
Customer Problem Solution Unique Value Proposition Unfair Advantage Customer
• List top 3 problems you • Bullet list the things you • Write a 1-sentence • The one thing you have • List the types of end
believe your customer is need to make ‘pitch’ that outlines that cannot be easily customers that will
experiencing • E.g. Device, website, customer, problem, copied or bought? E.g. benefit from your idea.
• Describe these team, a way to take promise, how you do it, Celebrity backing, Be specific. Use
assumptions as they money, a submission and how you’re special exclusive data source company names,
were speaking with form, a database, etc. position titles or contact
their own voice • E.g. AirBnB helps names.
middle-aged holiday
Today’s alternatives Metrics travellers find quality Channels
home accommodation, • Where will you reach
• What workarounds do • What will you measure by matching travellers your end customers?
they have / find today? to know if on track? E.g. with homeowners to • Who are your partners
• What competitors are Actions / Week / User rent their empty spaces to commercialise it? E.g.
there available today? Corporates, CSIRO
direct, research bodies
Lean Canvas is © Lean Stack

Cost Revenue
• Variable Costs: E.g. Marketing, cost paid per unit, utilities • Direct Revenue. E.g. Price paid per customer, tiered pricing.
• Opt: Indirect Revenue. E.g. Grants, sell your usage data.
• Opt: Channel Revenue. E.g. Can a partner sell for you for a fixed
price, commission, or license fee?
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LEAN CANVAS VERSION:
PRODUCT MARKET
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Customer Problem Solution Unique Value Unfair Advantage Customer
Proposition
Metrics Channels
Cost Revenue
© Lean Stack
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VALUE PROPOSITION INSTRUCTIONS
Map what you will build to what the customer will value and need
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Gain creators: Gains:
Describe how your Describe the outcomes
products and services customers want to
create customer gains. achieve or the concrete
benefits they are
seeking. Customer jobs:
Products and services: Describe what
that make up your customers are trying to
solution to the get done in their work
problems associated and in their lives, as
with getting the job expressed in their own
done. words.
Pain relievers: Pains:
Describe how your Describe bad
products and services outcomes, risks and
alleviate customer obstacles related to the
pains. customer jobs.
© Strategyzer
VALUE CREATION CUSTOMER UNDERSTANDING
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GAINS AND PAINS TIPS
Customer Pains Customer Gains
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What does your customer find too costly? Which savings would make you customer happy?
Takes a lot of time, costs too much money, requires substantial effort… Time, money and effort…
What makes your customer feel bad? What outcomes does your customer expect and what would go beyond?
Frustrations, annoyances, things that give them a headache… Quality level, more of something, less of something
How are current solutions underperforming for your customer? How do current solutions delight your customer?
Lack of features, performance malfunctioning… Specific features, performance, quality
What are the main difficulties and challenges your customer encounters? What would make your customer’s job or life easier?
Understanding how things work, difficulties getting things done… Flatter learning curve, more services, lower cost of ownership…
What negative social consequences does your customer encounter or fear? What positive social consequences does your customer desire?
Loss of face, power, trust or status… Makes them look good, increase in power, status…
What risks does your customer fear? What are customers looking for?
Financial, social, technical risks, or what could go awfully wrong… Good design, guarantees, specific or more features…
What’s keeping your customer awake at night? What do customers dream about?
Big issues, concerns, worries Big achievements, big reliefs…
What common mistakes does your customer make? How does your customer measure success and failure?
Usage mistakes Performance, cost…
What barriers are keeping your customer from adopting solutions? What would increase the likelihood of adopting a solution?
Upfront investment, learning curve, resistance to change Lower cost, less investments, lower risk, better quality, performance, design…
Source: Strategyzer (www.strategyzer.com)
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VALUE PROPOSITION VERSION:VERSION:
Map what you will build to what the customer will value and need
startupscience.com
Gains
Gain Creators
Products and
Customer Jobs
Services
Pain Relievers
Pains
© Strategyzer
VALUE CREATION CUSTOMER UNDERSTANDING
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#STORYTELLING SUPERPOWER
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OUR BIG IDEA VERSION:
“Gaddy Pitch”. So easy to understand, you can share it at a BBQ
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You know how....
e.g. You know how... private

data is used all the time by
companies to build a smarter
business but is this causing
Well, what we do is .... the risk that private customer

data will create a terrible
privacy breach? Well, what
we do is… clean enormous
datasets so that customers
cannot be re-identified. In
fact… we have proven that
our technology works with
In fact .... Australia’s largest bank.
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STORYTELLING PURPOSE VERSION: v
Who do you want to influence?
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I need to tell a story about: I need to tell a story about: I need to tell a story about:
Who do you want to influence?

So that I can: So that I can: So that I can:
Inspired by IDEOs Storytelling for Influence

Check your
favourite
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TWITTER PITCH VERSION: v
Pitch your startup in 140 characters
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Attempt #1....
Attempt #2....
Attempt #3....
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WHY NOW? VERSION: v
Pitch your startup in context of time. Are the planets aligning for the perfect storm?
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Attempt #1.... Attempt #2....
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STORY ELEMENTS VERSION:
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#MASSIVE Why?
UVP: Imagery
Music Chart
Objects Colours
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Customers buy why you do it, not what you do.

Inspired by Simon Sinek

How we get to our future?

The small monopoly that “The North Star”

Once upon a time… One day… Because of that… Because of this…

Inspired by Daniel Pink

Customer Problem Solution Unique Value Proposition Unfair Advantage Customer

Lean Canvas is © Lean Stack

Source: Strategyzer (www.strategyzer.com)

“Gaddy Pitch”. So easy to understand, you can share it at a BBQ

e.g. You know how... private

Well, what we do is .... the risk that private customer

Who do you want to influence?

Who do you want to influence?

So that I can: So that I can: So that I can:

Inspired by IDEOs Storytelling for Influence

Pitch your startup in 140 characters

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