PESTLE Analysis of Café Mithi

Café Mithi is a tiny yet bizarre cafe filled with good food, inspiring and motivational messages,
and workshops on calligraphy, painting, crafts and anything that involved with arts. It was founded in
Diliman, Quezon City, Metro Manila.

In this PESTLE analysis, we review Café Mithi’s current market standings through political, economic,
socio-cultural, technologicalc legal and environmental lenses.

POLITICAL FACTOR
In terms of political factor, the Café Mithi are most likely affected by the change of laws within
which the business operates. But the company make sure that they follow all the rules and regulations
imposed by the government. They always make sure that the company achieved their organizational
goals without disobeying the rules and regulations.

ECONOMIC FACTOR
In terms of economic factor, the company some financial needs to boost the economy of the
country. Since the company is known in Metro Manila it can be able to enter global competition. Café
Mithi also consider social aspects by promoting arts like calligraphy and painting. It gain good reputation
and public image.

SOCIO-CULTURAL FACTOR
In socio-cultural factor, coffee may affect health whether in bad or good way. Since Café Mithi
main product is coffee it may lead to sleep disorders. But coffee also boost metabolism that may lead
into weight loss. So people who is interested to weight loss may increase their consumption of coffee.

TECHNOLOGICAL FACTOR
In terms of technological factor, Café Mithi is using advanced technology to make sure to
provide costomers a good quality products and service to their costumers. Advance technology allows
Café Mithi to develop different kind of coffees and gain larger profits.

LEGAL FACTOR
In terms of legal facors, Café Mithi always follows th rules and regulation provide by the
government within which the business operates. The company make sure that their operations is legal
and they are able to pay taxes.
ENVIRONMENTAL FACTOR
In environmental factors, the Café Mithi can be affected by the influence of weather. Changes in
weather may affect the harvest of coffee beans and the supply may decreases. On the other hand,
coffee is in demand on rainy season. This increases the sales of Café Mithi.

PESTLE ANALYSIS SUMMARY:

Café Mithi knows how to identify external factors of their business. It can help the business
grow and become successful. Café Mithi can handle the business well and can develop their business
better.