Beruflich Dokumente
Kultur Dokumente
Dropbox now has more than 200 million users due to its succesfull
techniques.
Dropbox, with 100+ million users, has become a case study in startup
success.
CONCEPT :
Dropbox brings files together in one central place by creating a special
folder on the user's computer. The contents of these folders are
synchronized to Dropbox's servers and to other computers and devices
where the user has installed Dropbox, keeping the same files up-to-date on
all devices.
TECHNOLOGY :
The Dropbox software enables users to drop any file into a designated
folder. The file is then automatically uploaded to Dropbox's cloud-based
service and made available to any other of the user's computers and
devices that also have the Dropbox software installed, keeping the file up-
to-date on all systems. When a file in a user's Dropbox folder is changed,
Dropbox only uploads the pieces of the file that have been changed,
whenever possible.
Dropbox solved the design and engineering problems in
an elegant fashion. They secured funding and saw an
opportunity for mainstream success.
SOLUTION :
This is where Dropbox found a solution. In 2009, Dropbox approach
Common Craft about creating an explainer video.
Dropbox is just one example of companies that are seeing the potential
to think differently about how they communicate.
SOLUTION
New social features and a new IA for the welcome pages completed the
vision that communicated Grockit’s unique elearning value proposition
and reflected the dynamic, collaborative and social nature of the site.
The new IA
for the
welcome
which solved
the problem
of complex
interface.
The user interface was able to project their idea which was not
able earlier. Changing the layout showed great signs of progress.
IMVU Inc., is an online
metaverse and social network.
IMVU was founded in 2004 and
was originally backed by venture
investors Menlo Ventures,
AllegisCyber Capital,
Bridgescale Partners, and Best
Buy Capital.
PROBLEM :
The problem with imvu was initally a web first platform with a
successful desktop app.
SOLUTION :
By offering a cross-platform experience, user engagement increased
substantially as did our retention of desktop users, who quickly moved to
mobile. We were also able to unlock an entirely new growth channel
opportunity by reaching users directly on mobile who had never used our
desktop platform.
The goal of the application was to connect users of the service to their
friends or friends-of-friends who could answer a question the user had.
When a user submitted a question, Aardvark would start up a conversation
or a live chat with a person from his or her social network who would be
most capable of answering the question.
CASE STUDY OF AARDVARK
The initial prototypes were highly centered around testing user interaction
and confirming a need for the product. Before the platform became
automated, all of the search query management was done manually by a
human. This provided the team with a clear way of testing assumptions and
at the same time minimizing risk by keeping the platform simple and
focused on its main goals.