Snack hub

Chapter IV: Industry target customer and Competitor Analysis

STP (Segmentation, Target, Positioning)
I. Segmentation
A. Geographic
1. Location: Our store are located at the Molave St. Beside the Quirino High school
2. Weather: all season except calamities or having a disaster
3. Culture: modern culture
4. Market density: all the students in the Quirino High School and the people who
are near in our store
B. Demographic
1. Age: all ages
2. Sex: both female and male
3. Income: low, middle, high
4. Family life cycle: single, married, parents, teenager, adult.
5. Background: any type of people, specially the students who can't afford to buy a
typical burger, milktea and pumpkin soup
C. Psychographic
1. Personality: An Individual who might love eating burgers
2. Benefits: Our pumpkin soup can benefit you to have a good eye sight
3. Usage rate: everyday
II. Target
 Our store is located at the Molave St. Brgy., Duyan Duyan, beside the Quirino High
School our product also will be available in all seasons except calamities or having a
disaster and has a modern type of culture. Our product is burger and it is a high quality
product but also has an affordable price so our potential number of customers would
be all the students from the Quirino High School and all the people near the area that
can reach our store.
 III. Positioning

Quality

Price

0 120 100 80 60 40

In this graph it is showing the different stores that has burgers this stores are the: Angel’s
Hamburger, Burger Machine, Mcdonalds, Burger King, and our Snack Hub. Our Snack Hub are a
little bit higher price compare in the Angels and Burger machine but our product are higher
quality than the angels and burger machine. Mcdonalds and Burger king are higher quality and
price compare to us it because they already have a name in the industry and a lot of people
patronizing that brands.
 5 Forces Model
Competition of Industry Power of Suppliers
The competition within our business The power of suppliers is low because the
and our competitors are higher because there ingredients that we are using are very
are more stores that selling burgers and have accessible or very common, we can buy same
a better quality. ingredient in different suppliers.
 High  Low

Power of customers

The power of customers is very high because

we are dependent on them without them our
business can fall immediately. But because of the
quality of our product, our customers can have a
loyalty with us.

 High

Threats of substitute Potential of New Entrants

Our customers can have a high The chance of new entrants
chance of changing or substituting our related on our product is low
product but because of the quality of our
because our product is not on
product the customers will satisfy and can
have a loyalty with our brand trend.
High Low
Chapter V: Company Description (Partnership with Snack Legends)

A. Nature of Business -food service

B. Primary Product - chicken mash potato roll, pumpkin soup, carbonated drinks

C. History - the business was established on September 2 2019 which was mainly inspired by
the latest trends of MOBA games specifically mobile legends. Grade 12 students of Plato are the
people behind this business.

D. Status - planning

E. Legal Forms – None so far

F. Structures – Partnership

Type of product: Specialty because it is our unique idea and cannot be bought in anywhere

Product: levels of product

• Core Product - satisfy hunger with affordable yet good quality food

• Actual Product - chicken mash potato roll with pumpkin soup and carbonated drink

• Augmented Product - raffle promo with a chance to win a starlight membership in

Mobile Legends

Chapter VI: Product Plan

Summary
Our plan is to succeed and in order to accomplish that, we intend to offer our product to
all the people that are looking for a product that is much cheaper than big brands. Yet rich in
taste and quality.
Competitive edge
Our team’s edge among our competitors is our budget – friendly meal that has good
quality.