Beruflich Dokumente
Kultur Dokumente
Table of Contents
INTRODUCTION......................................................................................................................... 4
PROJECT CONCEPT ................................................................................................................. 4
PROJECT IDEA ........................................................................................................................... 4
PRODUCT ..................................................................................................................................... 5
MISSION ....................................................................................................................................... 5
MARKETING OBJECTIVES ..................................................................................................... 6
TARGET AUDIENCE ................................................................................................................. 6
MARKET SEGMENTATION .................................................................................................... 6
DEMOGRAPHICS ....................................................................................................................... 6
PSYCHOGRAPHICS ................................................................................................................... 6
ADVERTISING STRATEGY ..................................................................................................... 6
4P’s ................................................................................................................................................. 7
PRODUCT ..................................................................................................................................... 7
PRICE ............................................................................................................................................ 7
PLACE ........................................................................................................................................... 7
PROMOTION ............................................................................................................................... 7
PRODUCT STRATEGY .............................................................................................................. 8
PROMOTIONAL STRATEGY .................................................................................................. 8
ADVERTISING STRATEGY ..................................................................................................... 8
ADVERTISING OBJECTIVES .................................................................................................. 8
ADVERTISING PLATFORM .................................................................................................... 8
ATL ACTIVITIES ........................................................................................................................ 9
ATL ACTIVITIES ELABORATED ........................................................................................... 9
TELEVISION................................................................................................................................ 9
INTERNET.................................................................................................................................... 9
FACEBOOK................................................................................................................................ 10
TWITTER ................................................................................................................................... 10
YOUTUBE ................................................................................................................................... 10
RADIO ......................................................................................................................................... 10
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
STANDEE.................................................................................................................................... 34
POSTER....................................................................................................................................... 35
POLE SIGN 1 .............................................................................................................................. 36
POLE SIGN 2 .............................................................................................................................. 37
POLE SIGN 3 .............................................................................................................................. 38
WEBSITE – HOME PAGE ....................................................................................................... 39
APPLICATION SCREENS UI DESIGNS ............................................................................... 40
APPLICATION SCREENS UI DESIGNS (SERVICES) ....................................................... 41
APPLICATION SCREENS UI DESIGNS (HOSPITAL) ....................................................... 42
APPLICATION SCREENS UI DESIGNS (APPOINTMENTS) ........................................... 43
APPLICATION SCREENS UI DESIGNS (DASHBOARD) .................................................. 44
LOGOS ........................................................................................................................................ 45
HEALTH ASSISTANT .............................................................................................................. 45
TOT TREATMENT ON TIME................................................................................................. 45
BRANDING ................................................................................................................................. 45
TOOLS ......................................................................................................................................... 45
PROTOTYPING ......................................................................................................................... 45
CONCLUSION ........................................................................................................................... 45
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
INTRODUCTION
Treatment on time is your personal medical assistance app from booking appointments with your
preferred professionals, to delivering the reports rights to your inbox, this app is here to assists
you in every way possible. You can also check profiles of various hospitals and experts before
booking them.
PROJECT CONCEPT
When we found people facing different medical problems in hospital, private clinic in a term of
long waiting for their appointments and also saw peoples facing problem in managing their
medical records, then we decide to give a medical solution.
PROJECT IDEA
After analysing the current situations of hospitals and clinics we decided that there will be a
platform where people can easily find and obtain the best medical solutions on a single platform.
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
PRODUCT
Brand: Medical App
Name: TOT (Treatment On Time)
MISSION
To serve every individual’s life and provide them with a modern facility for all kinds of health
problems.
VISION
To take technology to the next level by providing medical services to Hospitals, Doctors and
Patients. Make medical approach easier.
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
MARKETING OBJECTIVES
TARGET AUDIENCE
People who want to get the best healthcare treatment in a minimal time.
MARKET SEGMENTATION
Not just that, we will provide our application to experienced doctors to see how we are planning
to connect people with doctors and hospitals.
DEMOGRAPHICS
Income: 30,000 PKR to 50,000 PKR
Class: Middle class, hustle fee
Location: Islamabad, Karachi and Lahore
Age: 40 or onward
Gender: Male and Female
PSYCHOGRAPHICS
Motivation and needs: Quality service on door step
Attitude and personality: lad back /old
Life style: middle class/upper class
ADVERTISING STRATEGY
Let’s take a look some of our options.
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
4P’s
PRODUCT
Treatment On Time is a personal medical assistance app, best suited for people who require
efficient high-quality healthcare
SERVICES ATTRIBUTES AND FEATURES
HEART SPECIALISTS
BONES SPECIALISTS
SUGER SPECIALISTS
PHYSIOTHERAPIST
DENTISTS
MEDICAL TESTS
LABORATORIES
MEDICAL STORES
PRICE
Monthly Subscription = 2500PKR/-
Yearly Subscription = 22,000PKR/-
Price distribution - We have settled on selling our product for approx. RS: 2500 to 22,000 on
plan subscription.
PLACE
Treatment On Time will be available online in Pakistan:
Starting from Major cities in Karachi, Islamabad, Lahore and KPK Districts.
PROMOTION
Getting our product on the latest trends on all social media platforms, and also focusing on
marketing channels that deliver measure, and keep on marketing
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
PRODUCT STRATEGY
Provide excellent up-to-date information regarding hospitals and experts.
Given the sensitive nature of the service, provide exceptional customer service.
Develop long term relationships with the customers.
Stand out by providing additional services (e.g. timely reminders to take medicine, etc.)
PROMOTIONAL STRATEGY
ADVERTISING STRATEGY
In order to best promote the application, the primary channels for
Treatment On Time’s advertising are as follows:
Geo (news, drama)
BOL
Express News
Samaa news
ARY (news, drama)
Hum TV
ADVERTISING OBJECTIVES
Treatment On Time has many objectives when advertising its product.
The biggest objective of advertising Treatment On Time is to increase its sales and profits.
Treatment On Time will enhance its credibility through partnering with various hospitals and
healthcare experts, as well as advertising within their premises.
Treatment On Time will advertise their product frequently in order to remind the customers
about the product that the company is still in the market and selling the product.
ADVERTISING PLATFORM
The advertising objectives for Treatment On Time are to increase sales and profits, which it
plans to do by promoting itself through a variety of ATL, BTL and digital channels.
We tend to sell our product through online platforms. That includes all social media drives like
Facebook, Twitter and Instagram etc.
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
ATL ACTIVITIES
Treatment On Time will be working on some above the line activities which are mentioned
below:
TV Commercials
Digital Marketing
Billboard
Magazine
Radio Spot
TELEVISION
As one of the most common items across households in Pakistan, TV is definitely a channel that
Treatment On Time will be advertised on. The company ad will be aired on different channels at
prime times of evening news and popular dramas.
The company will select these channels mentioned below to promote Treatment On Time
Geo (news, drama)
ARY (news. drama)
Hum TV
Samaa TV
Dawn news
INTERNET
Internet is another fast-growing technology where advertisement is concerned. This medium is
the best way to promote Treatment On Time, as Treatment On Time is an online-based service.
Treatment On Time’s ads will be promoted on different websites, along with banner ads that pop
out when different websites are opened. Treatment On Time will also promote thought
leadership through in-depth blogs about the importance of healthcare and regular check-ups.
Small video ads will be aired on websites that attract Treatment On Time’s audience. Social
media, too, is quickly gaining momentum in the marketing sphere, which is why Treatment On
Time will maintain an active digital presence. The company will choose these social networking
sites to promote Treatment On Time:
Facebook
Twitter
YouTube
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
FACEBOOK
Treatment On Time will make a page of the product with a name: Treatment on
Time and promote through different creative ads, posts, blogs, videos, and
ad pictures.
TWITTER
A public account will be made for the promotion and through innovative blogs and
articles, Treatment On Time will use this as a medium to interact one-on-one with other.
YOUTUBE
YouTube and Daily Motion: Through creative visuals and ads, Treatment On Time will
get more.
feedback with these social websites.
RADIO
Radio is always been a good medium to convey the message to the listener in best possible way.
106.2 Hum FM
City FM 89
FM 91
BTL ACTIVITIES
Treatment On Time will take part in medical related exhibitions and conferences in different
areas of Pakistan.
Treatment On Time will also place marketing units in different malls and public places.
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
SWOT ANALYSIS
STRENGTHS
Connectivity
Emergency tips
Nearby hospitals
Doctor’s appointments
Personal medical history
Health care tips
Portability
WEAKNESS
People who don’t use Smartphones
New Entrant
OPPORTUNITIES
Live Interaction with doctors
Offline features (health tips, Emergency tips)
THREATS
Similar applications
Existent services providers
Rise in Technology
Online services provided by hospitals
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
MARKET ANALYSIS
The dawn era of digitalization has brought about a vast shift in the way information is consumed.
Even the spending habits have seen shift from in-person transactions to digital and online. Where
previously human contact was essential to acquire information, all that is needed now is an
internet connection and a compatible device.
As a medical assistance app for a Pakistani viewers, the market for Treatment On Time still
remains fairly unsaturated, within a widely used medium.
TARGET MARKET
The target market for Treatment On Time is categorised based on Behavioural as well as
Geographical aspects. As it is an application, Treatment On Time is best suited for individuals
who own a smart device along with an internet connection. It’s dual language options (Urdu and
English) also broadens the horizon of it’s audience.
From a Behavioural point of view, Treatment On Time caters to individuals who require access
to high quality healthcare in a timely fashion, by delivering all crucial decision-making
information in one place. Treatment On Time’s audience is also categorized based on location.
The app delivers information to its market based on their Geographical preferences. This
Geographic breakdown will provide insights into the most searched-for afflictions affecting an
area, furthering the venues of Treatment On Time’s customized targeted marketing.
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
COMPETITORS
The direct competitor of Treatment On Time in the market now a days.
Find my doctor.
Direct Competitor’s SWOT Analysis:
SWOT ANALYSIS
STRENGTH
Lab test Service at your door step.
WEAKNESS
Live appointment with doctor.
OPPORTUNITY
Can provide live appointment with doctors.
THREATS
Treatment On Time will give tough time to find my doctor, because Treatment On Time have
some unique features for future purposes.
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
MEDIA PLAN
Promotion of a product is necessary to make the audience aware of the Treatment On Time
application. The distribution of Treatment On Time application with the budget that the company
has in mind is as follow;
DHA TO SHAH-E-FAISAL
AREAS LOCATIONS SIZE DURATION RATE PER AD
DHA PHASE 1 GOLD MARK MALL 60x20 1 MONTH 50,000 PKR
WEST POINT
DHA PHASE 2 TOWER 60x20 1 MONTH 50,000 PKR
FTC BUILDING FLYOVER 20X40 1 MONTH 150,000 PKR
NURSERY LAL-KOTHAI 30X60 1 MONTH 170,000 PKR
SHAH-E-FAISAL PARSA TOWER 20X40 1 MONTH 150,000 PKR
KARSAZ TURN FLYOVER 20X60 1 MONTH 200,000 PKR
TOTAL COST
7,70,000 PKR
PRINT MEDIA
Newspaper/Magazine Size Insertion Cost
SYNERGY MAGZINE FULL PAGE 1 MONTH 44,000 PKR
DAWN HALF PAGE 2 MONTH 28,000 PKR
JUNG HALF PAGE 2 MONTH 30,000 PKR
TOTAL
COST
1,02,000
PKR
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TREATMENT ON TIME
BROADCASTING MEDIA
WEEK 1
ARY
PROGRAMS GOOD MORNING PAKISTAN HASAD
PROGRAM TIMINGS 9:00AM TO 11:00 AM 8:00PM TO 10:00PM
HOST NAME NIDA YASIR SABOOR ALY
DAY MONDAY MONDAY
DATE Jul-01 Jul-01
AD DURATION 45 SEC 45 SEC
COST 50,000 PKR 100,000 PKR
TOTAL COST 150,000 PKR
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
JEETO
PROGRAMS GOOD MORNING PAKISTAN NAMAK PAREY PAKISTAN
8:00PM TO
PROGRAM TIMINGS 9:00AM TO 11:00 AM 7:00PM TO 7:30PM 10:00PM
FAHAD
HOST NAME NIDA YASIR FAIZAN SHEIKH MUSTAFA
DAY FRIDAY FRIDAY FRIDAY
DATE Jul-05 Jul-05 Jul-05
AD DURATION 45 SEC 45 SEC 45 SEC
250,000
COST 50,000 PKR 75,000 PKR PKR
375,000
TOTAL COST PKR
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
250,000
COST 50,000 PKR 75,000 PKR PKR
375,000
TOTAL COST PKR
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
JEETO
PROGRAMS GOOD MORNING PAKISTAN NAMAK PAREY PAKISTAN
8:00PM TO
PROGRAM TIMINGS 9:00AM TO 11:00 AM 7:00PM TO 7:30PM 10:00PM
FAHAD
HOST NAME NIDA YASIR FAIZAN SHEIKH MUSTAFA
DAY FRIDAY FRIDAY FRIDAY
DATE Jul-19 Jul-19 Jul-19
AD DURATION 45 SEC 45 SEC 45 SEC
250,000
COST 50,000 PKR 75,000 PKR PKR
375,000
TOTAL COST PKR
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
SOCIAL MEDIA
Social Media Per Day Cost Time Total Cost
Facebook 500 PKR 1 Month 15,500 PKR
Twitter 300 PKR 1 Month 9,300 PKR
Instagram 500 PKR 1 Month 15,500 PKR
YouTube 1000 PKR 1 Month 31,000 PKR
LinkedIn 250 PKR 1 Month 7,750 PKR
TOTAL COST 79,050 PKR
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
EXPENSES
OPERATIONS COST
BUGS AND SUPPORTS 50,000
OFFLINE SUPPORT 30,000
RENT 35,000
NTN LICENSE 30,000
UTILITIES 30,000
PAYROLL
EMPLOYESS COST
CREATIVE MANGER 75,000 PKR
SALES PROMOTION MANGER 45,000 PKR
MARKETING MANAGER 60,000 PKR
TOTAL COST 10,005,000 PKR
SUBSCRIPTION
PRODUCT PLAN RETAIL PRICE
MONTHLY PLAN 2,500 PKR
YEARLY PLAN 22,000 PKR
REVENUE
TOTAL COST 10,050,000 PKR
TOTAL SALES 37,000,000 PKR
SUBSCRIPTION (6 MONTHS) 1,000
SUBSCRIPTION (1 YEAR) 1,000
PROFIT 26,995,000 PKR
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
CAMPAIGN
LOGOS
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TREATMENT ON TIME
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TREATMENT ON TIME
ENVELOPE
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TREATMENT ON TIME
VISITING CARD
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TREATMENT ON TIME
LETTERHEAD
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TREATMENT ON TIME
PRESS AD
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TREATMENT ON TIME
MAGAZINE AD
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TREATMENT ON TIME
BROCHURE FRONT
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TREATMENT ON TIME
BROCHURE BACK
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TREATMENT ON TIME
LEAFLET
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TREATMENT ON TIME
BILLBOARD
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TREATMENT ON TIME
STANDEE
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TREATMENT ON TIME
POSTER
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TREATMENT ON TIME
POLE SIGN 1
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TREATMENT ON TIME
POLE SIGN 2
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TREATMENT ON TIME
POLE SIGN 3
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TREATMENT ON TIME
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
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TREATMENT ON TIME
LOGOS
HEALTH ASSISTANT
Health Assistant logo is based on the heart symbol, heart represent the main core function of
human body, which is easy to understand and alphabet H is the centre of the heart, which clearly
that we take care of your heart and your health.
BRANDING
Each visual has its own design principal with respect of content materials and colour themes with
images blend and layouts.
TOOLS
The whole Designing of the product is design on the software’s of Adobe.
Adobe Illustrator
Adobe Photoshop
Adobe Premier
PROTOTYPING
We also used some online prototyping platforms which includes:
In vison
Sketch
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED
TREATMENT ON TIME
CONCLUSION
Mobile medical apps are changing the way the world and health consumers handle their personal
health care. These applications allow the health consumers to track their own health such as heart
health and make their adjustments according to their lifestyles. The FDA is taking precautions to
review these apps to make sure they are safe and function properly. Non-profit organizations will
be able to reach more people and profit organizations are looking at an increase in future
revenue. The financial management staff takes care of fiscal planning and also makes sure the
money is used accordingly. When the FDA regulations and rules begin to weed out the
unnecessary apps the remaining apps can be used to increase revenue. The cost would be
moderate considering that the current apps are either free or inexpensive. The future possibilities
of these apps are endless especially since hospitals, clinicians and patients are going to use these
apps as well.
Many medical applications for smartphones have been developed and widely used by health
professionals and patients. The use of smartphones is getting more attention in healthcare day by
day. Medical applications make smartphones useful tools in the practice of evidence-based
medicine at the point of care, in addition to their use in mobile clinical communication. Also,
smartphones can play a very important role in patient education, disease self-management, and
remote monitoring of patients.
GROUP MEMBERS: BASEER UDDIN, AHSAN MEHMOOD, HAMZA AMJAD, GHUFRAN AHMED