WINTER INTERNSHIP

REPORT

PROJECT TITLE

Customer Experience Analysis and Social Media Marketing for

Bizzporto.com

done at

Bizzporto Information and Marketting Services Pvt.Ltd.

by

Ayush Sharma

MBA18A13

under the guidance of

Mr Charudatta Tandale

Technology Consultant in Bizzporto

Winter Internship Report, Pune Institute of Business Management, Pune

ACKNOWLEDGMENT
This W.i.p. was supported by my external guide Mr. Charudatta Tandale who provided insight
and expertise that greatly assisted in my whole W.i.p. Tenure.
I thank our respondents for their Genuine comments that greatly improved the manuscript.
I am also immensely grateful to my Internal Mentor Mr. Naresh Babu and the whole team of my
Internship that helped me all possible manner fellow friends that helped us to complete this
project in the best possible manner
Lastly we would like to thank our parents for their immense support and motivation though out
this Internship
Winter Internship Report, Pune Institute of Business Management, Pune

COMPANY CERTIFICATE
Winter Internship Report, Pune Institute of Business Management, Pune

Contents
ACKNOWLEDGMENT ............................................................................................................................... 2
COMPANY CERTIFICATE ........................................................................................................................ 3
PROJECT SYNOPSIS .............................................................................................................................. 5
ABOUT THE SECTOR................................................................................................................................ 6

Comparison Between Developed countries and underdeveloped countries ............................................. 9

ABOUT THE COMPANY & DEPARTMENT .......................................................................................... 11

Culture & Values .................................................................................................................................... 12

List of Number of client according to their packages given to me:- ....................................................... 12

Different Kinds of Packages and its features offered at Bizzporto along with its cost ..................... 13

Competitor Analysis .................................................................................................................................. 15

Why to choose Bizzporto? ...................................................................................................................... 18

Bizzporto is a growing firm it has a lot of positivity than India Mart and Just dial. Still the leading player in the
market is India Mart after that Just dial and then after that bizzporto but bizzporto is one of the rising star and
surely will rise one day. .............................................................................................................................. 19

History .................................................................................................................................................... 19

ORGANIZATIONAL CHART OF BIZZPORTO .................................................................. 20

Internship Work Summary ....................................................................................................................... 21

PROJECT DESCRIPTION ....................................................................................................................... 25

My Questionnaire for Customer Analysis ................................................................................................ 27

DATA ANALYSIS ...................................................................................................................................... 29

CLASSIFICATION OF RESPONDENTS ................................................................................................ 29

On `the basis of duration ................................................................................................................................ 29
SUGGESTION (IF ANY) ........................................................................................................................... 38
8. REFERENCES ...................................................................................................................................... 39
Winter Internship Report, Pune Institute of Business Management, Pune

PROJECT SYNOPSIS
Major Task during our Internship period was to give an educational visit to the existing clients of
bizzporto to educate them about the services of that they are using how to use My zone portal and
settle down all their issues if any. Everybody was provided with the list of 90 existing clients of a
particular area my area was P.C.M.C Pune. Throughout my visits I came to know that maximum
number of clients did not know how to use My zone Portal lastly we were given to prepare a PPT
converted into video on ‘The Impact of Globalization on Marketing’ which would be telecasted
on the company’s You tube channel.

Learnings

1) I learned how to tackle a client who is dissatisfied with the services that has been provided
to him.
2) I learned about the buying behavior of the clients towards digital marketing.
3) I learned about the sales process of the company how a company should pitch the customers
and what exactly a customer’s wants to listen.
4) I learned how a digital marketing firms work.
5) I learned about the social media sharing tools in brief actually how its work.
6) Got a brief knowledge about S.E.O. and S.M.O.

7) Gained Interpersonal skills while my field work.

Project Title: Customer Experience Analysis and Social Media Marketing for
Bizzporto.com
Company Name: Bizzporto Information and Markketing Services Pvt.Ltd.

Student Name: Ayush Sharma

Student Roll No: MBA18A13

Project Guide Name: Mr. Charudatta Tandale

Project Guide Designation: Technology Consultant in Bizzporto

Confidential Report (Yes/No):No

Duration of project:1 Month

Winter Internship Report, Pune Institute of Business Management, Pune

ABOUT THE SECTOR

Advertising and Marketing
Introduction
The Indian advertising industry has evolved from being a small-scaled business to a full-fledged
industry. The advertising industry is projected to be the second fastest growing advertising
market in Asia after China. It is estimated that by 2018, the share of ad spend in India’s Gross
Domestic Product (GDP) will be around 0.45 per cent.
The Indian government has given tremendous support to the advertising and marketing industry.
Advertising expenditure is likely to increase in the financial sector, driven by Reserve Bank of
India (RBI) policies which could result in a more favourable business environment. Also,
proposed licences for new banks and better market sentiments render the advertising and
marketing industry in India a fertile space.

Market size
Print contributes a significant portion to the total advertising revenue, accounting for almost 41.2
per cent, whereas TV contributes 38.2 per cent, and digital contributes 11 per cent of the total
revenue. Outdoor, Radio and Cinema make up the balance 10 per cent.
India’s digital advertisement market is expected to grow at a compound annual growth rate
(CAGR) of 33.5 per cent to cross the Rs 25,500 crore (US$ 3.8 billion) mark by 2020.*
The Internet's share in total advertising revenue is anticipated to grow twofold from eight per
cent in 2013 to 16 per cent in 2018. Online advertising, which was estimated at Rs 2,900 crore
(US$ 435 million) in 2013, could jump threefold to Rs 10,000 crore (US$ 1.5 billion) in five
years, increasing at a compound annual rate of 28 per cent.

Recent Developments:

 GroupM, the US-based advertising media company, has acquired a majority stake in
MediaCom India, a joint venture between GroupM India and Madison Media group's
principal shareholder Sam Balsara, for an undisclosed amount.
 Dubai-based Iconiction Ltd plans to enter the Indian retail analytics space in partnership
with local entrepreneur Mr Anil Hirani, to set up Iconiction India Ltd.
 Flipkart, India's largest e-commerce marketplace, has re-entered the private label business
by launching Smart Buy, with a view to boost earnings and fill gaps in its product
selection.
 Cognizant Technology Solutions has announced the acquisition of Mirabeau BV, a
Netherland-based digital marketing and customer experience agency, which is expected
to expand Cognizant’s capabilities in digital business domain in Netherlands and Europe.
 The Indian Railways is working on a new advertising policy aimed at installing 100,000
big digital screens at 2,175 railway stations across the country, which is expected
generate Rs 11,770 crore (US$ 1.76 billion) revenue annually.
 Times Internet Limited plans to invest US$ 100 million in development of smart
marketing technology platform Colombia, which will serve its marketers to engage with
around 200 million digital users per month.
Winter Internship Report, Pune Institute of Business Management, Pune

 Zarget, a Software-as-a-Service (SaaS) based conversion rate optimisation start-up, has

raised US$ 1.5 million in seed funding from Accel Partners, Matrix Partners and
Freshdesk Inc's founder Mr Girish Mathrubootham, which will be used to build more
marketing related tools.
 Snapdeal.com, one of India’s largest and fast growing e-commerce companies, has
acquired TargetingMantra (Insightful Pvt. Ltd), which is a Gurugram-based marketing
and personalisation services company, as part of its plan to enhance the experience for its
customers.
 Indian Railways has appointed Ernst & Young (EY) as a consultant to discover its
advertising potential, which is in line with the Railway Budget proposal of increasing
non-fare earnings to over Rs 5,000 crore (US$ 750 million) in five years.
 MoMark Services, a mobile based customer engagement platform for small and medium
businesses, has raised US$ 600,000 from YourNest Angel Fund and LNB Group, to scale
up its product offerings and talent acquisition.
 Tata Motors has appointed renowned football player Lionel Messi as the global brand
ambassador for Tata cars and utility vehicles globally, with an aim to tap the youth
market and expand visibility and presence of Tata Motors in newer markets.
 Advertising agency J Walter Thompson has launched its global digital agency network
'Mirum' in India which will provide services such as strategy and consulting services,
campaigns and content, experience and platforms, analytics and innovation and product
development, with the target to increase non-traditional media revenues to 40-45 per cent
from 35 per cent currently.
 DDB Mudra Group has planned to launch ‘Track DDB’, a brand that addresses the data-
led world of marketing communications, which will provide services like creative, data
and digital analytics, database marketing, CRM, digital and mobile marketing in India.
 All India Radio (AIR) has appointed ‘releaseMyAd’ as a virtual agency to let advertisers
book ads for all of AIR’s station online.
 Google is all set to help India implement Prime Minister Mr Narendra Modi's "Digital
India" initiative, and the government has a well laid out plan to realise it, said Google's
Chief Internet Evangelist Mr Vinton G. Cerf. Digital India is Rs 1.13 trillion (US$ 16.95
billion) government initiative that seeks to transform the country into a connected
economy, attract investment in electronics manufacturing, and create millions of jobs and
support trade.
 As companies look for better productivity and increasing efficiencies in a tough market
environment, market research firm Nielsen has launched its first consumer neuroscience
lab in India at its Mumbai headquarters. The neuroscience lab will augment the
company's research capabilities in packaging and research, improving their effectiveness.
 MPS North America LLC, the US subsidiary of Bengaluru-based publishing solutions
provider MPS Ltd, has acquired Electronic Publishing Services Inc. (EPS), a New York-
based firm with interests in content creation, art rendering, design and production. The
deal will allow MPS to strengthen its foothold in North America.
 Jaipur-based Girnar Software Private Limited, which owns and operates the website
CarDekho.com, announced that it has raised US$ 50 million in its second round of
Winter Internship Report, Pune Institute of Business Management, Pune

funding. The funding was led by Hillhouse Capital with participation from Tybourne
Capital and Sequoia Capital.
 ZipDial has become the first Indian technology product startup to be bought by Twitter in
what is the third such deal led by a global corporation following the acquisitions by
Facebook and Yahoo. The ZipDial deal is expected to cost Twitter US$ 34-35 million.
This feature is expected to help Twitter reach people who will come online for the first
time in countries such as Brazil, India and Indonesia, mostly using a mobile device.
 Telecom major Axiata's subsidiary, Axiata Digital Advertising (ADA) has formed a joint
venture with US-based advertising tech firm Adknowledge to get into the US$ 47 billion
digital ad market in the Asia Pacific region and has identified India as a 'key' market.

Government Initiatives
The Governments of India and Canada have signed an audio-visual co-production deal which
facilitates producers from both countries to harness their collective artistic, technical, financial
and marketing resources, and encourage exchange of culture and art between the two countries.
The agreement is also likely to lead to better promotion of Indian locales for shooting films. "The
agreement will also lead to the transparent funding of film production and boost export of Indian
films into the Canadian market," as per the agreement.
India and Poland are seeking to enhance cooperation in the digitisation and restoration of film
archives. This was decided in a meeting between Mr Bimal Julka, Secretary of Information and
Broadcasting, India, and a delegation from Poland led by Ms Malgorzata Omilanowska,
Secretary of State. The two countries will form a joint working group that will help improve
cooperation in fields such as student exchange programmes, animation, films and digitisation,
among others. Mr Rajyavardhan Singh Rathore, Minister of State for Information &
Broadcasting, has announced that Indian government has planned to increase advertising spend
on the digital platform which will help increases the government’s presence in digital media.

Road Ahead
The advertising and marketing sector in India is expected to enjoy a good run. Growth is
expected in retail advertisement, on the back of factors such as several players entering the food
and beverages segment, e-commerce gaining more popularity in the country, and domestic
companies testing out the waters. The rural region is a potentially profitable target. For instance,
in the automobiles sector, the focus of two-wheelers on rural areas could mean more launches
and more advertising spends. The telecom sector could see growth as well, driven by better
smartphone penetration and service providers cutting down on prices.
Exchange Rate Used: INR 1 = US$ 0.015 as on February 09, 2017
References: Media Reports, Press
Releases, McKinsey ReportNote: #- Pitch
Madison Advertising Report 2016, ## -
According to a report by Morgan Stanley,
* - as per a report by Confederation of
Indian Industry (CII) and KPMG
Winter Internship Report, Pune Institute of Business Management, Pune

Comparison Between Developed countries and underdeveloped

countries
How much will digital ad spend grow this year in each country?(projected digital
ad spend growth by the countries)

According to this Pakistan will have the highest spend and finland less because already all of
them are aware of digital ads in the developed country but in underdeveloped country people has
started taking interest towards digital marketing.
Winter Internship Report, Pune Institute of Business Management, Pune

Projected Digital Ad spend by countries of the Market above 7 billion and above in 2017:2018?

of the top 5 digital ad markets, china is expected to see the most growth in 2018 at 13.9%
Winter Internship Report, Pune Institute of Business Management, Pune

Projected Digital Ad spend by country: 2017 vs 2018 Market Below less than 1 Billion?

While all these countries had relatively low digital ad spend in 2017 nearly all of them are
expecting double digit growth in 2018, especially India stands out with an expected growth of
24% in 2018 and a potential customer over 1 billion.

ABOUT THE COMPANY & DEPARTMENT

Bizzporto Information and Markketing Services pvt.ltd.

About the Company

Bizzporto are a Local B2B Product search engine, website designer, Provides Digital Marketing
services. It connects Local buyers and sellers on a common platform to facilitate business
relations between them. If you are a trader, dealer, manufacturer or service provider, Bizzporto is
for you! For sellers, Bizzporto is a great platform to showcase their products, reach out
thousands of buyers locally and get ready enquiries for their products. For buyers, Bizzporto
offers one-stop solution to find exact products along with specifications and business details
Read about our solutions in detail here.

We facilitate business relations between local buyers and sellers. If you consider yourself to be
any type of commercial businessman, then Bizzporto is for you. For sellers, Bizzporto is a
platform to display your products in an elegant and beautiful way. For those wishing to buy,
Bizzporto is a one-stop shop for gaining access to dream items.
Winter Internship Report, Pune Institute of Business Management, Pune

Mission

“Bizzporto’s mission is to organize and provide PRECISE, meaningful PRODUCT information

GLOCALLY”

Culture & Values

We believe in ‘Creating Value’ for our Customers, for our Employees and for the Society we
live. Our aim is to be a reliable source of business development for your organization so that you
can utilize your resources effectively, efficiently and smoothly while we generate optimum leads
for you that will help your business flourish.

Our aim is to be your partners in business and together we can write your organization’s success
story.

While generating optimum leads, we enable you to cultivate the values like simplicity, openness,
speed, passion, innovation, and so forth. You already know how to manage your business better
than us. We are here only as a helping friend who is a good counsel of ethics, morals, integrity
and a value-addition to your professional judgment.

List of Number of client according to their packages given to me:-

Clients to Packages list given to me No of Clients
Royal domain for 3 years 38
Royal domain for 2 years 4
Royal domain for 1 year 18
Bizzmax for 1 year 2
Bizzmax for 2 year 2
Bizzmax for 3 years 14
Customised website for 1 year 2
Customised website for 3 year 1
Existing website with promotion for 2 years 1
Single page customised website for 1 year 1
Single page customised website for 3 years 1
Bizztrader 3 years 3
Bizzlocation for 1 years 1
Facebook paid campaign 1 month 1
Website 1 year 1

According to this list we can understand that maximum number of clients with them has the basic package
that Bizz royal.
Winter Internship Report, Pune Institute of Business Management, Pune

Different Kinds of Packages and its features offered at Bizzporto along with its cost
Winter Internship Report, Pune Institute of Business Management, Pune

Packages of Bizzporto

• Bizz Royal- Most Basic mainly for making of website with automated SEO,SMO etc.

• Bizz Max- It comes after Bizz Royal with additional features to it and extra promotion too
like S.E.O (on and off page), S.M.O, Classified Adds, Automated Chat Bot System etc.
leads generation are more in comparison to Bizz Royal.

• Bizz Location- It is for those who are looking to target their potential customer it has more
additional features with increased S.E.O & S.M.O (6 reports),1 static Website, Local
Listing (Confirmed 2 location) etc. Leads Generation is high in comparison with bizz max

• Bizz Trader- It is mainly for the traders and manufacturer with increased SEO has more
additional features like Inventory Management Software: Bizzkontrol, Custom Page to
upload Videos, PDF etc. Leads Generation is much more than Bizz location.

• Bizz Ultra- It is the premium Package provided to the clients every features are included
in it. It is mainly for making their business Globalize. Leads generation is highest in Bizz
Ultra.

Major tools used at Bizzporto for promotion of the client’s company are as follows: -

• SEO- Search Engine Optimization is of the main tools in the world of digital marketing it
increases visibility which results from a properly well thought-out SEO optimization
campaign boosts your website's ability to be found by searchers seeking your services. This
increase in targeted traffic to your site greatly increases the likelihood of sales. For
example-if anyone is seeking your services and searching on google and your name is on
the 1st page of google that S.E.O is very high.

• SMO- social media optimization it is used mainly for promotional activities through social
media platform like Facebook, WhatsApp, twitter, LinkedIn etc.
Winter Internship Report, Pune Institute of Business Management, Pune

Marketing tools done by bizzporto to promote themselves: -

1) Facebook- Bizzporto promotes themselves through Facebook as they have their Facebook
in the name of the company i.e. Bizzporto Information & Marketting Services pvt.ltd.
2) Linked In- They also promote themselves through linked in as they have their profile on
the name of the company.
3) You tube- They also promote themselves through their YouTube channel as they have
their own channel in the name of the company.
4) Testimonial given by the clients- They also promote themselves by showing the
testimonials given by the clients on their homepage.

Competitor Analysis
Major competitors of bizzporto are Just Dial And India Mart their differences are as follows: -

Just Dial

• JustDial is also an e-commerce company that connects every Individual and entity across
the globe. It fulfills the requirements of Individuals and corporates like IndiaMart, Bizzporto
has the same business model, but it works actively on cross-border areas. Any person can
easily find the places nearby him.
• Just Dial begins in 1996, by Mr. Venkatachalam Sthanu Subramani Mani. It makes search
easy for websites and mobile apps. Today JustDial has offices in Ahmedabad, Bangalore,
Chandigarh, Chennai, Coimbatore, Delhi, Hyderabad, Jaipur, Kolkata, and Pune.
Winter Internship Report, Pune Institute of Business Management, Pune

How it helps Individuals and Corporates?

• In the eCommerce field, IndiaMart was first, but it comes with a new concept. At JustDial
any Individual can connect to corporates and can get best quotes and deals, you can search
anything related to place.

• For example, an Individual going on a road, lost his way and petrol has been over. You can
JustDial a no. and then an expert will help you in reaching your destination and finding a
petrol pump near you.

• You can find everything on JustDial like Hospital, Coaching Centers, Business Companies,
Any Products or Services whatever you need. You can Book Tickets for bus and trains also.

• From this broad concept, JustDial makes a billionaire company in India.

What you get the difference between among them?

• If you compare all three, then you will find that IndiaMart & JustDial with New player
bizzporto on the field are similar search engines that facilitate Individuals and Businesses
to deals in Products and Services.

Services Provided by just dial

• Free Listing.
• Paid Listing.
Winter Internship Report, Pune Institute of Business Management, Pune

India Mart

• IndiaMart is an Indian Search Engine, used for searching India’s Local Market.
• IndiaMart Groups began in 1996, founded by Dinesh Agarwal & Brijesh Agarwal.
• It is not limited to two businesses or customers. It provides services to connect Business to
Business, Business to Customers and Customers to Customers.
• IndiaMart have 5.2 crore+ Buyers, 42 Lakh+ Suppliers and 5.9 crore+ Products. With these
features, IndiaMart is India’s largest online eCommerce marketplace. From this, it is
connecting various SMEs, MNCs, and Individuals.
How it helps Buyers & Suppliers?
• Every business segment has Loop Holes that gives the chances to entrepreneurs and the
new-comers raise in that Industry.
• Before IndiaMart, Indian Local Market suffering from lack of coordination and reach to
other businesses and Individual. IndiaMart enters as a Search Engine in India but soon it
makes the search engine for India’s Local Market and thereafter, it connects various foreign
market to India’ Market.
• IndiaMart have a great network of Suppliers, Retailers and End Customers.
• When anyone of has demand for any stuff, he/she can post the demand for the products or
services. Within an Hour he will get best quotes from various related parties.
• It is for Businesses and Individuals to buy products and services at the wholesale and retail
price.
Packages Offered at India Mart

• Mini Dynamic Catalog(MDC)-Basic Catalog Service.

• Maximiser -Service with additional benefits over MDC , to boost ROI i.e lead
generation.

• Star Supplier- Add on service to boost product listing in chosen categories.

• Leading Supplier- Priority Listing Service for product listing chosen categories.

• Featured Premium Listing- Premium Listing service for prime position among
suppliers in selected categories.

• Industry Leader Package- Distinctive and exclusive position on MCAT pages with
differentiated branding.
Winter Internship Report, Pune Institute of Business Management, Pune

Difference Between all three of them

IndiaMart JustDial Bizzporto

Facilitates Product Facilitate Individuals Facilitate Both Individual seeking and product
Sourcing. Seeking. sourcing.

If a customer finds something than he can

Customers can get If a customer finds
directly contact to the supplier as all the details
quotes by Posting his something, then he/she
are given directly of the owner there is no
Requirements. will get quotes instantly.
intermediaries.

Focuses on Business’s Focuses on enhancing Focuses both on business growth and

Growths. Individual’s reach. enhancing Individual’s reach.

It have services It have services available It have services available yearly.

available monthly. monthly

It is costly It is costly It is cheaper than both of them

Why to choose Bizzporto?

• Best Service at Minimum cost- Services of bizzporto are much cheaper than its
competitors India Mart and Just dial.

• Duration of the services- Bizzporto provides all its services on yearly basis though India
mart provides its services monthly wise.

• No intermediator in Between- There are no Intermediator in between the service

provider and the customer i.e. it there is a requirement of any item than the customer can
directly contact to the service provider or the manufacturer.

• My zone portal- Unique My zone portal is provided to the maximum clients which is
very beneficial for the clients and the company i.e. if client want to edit products,
company profile than the clients may chance it through themselves only.
Winter Internship Report, Pune Institute of Business Management, Pune

Conclusion

Bizzporto is a growing firm it has a lot of positivity than India Mart and Just dial. Still the
leading player in the market is India Mart after that Just dial and then after that bizzporto but
bizzporto is one of the rising star and surely will rise one day.
History
 Bizzporto Information and Markketing Services Private Limited is a Private incorporated
on 12 May 2010.
 It is classified as Non-govt company and is registered at Registrar of Companies, Pune.
 Its authorized share capital is Rs. 500,000 and its paid up capital is Rs. 300,000.
 It is involved in website designing providing Advertisement through social media like
Facebook, WhatsApp, LinkedIn etc.
 Consultancy includes providing the best solution to the customer
 It also provides a platform for the local buyers and sellers it is also a Local B2B search
engine.
 Bizzporto Information And Marketting Services Private Limited's Annual General
Meeting (AGM) was last held on 30 September 2017 and as per records from Ministry of
Corporate Affairs (MCA), its balance sheet was last filed on 31 March 2017.
Winter Internship Report, Pune Institute of Business Management, Pune

ORGANIZATIONAL CHART OF BIZZPORTO

Internship Work Summary

The task given as an intern in Bizzporto Information and Marketting Services pvt.ltd. was to give an educational visit to their existing
clients to make them understand about How to use My Zone Portal how they can add, delete and edit product through it which would
be directly updated on their website, to give a brief knowledge about social Media Sharing tools like Facebook, WhatsApp, Twitter
etc., Also had to up sale the higher packages to the clients who require more promotional activities like Increase In their S.E.O and
lastly to understand the customer satisfaction level overall. Apart from Educational we had to prepare a PPT converted into video on
the “Impact of Globalization on Marketing” that would be shown on the company’s you tube channel to promote themselves.
Training was given by the company on the following areas

1)Sales pitch – 3 day

2)Explaining their product line what is to be done -3 day
3)Soft Skills – Communication and Negotiation

On the first day of my field work i.e. 26/12/18 I went to P.C.M.C. area which was given to me visited 3 clients on that and explained
them about the services that they are using, solved all their issues and queries they are facing and continued visiting them till 16/1/19
Apart from my field work of visiting clients’ I have send a Daily Field Report to the Technology consultant Mr. Charudatta Tandale
through WhatsApp in the following sample format along with the Scanned Education visit checklist form provided by the company
with it.
Winter Internship Report, Pune Institute of Business Management, Pune

Format of My Daily field report send to the Technology Consultant:-

Name Satisfied/ Type of Date Day Visited Name of the Company Possibility Name Details of
of the conversation Visited clients Name of client of the issues facing in
Existing Dissatisfied to buy a package any
Package higher in
package which
the
client
wants
yo buy

Bizz Satisfied Face to Face 26/1/18 Wednessday Miss Pranta Hijinny Possible Bizz No
Royal Basode Dispowear Max

Bizz Dissatisfied Telephonic 26/1/18 Wednessday Mr.Mohnish Hall Mark Not Lack of
Royal Patel Visa Possible communication,
Consultant No enquiry, No
Pvt.Ltd. proper
S.E.O..report
Winter Internship Report, Pune Institute of Business Management, Pune

Education Visit Checklist

Company Name:

Client Name:

Package:

Date:

Visit Info:

Sr. No Items Yes No

1. Introduced Bizzporto and Our Home Page

Explained My Zone
2.  How to check enquiry
 How to add/edit/ Delete Product
 How to edit company profile, Etc.
3. Explained How to use “latest buying lead” Section
Winter Internship Report, Pune Institute of Business Management, Pune

4. Hand over the Login Id & password

5. Explained about Social Media Sharing Tool

6. Client has a copy of Contract Form

7. Any Issue or Query

8. Any Suggestion

9. Would you like to provide testimonials

Employee Sign Client Sign with Stamp

PROJECT DESCRIPTION
Project Title: Customer Experience Analysis and Social Media Marketing for
Bizzporto.com

Methodology

The Methodology used for this research was Descriptive because we were given a list of 90
existing clients to give an educational visit to understand about the customer experience while
using the service that has been provided to them. A one to one survey was selected as a tool to
gather information and to understand the customer experience at bizzporto I used to types of
interviews one is face to face and another is telephonic.

The Education visit checklist was provided by the Company and I prepared a questionnaire for the
checking the experience of clients for the services provided through bizzporto.

Research Design

This research is a Descriptive as that is mainly aimed to the understand the customer experience
for the services that they are receiving through bizzporto. Descriptive research design is used to
describe the particular experience of the clients that will help the company to serve the customer
in better way.

The main objective of the research is doing an experience analysis of their existing clients what
has been their experience in bizzporto till date so that they could help the company to work in an
effective way.

Target Population

The target population was in the area of P.C.M.C pune given by my company I was given the list
of 90 existing clients in the area of P.C.M.C. pune to give them an educational visit and conduct
customer experience analysis from the prospective of the company.
Winter Internship Report, Pune Institute of Business Management, Pune

Sample Frame

In our case details of the existing clients provided by the company act as the tool of the sample
frame to target the right population; for the research.

Sample Size

Owing to the fact that, that we have to do an experience analysis of their existing clients for the
for which I have prepare a questionnaire of 10 question apart from education visit checklist which
was provided by the company so sample size for my analysis was 54 existing clients

Sampling Techniques

Sampling technique used in my research was purposive sampling because to understand the
experience analysis of the existing clients.

Data Collection

For the purpose of collecting data, a well-designed questionnaire was used which is adopted apart
from Education Visit Checklist or sometime according to the research requirement questionnaire
has been designed from organization for industry specific research. This questionnaire consist of
7 variables in both independent and dependent variable namely, Promotional Activity, Sales team ,
Action Taken towards your issue, customer service, Behaviour of our team, website Designer
team, Cooperation etc.
Winter Internship Report, Pune Institute of Business Management, Pune

My Questionnaire for Customer Analysis

Winter Internship Report, Pune Institute of Business Management, Pune
 DATA ANALYSIS

CLASSIFICATION OF RESPONDENTS

On `the basis of duration

Duration Less Than 1 year 2-5 year 5-8 Year Above 8 years

No of clients 11 39 4 0

Interpretation

According to our research Majority of the clients comes in the duration of 2-5 years
Winter Internship Report, Pune Institute of Business Management, Pune

On the basis of their Satisfaction Level in regarding using bizzporto services:-

Satifaction level Satisfied Not satisfied

No of clients 20 34

Interpretation

According to our research we could see that 63% of the clients are dissatisfied with the services of Bizzporto.
Winter Internship Report, Pune Institute of Business Management, Pune

On the basis of the reasons for the dissatisfaction from the services

Reasons for No Enquiry for No promotional Lack of Fake Promises done Lack of
dissatisfaction your Product Activities communication at the time of responsibilities
performed as from Bizzporto selling your product from bizzporto
promised

No of counts 25 27 26 13 16

Interpretation

According to our research we can interpret that majority of the dissatisfied people are because of No enquiries received, No
Promotional activities performed as promised and lack of communication from bizzporto.
Winter Internship Report, Pune Institute of Business Management, Pune

On the basis of promises performed properly or not

Thought of the clients Promises performed Promises not performed

No of clients 19 35

Interpretation

According to our research we could see that 65% of the existing clients think that the promises were not performed properly that was
Made at the beginning of the contract.
 Winter Internship Report, Pune Institute of Business Management, Pune

On the basis of Rating done by the clients on the following criteria of bizzporto.com

Criteria Customer service Behaviour of our team Promotion team Sales Team Actions taken towards Website designer team
their issue

No of P N.S N S E P N.S N S E P N.S N S E P N.S N S E P N.S N S E P N.S N S E

clients
on 19 6 3 25 1 2 3 2 33 14 28 5 3 15 3 5 3 4 27 15 26 4 4 15 5 3 0 5 30 16
their
rating

Criteria Coordination

No of
Interpretation
P N.S. N S E
clients on
25 3 2 13 11
According to our research we could see that maximum of their clients are dissatisfied from the promotion
their
team, action taken to resolve their issues and lack of coordination these areas are the major area to focus on.
rating
Winter Internship Report, Pune Institute of Business Management, Pune

On the basis of experience till now with bizzporto.

Rating 1(worst) 2(Poor) 3(Neutral) 4(good) 5 (Excellent)

No.of clients 9 17 6 16 6

Interpretations

According to our research we can see Maximum of clients has given the rating of their experience in 1 and 2 it their maximum cllients
does not have a great experience at bizzporto.
Winter Internship Report, Pune Institute of Business Management, Pune

On the basis of the clients want improvement

Area’s for Coordination Promotional Customer Services Sales Finance

Improvemen Activities Support Department Department
t

No of Imp.Re Imp Imp.Re Imp Imp.Re Imp Imp.Re Imp Imp.Re Imp Imp.Re Imp
Clients q . q . q . q . q . q .
according to Not Not Not Not Not Not
their req req req req req req
requirement
38 16 36 18 26 28 31 23 4 50 4 50

Interpretation

According to our research we can see that in the areas of coordination, promotional activities, customer support and services overall
they require improvement.
Winter Internship Report, Pune Institute of Business Management, Pune

Social Media Marketing for Bizzporto.com

This is the some of the way I used to promote through social media marketing for Bizzporto.com

 Our company Bizzporto gave a task to me and my partner Harshad Balaji to prepare a PPT on the ‘Impact of
globalization on Marketing’ converted into a video and that video would be telecasted on the company’s you tube
channel which would help them in promotion.
 Contents of P.P.T
1) Competitors of bizzporto and Why to choose Bizzporto?
2) Technologies used at Bizzporto like S.E.O, S.M.O.
3) How Would Bizzporto help a company to globalize.

LEARNING/ FINDING
Learnings

1) I learned how to tackle a client who is dissatisfied with the services that has been provided to him.
2) I learned about the buying behavior of the clients towards digital marketing.
3) I learned about the sales process of the company how a company should pitch the customers and what exactly a customer’s wants
to listen.
4) I learned how a digital marketing firms work.
5) I learned about the social media sharing tools in brief actually how its work.
6) Got a brief knowledge about S.E.O. and S.M.O.
7) Gained Interpersonal skills while my field work.
8) Learned about different departments of the digital marketing like web designing, Promotion team.
Winter Internship Report, Pune Institute of Business Management, Pune

Finding

1) Through my research it find that 63% of the clients are dissatisfied with the services and major reasons for their dissatisfied
because they are not receiving proper promotion due to which there are less enquiries for their product, secondly there is lack
of communication between the clients and the company bizzporto and lastly there is no action taken on time to resolve the
issues of the clients.
2) Through my research I also came to know about that there is need in improvement in 3 departments majorly i.e. coordination,
promotion team and services overall for the clients who has basic package of Bizz royal
3) I also came to learn that Maximum Number of the clients were not aware of My Zone portal how to use it.
SUGGESTION (IF ANY)

Bizzporto.com
A. There were Maximum complain regarding promotional activities provided to them, Issues not
solved timely so I think an another department should be formed whose main focus should be
solving all the issues that the clients are facing and at the same time they should also look after is
the problem being resolved on time or not.
B. I also found that Majority of the clients were not knowing about the My zone portal which has
been provided to the clients so I think the company should conduct an education survey that they
may get an idea that how many people are educated about the services they are using or not and
then should prepare themselves to give education visit to all the clients once in a 3 months so this
will help them to regain their existing clients.
Winter Internship Report, Pune Institute of Business Management, Pune

REFERENCES
1) www.bizzporto.com
2) www.IBEF.com
3) www.google.com
4) www.onlineseller.com
5) www.digitalindia.com