MARK1012 Course Outline

UNSW Business School
Course Outline
MARK1012 Marketing Fundamentals - 2019
Study Level Term UOC Location School

Undergraduate Term 2 6 Units of Credit On Campus Marketing
business.unsw.edu.au - CRICOS Code 00098G | Printed: 30/5/2019 | 1 of 23

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1. Course Details
Summary of Course
In today's business world, marketing is viewed as central to creating and delivering value both to the
organisation and to the customer. It impacts all aspects of a business organisation, shaping and directing
corporate through to marketing strategy. Many companies acknowledge that their growth and survival
depends on putting the customer at the centre of their planning. Thus, an understanding of marketing is
essential for any business student.This course introduces the student to the major concepts and theories,
reflecting the breadth and diversity of marketing. It provides insights into where marketing fits within an
organisation, its contributions to business in general, describes frameworks supporting marketing
activities, and helps with challenges in the ever changing market place. It discusses the application of this
understanding to consumer goods, as well as service, business-to-business, industrial and non-profit
organizations, and to the growing area of e-commerce. Topics include: marketing processes and planning,
the use of market research, an understanding of consumers and customers, decision-making and the
marketing mix, market segmentation, positioning and product differentiation, the changing global
environment.
Teaching Times and Locations

Please note that teaching times and locations are subject to change. Students are strongly advised to
refer to the Class Timetable website for the most up-to-date teaching times and locations.
View course timetable
Course Policies & Support

The Business School expects that you are familiar with the contents of this course outline and the UNSW
and Business School learning expectations, rules, policies and support services as listed below:
Program Learning Outcomes
Academic Integrity and Plagiarism
Student Responsibilities and Conduct
Special Consideration
Protocol for Viewing Final Exam Scripts
Student Learning Support Services
Further information is provided in the Assessment and Policies and Support sections.
Course Aims and Relationship to Other Courses

This course introduces the student to the major concepts and theories, reflecting the breadth and
diversity of marketing. It provides insights into where marketing fits within an organisation, its
contributions to business in general, describes frameworks supporting marketing activities, and helps
with challenges in the ever changing market place. It discusses the application of this understanding to
consumer goods, as well as service, business-to-business, industrial and non-profit organizations, and to
the growing area of e-commerce. Topics include: marketing processes and planning, the use of market
research, an understanding of consumers and customers, decision-making and the marketing mix, market
segmentation, positioning and product differentiation, the changing global environment.

Student Learning Outcomes
The Course Learning Outcomes (CLOs) are what you should be able to demonstrate by the end of this
course, if you participate fully in learning activities and successfully complete the assessment items.
CLOs also contribute to your achievement of the Program Learning Outcomes (PLOs), which are
developed across the duration of a program for all coursework students in the Business School. More
information on PLOs is available under Policies and Support . PLOs are, in turn, directly linked to UNSW
graduate capabilities and the aspiration to develop “globally focussed graduates who are rigorous
scholars, capable of leadership and professional practice in an international community”.
The following table shows how the CLOs for this course relate to the overall PLOs and indicates where
each CLO and PLO is assessed:
Course Learning Outcomes Program Learning Course Assessment Item

Outcomes
On successful completion of the course, you This course helps you to This learning outcome will be
should be able to: develop the following assessed in the following
Program Learning items:
Outcomes:
PLO 1: Business
Describe core marketing concepts Quizzes
knowledge
PLO 3: Business In tutorial (case studies)
communication
PLO 5: Responsible Final case study assignment
business practice
PLO 1: Business
Understand the notion of value creation, In tutorial (case studies)
knowledge
value communication, value delivery and
PLO 2: Problem solving Final case study assignment
value capture
PLO 3: Business
communication
PLO 5: Responsible
business practice
PLO 2: Problem solving
Make marketing-based decisions In tutorial (case studies)
PLO 3: Business
communication Final case study assignment
PLO 5: Responsible
business practice
PLO 6: Global and
cultural competence

2. Staff Contact Details
Position Title Name Email Location Phone Consultation

Times
Lecturer- Ms Pauline Email TBC TBC By
in- Campbell appointment
charge

3. Learning and Teaching Activities
Approach to Learning and Teaching in the Course
MARK1012 is a “hands on” course. The delivery of this course follows the format of a weekly x2 hour
lecture (each week from week 1-10 inclusive) and a weekly x2 hour tutorial (each week from week 2-9
inclusive). The in-class contact hours are supplemented by material made available via the course
website on Moodle – that students are expected to consume/complete prior to attending the weekly face
to face classes.
The face-to-face classes comprise a combination of class discussions, case discussions, and class
exercises. The assigned cases and reading materials focus in-class discussions and provide theoretical
grounding for application of new concepts. Marketing problems, in the form of cases, are assigned to
enable students to apply knowledge and use critical thinking to make decisions. The pre-assigned study
groups (usually 4 students per group) are a major support structure for this course and should be
convened on a regular weekly basis. In addition, independent study is vital and is guided by the McGraw
Hill suite of products complementing the text book and available to you via Moodle. Successful
completion of MARK1012 requires about 30 hours per week of study time.
In this course, there are dual responsibilities: Staff are responsible for providing a learning direction
(project opportunity and access, theoretical information and assessment); Students are responsible for
reading recommended materials prior to weekly meetings, making intelligent contributions to
discussions, clarifying ambiguities, demonstrating willingness to learn and to undertake activities that are
important for learning. Students must complete set tasks and be active participants in MARK1012 and
must show initiative by being proactive in their own learning.
Learning Activities and Teaching Strategies

This course applies an active learning pedagogy – that is, learning is student-centred and reliant on active
motivational and cognitive engagement. This means that students must present to class with a positive
attitude and willingness to learn. Essentials for noting that are specific to this course are listed below:
Students will be requested to complete a survey (via Moodle link) in Week 0 for the purpose of being
allocated into peer study groups in tutorials (no more than 4 students per group). If students do not
complete the survey by the requested date, they will be manually allocated into groups. These groups will
be useful for group study, case preparation and presentation, and preparation for the final assignment.
Group composition cannot be changed.
There is a recommended text book for this course (also available as an ebook and SmartBook) as well as
digital tools supporting the textbook that are accessible via Moodle. Students must register (once only)
online using their UNSW Student ID number to access digital resources. Formal assessment tasks will be
conducted using this medium. If you do not register using your Student ID number, your scores will not be
recorded and you will receive a ZERO grade for the online assessment tasks. Additional learning activities
have also been designed to scaffold learning in this course and are important for timely knowledge
development. All activity is monitored and will be automatically reported back to the LIC. Students are
also expected to read and complete all allocated materials including case studies, prior to attending

tutorials and lectures.
Lectures and tutorials will be devoted to probing, extending and applying theoretical concepts to assigned
topics and students will be expected to attend fully prepared for robust conversation. Based on the
assumption that students have read the allocated text and completed the allocated activities, class
discussion will be a vital part of each class and student participation will be assessed. Students will be
called upon to contribute and therefore, it is absolutely critical that you are sufficiently prepared to be able
to follow the discussion, to synthesise and to evaluate various perspectives.
Concepts that are discussed and knowledge gained in class will be applied to the final assessment – the
final report.

4. Assessment
Formal Requirements
In order to pass this course, you must:
achieve a composite mark of at least 50 out of 100;
meet any additional requirements described in the Assessment Summary section.
You are expected to attempt all assessment requirements in the course.
Assessment Structure
Assessment Task Weighting Length Due Date

25%
Individual - tutorial and case 2 hours per week Week 3 onwards for
participation comprising class case (weeks 3-8) for class class case
study discussion and participation case participation; participation;
(21%) and 10 minute debrief task (4%)
1 page (max)for 10 Week 3 for 10 minute
in Week 3 in tutorial time.
minute debrief debrief
10%
Individual - case leadership 5 minutes (max) per Week 4 onwards (as
presenting student, allocated by tutor)
plus class discussion
leadership.
35%
Individual progress quizzes (x 2): Quiz 1 (20 minutes) Early stage - Week 4
(date TBA- 4/6/19,
Early stage quiz (15%) Late stage quiz Quiz 2 (60 minutes)
9am-9pm AEST)
(20%)
(available online during
a 12 hour window)
Late stage - Week 9

(date TBA- 29/7/19,
9am-9pm AEST)
(available online during
a 12 hour window)
30%
Individual- 12 hour report (Final case 1500 words Week 10 (released
study assessment) online date TBA-
released 9am Saturday,
10/8/2019 and due
Saturday, 10/8/2019 by
9pm AEST)
Assessment Summary
As a student at UNSW you are expected to display academic integrity in your work and interactions.
Where a student breaches the UNSW Student Code with respect to academic integrity, the University may

take disciplinary action under the Student Misconduct Procedure.
To assist you in understanding what academic integrity means, and how to ensure that you do comply
with the UNSW Student Code, it is strongly recommended that you complete the Working with Academic
Integrity module before submitting your first assessment task. It is a free, online self-paced Moodle
module that should take about one hour to complete.
Full assessment details will be provided on Moodle.
In order to pass this course, you must:
achieve a total mark of at least 50% (50/100 marks); and

make a satisfactory attempt at all assessment tasks (see below); and
achieve a pass grade (50%) for cumulative individual components; and
attend a minimum of 80% lectures; and
attend a minimum of 80% tutorials (attendance is taken).
Assignment Submission Procedure

Submission procedure for assessments will be detailed on Moodle. Oral assessments are in-the-moment
and cannot be re-run. For any written work, assignments must be formatted as per the requirements
below:
Use 11pt or 12pt font

2.5 cm left margin
1.5 line spacing
Leave a line between each paragraph
Number each page
Student number(s) and course code (MARK1012) to appear on every page
Use Harvard method for referencing - more information can be found on the EDU website
Note: Students are reminded to keep a copy of all work submitted for assessment.
Assessment Feedback
Feedback on student performance from formative and summative assessment tasks will be provided to
students in a timely manner. Assessment tasks completed within the teaching period of a course, other
than a final assessment, will be assessed and students provided with feedback, with or without a
provisional result, within 10 working days of submission, under normal circumstances. Feedback on
continuous assessment tasks (e.g. laboratory and studio-based, workplace-based, weekly quizzes) will be
provided prior to the midpoint of the course.
Special Consideration
You can apply for special consideration when illness or other circumstances beyond your control, interfere
with your assessment performance (to apply see Special Consideration on the UNSW Current Students

page). Special Consideration is primarily intended to provide you with an extra opportunity to demonstrate
the level of performance of which you are capable.
Special Consideration applications will be assessed centrally by the Case Review Team within Student
Lifecycle. The Case Review team will update the online application with the outcome and add any relevant
comments.
Please note the following:

Applications can only be made through Online Services in myUNSW. Applications will not be accepted
by teaching staff. The lecturer-in-charge/course coordinator will be automatically notified when you
lodge an online application for special consideration.
Applying for special consideration does not automatically mean that you will be granted a
supplementary exam or other concession.
If you experience illness or misadventure in the lead up to an exam or assessment, you must submit an
application for special consideration, either prior to the examination taking place, or prior to the
assessment submission deadline , except where illness or misadventure prevent you from doing so.
If you sit the exam/submit an assignment, you are declaring yourself well enough to do so and are
unable to subsequently apply for special consideration.
If you become unwell on the day of the exam, you must provide evidence dated within 24 hours of the
exam, with your application.
The current provisions will continue for exceptional circumstances, for example, if a student falls sick
during an exam. Other exceptions will continue to be examined on a case by case basis by the Student
Lifecycle team.
Special consideration requests do not allow the awarding of additional marks to students.
Further information on Business School policy and procedure, as well as supplementary exam dates for
the current term, can be found under “Special Consideration” on the Policies and Support page.
Late submission will incur a penalty of 10% of the percentage weight of the assessment component per
day or part thereof (including weekends) after the due date, and will not be accepted after 5 days. An
assignment is considered late if the requested format such as hard copy or electronic copy has not been
submitted on time.
Protocol for Viewing Final Exam Scripts

The UNSW Business School has set a protocol under which students may view their final exam
script. Individual schools within the Faculty may also set up a local process for viewing final
exam scripts, so it is important that you check with your School. Further school specific
information may be included below.
Quality Assurance
The Business School is actively monitoring student learning and quality of the student experience in all its
programs. A random selection of completed assessment tasks may be used for quality assurance, such
as to determine the extent to which program learning goals are being achieved. The information is
required for accreditation purposes, and aggregated findings will be used to inform changes aimed at
improving the quality of Business School programs. All material used for such processes will be treated
as confidential.

5. Course Resources
The course website is on Moodle at:
http://moodle.telt.unsw.edu.au
You will need to access the course website regularly (at least once per week) as some formal
assessments will be conducted online and you will be expected to participate in online learning activities
accessible via the course website. Further details will be provided in Week 1.
The textbook for this course is:
Grewal D., Levy M., Mathews S., Harrigan P., Bucic T. and Kopanidis F (2017), Marketing (2e),
McGraw-Hill Education. 9781760421816. Available in UNSW Bookshop; ask staff if you cannot
locate it.
NOTE: There is an ebook available (Smart Book, via Moodle on the McGraw Hill Campus, Connect site) at
a reduced cost compared to the hard copy. Hard copies are also available at the UNSW library for
reference. To purchase the ebook, you need to use your UNSW Student ID number. Further details will be
provided in Week 1 lecture.
Additional readings/ case studies that will be used in class will be available on Moodle.

6. Course Evaluation & Development
Feedback is regularly sought from students and continual improvements are made based on this
feedback. At the end of this course, you will be asked to complete the myExperience survey , which
provides a key source of student evaluative feedback. Your input into this quality enhancement process is
extremely valuable in assisting us to meet the needs of our students and provide an effective and
enriching learning experience. The results of all surveys are carefully considered and do lead to action
towards enhancing educational quality.
Students have indicated that they enjoy and find value in the case based approach to learning and
teaching, and the Connect online learning materials by McGraw Hill. We have been able to retain these
learning tools - which are generously funded by the PVCE and UNSW Business School.

7. Course Schedule
Note: for more information on the UNSW academic calendar and key dates including study
period, exam, supplementary exam and result release, please visit: https://student.unsw.edu.au/
new-calendar-dates
Week Activity Topic Assessment/

Other
Week 1: 3rd Lecture
June, 2019 Assessing the Online introductory
marketplace activity (survey)
Marketing Essentials
Analysing the Marketing

Environment
Chapters 1, 2, 3 & 4
Week 2: 10th Lecture 2 Via email: Group
June, 2019 Understanding and
allocations
Targeting the Market:
advised (groups
Consumer Behaviour (4 students
maximum per
Chapter 5 group) are for
peer learning
purposes, not
group
assessment – all
assessment is at
individual level)
In tutorials:
First hour:
Chapter 4: Case
Study: Mc
Internet:
Opportunities
and Challenges
of the Marketing
Environment
(page 120)
First hour:
Introduction to
the case method
of teaching &
learning
First hour:
Introduction to
marking rubric
(practice)
Tutor lead:
Chapter 5: Case
Study: Flirting
with Memes:

Other
vitaminwater
(page 159)
Tutor to lead the
case study using
the case method
of teaching
Participation not
graded
Groups allocated to
presentation weeks
(students are
allocated to peer
learning groups –
students present in
the group but each
student has unique
questions and is
marked
individually. There
is no group mark.)
Week 3: 17th Lecture 3
June, 2019 Understanding and In tutorials:
Targeting the Market:
10 Minute Debrief
Segmentation, Targeting (4%)
and Positioning Tutor to lead:
Chapter 6: Case
Chapter 6
Study: Markets
for Visual Art:
Insight into a
University
Gallery (page
194);
A class case-based
discussion will
ensue – this will be
graded.
June, 2019 Understanding and In tutorials:
Targeting the Market: Chapter 7: Case
Study: The NZTA
Marketing Research
and ‘bloody
Chapter 7 legend’: the
value of
*ASSESSMENT* marketing
**Individual progress research (page
quiz – Early stage 15% 231);
[TBA- Monday, 24th of The allocated
June AEST 2019 group (#1) must
9am-9pm online, present this case

Other
Moodle/Connect (5 min (max) per
presenter). All
questions must
be answered.
The case
leadership
presentation is
graded.
A class case based

discussion will
graded.
Week 5: 1st Lecture 5
July, 2019 Value Creation: In tutorials:
Chapter 8: Case
Product and Branding
Study: A Recipe
Decisions
of success:
Chapter 8 Recipe to Riches
(page 261);
Value Creation: (Note: students
Developing New will need to read
Products information
related to
Chapter 9 Chapter 9 to
answer some of
these questions)
The allocated
group (#2) must
present this case
(5 min (max) per
presenter). All
questions must
be answered.
The case
leadership
presentation is
graded.
A class case based

discussion will
graded.
AND
Chapter 9: Case
Study: The 3R
Group (page
299);
The allocated
group (#3) must
present this case

Other
(5 min (max) per
presenter). All
questions must
be answered.
The case
leadership
presentation is
graded.
A class case
based
discussion will
ensue – this will
be graded.
July, 2019 Value Creation: In tutorials:
Chapter 10: Case
Services
Study: Tiger
Chapter 10 Airways
Suspension
Crisis (page
331);
The allocated
group (#4) must
present this case
(5 min (max) per
presenter). All
questions must
be answered.
The case
leadership
presentation is
graded.
July, 2019 Value Capture: In tutorials:
Chapter 11: Case
Pricing
Study: Kustom
Chapter 11 Cupcakes: In
search of the
Optimal Pricing
Level (page 374);
The allocated
group (#5) must
present this case
(5 min (max) per
presenter). All
questions must
be answered.
The case
leadership
presentation is

Other
graded.
Week 8: 22nd Lecture 8 Chapter 12: Case
July, 2019 Value Delivery:
Study: From
Supply chain online shopping
to virtual
Chapter 12 shopping: the
case of the
supermarket
Virtual Store
(page 416);
The allocated
group (#6) must
present this case
(5 min (max) per
presenter). All
questions must
be answered.
The case
leadership
presentation is
graded.
July, 2019 Value Capture and In tutorial:
Delivery: Chapter 13: Case
Study: My Food
IMC, Advertising, PR
Bag (page 464);
Chapter 13 SPARE, if No
group allocated,
*ASSESSMENT* Tutor to lead:
**Individual progress The allocated
quiz – Late stage 20% group (#6) must
[TBA- Monday 29th July present this case
2019 9am-9pm online, (5 min (max) per
Moodle/Connect] presenter; total
for each
Note: This will include all group=15min).
Chapters including up to All questions
and including Chapter must be
13. answered. The
case leadership
presentation is
graded.
TBA- A class
case based
discussion will
ensue – this will
be graded.
All grades are

returned in this

Other
tutorial to students
who are present
ONLY. It is the
student’s
responsibility to
check awarded
grades.
August, 2019 Course review NO SCHEDULED
TUTORIALS
*ASSESSMENT*
(OPTIONAL) PASS
**Individual 12 hour
CLASSES
report 30%
RUNNING- TBC
[submitted only via
Moodle/Turnitin]

8. Policies and Support
Information about UNSW Business School protocols, University policies, student responsibilities and
education quality and support.
Program Learning Outcomes
The Business School places knowledge and capabilities at the core of its curriculum via seven Program
Learning Outcomes (PLOs). These PLOs are systematically embedded and developed across the
duration of all coursework programs in the Business School.
PLOs embody the knowledge, skills and capabilities that are taught, practised and assessed within each
Business School program. They articulate what you should know and be able to do upon successful
completion of your degree.
Upon graduation, you should have a high level of specialised business knowledge and capacity for
responsible business thinking, underpinned by ethical professional practice. You should be able to
harness, manage and communicate business information effectively and work collaboratively with
others. You should be an experienced problem-solver and critical thinker, with a global perspective,
cultural competence and the potential for innovative leadership.
All UNSW programs and courses are designed to assess the attainment of program and/or course level
learning outcomes, as required by the UNSW Assessment Design Procedure . It is important that you
become familiar with the Business School PLOs, as they constitute the framework which informs and
shapes the components and assessments of the courses within your program of study.
PLO 1: Business knowledge
Students will make informed and effective selection and application of knowledge in a discipline or
profession, in the contexts of local and global business.
PLO 2: Problem solving
Students will define and address business problems, and propose effective evidence-based solutions,
through the application of rigorous analysis and critical thinking.
PLO 3: Business communication
Students will harness, manage and communicate business information effectively using multiple forms
of communication across different channels.
PLO 4: Teamwork
Students will interact and collaborate effectively with others to achieve a common business purpose or
fulfil a common business project, and reflect critically on the process and the outcomes.
PLO 5: Responsible business practice
Students will develop and be committed to responsible business thinking and approaches, which are
underpinned by ethical professional practice and sustainability considerations.
PLO 6: Global and cultural competence
Students will be aware of business systems in the wider world and actively committed to recognise and
respect the cultural norms, beliefs and values of others, and will apply this knowledge to interact,
communicate and work effectively in diverse environments.
PLO 7: Leadership development
Students will develop the capacity to take initiative, encourage forward thinking and bring about

innovation, while effectively influencing others to achieve desired results.
These PLOs relate to undergraduate and postgraduate coursework programs. Separate PLOs for
honours and postgraduate research programs are included under 'Related Documents'.
Business School course outlines provide detailed information for students on how the course learning
outcomes, learning activities, and assessment/s contribute to the development of Program Learning
Outcomes.
RELATED DOCUMENTS
Undergraduate Honours Program Learning Goals and Outcomes (pdf)
Master of Philosophy Program Learning Goals and Outcomes (pdf)
Doctor of Philosophy Program Learning Goals and Outcomes (pdf)
UNSW Graduate Capabilities

The Business School PLOs also incorporate UNSW graduate capabilities , a set of generic abilities and
skills that all students are expected to achieve by graduation. These capabilities articulate the
University’s institutional values, as well as future employer expectations.
UNSW Graduate Capabilities Business School PLOs
Scholars capable of independent and PLO 1: Business knowledge
collaborative enquiry, rigorous in their analysis, PLO 2: Problem solving
critique and reflection, and able to innovate by PLO 3: Business communication
applying their knowledge and skills to the solution PLO 4: Teamwork
of novel as well as routine problems. PLO 7: Leadership development
Entrepreneurial leaders capable of initiating and PLO 1: Business knowledge

embracing innovation and change, as well as PLO 2: Problem solving
engaging and enabling others to contribute to PLO 3: Business communication
change PLO 4: Teamwork
PLO 7: Leadership development
Professionals capable of ethical, self-directed PLO 1: Business knowledge

practice and independent lifelong learning PLO 2: Problem solving
PLO 3: Business communication
Global citizens who are culturally adept and PLO 1: Business knowledge
capable of respecting diversity and acting in a PLO 2: Problem solving
socially just and responsible way. PLO 3: Business communication
PLO 4: Teamwork
While our programs are designed to provide coverage of all PLOs and graduate capabilities, they also

provide you with a great deal of choice and flexibility. The Business School strongly advises you to
choose a range of courses that assist your development against the seven PLOs and four graduate
capabilities, and to keep a record of your achievements as part of your portfolio. You can use a portfolio
as evidence in employment applications as well as a reference for work or further study. For support
with selecting your courses contact the UNSW Business School Student Centre .
Academic Integrity and Plagiarism

Academic Integrity is honest and responsible scholarship. This form of ethical scholarship is highly
valued at UNSW. Terms like Academic Integrity, misconduct, referencing, conventions, plagiarism,
academic practices, citations and evidence based learning are all considered basic concepts that
successful university students understand. Learning how to communicate original ideas, refer sources,
work independently, and report results accurately and honestly are skills that you will be able to carry
beyond your studies.
The definition of academic misconduct is broad. It covers practices such as cheating, copying and
using another person’s work without appropriate acknowledgement. Incidents of academic misconduct
may have serious consequences for students.
Plagiarism
UNSW regards plagiarism as a form of academic misconduct. UNSW has very strict rules regarding
plagiarism. Plagiarism at UNSW is using the words or ideas of others and passing them off as your
own. All Schools in the Business School have a Student Ethics Officer who will investigate incidents of
plagiarism and may result in a student’s name being placed on the Plagiarism and Student Misconduct
Registers.
Below are examples of plagiarism including self-plagiarism: Copying: Using the same or very
similar words to the original text or idea without acknowledging the source or using quotation
marks. This includes copying materials, ideas or concepts from a book, article, report or other
written document, presentation, composition, artwork, design, drawing, circuitry, computer
program or software, website, internet, other electronic resource, or another person's
assignment, without appropriate acknowledgement of authorship.
Inappropriate Paraphrasing: Changing a few words and phrases while mostly retaining the original
structure and/or progression of ideas of the original, and information without acknowledgement. This
also applies in presentations where someone paraphrases another’s ideas or words without credit and
to piecing together quotes and paraphrases into a new whole, without appropriate referencing.
Collusion: Presenting work as independent work when it has been produced in whole or part in
collusion with other people. Collusion includes:
Students providing their work to another student before the due date, or for the purpose of them
plagiarising at any time
Paying another person to perform an academic task and passing it off as your own
Stealing or acquiring another person’s academic work and copying it
Offering to complete another person’s work or seeking payment for completing academic work
Collusion should not be confused with academic collaboration (i.e., shared contribution towards a
group task).
Inappropriate Citation: Citing sources which have not been read, without acknowledging the 'secondary'
source from which knowledge of them has been obtained.

Self-Plagiarism: ‘Self-plagiarism’ occurs where an author republishes their own previously written work
and presents it as new findings without referencing the earlier work, either in its entirety or partially.
Self-plagiarism is also referred to as 'recycling', 'duplication', or 'multiple submissions of research
findings' without disclosure. In the student context, self-plagiarism includes re-using parts of, or all of, a
body of work that has already been submitted for assessment without proper citation.
To see if you understand plagiarism, do this short quiz: https://student.unsw.edu.au/plagiarism-quiz
Cheating
The University also regards cheating as a form of academic misconduct. Cheating is knowingly
submitting the work of others as their own and includes contract cheating (work produced by an
external agent or third party that is submitted under the pretences of being a student’s original piece of
work). Cheating is not acceptable at UNSW.
If you need to revise or clarify any terms associated with academic integrity you should explore the
'Working with Academic Integrity' self-paced lessons available at: https://student.unsw.edu.au/aim .
For UNSW policies, penalties, and information to help you avoid plagiarism see: https://
student.unsw.edu.au/plagiarism as well as the guidelines in the online ELISE tutorials for all new UNSW
students: http://subjectguides.library.unsw.edu.au/elise . For information on student conduct see:
https://student.unsw.edu.au/conduct .
For information on how to acknowledge your sources and reference correctly, see: https://
student.unsw.edu.au/referencing . If you are unsure what referencing style to use in this course, you
should ask the lecturer in charge.
Student Responsibilities and Conduct

Students are expected to be familiar with and adhere to university policies in relation to class
attendance and general conduct and behaviour, including maintaining a safe, respectful environment;
and to understand their obligations in relation to workload, assessment and keeping informed.
Information and policies on these topics can be found on the 'Managing your Program' website .
Workload
It is expected that you will spend at least ten to twelve hours per week studying for a course except for
Summer Term courses which have a minimum weekly workload of twenty to twenty four hours . This
time should be made up of reading, research, working on exercises and problems, online activities and
attending classes. In periods where you need to complete assignments or prepare for examinations, the
workload may be greater. Over-commitment has been a cause of failure for many students. You should
take the required workload into account when planning how to balance study with employment and
other activities.
We strongly encourage you to connect with your Moodle course websites in the first week of semester .
Local and international research indicates that students who engage early and often with their course
website are more likely to pass their course.
View more information on expected workload
Attendance
Your regular and punctual attendance at lectures and seminars or in online learning activities is
expected in this course. The Business School reserves the right to refuse final assessment to those
students who attend less than 80% of scheduled classes where attendance and participation is required
as part of the learning process (e.g., tutorials, flipped classroom sessions, seminars, labs, etc.).

View more information on attendance
General Conduct and Behaviour

You are expected to conduct yourself with consideration and respect for the needs of your fellow
students and teaching staff. Conduct which unduly disrupts or interferes with a class, such as ringing or
talking on mobile phones, is not acceptable and students may be asked to leave the class.
View more information on student conduct
Health and Safety

UNSW Policy requires each person to work safely and responsibly, in order to avoid personal injury and
to protect the safety of others.
View more information on Health and Safety
Keeping Informed
You should take note of all announcements made in lectures, tutorials or on the course web site. From
time to time, the University will send important announcements to your university e-mail address
without providing you with a paper copy. You will be deemed to have received this information. It is also
your responsibility to keep the University informed of all changes to your contact details.
Student Support and Resources

The University and the Business School provide a wide range of support services and resources for
students, including:
Business School EQS Consultation Program

The Consultation Program offers academic writing, literacy and numeracy consultations, study skills,
exam preparation for Business students. Services include workshops, online resources, individual and
group consultations.
Level 1, Room 1035, Quadrangle Building.
Email
02 9385 4508
Communication Resources
The Business School Communication and Academic Support programs provide online modules,
communication workshops and additional online resources to assist you in developing your academic
writing.
Business School Student Centre

The Business School Student Centre provides advice and direction on all aspects of admission,
enrolment and graduation.
Level 1, Room 1028 in the Quadrangle Building
02 9385 3189
UNSW Learning Centre

The UNSW Learning Centre provides academic skills support services, including workshops and
resources, for all UNSW students. See their website for details.
Lower Ground Floor, North Wing Chancellery Building.
Email
02 9385 2060
Educational Support Service

Educational Support Advisors work with all students to promote the development of skills needed to

succeed at university, whilst also providing personal support throughout the process. Check their
website to request an appointment or to register in the Academic Success Program.
John Goodsell Building, Ground Floor.
Email
02 9385 4734
Library services and facilities for students

The UNSW Library offers a range of collections, services and facilities both on-campus and online.
Main Library, F21.
02 9385 2650
Moodle eLearning Support

Moodle is the University’s learning management system. You should ensure that you log into Moodle
regularly.
Email
02 9385 3331
UNSW IT
UNSW IT provides support and services for students such as password access, email services, wireless
services and technical support.
UNSW Library Annexe (Ground floor).
Email
02 9385 1333
Disability Support Services

UNSW Disability Support Services provides assistance to students who are trying to manage the
demands of university as well as a health condition, learning disability or who have personal
circumstances that are having an impact on their studies. Disability Advisers can arrange to put in place
services and educational adjustments to make things more manageable so that students are able to
complete their course requirements. To receive educational adjustments for disability support, students
must first register with Disability Services.
Ground Floor, John Goodsell Building.
Email
02 9385 4734
UNSW Counselling and Psychological Services

Provides support and services if you need help with your personal life, getting your academic life back
on track or just want to know how to stay safe, including free, confidential counselling.
Level 2, East Wing, Quadrangle Building.
Email
02 9385 5418


MARK1012 Course Outline

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UNSW Business School

MARK1012 Marketing Fundamentals - 2019

Study Level Term UOC Location School

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Teaching Times and Locations

View course timetable

Course Policies & Support

Course Aims and Relationship to Other Courses

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Course Learning Outcomes Program Learning Course Assessment Item

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Position Title Name Email Location Phone Consultation

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Learning Activities and Teaching Strategies

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You are expected to attempt all assessment requirements in the course.

Assessment Task Weighting Length Due Date

Late stage - Week 9

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Full assessment details will be provided on Moodle.

In order to pass this course, you must:

achieve a total mark of at least 50% (50/100 marks); and

Assignment Submission Procedure

Use 11pt or 12pt font

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Please note the following:

Protocol for Viewing Final Exam Scripts

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The textbook for this course is:

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Week Activity Topic Assessment/

Analysing the Marketing

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A class case based

A class case based

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All grades are

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PLO 1: Business knowledge

PLO 2: Problem solving

PLO 3: Business communication

PLO 5: Responsible business practice

PLO 6: Global and cultural competence

PLO 7: Leadership development

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UNSW Graduate Capabilities

Entrepreneurial leaders capable of initiating and PLO 1: Business knowledge

Professionals capable of ethical, self-directed PLO 1: Business knowledge

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Academic Integrity and Plagiarism

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To see if you understand plagiarism, do this short quiz: https://student.unsw.edu.au/plagiarism-quiz

Student Responsibilities and Conduct

View more information on expected workload

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General Conduct and Behaviour

View more information on student conduct

Health and Safety

View more information on Health and Safety